HomeMy WebLinkAbout25A - AGMT - MUNICIPAL PARKING FACILITIES OPERATOR201 w third street
201 west third street
201 w 3rd street
201 w 3rd st
3rd and broadway
third and broadway
3rd & broadway
third & broadway
REQUEST FOR
COUNCIL ACTION
CITY COUNCIL MEETING DATE:
MARCH 18, 2013
TITLE:
AGREEMENT WITH CENTRAL PARKING
SYSTEM, INC. FOR MUNICIPAL PARKING
FACILITIES OPERA :GR
1.9
RECOMMENDED ACTION
CLERK OF COUNCIL USE ONLY:
APPROVED
❑ As Recommended
❑ As Amended
❑ Ordinance on 1St Reading
❑ Ordinance on 2"d Reading
❑ Implementing Resolution
❑ Set Public Hearing For
CONTINUED TO a.Z 201,3
FILE NUMBER
Authorize the City Manager and the Clerk of the Council to execute the attached agreement
(Exhibit 1) with Central Parking System, Inc. for operating services of the City owned downtown
parking facilities for a two-year term, for an annual amount of $30,000, with an option to extend the
agreement for three additional one-year terms, subject to non -substantive changes approved by
the City Manager and City Attorney.
DISCUSSION
The City of Santa Ana owns and operates five parking facilities within Downtown Santa Ana. The
facilities are vital in providing easily accessible parking for the surrounding retail businesses and
numerous visitors to this area. Four of the facilities are multi-level parking structures that
accommodate both transient and monthly patrons and a surface lot that accommodates transient
patrons. The facilities also provide parking for numerous events held throughout the year within
the downtown. The parking facilities provide an initial impression to customers visiting Santa Ana;
therefore, the efficient operation and excellent customer service are of primary importance
The existing management agreement with Parking Concepts, Inc. was due to expire on December
31, 2012, with all renewal options exhausted. On November 19, 2012, City Council approved the
release of a Request for Proposals (RFP) (Exhibit 2) for a municipal parking facilities operator, and
a three-month extension to the agreement with Parking Concepts, Inc. to allow time for staff to
complete the RFP process.
Staff advertised and released the RFP on November 20, 2012 to seek a parking management firm
experienced in operating municipal parking facilities. The RFP was posted on the city website and
the California Public Parking Association. In addition, notifications were sent out to nine parking
firms. Requirement of the RFP included: oversight of daily operation and management of the
facilities, including, but not limited to: invoicing and collection of monthly fees, issuing validation
stamps, collecting parking fees, activation of monthly access cards, preparation of monthly
25A-1
Agreement — Central Parking System, Inc.
March 18, 2013
Page 2
utilization reports and maintenance. Additionally, to be included in the proposal was a
Management Plan, Operations Plan, Transition and Implementation Plan, Facilities Improvement
Plan and General Improvements/Recommendation Plan.
The City received proposals from seven parking operator firms. The proposals were evaluated by
a team comprised of a representative from each of the following agencies: Planning and Building
Agency, Public Works Agency, Police Department and Community Development Agency. The
evaluations were based on several criteria, including operator qualifications, proposed
management, operation, facilities improvement, transitional and general
improvement/recommendation plans, fee proposal and quality and depth of proposal. The top four
parking firms were invited to the interview phase of the evaluation process, which included the
same raters as mentioned above.
The maximum obtainable rating score for each of the proposers was 400. The ratings for the top
four parking firms are identified in Table 1:
TABLE 1
TOTAL
RANK
PROPOSER
LOCATION
RATING
SCORE
1
Central Parking
Costa Mesa
371
System, Inc.
2
Modern Parking
Los Angeles
345
3
ABM
Irvine
323
4
Parking Concepts, Inc.
Irvine
322
The evaluation committee determined that Central Parking System, Inc. was the top proposer and
received the highest overall ranking as a result of their proposal (Exhibit 3) and interview. Central
Parking presented a quality proposal and diligently addressed their proposed operations, transition
and management plan. In addition, Central is providing for online reporting of monthly statements,
allowing staff to view revenue and expenditures reports from their office and with the ability to drill
down expenditures. Central Parking has been in business for over 43 years and currently provides
similar parking operation and management services to the City of Anaheim, City of Riverside, City
of Long Beach and the offices of South Coast Plaza. Additionally, in July of 2012, after a
competitive selection process, Central was selected and approved to provide parking enforcement
for the Santa Ana Police Department. The Police Department has noted that the transition plan
25A-2
Agreement — Central Parking System, Inc.
March 18, 2013
Page 3
that Central has implemented has been successful. Central provided some innovative ideas
including a web -based marketing program to promote parking in the Downtown. This includes
creating a webpage featuring downtown parking information that provides directions, Google
maps, rates and parking facility information as well as a mobile app that will assist visitors in
finding public parking locations, parking rates and hours of operation. In addition, Central is
providing monthly parkers with convenient online payment options. In 2012, Central merged with
Standard Parking Corporation doubling the size of the firm and significantly enhancing the parking
management capabilities they offer to their clients. Central has demonstrated the organizational
credentials, resources and staff experience necessary to meet the City's high customer service
expectation and effectively manage and operate the parking facilities.
Following the evaluation process, staff entered into negotiations with Central Parking System, Inc.
who has agreed to absorb the cost of the proposed web -based initiatives and therefore, is able to
offer a reduced annual management fee of $30,000. However, the fee is only one component of
the overall assessment of the proposals; they also agreed to incorporate additional community
outreach to their plan to ensure a smooth transition. Combined with other evaluated criteria and
their innovative recommendations, Central Parking System Inc. was the top rated parking firm.
As stated in the letter from Central Parking System Inc. dated February 28, 2013 (Exhibit 4) and
received as correspondence at the March 4, 2013 council meeting, Central Parking System Inc.
has committed and intends to absorb all current employees, each of which will be submitted
through their pre-employment screening process and additional training, if necessary.
Based on the overall quality and thoroughness of the proposal, staff recommends the selection of
Central Parking System, Inc. to operate and manage the downtown parking facilities. The initial
contract would be for a two-year term with an option for three additional one-year renewals based
on parking firm performance and cost effectiveness.
Public Information and Public Records
In accordance with the City's Sunshine Ordinance, the project Request for Proposals and
summary of the consultant evaluation results are available on the City's "Open Government"
website page http://www,santa-ana.org/bids-rfps/, and will be available on the website for a
minimum of 30 days after City Council action on the matter. In addition, the project proposal,
communication received, and evaluation/score sheets are available to the public upon request to
the Community Development Agency.
Local Preference Ordinance
Per City ordinances the procurement of materials, supplies, labor and services involving
expenditures between $5,000 and $100,000, the City will offer a 7% preference to qualifying local
businesses and a 4% preference to Orange County businesses. To be eligible for Santa Ana's
local preference program, a business must be registered with the California Department of
General Services. None of the parking firms that submitted proposals are registered with the
California Department of General Services.
25A-3
Agreement — Central Parking System, Inc.
March 18, 2013
Page 4
FISCAL IMPACT
Funds are available in the Downtown Parking Facilities account (no. 02718861 62300).
6-Y 1:2 11 1
czud&"6�
Nancy T. E ards
Interim Exeldutive Director
Community Development Agency
NTE/GPL/kg
APPROVED AS TO FUNDS AND ACCOUNTS:
Francisco Gutierrez
Executive Director
Finance & Management Services Agency
Exhibit: 1. Agreement
2. Parking Operations and Management Services RFP
3. Central Parking System, Inc. Proposal
4. Correspondence from Central Parking dated February 28, 2013
25A-4
OPERATING AGREEMENT
FOR PUBLIC PARKING GARAGES & SURFACE LOT STAFFING
AND FIELD MANAGEMENT BETWEEN THE CITY OF SANTA ANA
AND CENTRAL PARKING SYSTEM, INC.
This Agreement is made and entered into this day of 20 by and between the
CITY OF SANTA ANA, a charter city and municipal corporation of the State of California
("City") and CENTRAL PARKING SYSTEM, INC. ("Operator").
W -I -T -N -E -S -S -E -T -H
Recitals:
A. City has issued a Request for Proposals 12-060 (Exhibit A) for the operation of the
downtown parking garages and surface parking lots. City desires to procure adequate and
efficient management of certain public parking garages and surface parking lots for
which it has operational responsibility, which structures are currently described as
follows:
Parking Garage A: 440 -space garage existing on the northeast corner of Broadway
and Third Street.
2. Parking Garage B:
700 -space garage on the south side of Fifth Street between
Bush and French Streets.
3. Parking Garage C:
400 -space garage on the northwest corner of BircT�&t'woi-ird
Streets.
4. Parking Garage D:
400 -space garage on the southwest corner of Fifth and Main
Streets.
Surface Parking Lot #1: 62 space surface parking lot on the northeast corner of
Bush and Third Street.
B. Operator is experienced in the operation and management of automobile parking garages
and surface parking lots, and is ready, able and willing to undertake the operation and
management of the above-described parking garages and lots.
C. The City can, at any time during the Term of this Agreement, request to have additional
locations not listed above be managed under this Agreement subject to additional fees.
D. In undertaking the performance of this Agreement, Operator represents that it is
knowledgeable in its field and that any services performed by Operator under this Agreement
will be performed in compliance with such standards as may reasonably be expected from a
professional consulting firm in the field.
EXHIBIT 1
25A-5
Wherefore, in consideration of their mutual and respective promises and subject to the terms and
conditions hereinafter set forth, the parties hereto do hereby agree as follows:
1. DEFINITIONS
For purposes of this Agreement, the following meanings shall apply:
A. "Premises" shall initially mean Parking Garages A, B, C, and D, along with
Surface Parking Lot 91, used interchangeably with the term "Parking Facilities"
(see Exhibit A, attached hereto and incorporated herein). Additional Premises
may be added by the City during the term hereof.
B. "City" shall mean the City of Santa Ana, California, a charter city and municipal
corporation.
C. "Contract Administrator" shall mean the City Manager or his/her designee; the
person on City staff that is appointed to be the contact person with regard to this
Agreement.
D. "Fiscal Year" shall mean January 1 through December 31.
E. "Gross Revenue" shall mean the total amount of all parking receipts, admission,
rentals, and other fees of any nature or kind charge, received, or collected by
Operator in the course of operating the Premises, whether such monies are
received at the Premises or elsewhere.
F. "Hazardous Materials" shall mean any and all (a) substances, products, by-
products, waste, or other materials of any nature or kind whatsoever which is or
becomes listed, regulated or addressed under an Environmental Law, and (b) any
materials, substances, products, by-products, waste, or other materials of any
nature or kind whatsoever whose presence in and of itself or in combination with
other materials, substances, products, by-products, or waste may give rise to
liability under any Environmental Law or any statutory or common law theory
based on negligence, trespass, intentional tort, nuisance, strict or absolute liability
or under any reported decisions of any state or federal court; and (c) any
substance, product, by-product, waste, or any other material which may be
hazardous or harmful to the air, water, soil, environment or affect industrial
hygiene, occupational, health, safety and/or general welfare conditions, including
without limitation, petroleum and/or asbestos materials, products, by-products or
waste.
