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Home My WebLink About19D - CMD_Downtown_Inc_ExhibitDOWNTOWN - SANTAANA.COM Facilitating the enhancement of Downtown Santa Ana as a vibrant shopping, entertainment, business and cultural destination for all. OVERVIEW • Exceeding Our Agreement • Five Important Accomplishments • The Community Speaks Out • Economic Development • Coming to Downtown in 2012 -2013 • Sponsorships — Marketing & Promotions • Community Partnerships • What's Next? z EXCEEDING OUR AGREEMENT We have met and exceeded our agreement with the City of Santa Ana. 3 iN Downtown Inc.'s efforts since 2009 have contributed greatly to reducing violent crime within Downtown Santa Ana. •Santa Ana ranked 4t "in 'America's 10 Safest Cities' report published by Forbes magazine in December 2011 • Santa Ana's Community Policing Program was referred to as a 'model' by a recent Justice Department Audit A nierica's Safest Cities 13 Crime Reduction Statistics (from Santa Ana Police Department): 100 90 so 70 60 50 140 EI 2009-2010 2010 -2011 PZW,TI M Whicle Burglary " Stolen Vehicles Assault Deadly Weapons 5 Downtown Inc. has marketed and assisted downtown retailers, as well as promoted Downtown Santa Ana as a retail and entertainment destination, resulting in an increase in sales tax over the past 3 years. MARKETING EFFORTS • Monthly Newsletter— advertising opportunity for merchants • Social Media (Facebook, Linked In, Twitter, Website) — exposure for merchants • Networking /Marketing events — merchant representation at events • Support — Merchant Committee, Bridal & Quinceanera Association, Restaurant Association, Marketing Committee • Exposure- Coordination of Congresswoman Loretta Sanchez' annual visit • Cooperative advertising program offered to merchants • In -kind Sponsorship -lend materials /equipment to merchants Training- Partnerships with Celatinos, SBDC, SBA, IRS, OCHCC, Santa Ana Chamber Attracting Clients- Event coordination and Sponsored events 0 Downtown Inc. has marketed and assisted downtown retailers, as well as promoted Downtown Santa Ana as a retail and entertainment destination, resulting in an increase in sales tax over the past 3 years. According to the Mayor's recent 'State of the City' address, sales tax increased 6% in the Downtown and only 4% in Santa Ana at large from Q1 2011 to Q4 2011. On top of this, the nominal fees that are paid into the PBID by property owners resulted in a concrete increase in sales for the area's businesses over the past three years. The Board of Equalization provided information on the taxable sales of a diverse sample of businesses within the PBID. Based on those numbers: From 2009 to 2010, there was a 9.945% increase in taxable sales within the PBID, while property owners made an investment of 0.7% of taxable sales through their assessment. From 2010 to 2011, there was an increase in taxable sales of 38.21 %. Property owners made an investment of 0.5% of taxable sales through their assessment. 7 The benefits of Downtown Inc. to property owners far outweigh the costs. DTI only spends 10 -12% on administrative expenses (which is 3 -5% less than the average amount devoted to administrative costs by non - profits) vs. 88 -90% on activities devoted to improving Downtown Santa Ana. Marketing & $4, Promotions 28% Security $257,766 Maintenance & $221,671 Landscaping Services 12% Administration & $111,689 Operations $38,128 Physical Enhancement $43,852 & Amenities 20% Debt Service Not applicable TOTAL COST: $919,819 $289,024 1 28% $128,686 14% 24% $180,541 19% 12% $110,324 12% 5% $38,128 4% Not applicable $187,712 20% 100% $934,415 100% FIVE IMPORTANT ACCOMPLISHMENTS 1. Change Boundaries 2. Diversify Board 3. Brown Act Compliance 4. Bylaw Revision 5. Property Owner Assessment Payment Plan 9 1. Change Boundaries Working with Engineer Ed Henning & City Staff, the boundaries were reduced from a 66 block radius to feature the core of downtown. Our new 2012 -13 reduced budget reflects this. I* r 00 ' � � rte' 4� Blooi a 10 2. Diversify Board We continue to ask our property owners to be part of the decision making as a board director at Downtown Inc., through invitations, personal requests, emails and letters. In July, there will be four Director (property owner or representative of), two merchant, and