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Community Development Agency <br /> www.santa-ana.org/community-development <br /> Item # 10 <br /> City of Santa Ana <br /> 20 Civic Center Plaza, Santa Ana, CA 92701 <br /> Staff Report <br /> October 21, 2025 <br /> TOPIC: Memorandum of Understanding between the cities of Santa Ana, Garden Grove, <br /> and Fountain Valley aimed at enhancing cultural tourism, and promoting job creation and <br /> small business development within the City's Vietnamese business community <br /> AGENDA TITLE <br /> Memorandum of Understanding Between the Cities of Santa Ana, Garden Grove, and <br /> Fountain Valley to Formalize a Collaborative, Multi-Jurisdictional Effort Aimed at <br /> Enhancing Cultural Tourism, Supporting the Formation of a Vietnamese-Focused <br /> Business Improvement District Under Streets and Highways Code §§ 36500 et seq, and <br /> Promoting Job Creation and Small Business Development within the City's Vietnamese <br /> Business Community <br /> RECOMMENDED ACTION <br /> Authorize the City Manager to execute a Memorandum of Understanding with the Cities <br /> of Garden Grove and Fountain Valley for the period of October 21, 2025 to June 30, <br /> 2031 (Agreement No. A-2025-XXX). <br /> GOVERNMENT CODE 484308 APPLIES: No <br /> DISCUSSION <br /> In March 2025, the City of Santa Ana, in collaboration with the cities of Garden Grove <br /> and Fountain Valley (collectively referred to as the "Tri-Cities"), applied for a Regional <br /> Investment Initiative Catalysts (RIIC) grant. This grant opportunity is part of the <br /> California Jobs First (CJF) statewide initiative, administered by the Orange County <br /> Business Council. In May 2025, the Tri-Cities were awarded a grant for the study of a <br /> Little Saigon Business Improvement District and Destination Opportunity Assessment in <br /> the amount of$1,050,000 to support efforts to revitalize Little Saigon. <br /> The City of Garden Grove will act as the lead agency and fiscal agent with oversight of <br /> the budget, reporting, and consultant procurement. Each city will designate project <br /> management staff and planners to ensure coordination and community engagement. <br /> This partnership aims to establish multi-jurisdictional efforts to enhance cultural tourism, <br /> explore the potential formation of a business improvement district (BID) under Streets <br /> and Highways Code §§ 36500 et seq in the Tri-Cities' respective Vietnamese business <br /> communities, and stimulate job growth and small business development across each <br /> city's jurisdiction. <br />