G. "Management Fee" shall mean the fee that the City pays the Operator for
performing those obligations set forth in the Agreement. The fee is proposed as
an annual maximum fixed amount and is paid on a monthly prorated basis.
H. "Parking Manager" shall mean the person that the Operator selects and appoints
whose responsibility shall be overseeing the operation of the Parking Facilities, as
further discussed in Sections 12 and 13 hereof.
1
I. "Reimbursable Expenses" shall mean expenses incurred by Operator for
equipment or supplies, or paid to a third party vendor, which are not included as
part of the operating fee and which shall be reimbursed by the City.
2. SCOPE OF SERVICES
Operator shall perform those services as specified in detail in the RFP and the attached
Proposal dated January 2, 2013, attached hereto and incorporated as Exhibit B. Operational services
shall include valet parking services and the installation of certain improvements to enhance
garage/parking lot security and operations, as requested by the City. These improvements may include,
but are not limited to: upgrading/adding lighting, installation of security cameras, and improving
circulation, where possible.
Budgets shall be submitted for each Fiscal Year or portion thereof occurring during the term of
this Agreement showing the estimated Operating Expenses for such Fiscal Year or portion
thereof occurring during the term of this Agreement, in such format as is required by the
Contract Administrator, or his/her designee. The initial proposed budget shall be submitted by
Operator to the Contract Administrator prior to the commencement date set forth herein.
Subsequent proposed budgets should be submitted prior to the commencement of the Fiscal Year
to which they pertain. Operator and the Contract Administrator shall cooperate in good faith to
develop reasonable approved budgets, provided, however, that the Contract Administrator shall
retain ultimate authority to determine each approved budget in the event of disagreement. Any
approved budget may be amended at any time by a written amendment approved by the Contract
Administrator and Operator. In the event that the City incurs any obligation for Operating
Expenses, which are not in accordance with an approved budget, City may deduct the amount of
such obligation from the Management Fee.
3. TERM OF AGREEMENT
3.1 Initial Term - The initial term of this Agreement is a two (2) year term, from March
1, 2013 to February 28, 2015.
3.2 Options — City has the right to extend the term of this Agreement for three (3)
additional one-year periods (the "Additional Terms"), based upon the same conditions of the
Initial Term, subject to adjustments for compensation. City shall notify Operator in writing of its
exercise of its option for an Additional Term no less than thirty (30) days prior to the end of the
then current Term.
4. COMPENSATION
a. As total compensation for Operator's services under this Agreement, City agrees to
pay and Operator agrees to accept, a management fee in the amount of Two Thousand
Five Hundred Dollars ($2,500) per month.
b. Adjustments to Charges. The parties may agree to an annual adjustment (not to
exceed 2%) at the end of the first year of the Agreement every year thereafter, utilizing
the month of December statistics and supporting documentation. The two indices which
25A-7
will be used for determining adjustments shall be the most recent December Consumer
Price Index (CPI) for All Urban Consumers for Los Angeles -Anaheim -Riverside CMSA,
published by the United States Department of Labor Bureau of Labor Statistics or any
relevant successor for the Orange County area.
c. Extra Work. No new work of any kind shall be considered as extra unless a separate
estimate is given for said work and the estimate is approved by the City in writing before
work is commenced. The Operator will be required to provide detailed information of
such extra work. Documentation of contract compliance may be required on some
occasions.
5. DESIGNATION OF OPERATOR AS MANAGER: PARKING FACILITIES TO BE
OPERATED
A. Non-exclusive Agreement. Operator's right to operate the Parking Facilities is
non-exclusive.
B. Designation of Operator as Manager. City hereby designates and hires Operator
as the operator and manager of the hereinafter described Parking Facilities and Operator
accepts such designation and agrees to operate and manage the Parking Facilities subject
to the terms, covenants and conditions of this Agreement. Operator acknowledges that
this Agreement conveys no interest in nor attaches to any underlying real property
comprising the Parking Facilities. Accordingly, City and Operator agree that nothing in
this Agreement shall entitle or permit or be construed to permit Operator to file any
claim, lien or notice against any real property. As material consideration for this
Agreement, Operator waives any rights it may now or hereafter have to record a lis
pendens against the Parking Facilities under Section 405 et. seq. of the California Code of
Civil Procedures, or any.other provision of law, if a dispute arises under this Agreement.
C. Parking Facilities to be Operated. Operator shall operate those certain vehicular
Parking Facilities, together with all incidental and appurtenant improvements constructed
thereon, shown on Exhibit A, attached hereto and made a part hereof, hereinafter referred
to as the "Parking Facilities," in accordance with the terms and conditions set forth in this
Agreement.
D. Performance. The hours of operation of each Parking Facility are set by the City.
Operator must staff each facility sufficiently during all operating hours. It is expected
that the parties will discuss and agree upon levels of staffing; however, if the parties
cannot agree, the decision of the Contract Administrator shall control. Maintenance tasks
should be performed at such hours as to minimize the impact on customers.
E. Modification by City. The City may, during the term of this Agreement, modify
the list of Parking Facilities listed in the Recitals and on Exhibit A, attached hereto and
incorporated herein. It may also modify parking space inventory. Such modifications
shall not be considered a breach of this Agreement; nor shall City Council approval
be required for such modification unless the management fee increases.
96�
6. COVENANTS OF THE OPERATOR
A. Operator agrees throughout the term of this Agreement to manage,
operate, supervise, and maintain the Premises economically, professionally, diligently,
effectively, and to the best of its ability. The Operator agrees not to use or permit the use of the
Premises for any purpose other than for vehicular parking, nor to engage in or permit any other
business activity on, within or from the Premises. The Operator must manage and operate the
Parking Facilities in a manner that reflects the City's commitment to customer service, careful
stewardship of the public's capital investments, adequate safeguards on City's revenues and
professional management of the City's services.
B. The Operator, as operator and manager of the Premises, shall comply
with and conform to all provisions of law including, without limiting the generality of the
foregoing, all requirements of all Federal, State and local enactments, bylaws, and other
governmental or municipal regulations now or hereafter in force which relate to the operation,
management, and supervision of the Premises, and the Operator shall comply with all Police,
Fire, and safety regulations imposed by any governmental, State, or City authorities, or made by
property insurance companies, and shall obtain and maintain all licenses and consents necessary
for the proper and lawful operation, management, and supervision of the Premises.
C. Operator agrees that this Agreement shall not be construed as granting
any right of possession, estate, title or interest in the Parking Facilities. Operator agrees that this
Agreement shall not impair the City, its agents or employees from entering the Parking Facilities
at any time.
D. Operator agrees and acknowledges that it is an independent contractor
and not an employee of the City. Operator shall maintain complete control over all of its
employees and any subcontractors. This Agreement is not intended nor shall it be construed to
create an employer-employee relationship, a joint venture relationship, or to allow the City to
exercise discretion or control over the professional manner in which Operator performs the
services which are the subject matter of this Agreement; however, the services to be provided by
Operator shall be provided in a manner consistent with all applicable standards and regulations
governing such services and the terms of this Agreement. Operator shall pay all salaries and
wages, employer's social security taxes, unemployment insurance and similar taxes relating to
employees and shall be responsible for all applicable withholding taxes. Neither Operator nor City
is granted any right or authority to assume or create any obligation on behalf of the other.
7. COLLECTION OF REVENUES AND PAYMENT OF EXPENSES
The Operator shall deposit daily in a separate interest bearing account in a chartered bank
approved by City all Gross Revenue received by the Operator in the performances of this
Agreement.
The Operator shall promptly pay when due all operating expenses. All such expenses shall be
promptly paid by the Operator from the Gross Revenues deposited as set forth herein. If at the
end of a given month Gross Revenues previously collected are insufficient to pay all expenses,
the Operator will carry-over that amount, up to Ten Thousand Dollars ($10,000), to the
subsequent month(s) where future revenues can be used to reimburse these expenses. For the
amount exceeding Ten Thousand Dollars ($10,000) of unreimbursed expenses for a given month
the City shall promptly pay the Operator upon submission of the monthly statement.
On or before the fifteenth (15th) day of each month, Operator shall remit to City the funds
remaining after deducting from Gross Revenues the Operating Expenses and Management Fee
for the preceding month.
8. RECORDS AND ACCOUNTS
A. Records. The Operator shall, at all times during the term of this
Agreement, keep or cause to be kept true and complete books, records, and
accounts of all gross receipts from the operation of the Parking Facilities within
each of the Parking Facilities. The books, records, and accounts shall be
supported by source documents such as computer records and printouts, cash
register tapes, and/or other pertinent documents.
Computer and/or cash register totals shall be read and recorded by the Operator at
the beginning and end of each business day for each exit lane.
The Operator shall provide, subject to reimbursement by the City, serially
numbered tickets compatible with and for use in operating the parking control
equipment provided by the City for monitoring vehicular parking and shall keep a
record of said tickets acceptable to the City.
B. Accounting Year. For this Agreement, the accounting year shall be January to
December. The accounting year shall be maintained throughout the term of the
Agreement unless the Contract Administrator approves in writing a different
accounting year. Contract Administrator shall approve a change in accounting
years only in the event the accounting year in use results in undue hardship for
either the Operator or the City and not because of mere convenience or
inconvenience.
C. Financial Statements. Within ninety (90) days after the end of each accounting
year, the Operator shall, at the Operator's sole expense, submit to the City a
Statement of Gross Receipts, audited by a Certified Public Accountant, for each
accounting year.
D. Failure to Submit Financial Statements. In the event Operator fails to submit the
financial statements required in paragraph C above by the due date, Contract
Administrator may require that Operator pay to the City any and all costs incurred
by City to prepare the required financial statement, plus an administrative fee
equal to 50% of those costs.
E. Audits. All the Operator's books of accounts and records and supporting source
documents related to this Agreement or to business operations conducted within
or from the Parking Facilities shall be kept and made available at one location
within the limits of Orange County, California. The City shall, through its dully
C$I
25A-10
authorized agents or representatives, have the right to examine and audit said
books of accounts and records and supporting source documents at any and all
reasonable times for the purpose of determining the accuracy thereof, and of the
monthly statements made and monies received.
The City upon request of the Operator and at the City's sole discretion, may
authorize the above -referenced books and records and supporting source
documents to be kept in a single location outside the limits of Orange County
provided the Operator shall agree to pay all expenses, including but not limited to
transportation, food, and lodging, necessary for the City to audit said books and
records.
The full cost of any audit by the City, as determined by the City, shall be borne by
the Operator if either or both of the following conditions exist:
1. the audit reveals an underpayment of more than fivepercent (5%)
of gross receipts reported and paid by the Operator in accordance with this
Agreement when compared with the gross receipts which should have
been reported and paid as revealed by audit;
2. The Operator has failed to maintain true and complete books, records,
accounts and supporting source documents in accordance with Paragraph
A (Records) of this Section. The adequacy of such books, records,
accounts, and supporting source documents shall be determined at the sole
discretion of the City. Otherwise, the City shall bear the cost of said audit,
excluding the aforementioned expenses related to audit of documents kept
outside the limits of Orange County.
