HomeMy WebLinkAboutCORRESPONDENCE_25DCentral
PARKIN G
February 28, 2013
The Honorable Mayor and City Council
City of Santa Ana
20 Civic Center Plaza
Santa Ana, CA 92701
Central Parking
3420 Bristol Street
Suite 225
Costa Mesa, CA 92626
Phone: 714 751 2855
Fax: 714 751 3650
Website: wmv.parking.cont
RE: RFP 12-060 - Employee Retention Plan, Community Outreach Program and Transition Plan
Dear Mayor Pulido and Council members:
This letter is to inform you that it is Central Parking's commitment and intent to retain as many
existing employees as possible. We will ensure that all employees go through our entire hiring
process which includes submitting an application, participating in an interview and passing a
background and drug screen. Immediately following the award of the contract, our plan is to
conduct a group meeting to provide a meet and greet opportunity for the staff and Central Parking
management. In this group meeting, we will go over in depth details of our company and the
benefits of working for a nationally recognized organization. Teamsters Local 911 currently
represents the employees working at the City of Santa Ana Parking Facilities. Since 1990,
Central Parking has had an excellent relationship with Teamsters Local Union 911. We are part
of a Master Agreement between Teamsters 911 and United Parking Employers Council (UPEC).
Our employee work force is over 500 employees in Southern California with the largest employee
base that is recognized by this labor union working at LAX Airport.
Central Parking has transitioned several municipalities including over 100 employees in Santa
Monica and 800+ at LAX with the intent to retain as many existing employees as possible and
were pleased with our retention of 80 - 90% of the original employees. Having well trained
employees with local knowledge that have successfully passed our hiring process provides a
win/win for the entire portfolio and to this end we endeavor to qualify and hire as many existing
parking employees as possible during the transition.
Our proposed plan for community outreach is to meet with all stakeholders, including downtown
retail, residential and business associations to hear their concerns and to provide viable solutions
to their parking and traffic management needs. We have successfully maintained excellent
relationships with all downtown area associations in cities of Long Beach, Santa Monica,
Anaheim and Riverside amongst others and we are confident that our proposed approach to a
successful parking plan will serve the needs of all groups successfully and most efficiently.
We will be in attendance at the City Council meeting on March 4, 2013 to answer any questions.
We hope to receive your approval at this meeting so we could begin the transition shortly
thereafter. We are hoping for a 30 day transition to allow for a seamless change over and look
forward to implementing our plan and take over operations effective April 1, 2013.
CM 03/04/2013
25D
Central
Central Parking
3420 Bristol Street
Suite 225
Costa Mesa, CA 92626
Phone: 714 751 2855
Fax: 714 751 3650
Website: www.parking.corn
Attached to this letter is a brief summary and highlights of our proposal. Please do not hesitate to
contact me should you need additional information.
Sincerely,
1 t
uhamn ? d A. Mansoor
General Manager
Cc: Maria D. Huizar, Clerk of the Council
Kevin O'Rourke, Interim City Manager
Nancy T. Edwards, Interim Executive Director for Community Development Agency
Gabriela P. Lomeli, Redevelopment Project Manager I
N) Central
P A R K I N G
HIGHLIGHTS OF OUR PROPOSAL
CENTRAL PARKING - LEADING THE INDUSTRY
• Cutting Edge Initiatives Through New Technology
? Substantial Buying Leverage - Preferred Pricing on Equipment
? Location Central - published parking rates online at no cost to clients
? Web Marketing - innovator in driving business to locations
? Mobile Apps - one of the pioneers in development of mobile based
applications
? Web based client reporting - "WebVision"
? ParkCentral - Monthly Parking, Pay Online
? Customer Care Call Center, Toll Free Hotline - 1-877-717-0004. Web
based Customer Response System "CRS"
• Single Source of Services
? Full Service consultants at no additional cost to our clients
? SP Security Services
? SP Garage Maintenance Division
? SP Sign Department
? Parking Design and Graphics Group
SUPERIOR CUSTOMER SERVICE
• Careful Selection of Qualified and Quality Staff
• Pre-Employment Screening and Hiring Procedures
? Pangea - Online Application Process. All qualified applicants must pass a
criminal background check and drug test.
? Comprehensive Employee Orientation and Training
? Customer Service Training; "C.A.R.E" & "First Impressions"
? Site Specific Training
? Proper Training to handle Customer Complaints
• Mystery Driver Program / Customer Surveys
? Locations are targeted for customer service levels and integrity of cashiers
? Sample Survey
¦ "How are we doing?"
• Short and Simple Survey - How was their latest experience in the
facility? What is it they like to see changed? What could we do better?
¦ To encourage greater participation, offer prizes through a raffle/draw
DEPTH OF SUPPORT
• Local Team with National Support
? Regional Office based out of Costa Mesa
? Senior Operations Manager on site weekly
? Regional Manager - hands on with each project
? Weekly meetings with client
? Subject matter experts - leadership team
STRICT ACCOUNTING AND CASH CONTROLS
• Financial Central
? Sarbanes-Oxley Act and PCI/DSS compliant
? Separation of duties
? Parking Audits conducted by Senior Manager
? Revenue Control Scorecard Report - measurable standards for all facets of
the parking operation
? TrinTech - Internal audit reporting system for all daily revenue,
reconciled by corporate auditors daily. Discrepancies are flagged and
Regional Manager is notified immediately
EXPERIENCE
• Current Local Municipal Clients - Highlights of our Service
? City of Carson, Serving since February 2002
¦ Building and City Hall Security Services
? City of Long Beach, Serving since April 2007
¦ Coordinated new equipment purchase in downtown parking
facilities. Current project to upgrade Aquarium garage equipment
? Los Angeles Airport - LAX, Serving since June 2007
? City of Anaheim / Hilton Anaheim, Serving since November 2008
¦ Coordinated 1.5 Million Dollar Renovation of the parking structure
? City of Santa Monica, Serving since June 2009
¦ Coordinate multiple special events throughout the year
? City of Anaheim / Redevelopment Agency, Serving since February 2010
¦ Coordinated RFP for new equipment, installed SkiData
? City of Newport Beach, Serving since May 2011
¦ Facilitated the installation of over 1300 new parking meters
? City of Riverside, Serving since July 2011
¦ Facilitated the RFP process and installation of new equipment at
all City parking garages.
? City of Santa Ana / Police Department, Serving since September 2012
¦ Parking Enforcement Services