one resident vacancies on the board. Current Board Diversity is shown below: Ethnic Origin Composition: District Served: Occupations: • 10 Caucasian • 4t" & Mortimer St. /West 4t" & • Property Manager /Developer — 2 • 5 Latinos East End • Architectural Landscape Design —1 • 1 Asian • 4t" and N Main Street • Corporate President /VP — 3 • East Yd Street (East End) • 4t" Street • Broadway and 2nd Streets Ul nos, • Broadway North /South • Broadway and 2nd • Main and 1st Streets • Main and 2nd Streets • 1st Street /3rd and Broadway • 4t" Street • 4t" and Broadway • Artist Village • Attorney —1 • Doctor —1 • Business Owners in Downtown — 7 • Professor —1 Sex Composition: • 14 Males • 2 Females 11 0 3. Brown Act Compliance • All DTI staff received specialized training from Maria Huizar, Clerk of the Court, during a customized training course for Downtown Inc. • All DTI agendas, minutes, and meetings are posted in three public places —the Santa Ana Public Library, in front of the DTI building and online at http:// newsletter .downtown -sa ntaa na.com /. • DTI follows all specifications of the Ralph Brown Act. • DTI also has a Parliamentarian who ensures compliance. 2-_ 12 4. Bylaw Revision Downtown Inc. modified and revised its bylaws in April 2012, to fit its mission statement. Updates dealt largely with: • Voti ng • Regular members classification • Associate members classification • Process of nominations & election 13 1 5. Monthly Payments for Property Owners A letter was disseminated to all property owners in May describing how to enroll in a monthly payment plan: • First American Bank is offering a voluntary program that will help property owners budget payments in preparation of their property taxes and assessment. • Property owners were encouraged to call Huyen Ha at First American Bank directly if they were interested in participating (1.866.536.0178, hhaLfirstam.com) • The informative letter is posted on the DTI website 14 THE COMMUNITY SPEAKS OUT 1. Property Owners 2. Retailers /Merchants 3. Residents 4. Neighborhood Associations 15 Phil Calhoun, Property Owner of the Minter House on 322 W 3rd Street — 'As a board member of the Santa Ana Chamber and a business owner operating from the Minter House, we appreciate what Santa Ana offers and are especially thankful for the security provided by Downtown Inc., as this has kept our employees and building safe as they walk downtown to eat and when they arrive for work and return to their cars to go home." Dennis Dascanio, Property Owner of Builders Exchange Historical Building — "I have been a business owner in Santa Ana since 1987. For the first 24 years, 1 was located at 17th Street and Flower. Last May, 1 relocated my office to the Artist Village to a building 1 recently purchased. The decision to purchase and move into the downtown area was due to changes to the PBID area that 1 had been witnessing over the past 1 -2 years. Prior to that, 1 could not have even considered moving into the area. It had long been in decline... with crime and grime as it's lasting image. 1 can now say that 1 feel safe and am a proud owner of the Builders Exchange building and 1 look forward to years of being part of the local business District." 16 Ellen Seefeldt, Gallery Director of Avantgarden, The Art Gallery — "Since Downtown Inc. took over the art walk, we have had nothing but improvements in the surrounding area with new restaurants, a cleaner environment, more security, family friendly events in the promenade, and full support for the Artists Village. 1 was invited to be a part of the marketing committee during their first year and was impressed with how DTI handled all the requests for support from, not only the arts community, but from Calle Cuatro merchants, and organizers of all the events that make the city great." Dennis Dascanio, Property Owner & DTI Board Member — "As a DTI Board member, 1 have never known there to be any kind of pension or 401K program available to employees or members. All financial records are available for viewing on -line. We serve as volunteers and all employees are loyal to the advancement of the business district and it's surrounding areas. The meetings are open to the public, and input is openly requested. Opposition and discussion is a fundamental and integral part of public functions and forums, such as the PBID. Slander or defamation only hurts the advancements that are the mission of the DTI. Results, however, speak far louder than words, and the results attained by DTI in the PBID area in such a short period of time are stunning." 