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Becerra, Alexis <br /> From: Philip Serghini <philip.serghini@walmart.com> <br /> Sent: Tuesday, May 5, 2026 2:16 PM <br /> To: eComment; !City Clerk <br /> Subject: Self-Check Out Proposed Ordinance <br /> Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. <br /> Good afternoon Mayor and City Council. <br /> I am writing in strong opposition to the proposed ordinance that would regulate self-checkout operations at <br /> grocery stores in Santa Ana. <br /> This ordinance is being pushed by a special interest group in several Southern California cities. In Long Beach, <br /> proponents touted this measure as an attempt to improve security and reduce theft. This has not been the result. <br /> The impact on operations has proven to be an unnecessary burden and there has been zero impact on <br /> theft. Customers who prefer the self-checkout have been frustrated and inconvenienced. <br /> Self-checkout is one of several options customers rely on—especially for small baskets, time sensitive trips, and <br /> customers who prefer a faster, more private transaction. A one size fits all mandate (such as fixed staffing <br /> ratios, limits on the number of self-checkout lanes, or restrictions by time of day) increases wait times, reduces <br /> flexibility during peak periods, and makes it harder for stores to respond to real time customer flow. During <br /> busy periods, self-checkout helps prevent long lines that can spill into aisles and create congestion. Restricting <br /> self-checkout can push more customers into fewer staffed lanes, increasing crowding and frustration <br /> conditions that can lead to more disputes and a less safe environment for associates and customers. <br /> This proposal would limit innovation and create compliance complexity. Retail operations vary widely by store <br /> size, layout, neighborhood needs, and customer demographics. A rigid ordinance would require constant <br /> monitoring, documentation, and enforcement decisions—diverting time from serving customers. It also risks <br /> becoming outdated as checkout technology evolves (scan and go, mobile pay, assisted checkout, accessibility <br /> features). <br /> We share the City's goals of safe stores, good customer service, and fair access. However, the proposed <br /> ordinance would reduce customer choice, increase costs, and constrain store operations without clear evidence it <br /> will achieve its intended outcomes. For these reasons, I respectfully ask you to vote "NO" on this proposal. <br /> Thank you <br /> Philip H. Serghini, Director <br /> Public Affairs &State & Local Government Relations <br /> Phone: 619.306.5644 <br /> 5663 Balboa Ave. #275 <br /> San Diego, CA 92111 <br /> Philip.Serghini@Walmart.com <br /> i <br />