Upon request of the City, the Operator shall promptly provide, at the
Operator's expense, necessary data to enable the City to fully comply with
any and every requirement of the State of California or the United States
of America for information or reports relating to this Agreement.
F. Records and Audits:
Except as otherwise provided herein, all parking charges shall be recorded
by means of cash registers or other comparable devices as provided for
Operator's use by City which display to the customer the amount of the
transaction and automatically issue a receipt. The registers shall be
equipped with devices, which lock, in parking charge total and other
transaction numbers and details. Totals registered shall be read and
recorded at the beginning and end of each day. Cash register tapes tickets,
and reconciliation of the proceeding day's transaction shall be submitted
to the City monthly, or as required by the Contract Administrator.
Operator shall issue serial numbered tickets for each admission, and shall
keep an adequate record of said tickets; both issued and un -issued, and
25A-11
shall be responsible for the distribution and collection of monthly parking
card and monthly revenues.
2. The Operator's book of account, records, and supporting source
documents related to this agreement or to business operations conducted
within or from the Premises shall be kept and made available at one
location within the limits of the County of Orange. City shall, through its
duly authorized agents or representative, have the right to examine and
audit said books of account, records, and supporting source documents at
any and all reasonable times for the purpose of determining the accuracy
thereof, and of the monthly statements of sales made and monies received.
3. The City, upon request of Operator and, at the City's sole discretion, may
authorize the above -referenced books and records to be kept in a single
location outside the limits of Orange County provided Operator shall agree
to pay all expenses including, but not limited to, transportation, food, and
lodging necessary for the City to send a representative to audit said books
and records. The Contract Administrator shall not exercise said right more
than twice each accounting year.
4. The full cost of said audit, as determined by City, shall be paid by
Operator if either or both of the following conditions exist:
(a) The audit reveals an underpayment of more than five percent (5%)
between the balance of revenue due as reported and paid by Operator
in accordance with this Agreement, and the balance of revenue due as
determined by said audit.
(b) Operator has failed to maintain true and complete books, records,
accounts, and/or supportive source documents in accordance with this
agreement. The adequacy of records shall be determined at the sole
discretion of the City. Otherwise, City shall bear the cost of said audit,
excluding the aforementioned expenses related to audit of documents
kept outside the limits of Orange County.
Upon the request of City, Operator shall promptly provide, at Operator's
expense, necessary data to enable City to fully comply with any and every
requirement of the State of California or the United States of America for
information or reports relating to this Agreement, and to Operator's
management of the Premises. Such data shall include, if required, a
detailed breakdown of Operator's receipts and expenses.
G. Failure to Maintain Adequate Records. In addition to any other remedies
available to the City at law, in equity, or under this Agreement, in the event the
Operator fails to maintain and keep books, records, and accounts relating to the
Operator's operations on or from the Parking Facilities and source documents
relating thereto, or to make the same available to the City for examination and
audit, or to record sales and/or to maintain registers to record sales, or to provide
financial statements and other information to the City regarding gross receipts as
25A-12
required by this Agreement, the City, at the City's option, may:
Perform such examinations, audits, and/or investigations itself or through
contractors, agents, or employees as the City may deem appropriate to
confirm the amount of gross receipts payable to the City by the Operator
under this Agreement and any and all costs and/or expenses incurred by
the City in connection therewith shall be promptly reimbursed to the City
by the Operator upon demand.
2. Provide accounting services and/or a system for recording gross receipts,
including without limitation, cash registers, for use by the Operator in
conducting business transactions upon or from the Parking Facilities, and,
at the City's option, maintain personnel on the Parking Facilities to
observe and/or record such transactions during the Operator's business
hours, or from time to time, all at the Operator's sole cost and expense
and, in such event, the Operator shall promptly reimburse the City for any
and all costs incurred by the City in connection therewith; and/or
Require that Operator pay to the City, upon demand amounts equal to and
based on the City's reasonable estimate of the actual gross receipts from
parking operations conducted on or from the Parking Facilities. Any such
estimate made by the City in good faith shall be conclusive and binding
upon the Operator.
Costs payable by Operator pursuant to this Section shall include
reimbursement to City, for City provided services at such rates as the City
may from time to time in good faith establish for such services. In the
case of services provided by the City's employees, such rates shall be
sufficient to reimburse the City for employees' salaries, including
employee taxes and benefits and the City's overhead or, may be the rate
for such services that would be charged by a qualified third party or
parties, if engaged by the City to perform such services.
H. Retention Period/Ownership of materials. All reports, documents, or other materials
developed or discovered by Operator or any other person engaged directly or indirectly by
Operator to perform Operator's services for the City are to be maintained and retained for a
period of three (3) years. Said documents shall be the property of the City without restriction or
limitation upon their use.
9. INSURANCE
The Operator shall, at its own cost, maintain insurance acceptable to City in full force and effect
throughout the term of this Agreement. The policy of policies of insurance maintained by
Operator shall provide the following limits and coverage:
1. Commercial General Liability (CGL) or Garage Liability: Insurance Services Office
(ISO) Form CG 00 01 12 07 covering CGL on an "occurrence" basis, including products -
25A -13
completed operations, personal & advertising injury, with limits no less than $2,000,000
per occurrence. If a general aggregate limit applies, either the general aggregate limit
shall apply separately to this project/location or the general aggregate limit shall be twice
the required occurrence limit.
A. "This insurance shall not be cancelled, limited in scope of coverage, or non -
renewed until after thirty (30) days' written notice has been given to the Community
Development Agency of the City of Santa Ana."
B. Such insurance shall be primary. "It is agreed that any insurance maintained by
the City of Santa Ana will apply in excess of, and not contribute with, insurance
provided by this policy."
C. "The City of Santa Ana and its officers, agents, and employees are added as
additional insured as respects operation of the named insured at the Parking Garage
located at the northeast corner of Broadway and Third Street, the Garage on the south
side of Fifth Street between Bush and French Streets, the Garage on the southwest
corner of Fifth and Main Streets, the Garage on the northwest corner of Birch and
Third Streets, and the surface parking lot located on the northeast corner of Bush and
Third Street in the City of Santa Ana." A sample Additional Insured Endorsement is
attached hereto and incorporated herein as Exhibit C. The Additional Insured
Endorsement shall be amended periodically to reflect all parking garages/parking lots
that Operator manages on behalf of the City.
2. Garage Keeper's Legal Liability: with limits no less than $2,000,000 covering the
Operator and the City against claims, liabilities, losses, or suits covering exposures for
loss of or damage to vehicles in Operator's care, custody and control.
3. Commercial Crime including Employee Dishonesty: with limits not less than
$100,000 for Employee Dishonesty and $10,000 for depositors forgery, loss of money
and securities, inside or outside the premises and including safe robbery or burglary
4. Workers' Compensation: as required by the State of California, with Statutory Limits,
and Employer's Liability Insurance with limit of no less than $1,000,000 per accident for
bodily injury or disease.
5. General Insurance Requirements:
Operator agrees to deposit with City, on or before the effective date of this Agreement,
certificates of insurance necessary to satisfy City that the insurance provisions of the
Agreement have been complied with and to keep such insurance in effect and the
certificates therefore on deposit with City during the entire term of this Agreement.
City shall retain the right at any time to review the coverage, from, and amount of the
insurance required hereby. If, in the opinion of the City, the insurance provisions in this
Agreement do not provide adequate protection for City and for members of the public
using the Premises, City may require Operator to obtain insurance sufficient in coverage,
form, and amount to provide adequate protection. City's requirement shall be reasonable,
but shall be designed to assure protection from and against the kind and extent of the
risks, which exist at the time a change in insurance is required.
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City shall notify Operator in writing of changes in the insurance requirements, and if
Operator does not deposit copies of acceptable insurance policies with City incorporating
such changes within sixty days (60) of receipt of such notice, Operator shall be in default
without further notice to Operator, and City shall be entitled to exercise all legal
remedies.
The procuring of such required policy or policies of insurance should not be construed to
limit Operator's liability hereunder or to fulfill the indemnification provisions and
requirements of this Agreement.
10. INDEMNIFICATION
The Operator shall indemnify and hold the City of Santa Ana, its officers, employees and agents
harmless from and against:
(a) Any and all liability, penalties, losses, damages, costs and expenses, demands, causes of
action, claims or judgments arising from or growing out of any injury to any person or persons,
or any damage to any property as a result of any accident or other occurrence during the term of
this Agreement occasioned by any negligent act or omission of the Operator, its officers,
employees, agents, servants, subtenants, concessionaires, licensees, contractors, invitees or
permittees, or arising from or growing out of the negligent use, maintenance, or operation of the
Premises during the term of this Agreement.
(b) From and against all legal costs and charges, including reasonable attorney's fees, incurred
with respect to any of such matters and the defense of any action out of the same, or in
discharging the Premises or any part thereof from any and all liens, charges or judgments which
may accrue or be placed thereon by reason of any negligent act or omission of the Operator.
(c) The Operator shall further indemnify and hold harmless the City from any loss of Gross
Revenue due to dishonesty, theft, or negligence of any officer, agent, or employee of the
Operator. The Operator may protect itself from such liability for such fidelity losses through
higher fidelity bonding of its officers, agents, or employees than is required by this Section, but
failure to do so shall in no way relieve the Operator from its obligation to indemnify the City of
any such losses.
(d) Notwithstanding the foregoing, nothing herein shall be construed to require Operator to
indemnify the Indemnified Parties from any Claim arising from the sole negligence or willful
misconduct of the Indemnified Parties. Nothing in this indemnity shall be construed as
authorizing any award of attorney's fees in any action on or to enforce the terms of this Contract.
This indemnity shall apply to all claims and liability regardless of whether any insurance policies
are applicable. The policy limits do not act as a limitation upon the amount of indemnification to
be provided by the Operator.
11. PUBLIC PARKING RATES
A. Parking Rates. The City shall determine parking rates. The
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implementation of any parking rate adjustment shall be the responsibility of the Operator. As
part of such implementation, the Operator shall be responsible for replacement of all parking rate
signs in accordance with Section 12 ("Maintenance Obligations of Operator"), and for notifying
the public of the new parking rates and their effective date. Such public notice shall be given by
posting notices conspicuously at each entrance and exit to Parking Facilities for a minimum of
ten (10) business days before the date the adjustment becomes effective.
Parking rates shall at all times be posted by Operator within one place at each entrance
and exit to the Parking Facilities on clearly legible signs of the type, character and locations
approved by the Contract Administrator. Operator must install new parking rate signs within one
month of the start date of this Agreement. All new signs must be compatible with existing signs
at the Facility and be approved by the Contract Administrator.