17 Dwight Smith, Director of OC Catholic Worker — "Downtown Inc., and especially Ms. Vicky Baxter, has opened my eyes to the possibilities of working with a PBID. Our sister organization, the LACW, stands in awe of the relationship we have enjoyed with Downtown Inc ... I hope the City could publicly express its disfavor of those who have lied about the use to which Downtown Inc. puts the public's tax dollars. I for one would like to see transparency include the investigation and even prosecution of those who use the mails to generate damaging untruths about civic institutions. It's hard enough to teach the people of the OC how wonderful Santa Ana is - we simply cannot tolerate those in our midst who stoop to lies and false innuendo. My hat is off to Vicky Baxter and Downtown for peaceably enduring this terrible slander." Jeffrey Hall, Owner of Chapter One — "We would like to voice our support for Downtown Inc. Our business, that generates a large amount of tax revenues, in a building that was virtually empty when we arrived, which also employs 50 +, mostly local and semi -local employees, would never have been located in Santa Ana, without the support of Downtown Inc. It gave us the confidence to make a $million investment in this city, and that was before we understood the entirety of their support. I cannot and do not want to imagine this downtown without Downtown Inc. They are imperative to the continued growth of this area." M Eddie Quillares Jr., Owner of EddieQ Insurance — "From the time that 1 arrived in Santa Ana in 2010 to our last Tri -Mixer hosted in Downtown Inc. last week, 1 have seen substantial growth in the local community and the influence that Downtown Inc. has made in the Downtown culture. It has given Downtown the positive attention it deserves for creating a culture that is embracing not only the current business owners, but the new businesses that are opening on a daily basis. 1 am a strong believer that "You get out of it, what you put into it," and it is righteous to state that Downtown Inc. is the core to the imminent growth in Santa Ana. 1 am confident that 1 would not be at this point in my business without their help... Downtown Inc. has been the backbone to my growth in the Downtown area." Julia Tudor, President of OC Fashion Association — "Because of Downtown Inc.'s help with our first fashion show, OCFA kept coming back and had 7 more events in Santa Ana, including OC FASHION WEEK. Downtown Inc. helped us tremendously in navigating the right channels to obtain permits, they made the connections we needed with businesses in Downtown, lent us prepping rooms and security for our events... among many other things. Without DTI's help, none of our events would have been possible...their board of directors and the amazing staff are very passionate people who are obviously extremely determined to help the community and revive the Downtown despite all criticisms and allegations. Their efforts and dedication, many times going beyond normal office hours, will eventually prevail. They work effortlessly to put Downtown Santa Ana on the map again, and we trust, this is no easy job...the changes they bring to Downtown are for the better... people who thought of Santa Ana a long time ago as being unsafe and unfit for a fashion scene now see it as a NEW place, with new potential... only thanks to organizations like Downtown Inc." 19 Bob Stewart, Owner Stewart Sound — "Downtown Inc is not only a vibrant force to the businesses downtown but has made inroads into the community and social issues facing this city. Vicky has convinced us that PBIDs cannot ignore social issues such as the homeless and is at the helm of forming a coalition of civic leaders, the faith community, government and others to begin an effort that could make us a model to all counties in California. She is basing this on the Navigator Program used in Sacramento and San Diego that has received Presidential Awards. The Community Policing Project formed with Santa Ana Police Department along