HomeMy WebLinkAboutPresentation - Item 22 - Ballot MeasureConsider Ballot
Measure to Remove
Sunset on Local Sales
City of Santa Ana -July 7, 2026
In 2018, Santa Ana voters approved Measure X, a
1.5% local add -on to sales tax⚬Rate decreases to 1.0% on April 1, 2029⚬Tax completely sunsets on April 1, 20 39
Local add -on tax has funded park maintenance,
graffiti removal, pothole repairs, 911 response,
homelessness mitigation, street and sidewalk
repairs, and more
FY26 -27 annual tax collection is expected to be
$84 million or 20% of the General Fund budget
If no action is taken, City would lose as much as
$30 million of revenue in 20 29
Background
Recommended Actions
Adopt a Resolution to place a measure on the
November 3, 2026 election ballot to remove the
rate reduction and sunset on the local tax
1
Adopt a Resolution to authorize written
arguments for and against the measure2
December 2025 March 2026
City Coun cil approved to
conduct a tracking survey,
prepare public information
materials, and a ballot measure
May 2026
Survey indicated
63% support for a
potential ballot
measure
Tra cking survey
indicated 61% support
for potential ballot
measure
Sc ie ntific Polling & City Council Direction
The proposed ballot measure would
require a simple majority to pass
Examples of Other Cities Local
Sales Tax Rates
Proposed Ballot
Question
To maintain city services,such as fixing potholes;
keeping streets,sidewalks,parks,and playgrounds
safe and clean;removing graffiti and litter;providing
fire protection,paramedic,crime prevention,and 911
emergency response,shall City of Santa Ana’s
ordinance be amended to maintain the 1.5 cent sales
tax without sunset providing approximately
$84,000,000 annually for services until ended by
voters,with independent audits,resident oversight,
and all money locally controlled?
General Fund Ten -Year Outlook –June 2, 2026 Budget Public Hearing
Reflects Measure X rate reduction in 2029
General Fund Ten -Year Outlook –If Voters Approve the Proposed Ballot Measure
Reflects maintaining Measure X at the current rate with no sunset
QUESTIONS?