B. Validated Parking. Validated parking shall be permitted as authorized by
the City. The Operator will bill those agencies authorized to validate parking tickets for their
respective validations. The Operator shall make no other arrangements for validation without
prior written authorization by the Contract Administrator.
C. Monthly Parking Permits. The Operator shall issue permits and collect
monthly fees at the Parking Manager's office at the Parking Facilities and provide for online
payment capabilities. The City shall establish monthly parking rates. The Operator shall be
responsible for monitoring payment for monthly permits and for invalidating un -renewed permits
the first day of each month.
D. There shall be no free parking except as follows:
One space per cashier booth in each Facility to accommodate the
Operator's employees.
2. City of Santa Ana and/or their contractor's vehicles only while performing
construction or conducting building and grounds maintenance/repair
activities.
12. MAINTENANCE OBLIGATIONS OF OPERATOR
A. The Operator expressly agrees to maintain the Parking Facilities in a safe, clean, sanitary
condition, to the complete satisfaction of the Contract Administrator, and in compliance with
all applicable laws. The Operator shall conduct all routine maintenance in accordance with
the Parking Facilities Maintenance Schedule (Exhibit A) attached hereto and made a part
hereof, all of which shall be a reimbursable operating expense. Operator shall make minor
repairs (defined as repairs costing $500.00 or less per incident) promptly and as needed.
Repairs in excess of $500.00 which do not create an imminent threat to public safety shall be
made after consultation with the Contract Administrator, and as he/she directs.
B. The Operator shall be responsible for routine daily maintenance of the Parking
Facilities including, but not limited to:
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Keeping the Parking Facilities, including stairwells, free and clear of
rubbish, litter, and animal or human waste. If animal and/or human waste
are present, Operator shall clean and sanitize the affected areas as needed.
2. Providing janitorial services to the employee restrooms, including
servicing clogged plumbing and cleaning floors and fixtures.
Maintenance of attendant booths, Parking Manager's office and storage
areas to assure a clean and neat appearance
4. Elevator cleaning including elevator lobby area.
Checking ceiling -mounted signage for loose connections or damage.
6. Checking illuminated signs for damage and necessary bulb replacement.
Checking parking and revenue control equipment for proper operations.
Immediate removal of graffiti from buildings and walls. The Contract
Administrator shall approve method(s) used to remove graffiti.
C. The Operator shall provide containers for trash and garbage as approved by the
City and provide for daily removal of trash and garbage from the Parking
Facilities.
D. The Operator shall be responsible for weekly scheduled machine sweeping in
each parking structure and each surface lot, and semi-annual garage steam
cleaning. Any areas not accessible to machine sweeping shall be swept by hand
prior to the mechanical sweeping process. The first steam cleaning shall be
completed no later than July 2013 and every six (6) months thereafter.
E. The Operator shall remove excessive accumulations of grease or oil on parking
surfaces on a weekly basis. Any grease or oil spill that constitutes a hazard shall
be removed immediately.
F. The Operator shall maintain adequate portable fire extinguishers, charged and
ready for use, in accordance with governing fire regulations and ordinances.
G. The Operator shall keep and maintain, to the satisfaction of the City, all signs and
graphics in a clean and legible condition free from graffiti. Any replacement of
signs or additional signs shall be provided by the Operator and the cost thereof
shall be reimbursable by the City. Replacement materials shall be of the same
quality material, letter style, design, and color as other similar signs within the
facility. All signs placed by the Operator in the Parking Facilities, attendant
booths, or Parking Manager's office must have the prior approval of the Contract
Administrator.
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H. The Operator shall keep all glass surfaces in and around attendant booths, Parking
Manager's office, stairwells and elevators clean.
I. The Operator shall keep all parking control equipment, including housings, clean
and well maintained as recommended by service manuals.
The Operator shall be responsible for maintaining all painted surfaces on parking
equipment, attendant booths, posts, curbs and islands. Painting shall be provided
in a professional manner including but not limited to surface preparation and
priming as needed. The Contract Administrator must approve paint colors.
If the Operator fails to maintain or make repairs or replacements as required herein, the Contract
Administrator shall notify the Operator in writing of said failure. Should the Operator fail to
correct the situation within three (3) days after receipt of written notice, the Contract
Administrator may make the necessary correction or cause it to be made and the cost thereof,
including but not limited to the cost of labor, materials, equipment, and an administrative fee
equal to twenty five percent (25%) of the sum of such items, shall be paid by the Operator by
means of deduction from the monthly compensation due the Operator.
13. RESPONSIBILITIES AND REQUIREMENTS OF OPERATOR
The Operator shall, in the manner and method of operating the Parking Facilities, assure the
highest degree and standards of courtesy, politeness, conduct, and demeanor on the part of its
officers, agents, employees, and representatives, and shall at all times during the term of this
Agreement, comply fully with the following conditions and requirements:
A. The Operator shall charge and collect from all persons utilizing the parking
facilities within the Parking Facilities the fees or charges established by the City.
B. The Operator shall conduct its operations in a manner so as not to annoy, disturb,
or be offensive or rude to customers, patrons, or other users of the Parking
Facilities.
C. Language Proficiency. The Operator shall select personnel that have the ability to
read signs, labels, work schedules and simple instructions in both English and
Spanish; understand and follow oral directions in English and Spanish; write
simple messages in English and Spanish, and speak both languages sufficiently to
communicate clearly with the public.
D. Parking Manager. The Operator shall select and appoint a Parking Manager
whose responsibility shall be overseeing the operation of the Parking Facilities.
Such person must be highly qualified, experienced, and successful manager of
parking facilities, vested with full power and authority with respect to the method
and manner of operating the Parking Facilities. The Parking Manager shall be
present on-site a minimum of eight hours per day between the hours of 7:00 am
and 6:00 pm. The Parking Manager shall maintain an office on-site and shall be
available upon 15 minutes notice during regular business hours. At all times
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during his/her absence from the Parking Facilities, a shift supervisor shall be in
charge of the parking operation and available at such on-site location.
E. Conduct of Employees. The Operator shall control the conduct, demeanor, and
appearance of its officers, agents, employees, and representatives. Cashiers and
shift supervisors while on duty shall wear uniforms with clearly visible and
readable nametags, which shall at all times be maintained in a neat and clean
condition. The Contract Administrator shall approve the uniforms and nametags.
All personnel shall be trained by the Operator to render a high degree of courteous
and efficient service, and it shall be the responsibility of the Operator to maintain
close supervision over such personnel to assure a high standard of service to
patrons of the Parking Facilities. Upon objection by the Contract Administrator
to the unprofessional conduct, demeanor, or appearance of such personnel, the
Operator shall immediately take all steps necessary to correct the conduct,
demeanor, or appearance, which is the cause of the objection.
F. Employee Honesty. The Operator shall take every precaution to protect the City's
revenue, and to ensure that all sums due and owing the City from patrons of the
Parking Facilities are properly assessed, collected, accounted for, and deposited
into a depository selected and approved by the City. The Operator shall not
knowingly employ or keep in its employ for purposes of conducting operations
under this Agreement any individual who has been convicted in a court of
competent jurisdiction of theft or misappropriating funds.
G. Monthly Parking Permits. In addition to the monthly fee, the Operator shall
collect a $25 administrative fee for the establishment of each new monthly
account. Records for the administrative fee shall be maintained for twelve
months after the account has been closed. Should the cardholder return with
his/her previously assigned card key within that twelve-month period, no
additional administrative fee shall be charged.
The Operator shall charge a $15 replacement fee for replacement of a lost card
key. The Operator shall identify administrative fees and fees collected for
replacement card keys separately on the daily reports and in other records and
accounts and shall include the fees collected in the daily receipts.
H. Unauthorized Activities. The Operator shall not engage in nor permit any of its
officers, agents, employees, or representatives to engage in the sale of supplies,
products, or services of any kind, except those authorized by this Agreement, at
retail or wholesale, on or from the Parking Facilities, nor install, maintain or
operate or permit the installation, maintenance or operation on the Parking
Facilities of any vending machine or device designed to dispense or sell food
beverages, tobacco products or merchandise of any kind whether or not included
in the foregoing categories.
I. Daily Inspection. The Operator shall inspect the Parking Facilities described in
this Agreement on a daily basis to determine if any inherently or potentially
dangerous conditions or defects exist, said inspection to include, but not be
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limited to, the following:
• Abnormal accumulations of grease or oil on the pavement
• Pot holes
• Dangerous grade changes
• Broken glass
• Broken tire guards
• Protruding pipes
• Leaking gas tanks
• Broken or burned out lighting fixtures
• Graffiti
• Conditions likely to cause a pedestrian to trip or fall
• Hazards to tires, and other unsafe conditions
The results of each daily inspection shall be recorded in a written report and
maintained by Operator. Operator shall notify Contract Administrator
immediately of any hazardous conditions or defects.
If the Operator defaults in the performance of any covenant, condition, or agreement
contained in this clause, and such default is not corrected within twenty-four (24) hours after
the Operator receives written notice from the City, the City may impose a penalty as set forth
in the Liquidated Damages term (Section 29) hereof, for each day the Operator remains in
default, or the City may terminate this Agreement and take over possession and operation of
the Parking Facilities in accordance with the provisions of Section 28 ("Termination By
City") herein.
14. HAZARDOUS MATERIALS
13.1. Prohibited. The use and storage of Hazardous Materials by the Operator in the
Parking Facilities is prohibited except as necessary to perform the services required under this
Operating Agreement. To the extent the Operator must use Hazardous Materials to perform the
services required under this Operating Agreement, the Operator shall comply with the following
conditions:
a. The Operator shall comply with all Federal, State and local laws and regulations
regarding the use, storage and disposal for such Hazardous Materials.
b. The Operator shall be solely responsible for obtaining all permits necessary to use,
store, or dispose of the Hazardous Materials it uses.
c. The Operator shall take all necessary precautions to prevent any Hazardous Materials
it uses from entering into any storm or sewage drain system, or into the air or
groundwater or from being released on the Parking Facilities.
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d. The Operator shall be solely and fully responsible for the release of any Hazardous
Material that it uses. The Operator shall timely comply with all requirements of all
appropriate governmental agencies and authorities in its investigation, remediation and
clean up of any release of a Hazardous Material. If the Operator does not promptly
commence and diligently pursue the remediation and clean up any release of such
Hazardous Material, the City, in its discretion, may pay, to have the release remediated
and cleaned up, and the Operator shall reimburse the City within fifteen (15) business
days of City's demand for payment. The failure to commence remediation and clean-up
and to provide City with a schedule for diligent completion of the remediation within
sixty (60) days after discovery of such release, or danger of release, of such Hazardous
Material shall constitute prima facie evidence of failure to promptly commence
remediation.
e. The Operator agrees to defend, indemnify and hold harmless the City, its trustees,
officers, officials and employees from any and all losses, claims, actions costs, expenses,
judgments, subrogation or other damages resulting from injury to any person or damage
to property, including, without limitation, the cost of any cleanup and remediation of
Hazardous Materials, which the City may sustain as a result of the presence, use, storage
or cleanup of Hazardous Materials in the Parking Facilities that are attributable in any
manner to the Operator.