with radios funded by Downtown Inc given to our businesses, has been described by the Justice Department as a model to large cities our size. And several cities have called us for details in beginning a PBID (Orange, Brea, Pasadena, San Pedro, and Newport Beach). My sincere desire would be to see all businesses in the district part of the equation, actively involved with Downtown Inc and making a difference in revitalizing Downtown Santa Ana." Caleb Everett, CEO of Career College of California — "As a small business owner, 1 really appreciate and have benefited from Downtown Inc.'s efforts. The downtown area is clean and safe. The events they put on are terrific and any time we call for help, whether it be an introduction or help planning an event, they are always very responsive and very helpful." 20 Kathie Warren, Green Door Gallery Owner in Santora Building — "1'm an artist and an 18 year participant in the artist village, and for 10 years I've had my gallery in the basement of the Santora Building. 1 have observed the changes over the years. Vicky and the team of Downtown Inc. has removed the grey film, the disintegrating aura, that laid over the redevelopment area. The streets are clean, 1 don't feel like I'm passing through a dump any more, or attacked with mounds of paper flyers, or smells of urine. The beautiful buildings almost shine in the day time. The doors smile with an invitation to enter. 1 see friendly alert security. 1 see police on horses, they give a feeling of safety yet family friendly." "Where there was no communication before, we, the artists are embraced and empowered by DTI. They come to the ortwolk, they BUY art, they care. They maintain consistency in organizing the art walk. They oversee the bureaucracy in holding events, handle permits, reach out to other businesses to generate cross promotion. They promote and facilitate, making the Santa Ana Art Walk the envy of other cities. The fruit of their efforts is apparent when people come into my gallery. They come from Laguna, Irvine, Fresno, the bay area, San Diego, Riverside, New York, Texas and so many other places. Local people come back with visiting relatives and friends." "The recent DTI May mixer was a great example of how the community now comes together. Artists, politicians, 4th street businesses, SAC event planning students, a racial mix. It was a picture of how DTI has brought everyone together to work together. Black, white, Hispanic, Asian. This is not only Santa Ana it is America." 21 Debbie McEwen, 23 -year Resident of French Park in Santa Ana — 'As a twenty three year resident of Santa Ana, 1 have never felt as hopeful for the success of the Downtown as 1 do now. Now, thanks to the hard work of Downtown Inc, 1 can invite friends from outside the city to dinner or Art Walk activities and I'm assured we will have a fun, safe, entertaining time." Lubna Debbini & Victor Gomez, Residents of Santa Ana — "I am a long -time resident of Santa Ana and have worked in the city for over 14 years. The revitalization efforts have made such a big difference in how 1 feel about the city and how 1 interact with it. My husband and 1 now go Downtown for dining and entertainment (instead of leaving the city to spend our money elsewhere). In addition, when our friends come to visit, we take them Downtown to showcase the beautiful and vibrant atmosphere. I'm always delighted to see the late night crowds walking around a city that used to have the highest crime reputation. We are so encouraged by the developments, that we've chosen to purchase an investment property (in addition to our primary home) in the city of Santa Ana. Santa Ana is not what it used to be, and that is thanks in large part to the efforts of DTI. We need to appreciate them and support them in all their efforts to uplift our city and neighborhoods." 