The obligations set forth in this Section shall survive the expiration or earlier termination
of this Operating Agreement.
13.2. Reporting Obligation. Upon becoming aware of any release of a Hazardous
Material in a Parking Facility, the Operator shall immediately report such release to the City and
to any other appropriate public agency. The Operator shall immediately report the release of any
Hazardous Material to the City even where the quantities released would not be otherwise
reportable to another public entity. This reporting obligation exists with regard to any release to
Hazardous Material within a Parking Facility and is not limited to releases of those Hazardous
Materials used by the Operator.
15. DAMAGE BY OPERATION
If Operator, its agents or employees, causes any injury, damage or loss at any Parking
Facility, Operator shall repair, at its sole cost and expense, such injury, damage or loss at City's
direction and upon City's prior approval. City reserves the right to perform such repairs, and bill
Operator for such costs and deduct such costs from any compensation then due and owing to the
Operator. The rights of City set forth in this Section are in addition to, and do not in any manner
limit, any right of City to be indemnified by Operator for any such injury, damage or loss.
16. IMPROVEMENTS AND ALTERATIONS
No structures, improvements, or facilities shall be constructed, erected, altered, or
made within the Premises without the City's prior written consent. At all times during
the term of this Agreement, City shall have the right to enter the Premises for the purpose
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of revising the automobile parking spaces; changing or rearranging the entrances and
exits; using temporarily or permanently such portions thereof as are necessary for construction of
improvements, and/or repairs thereto; or for the installation of improvements, or other facilities
necessary for the efficient operation and maintenance of the Premises.
17. CONDITIONS GOVERNING IMPROVEMENTS AND ALTERATIONS
a. No facilities shall be installed or maintained, or alternations or additions
made in, to, or upon the Parking Facilities by the Operator without the prior written consent of
the Contract Administrator, and all such work shall be completed in accordance with plans
approved and conditions imposed by the Contract Administrator. Upon completion of said
facilities, the Operator shall furnish to the Contract Administrator, at no charge two complete
sets of as built drawings and detailed costs of the facilities constructed and installed.
b. All facilities, alterations, or additions constructed by the Operator within the
Parking Facilities, including the plans and specifications therefore, shall conform in all respects
to the applicable statutes, ordinances, building codes, rules, and regulations of the City and such
other authorities, as may have jurisdiction. The City's approval given as provided shall not
constitute a representation or warranty of such conformity, and conformance shall remain the
Operator's responsibility. The Operator shall procure all permits necessary for such
construction. The cost of all permits and construction by the Operator shall be at the Operator's
sole cost and expense.
18. MECHANICS LIENS OR STOP NOTICES
The Operator shall at all times defend, indemnify and hold harmless the City, its
officers, employees and agents against all claims, losses, demands, damages, cost, expenses, or
liability costs for labor or materials in connection with construction, repair, alteration, or
installation of structures, improvements, equipment, or facilities within the Parking Facilities,
and from the cost of defending against such claims, including attorney fees and costs.
In the event a lien or stop -notice is imposed upon the Parking Facilities as a result of such
construction, repair, alteration, or installation, the Operator shall either:
A. Record a valid Release of Lien, or
B. Procure and record a bond in accordance with Section 3143 of the Civil Code,
which frees the Parking Facilities from the claim of the lien of stop -notice and
from any action brought to foreclose the lien.
If the Operator fails to accomplish either of the two optional actions above within
fifteen (15) days after the filing of such a lien or stop -notice, the Agreement shall be in default
and shall be subject to immediate termination.
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19. REMOVAL AND RESTORATION
Subject to the provisions of Section 31 ("Title To Improvements"), upon termination of this
Agreement, the Operator shall redeliver possession of the Parking Facilities and equipment to
the City in substantially the same condition that existed immediately prior to the Operator's
entry thereon, reasonable wear and tear, damage by the elements, earthquakes, acts of God,
war and any act of war, excepted.
20. MAJOR REPAIRS AND DAMAGES
A. City shall be responsible for all major structural repairs, any major repairs,
surfacing, and resurfacing of the Premises.
B. In the event of damage or destruction of any of the Parking Facilities, which are a
part of the Premises, which, in the opinion of City, makes the continued operation
of such garage unfeasible or uneconomical, City may terminate this Agreement as
to such Facility.
21. OPERATOR IS SOLE EMPLOYER— DUTY TO INFORM
Operator agrees to notify each employee of the Operator prior to the time such
employee begins to work at the Parking Facilities, and all unions or bargaining units representing
such employees, 1) that the Operator is the only employing agency and employer, 2) that the City
of Santa Ana is not an employer with regard to the parking operation, but rather is a contractor
hiring the Operator to operate the Parking Facilities in accordance with the terms of this
Agreement, and 3) that continued employment in connection with operation of the Parking
Facilities cannot be expected beyond the term of this Agreement.
Operator agrees to inform each employee in writing of the above and to obtain a
signed acknowledgement by the employee of such notification.
22. OPERATING MANUAL
a. The Operator shall be responsible for developing written procedures based
upon administrative guidelines, procedures and directions promulgated by the City relating to the
management, operation and maintenance of the Parking Facilities. All such guidelines,
procedures and directions shall be consistent with the terms and conditions of this Agreement.
Operator shall maintain a current Standard Operating Procedures Manual (SOP Manual)
specifying the operating procedures to be followed by the Operator for operating within each of
the Parking Facilities.
b. Within thirty (30) days after award of this Agreement, a copy of the written
procedures for operations, management, maintenance, cash handling and auditing procedures for
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each Parking Facility shall be submitted to the Contract Administrator for review and approval.
Thereafter the Operator shall make necessary revisions on an as -needed basis, but at least on an
annual basis and no later than January 31 of each year, submitted to and approved, in writing by
the Contract Administrator shall approve any subsequent changes or revisions in writing. The
SOP Manual shall be kept up to date at all times and pertinent parts shall be provided and
explained to each of the Operator's employees.
23. ASSIGNABILITY
The parties agree that the expertise and experience of Operator are material
considerations for this Agreement. Operator may not assign the performance of any
obligation or interest under this Agreement without the prior written consent of City, not to be
unreasonably withheld or delayed. .
Any attempt by Operator to assign this Agreement in violation of this Section will be
voidable at City's sole option.
If the Operator hereunder is a corporation or an unincorporated association or
partnership, the transfer of any stock or interest in said corporation, association, or
partnership in the aggregate exceeding twenty-five percent (25%) shall be deemed an
assignment within the meaning of this clause.
24. NOTICES
All notices and other communications required or permitted to be given under this
Agreement must be in writing and must be personally served, or mailed, postage prepaid via
U.S. mail, or sent via courier service, addressed to the respective parties as follows:
To City:
Contract Administrator
City of Santa Ana
Community Development Agency
P.O. Box 1988, M-25
Santa Ana, CA 92702
20
To Operator:
Central Parking System, Inc
3420 Bristol Street, Suite 225
Costa Mesa, CA 92626
Attn: Muhammad Mansoor
With a Copy To:
Central Parking System
Attn: Legal Department
2401 21s' Ave S.
Nashville, TN 37212
25A-24
Notice will be effective on the date personally delivered or if sent by courier service, on
the date of receipt. If mailed, notice will be effective three (3) days after deposit in the mail.
The parties may change their respective addresses in accordance with the provisions of this
Section.
25. NONDISCRIMINATION
During the performance of this Agreement, the Operator agrees as follows:
A. Operator will not discriminate against any employee or applicant for
employment because of race, color, religion, sex, disability, or national origin. Operator
will take affirmative action to ensure that applicants are employed, and that employees
are treated during employment without regard to their race, color, religion, sex, disability,
or national origin.
Such action shall include, but not be limited to, the following: employment,
upgrading, demotion, or transfer; recruitment or recruitment of compensation:
and selection of training, including apprenticeship. The Operator agrees to
post in conspicuous places, available to employees and applicants for
employment, notices to be provided by the City setting forth the provisions of
this nondiscrimination clause.
B. Operator will, in all solicitation or advertisements for employees placed by
or on behalf of the City, state that all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
disability, or national origin.
26. RESTRICTIONS AND REGULATIONS
This Agreement, including the Parking Facilities and the operations thereof by the Operator,
shall be subject to:
A. Any and all applicable rules, regulations, order and restrictions that are now in
force, or which the City may hereafter adopt.
B. Any and all orders, directions or conditions issued, given or imposed by the
Contract Administrator with respect to the use of the roadways, driveways, curbs,
sidewalks or parking areas, and public areas adjacent to the Parking Facilities.
C. Any and all applicable laws, ordinances, statutes, rules, regulations or orders of
any governmental authority lawfully exercising authority over the Operator's
business hereunder.
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The City shall not be liable to the Operator for any damage to, or for any diminution or
deprivation of the Operator's rights hereunder on account of the exercise of any such
authority as in this clause provided, nor shall the Operator be entitled to terminate the whole
or any portion of this Agreement by reason thereof unless the exercise of such authority shall
so interfere with the Operator's operation of the Parking Facilities in the exercise of its rights
under this Agreement as to constitute a termination in whole or in part of this Agreement by
operations of law in accordance with the laws of the State of California.
27. DEFAULT
A. Any material failure or delay by either party to perform any material term or
provision of this Agreement, constitutes a default under this Agreement. Except
as otherwise provided below, upon the occurrence of a default, the non -defaulting
party may terminate this Agreement and may institute legal action to cure, correct,
or remedy the default or to recover damages for the default.
B. Prior to terminating this Agreement or instituting any legal action due to a default,
the non -defaulting party shall give written notice of the default to the defaulting
party, specifying the nature to the default. The defaulting party shall have thirty
(30) days to cure, correct, or remedy the default, and if the default is cured,
corrected, or remedied within such time period, the non -defaulting party shall be
entitled to terminate this Agreement or institute legal action due to the default.
C. Legal actions instituted due to any default must be instituted in the court located
in the County of Orange, State of California.
D. The rights and remedies of the parties are cumulative and the exercise by either
party of one or more of such rights or remedies shall not preclude the exercise by
it, at the same or different times, of any other rights or remedies for the same
default or any other default by the other party.
28. TERMINATION BY CITY
A. Termination with Cause. In addition to any other legal or equitable rights
available to the City hereunder, the City shall have the right to terminate and
cancel this Agreement in its entirety and all rights ensuring there from upon five
(5) days written notice if any one or more of the following events shall occur:
The Operator fails to duly and punctually deposit the gross receipts and
deliver the deposit receipt to the City, or fails to make any other payments
required hereunder when due to the City within two (2) business days after
written notice from the City of such failure to comply.
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2. Failure of the Operator to maintain a quality of service satisfactory to the
Contract Administrator as required by Sections 12 and 13 hereof, after
service of a Three -Day Notice to correct the unsatisfactory condition.
The happening of any act, which results in the suspension or revocation of
the rights, power, licenses, permits and authorities necessary for the
conduct and operation of the Parking Facilities as herein authorized.
4. The transfer of the interest of the Operator under this Agreement by
operation of law, or otherwise, to any other person, firm or corporation.
5. Any substantial change in the ownership or proprietorship of the Operator,
which in the opinion of the City, is not in the best interest of the City or
the public.
6. Failure of the Operator to keep, perform and observe each and every other
promise, covenant, condition and agreement set forth in this Agreement on
its part to be kept, performed or observed within three (3) days after
receipt of written notice of default there under from the City, except where
fulfillment of the Operator's obligation requires activity over a period of
time and the Operator shall have commenced to perform whatever may be
required for fulfillment within three (3) days after receipt of such notice
and continues such performance without interruption except for causes
beyond its control.
7. The levy of any attachment or execution, or the appointment of any
receiver, or the execution of any other process of any court of competent
jurisdiction which does or as a direct consequence of such process will
interfere with the Operator's occupation of the Parking Facilities and will
interfere with its operations under this Agreement, and which attachment,
execution, receivership, or other process of such court is not vacated,
dismissed, or set aside within a period of thirty (30) days.
The Operator shall become insolvent, or shall take the benefit of any
present or future insolvency statute, or shall make a general assignment for
the benefit of creditors, or file a voluntary petition in bankruptcy, or a
petition or answer seeking an arrangement for its reorganization, or the
readjustment of its indebtedness under the federal bankruptcy laws or
under any other laws or statute of the United States, or of any state law, or
consent to the appointment of a receiver, trustee or liquidator of all or
substantially all of its property.
9. By order or decree of a court the Operator shall be adjudged bankrupt, or
an order shall be made approving a petition filed by any of the creditors,
or by any of the stockholders of the Operator seeking its reorganization or
the readjustments of its indebtedness under the federal bankruptcy laws, or
under law or statute of the United States, or any state thereof.
23
25A-27
10. A petition under any part of the federal bankruptcy laws, or an action
under any present or future solvency law or statute shall be filed against
the Operator and shall not be dismissed within thirty (30) days after the
filing thereof.
11. By or pursuant to, or under authority of any legislative act, resolution or
rule of any order or decree of any court, governmental board, agency or
officer having jurisdiction, a receiver, trustee, or liquidator shall take
possession or control of all or substantially all of the property of the
Operator and such possession or control shall continue in effect for a
period of thirty (30) days.
12. Cessation or deterioration of service for a period, which in the opinion of
the City, materially and adversely affects operation of the public service
required to be performed by the Operator under this Agreement.
13. Any lien is filed against the Parking Facilities because of any act or
omission of the Operator and is not removed within thirty (30) days.
14. The Operator shall voluntarily abandon, desert, vacate or discontinue its
operations of the business herein authorized in the Parking Facilities.
Notwithstanding any of the foregoing provisions of this Section, the City shall have the
absolute right to forthwith terminate and cancel this Agreement and take over the
operation of the Parking Facilities, either by itself or through another operator of its
choice, if Parking Facilities should become closed by reason of the Operator being unable
for any reason whatsoever, to maintain in its employ the personnel necessary to keep the
Parking Facilities open for public patronage, including, but not limited to, delays caused
by work stoppage.
In the event that the City shall so elect to terminate this Agreement, then the City may
recover from the Operator:
(a) Any amount necessary to compensate the City for the detriment proximately caused
by the Operator's failure to perform its obligations under this Agreement or which in
the ordinary course of business would be likely to result there from, including, but not
limited to, the cost of recovering possession of the Parking Facilities, including
necessary repair, renovation and alteration of the Parking Facilities, reasonable
attorney's fees, expert witness costs, and any other reasonable costs; and
(b) Any other amount, which the City may by law hereafter be permitted to recover from
the Operator to compensate the City for the detriment caused by the Operator.
The Operator shall construe no delay or omission of the City to exercise any right or remedy
as a waiver of such right or remedy or any default hereunder. The acceptance by the City of
any sums hereunder due shall not be (i) a waiver of any preceding beach or default by the
Operator of any provision thereof, other than the failure of the Operator to pay the particular
sum accepted, regardless of the City's knowledge of such preceding beach or default at the
24
�MIIIIs,�
time of acceptance of such sum, or (ii) waiver of the City's right to exercise any remedy
available to the City by virtue of such breach or default. No act or thing done by the City or
the City's agents during the term of this Agreement shall be deemed an acceptance of the
surrender of the Parking Facilities, and no agreement to accept a surrender shall be valid
unless in writing and signed by the City.
B. Termination Without Cause. The City reserves the right, at any time
during the term of this Agreement, at the sole discretion of the City, to terminate this Agreement
without cause; provided, however, that if any such termination is to be effected, the City shall
give the Operator written notice thereof not less than one hundred twenty (120) days prior to the
effective date of such termination.
C. Consequences of Termination. In the event of termination, Operator shall deliver
to City copies of all reports, documents, City -owned equipment and materials within ten (10)
days after termination. Upon receipt thereof, City shall pay Operator for all services performed
and reimbursable expenses incurred to the date of termination.
29. LIQUIDATED DAMAGES
THE PARTIES HERETO AGREE THAT IT WOULD BE IMPRACTICAL AND
EXTREMELY DIFFICULT TO DETERMINE THE ACTUAL DAMAGE TO THE
CITY IF OPERATOR WERE TO TERMINATE THIS AGREEMENT PRIOR TO
EXPIRATION OR OTHERWISE BREACH. IN ADDITION TO THE SERVICES
PROVIDED, CITY EXPECTS TO RECEIVE OTHER BENEFIT FROM OPERATOR'S
SERVICES. THE PARTIES MUTUALLY AGREE THAT THE TERMS SET FORTH
IN THIS SECTION ARE ACCEPTABLE TO EACH PARTY AND ARE A
REASONABLE ESTIMATE OF CITY'S LOSS IF OPERATOR FAILS TO
COMPLETE SERVICES IN ACCORDANCE WITH THE SCHEDULE OF
PERFORMANCE.
BY SIGNING THIS BELOW, CITY AND OPERATOR ACKNOWLEDGE THAT THE
INCENTIVE AMOUNTS SET FORTH BELOW HAVE BEEN AGREED UPON AS
THE PARTIES' REASONABLE ESTIMATE OF CITY'S DAMAGES.
"CITY" "OPERATOR"
a. Failure to make daily deposits of all receipts, for each day, or portion thereof, that
deposit is delayed beyond the deposit deadline. (The only exception shall be for Acts of God,
such as earthquakes, in which delay is beyond the Operator's control.) One Hundred Dollars
($100) a day for each failure to perform.
25
25A-29
b. Failure to deliver, on time, required items such as reports, schedules, manuals,
budgets or other materials as specified in the Operating Agreement. Twenty-five dollars ($25)
per item or set of materials.
C. Failure to have revenue control tickets available and installed and each and every
ticket -dispensing machine. Fifty dollars ($50) per failure.
d. Failure to maintain accurate monthly parking records, including monthly parking
applications, accurate access log, notification to the City of delinquent accounts, and
maintenance of activation/deactivation of monthly access. The current applicable monthly
rate per record or access occurrence.
e. Failure to properly notify the City of any unpaid individual monthly permit
account or event parking pass. The current applicable monthly rate for each month that
the unpaid individual monthly permit remains active after the seventh day (7) of each
month or the maximum daily parking rate for each unpaid event parking pass that was
created and used at a Parking Facility.
f. Failure to follow the Routine Maintenance and Minor Repair requirements
in any part. Twenty-five dollars ($25) per occurrence.
g. Failure to maintain revenue control equipment to ensure accuracy and
Consistency of operations or failure to schedule or follow up on the repair of revenue control
equipment malfunctions within twenty-four (24) hours of occurrence. One hundred dollars
($100) per occurrence per day.
Notification of Failure to Perform
Upon determining the existence of a breach under a -g above, the Contract Administrator shall
issue a written notice to Operator of the occurrence of such breach and the City's claim for
liquidated damages.
i. The notice of breach shall become final unless the City receives from Operator not
later than ten (10) business days after the date of the notice of breach, a written statement
from Operator, accompanied by evidence, that the breach did not occur. If such written
statement and evidence is not received by the City Manager within ten (10) business days
of the date of the notice of breach, the Contract Administrator's determination shall be
final. Operator agrees that the Contract Administrator shall deduct the amount of such
liquidated damages from the next monthly payment due to Operator.
ii. If the Operator contests the imposition of a liquidated damage, the Contract
Administrator shall review Operator's written statement and evidence as soon as
reasonably possible, and render a decision sustaining or reversing the determination that a
breach occurred and the claim for liquidated damages. Contract Administrator shall
deliver to Operator a written notice of such decision no later than ten (10) business days
after receipt of Operator's written statement and evidence.
26
A '�
30. TRANSITION OF OPERATION AND MANAGEMENT
Upon the expiration of this Operating Agreement or its earlier termination, the Operator
agrees to cooperate fully with the City in the smooth and businesslike transition of the
management and operation of the Parking Facilities to a new operator.
31. TITLE TO IMPROVEMENTS
Title to all equipment and improvements shall remain with the City. All signs and
gate arms installed by the Operator shall immediately upon installation become the property of
the City.
32. INSPECTION
The City and/or its authorized representatives shall have the right at all reasonable
times to inspect the Parking Facilities to determine if Operator is complying with the provisions
of this Agreement. The City reserves the right, at any time, at the request of the Contract
Administrator to call a conference of representatives of the City and the Operator for the purpose
of making a complete inspection of the Parking Facilities and reviewing the operation,
maintenance, quality of service and such other items as the City may wish to review.
If evidence of discrepancies is discovered in the operational and accounting
procedures being conducted at the Parking Facilities, relative to funds received and maintained,
the City shall have the right to make immediate contact with the responsible employee of the
Operator, at his/her workstation without any prior required notice to affected employee or the
Operator. City further reserves the right to have made available for immediate inspection and
review any and all materials, receipts, records and equipment relative to all revenues and the
accounting for all funds maintained at the Parking Facilities, to resolve any issue at questions and
provide for the integrity and security of the operations being conducted.
The City reserves the right, at any time, to install surveillance equipment, both
audio and visual, anywhere on the Parking Facilities to monitor operations and procedures for
security purposes. No further notice of installation shall be given to the Operator.
33. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Operator, and supersedes any and all other agreements, oral or written, between the parties. In
the event of a conflict between the terms of this Agreement and any attachments hereto, the
terms of this Agreement shall prevail. This Agreement may not be modified except by written
instrument signed by the City and by an authorized representative of Operator. The parties agree
27
25A-31
that any terms or conditions of any purchase order or other instrument that are inconsistent with,
or in addition to, the terms and conditions hereof, shall not bind or obligate Operator nor the
City. Each party to this Agreement acknowledges that no representations, inducements, promises
or agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of
any parties, which are not embodied herein.