22 Mary Guzman, President of Wilshire Square Neighborhood Association "Since Downtown, Inc. was established and placed under the energetic, professional leadership of Vicky Baxter, we've witnessed the transformation of the drab Pepto Bismol Fiesta Marketplace into a refreshed, energized, upscale looking East End Shopping District with a greater variety of new shops. It's a cleaner, safer and more desirable place to shop, to meet friends for lunch or dinner and to enjoy entertainment. Wilshire Square Neighborhood Association has planned the first of many social events at restaurants in downtown. Planning our social events downtown is a vote of confidence in what Downtown, Inc. is accomplishing in transforming Downtown Santa Ana into a great place to have fun and shop." 23 ECONOMIC DEVELOPMENT • Economic Enhancements • 30 new retailers in last 3 years • Diversity in new retail presence 24 Economic Enhancements: • Safe Environment • Event Permitting • Tenant Attraction • Parking Solutions • Obtaining Sponsorships • Continued Business Outreach and Enhancement 25 D NEW BUSINESSES: Road Less Traveled Store 26 Economic Development MIMING OWNTOWN DOWNTOWN -S A NTAANA.COM D EW BUSINESSES: Cafe Calacas w D NEW BUSINESSES: Elegante Formals f r rya 29 D EW BUSINESSES: Playground rAs 1-1 PL A1�G�ROUN m 0 H a 30 D NEW BUSINESSES: Jason's Catering G 31 D EW BUSINESSES: Taqueria del Sur & Izalco .,W' a --'I 1 i •1 i "al --'` ..-.-.. y- r 32 D ew susINesses: The Grilled Cheese Spot (coming soon) i��rA1M w tFr tii'� ;a�Y�4�. s ", Q., t 33 D EW BUSINESSES: Art Galleries �_ q I - mss. *Bee Regal Gallery* FINE ART N. CULL1HCTII3LLS s* �f CRESCENDO /If.cco -rrL N �, _. A R T S A V E S 34 Economic Development TACO' TuESDAY KICKOFF! _ (5 -9PM) VLVT VLVT VELVET LOUNGE PEN 7 DAYS A WEEK RESTAURANT BAR&LOUNGC NIGHTCLUB JASON 90ROAS Ix[4 , s A - —NIS I WPM" A QEIMSTKS I c4MOM i MIR1AINw4Nr T MkOHIS A WI 1. OWNTOWN DOWNTOWN - SANTAANA.COM �, low D NEW BUSINESSES: Splitends, The Sweet Spot & Nails On 4th 5 cq I v r -AMENEM— a'" all 36 D NEW BUSINESSES: OL2 0 The ACE Agency & Artists Village Law Group 37 D NEW BUSINESSES. Gold Street Real Estate & State Farm Insurance 1 Economic Development I'A14% ah IL wq& uVrUMC &OMPIRCIMM WaXIOM COINCERTS RMrj A A bk- 1OWNTOW-A DOWNTOWN -SAN TAAN A. COM D EW BUSINESSES: Church of Scientology - Orange County �y W g COMING TO DOWNTOWN IN 2012 -2013 1. El Mercado (owner of popular Anepalcos Cafe in Orange) 2. Playground 2.0 3. Blends 4. Crooks and Castles 5. Va to 6. Yost Studios 7. Flora Park Cafe 41 SPONSORSHIPS - MARKETING &PROMOTIONS • Cinco de Mayo • Santa Ana Film Fest • Art Walk • Quinceanera Expo • OC Fashion • Fiestas Patrias • Aces Hot Rod Resurrection • Dia de los Muertos • Harvey Milk • Under The Stars with Gregorio Luke • Downtown Divas • OC Pride • Mexican Artisan Fair • Noches De Posada • Patchwork • Tri -Mixer • Summer Concert Series 42 EVENT: Patchwork 43 Sponsorships - Marketing &Promotions ,Q% i L '� � 0 w 4 DOWNTOWN ' DOWNTOWN - SANTAANA.COM Jda T '� Aw p EVENT: Tri-Mixer � i-., f �; C, 45 EVENT: Quinceanera Expo wt EVENT: Harvey Milk 47 EVENT: Aces Hot Rod Resurrection Sponsorships - Marketing &Promotions i *. L 4V' y DOWNTOWN ' DOWNTOWN - SANTAANA.COM Nocl-les de sad q k10, Fi A EVENT: Mexican Artisan Fair 2� � � \� \ \ \� . »�� w . �£«� ■ � f . �t _§ \. �j�� /�2 ƒ< 5 Sponsorships - Marketing &Promotions I :A9 b- DOWNTOWN ' DOWNTOWN - SANTAANA.COM -AD Law., asm IF. EVENT: Summer Concerts F -. 52 EVENT: OC Fashion Week °r 53 Sponsorships - Marketing &Promotions 088ttle of Cincta tie Mafia by GREGORIo LUKE jow� C' 49 ; ► -- r ee z Vv- DOWNTOWN ' DOWNTOWN - SANTAANA.COM PM ,- ow • D- . EVENT: The Great Urban Race 55 EVENT: Congresswoman Loretta Sanchez visit W.:. 56 Facebook and Twitter UNA ,ft. ftft� 1.6 low C. .F a ig rM 1. C c, vo r1 ro., T, 'Santa Aria � yio—.w Rost awowmbwp^r rl-460A ANN" po~ Two. sir 'i�tnF RiA1M 5 . 7uFi1M AMID, Oman S�*m moo Fewo gookoh"ms t +fw�Rl V~ "m OVEMANIO 8� RAN 57 *ft SeM•r ��iE Sri-: �;rf. a..�a, 6. �.y�ry -� -*Oman 1W �rrP " rM 1. C c, vo r1 ro., T, 'Santa Aria � yio—.w Rost awowmbwp^r rl-460A ANN" po~ Two. sir 'i�tnF RiA1M 5 . 7uFi1M AMID, Oman S�*m moo Fewo gookoh"ms t +fw�Rl V~ "m OVEMANIO 8� RAN 57 COMMUNITY PARTNERSHIPS lu -- 7 KidWorks- tDuching lies with hope: - aa. r ,c _ 111U,C111tycna11,11*In A, t, C11t11 9(:��' .w � y V U.S. Small Business Administration pR xa�A I IN IMI \TI 1 Y, )' WWW.CELATINO5.ORG CALIFORNIA Small Busgness Development C enters r S B D Nef—k E 59 WHAT'S NEXT? • District Issues — Retail. • Identify and market vacancies in the downtown. • Parking, Access and Circulation. • Develop /initiate incentive programs. • Beautifying 4t" Street with physical enhancements. • Downtown Offender Program. • Nightlife. ME