34. COMPLIANCE WITH GOVERNMENTAL REQUIREMENTS
Operator shall carry out all services pursuant to this Agreement in substantial conformity
with all applicable laws, ordinances, statutes, codes, rules, regulations, orders, and decrees of the
United States, the State of California, the County of Orange, the City, and of any other political
subdivision, agency, or instrumentality exercising jurisdiction over the City, including all
applicable federal, state, and local occupation, safety and health laws, rules, regulations and
standards, applicable state and labor standards, prevailing wage requirements, the City zoning
and development standards, City permits and approvals, building, plumbing, mechanical and
electrical codes, as they may apply, and all other provisions of the City and its Municipal Code
(as they may apply), and all applicable disabled and handicapped access requirements, including,
without limitation, the Americans With Disability Act, 42 U.S.C. § 12101 et seq., Government
Code § 4450 et seq., and the Unruh Civil Rights Act, Civil Code § 51 et seq.
35. MISCELLANEOUS
A. Survival of Provisions. If any part of this Agreement is for any reason found to
be unenforceable, all other parts nevertheless remain enforceable.
B. This Agreement binds an inures the benefit of the parties and their respective
successors.
C. Time of the Essence. Time is of the essence regarding this Agreement.
D. Agreement Organization. The various heading and numbers herein, the
grouping of provisions of this Agreement into separate clauses and paragraphs, and the
organization hereof, are for the purpose of convenience only, and shall not be considered
otherwise.
E. Inspection. City or its authorized representative shall have the right at all
times to inspect the Premises to determine if the provisions of this Agreement are
being complied with.
F. Conflict of Interest. Operator shall avoid all conflict of interest or the
appearance of conflict of interest in performance of this Agreement.
G. Successors in Interest. Unless otherwise provided in this Agreement, the
terms, covenants, and conditions contained herein shall apply to and bind the
heirs, successor, executors, administrators, and assigns of all the parties hereto, all
of whom shall be jointly and severely liable hereunder.
28
25A-32
H. Partial Invalidity. If any term, covenant, condition, or provision of this
Agreement is held by a court of competent jurisdiction to be invalid, void, or
unenforceable, the remainder of the provisions hereof shall remain in full force
and effect and shall in no way be affected, impaired, or invalidated thereby.
I. Waiver of Rights. The failure of City or Operator to insist upon strict
performance of any of the terms, covenants or conditions of this agreement shall
not be deemed a waiver of any right or remedy that City or Operator may have
and shall not be deemed a waiver of the right of the Agreement thereafter.
J. Governing Law. This Agreement must be construed, and its performance
enforced, under California law.
K. No Property Interest. Operator agrees that this Operating Agreement shall
not be construed as granting any right of possession, estate, title or interest in the
Parking Facilities. Operator agrees that this Operating Agreement shall not
impair the City, its agents, or employees from entering the Parking Facilities at
any time.
L. Drug Free Workplace. Operator certifies that it has established the
following drug-free workplace policy:
1. The unlawful manufacture, distribution, dispensing, possession or use of a
controlled substance is prohibited in the workplace for any employee.
2. The employees of Operator will be required to:
a) Abide by the terms above in statement 1.
b) Notify appropriate officials of the City of any criminal drug statute
conviction for a violation occurring in the workplace not later than five
days after such conviction.
c) Within 30 days of receiving such notice, appropriate personnel action
will be taken by Operator against such employee, up to and including
termination.
36. ATTACHMENTS TO AGREEMENT
This Agreement includes the following, which are attached hereto and made a part
hereof:
Exhibit A — RFP 12-060: Parking Operations and Management Services
Exhibit B — Operator's Proposal
Exhibit C — Additional Insured Endorsement
29
25A-33
IN WITNESS WHEREOF, the parties have executed this Agreement the date and year first
above written.
ATTEST:
Maria D. Huizar
Clerk of the Council
APPROVED AS TO FORM:
Sonia R. Carvalho
City Attorney
LIM
Lisa Storck
Assistant City Attorney
CITY OF SANTA ANA
Kevin O'Rourke
Interim City Manager
OPERATOR
By:
Central Parking System, Inc.
Edward E. Simmons
Executive Vice President
Tax ID# 62-0789510
APPROVED AS TO FORM:
By:
Tracy H. Pelham
Associate Council
30
25A-34
REQUEST FOR PROPOSALS
RFP 12-060
PARKING OPERATIONS AND MANAGEMENT SERVICES
DOWNTOWN PARKING FACILITIES
CITY OF SANTA ANA
Community Development Agency
20 Civic Center Plaza
Santa Ana, CA 92701
Gabriela P. Lomeli
Project Manager
(714) 647-5479 Office
(714) 647-6549 Fax
glomeli(cD-santa-ana.org
KEY RFP DATES:
Issue Date:
Mandatory Pre -proposal Meeting:
Deadline to Submit Questions:
Response Posted on City Website:
Proposal Due Date:
Presentation/Interviews:
Projected Award Date:
Tuesday,
November 20, 2012
Thursday,
November 29, 2012
at 9:30 a.m.
Thursday,
December 6, 2012
at 5:00 p.m.
Thursday,
December 13, 2012
at 5:00 p.m.
Wednesday,
December 19, 2012
at 4:00 p.m.
Tentative
Week of January 28, 2013
Monday,
February 18, 2013
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
EXHIBIT 2
25A-35
NOTICE INVITING PROPOSALS
NOTICE IS HEREBY GIVEN that proposals will be received from qualified firms to provide Parking
Operations and Management Services. Responses to the Request for Proposals (RFP) will be
accepted until Wednesday, December 19, 2012 at 4:00 p.m. If further information is required, contact
Gabriela P. Lomeli at (714) 647-5479 or glomeli@santa-ana.org.
MAILED, DELIVERED BY HAND or COURIERED proposals will be accepted as follows:
City of Santa Ana
Community Development Agency (6th floor)
Attention: Gabriela P. Lomeli
20 Civic Center Plaza, M-25
Santa Ana, CA 92701
It is the responsibility of the proposer to see that any proposals submitted shall have sufficient time to be
received by the City of Santa Ana prior to the proposal due date and time. Questions regarding this
Request for Proposals shall be made in writing via e-mail to Gabriela P. Lomeli at glomeli@santa-ana.org.
The receiving time at the Front Desk of the City of Santa Ana Community Development Agency, 20
Civic Center Plaza, Santa Ana, CA 92701 will be the governing time for acceptability of proposals.
Late proposals will NOT be considered and will be returned to proposer unopened. Telegraphic,
electronic and facsimile proposals will not be accepted.
ONLY SEALED RFP RESPONSES ARE ACCEPTABLE.
DO NOT E-MAIL RFP RESPONSES
DO NOT FAX RFP RESPONSES
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 1
r 't
u
CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES (RFP)
PAGE
I. INTRODUCTION
12
5
II. PERIOD OF CONTRACT
A. LOCATION OF FACILITIES
5
III. OPTION OF RENEWAL
13
5
IV. FISCAL NONFUNDING CLAUSE
5
14
V. SCOPE OF WORK/SERVICES
14
5
VI. GENERAL INFORMATION
6
VII. COORDINATION
6
VIII. CONTRACTOR RESPONSIBILITIES
6
IX. INITIATION/KICK OFF MEETING
6
X. CITY BUSINESS LICENSE
7
XI. RULES FOR PROPOSALS
7
XII. PRE -PROPOSAL MEETINGS
7
XIII. E-MAIL COMMUNICATIONS AND INTERPREPATIONS/CLARIFICATIONS
7
XIV. ADDENDA
7
XV.SUBMITTAL REQUIREMENTS INFORMATION AND DEADLINE 7
XVI. MINIMUM QUALIFICATIONS 7
XVII. SUBMITTAL REQUIREMENTS 8
XVIII. CONTRACTOR SELECTION — PROPOSAL AND EVALUATION 10
XIX. PUBLIC RECORDS 11
EXHIBIT A — SCOPE OF SERVICES
12
I. INTRODUCTION
12
A. LOCATION OF FACILITIES
12
B. CURRENT OPERATING SCHEDULES
13
C. HOURS OF OPERATIONS
13
D. CURRENT EQUIPMENT
14
E. PROPOSED STAFFING LEVELS
14
II. CONTRACTOR REQUIREMENTS AND RESPONSIBILITIES 14
A. PARKING OPERATIONS AND MAINTENANCE SPECIFICATION 14
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 2
25A-37
B.
CONTRACTOR PERSONNEL
15
C.
CUSTOMER SERVICE
16
D.
MAINTENANCE
16
E.
PARKING ANALYSIS
17
F.
REQUIRED CONTRACTOR IDENTIFICATION SIGNAGE
17
G.
INSPECTIONS
17
H.
SPECIFICATIONS
17
1.
LOGS / NOTIFICATIONS / REQUIRED REPORTING
17
J.
SUPERVISION OF CONTRACT AND MEETING WITH THE CITY
18
K.
MATERIALS AND EQUIPMENT
18
L.
ADDITIONAL SERVICES
18
1111. DEFINITIONS
18
IV. TERMS
AND CONDITIONS
18
A.
TERM
18
B.
CONTINUED FUNDING
18
C.
COMPENSATION
19
D.
INDEPENDENT CONTRACTOR
19
E.
INSURANCE
19
F.
HOLD HARMLESS / INDEMNIFICATION
20
G.
NOTICE
21
H.
TERMINATION
21
1.
CONTRACTOR OPTION FOR TERMINATION
22
J.
LIQUIDATED DAMAGES
22
K.
EMPLOYMENT OPPORTUNITIES FOR SANTA ANA RESIDENTS
22
L.
CONTRACTOR COMMUNITY EVENT PARTICIPATION AND PUBLIC
22
AWARENESS
M.
COMPLIANCE WITH APPLICABLE LAWS AND REGULATIONS
22
N.
ASSIGNMENT
23
O.
JURISDICTION — VENUE
23
P.
FINES
23
EXHIBIT A — 1
FACILITY LOCATIONS
24
EXHIBIT A — 2
EXISTING EQUIPMENT
25
EXHIBIT A — 3
DRAFT PARKING MANAGEMENT AGREEMENT
28
EXHIBIT A — 4
PARKING FACILITIES MAINTENANCE SCHEDULE
29
EXHIBIT B
PROPOSERS STATEMENT AND FEE SCHEDULE
32
EXHIBIT C
ADDITIONAL INSURED ENDORSEMENT FOR COMMERCIAL
33
GENERAL LIABILITY POLICY
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 3
25A-38
EXHIBIT D REFERENCES AND RELEVANT WORK HISTORY 34
EXHIBIT E PROPOSAL CONTRACT AND AGREEMENT — PROPOSERS 35
STATEMENT
EXHIBIT F PROPOSAL CONTRACT AND AGREEMENT — CERTIFICATION OF 36
NONDISCRIMINATION BY CONTRACTOR
EXHIBIT G NON -COLLUSION AFFIDAVIT 38
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 4
CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGMENT SERVICES (RFP)
I. INTRODUCTION
The City of Santa Ana is issuing this Request for Proposals (RFP) for Parking Operations and
Management Services for the operations, management and maintenance of four public parking
structures and one public surface lot that serve retail, restaurants, office and mixed use developments in
the Downtown area.
II. PERIOD OF CONTRACT
Unless earlier terminated as allowed for in the Agreement, agreement term shall be for a period of two
years. The agreement term is anticipated to commence after City Council award of this agreement and
upon receipt and approval of all required insurance documents. The projected agreement
commencement date is March 1, 2013 and may be adjusted as necessary.
III. OPTION OF RENEWAL
The term of this Agreement shall have provisions for three (3), one-year renewal options at the
discretion of the City and City Council approval unless the City notifies the Contractor in writing at least
thirty (30) days before the end of the initial term or any extended term, of its intent to terminate the
Agreement at the conclusion of the initial term or any extension. Time is of the essence in the
performance of services under this agreement
IV. FISCAL NONFUNDING CLAUSE
In the event sufficient budgeted funds are not available for a new fiscal period, the City shall notify the
provider of such occurrence in writing at least thirty (30) days before the end of the current fiscal period
and contract shall terminate on the last day of current fiscal period without penalty or expense to the
City.
V. SCOPE OF WORK/SERVICES
The scope of work may include any and all work efforts related to the Parking Operations and
Management Services per EXHIBIT A - SCOPE OF SERVICES.
The Contractor shall be an independent contractor capable of providing experienced, knowledgeable
and professional staff. The Contractor shall be responsive and maintain excellent working relationships
with city residents, businesses, government officials and City staff. The Contractor shall provide
adequate staffing levels at all times and adhere to established schedules. The Contractor shall be
knowledgeable of and comply with federal, state and local regulations, including but not limited to the
California Vehicle Code and the Santa Ana Municipal Code.
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 5
I V A C
VI. GENERAL INFORMATION
A. The term of the contract will begin after the contract is awarded by the City Council.
B. When determined appropriate, the City will provide information in its possession relevant to
preparation of required information in RFP. The City will provide only the staff assistance and
documentation specifically referred to herein.
C. The Contractor shall be responsible for retaining data, records and documentation for the
preparation of the required information. These materials shall be made available to the City as
requested by the City.
D. This RFP does not commit the City to pay costs incurred in preparation of a response to this RFP.
All costs incurred in the preparation of the proposal, the submission of additional information and/or
any aspect of a proposal prior to award of a written contract will be borne by the respondent. The
City reserves the right to accept or reject the combined or separate components of this proposal in
part or in its entirety or to waive any informality or technical defect in proposal.
E. All data, documents and other products used, developed or produced during response preparation
of the RFP will become property of the City. All responses to the RFP shall become property of the
City. Proposer information identified as proprietary information shall be maintained confidential, to
the extent allowed under the California Public Records Act.
F. The City reserves the right to reject, replace and approve any and all subcontractors.
All subcontractor(s) shall be identified in the response to the RFP and the City reserves the right to
reject any subcontractor(s). Subcontractors shall be the responsibility of the prime Contractor and
the City shall assume no liability of such subcontractors.
VII. COORDINATION
Coordination by the awarded Contractor with the City, other contractors and agencies will be
required to achieve satisfactory and timely delivery of the required services. Coordination may
include, but not be limited to, coordination with impacted businesses, neighborhood and civic
groups, local and/or state agency boards, and attendance at City Commission and Council
meetings.
The City will decide the manner in which the coordination efforts will be conducted. At the City's
option, coordination efforts may be performed by the Contractor's direct contact, by the Contractor
acting through the City or by the City only. When coordination efforts require agreements, such
agreements shall be coordinated through the City.
VIII. CONTRACTOR RESPONSIBILITIES
The selected Contractor will assume responsibilities for all services in its proposal. The selected
Contractor shall identify a sole point of contact with the greatest knowledge in regard to parking
operations and management service operations and contractual matters, including payment of any
and all charges resulting from the Agreement.
IX. INITIATION/KICK OFF MEETING
The selected proposer will be required to meet with City staff prior to commencement of services or
at any time as required by the City, to discuss and agree on operational issues, including transition
of services and scheduling.
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 6
25A-41
X. CITY BUSINESS LICENSE
The selected proposer shall be required to obtain a City of Santa Ana Business license within 30 -
days of selection and must provide a copy to the City project manager or designee prior to
commencing any work in Santa Ana.
XI. RULES FOR PROPOSALS
The signer of the RFP must declare in writing that the only person, persons, company or parties
interested in the proposal as principals are named therein; that the proposal is made without collusion
with any other person, persons, company or parties submitting a proposal; that it is in all respects fair
and in good faith without collusion or fraud; and, that the signer of the proposal has full authority to bind
the proposer
(Exhibit H).
XII. PRE -PROPOSAL MEETING
A mandatory pre -proposal meeting is scheduled for Thursday, November 29, 2012 at 09:30 a.m. at
parking structure B located at 300 E. Fifth St. (meet at the southeast corner of 5 St. and Spurgeon St.).
The meeting will include a walk-through of the facility. All questions shall be required to be submitted in
written form to the Project Manager via email no later than 5:00 p.m. on Thursday, December 6,
2012. Responses to questions received by the deadline referenced above will be posted to the City's
Bids and RFPs page at http://www.santa-ana.orq/finance/currentbidsandresults.asp by Thursday,
December 13, 2012.
XIII. E-MAIL COMMUNICATIONS AND INTERPRETATIONS/CLARIFICATIONS
To facilitate the RFP process, proposers are required to monitor and respond to e-mail requests within
48 hours. No oral interpretations will be made by the City to any proposer as to the meaning of
requirements identified herein, including the Scope of Service and Terms and Conditions. Every
request for such an interpretation must be made in writing via e-mail to the Project Manager no later
than 5:00 p.m. on Thursday, December 6, 2012. Significant interpretations or clarification will be
made by an addendum to this RFP, which will be posted to the website. Addenda may become part of
the agreement documents.
XIV. ADDENDA
If clarification or interpretation of this RFP is considered necessary by the City, a written addendum shall
be issued and the information will be posted on the City's website at http://www.santa-
ana.orq/finance/currentbidsandresuIts.asp. It is the responsibility of each proposer to periodically check
the City's website to ensure that they have received and reviewed any and all addenda to this RFP.
XV. SUBMITTAL INFORMATION AND DEADLINE
Proposals are due to the City of Santa Ana, at the date, time and location set forth on the Notice
Inviting Proposals. Faxed and E-mail proposals will not be accepted.
XVI. MINIMUM QUALIFICATIONS
The following are the minimum qualifications to be considered as an eligible candidate to
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 7
25A-42
submit a proposal for the requested services described in this RFP.
A. Proposers shall have at minimum of five (5) years recent experience operating a single public
pay parking lot or structure with a minimum of 400 parking spaces generating annual gross
parking revenue in excess of $350,000; and at least two (2) years experience in the last five (5)
years operating public pay parking lot(s) and/or structure(s) which generate annual gross
revenue in excess of $1,000,000.
B. Proposers shall have at least three (3) years continuous experience during the past five (5) years
in the operation and management of a public pay, multi-level parking structure which was open
at least 10 hours per day, five days or more per week.
C. Proposers key personnel must have a minimum often (10) years of experience as described in
the Attachment A — Scope of Work
D. Proposer must have an office location(s) within Orange County, CA.
XVII. SUBMITTAL REQUIREMENTS
The RFP is intended to assess and evaluate each firm's capabilities as they apply to the proposed
project. Each firm must address each of the following items in its response to the RFP.
A. Statement of Qualifications - In order to maintain uniformity, the Statement of Qualifications must
be limited to a MAXIMUM of 25 PAGES (excluding front and back covers). The page limitation
includes all appendixes, attachments and supplemental information. The following information is
required:
Cover Letter: A letter signed by a principal or authorized representative who can make legally
binding commitments for the entity.
2. Firm and Personnel Experience: A profile of the firm's experience, personnel and history relating
to the scope of work identified in Exhibit A. Include project description, year performed/completed
and client name with contact information including their telephone number. The Project
Manager/Principal Agent's contact information (e.g. Operation/Field Supervisor) for the proposed
work shall be identified and associates in -charge when Project Manger/Principal Agent is absent
as well as that of other key personnel. An organization chart identifying only those who will
perform work for the proposed project and their brief resume (if applicable). The Project
Manager/Principal Agent shall be the primary contact person to represent your firm and will be the
person to conduct the presentation, if invited for an interview.
3. Plans: Submit a narrative description for the following.
a. Management Plan:
i. The proposed management of the facilities including but not limited to staffing,
accounting and logistics.
ii. Projected pro forma.
iii. Detailed revenue control procedures.
b. Operations Plan:
i. Describe in detail the proposed operations plan of facilities including but not
limited to general operations, maintenance, security and staffing.
c. Transition and Implementation Plan:
i. Describe the steps to be taken to transition into the facilities and begin operations.
Include a time implementation schedule for the transition plan.
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d. Facilities Improvement Plan:
i. Identify and describe improvements to be made, if any, at the parking facilities
(paint, signage, minor repairs, etc.)
ii. A timeline for the proposed improvements.
e.General Improvements/Recommendation Plan
i. Describe any improvements your company would propose to improve the facilities
overall, both physical and operational.
4. Labor Relations: Provide a response to the following questions:
a. Characterize your company's labor relations program and union representation.
i. Are the employees who will be staffing City facilities currently represented by a
recognized labor union or governed by a collective bargaining agreement?
ii. Which union or association is recognized?
iii. If there is a collective bargaining agreement, when is it scheduled to expire?
b. In the past 3 years, has the company been involved in any labor representation or
collective bargaining disputes with one or more labor organizations?
i. If so, further explain.
ii. Would any of those have an impact on the company's ability to carry out the City's
work if awarded the contract?
c.ln the past 3 years, has the company been involved in any labor representation or
collective bargaining disputes with one or more labor organizations?
5. Human Resources: Provide a response to the following questions:
a.Describe your employee recruitment program (methods & process).
b. Describe your pre-employment personality testing used in recruiting, if any.
c.What has been the employee turnover experience for your personnel?
d.What are the three major reasons for turnover?
e. How many contract personnel, full time and part time, do you employ?
f. Employment Policies:
i. What are your pre -hire screening and testing procedures?
ii. Do you provide random drug test before and after hiring?
iii. What are your hiring and termination policies?
iv. What role do you see the City playing in the hiring and termination procedures?
6. Training Policies: Describe what company training programs you provide, the frequency of when
trainings are offered, the number of training hours provided to each employee, etc.
7. Staffing Policies: Provide responses to the following questions:
a.Will you recruit personnel for this contract differently from other standard parking
contracts? If so, how and why? What specific recruitment methods will be used?
b.With other parking companies advertising for employment opportunities, what will you do
to meet the city's needs?
c. List the wage rates and billing rates by type of position for each of the type of services to
be provided. Response must include the following:
i. Suggested beginning hourly wage for each position.
ii. A detailed description of all fringe benefits offered to employees.
iii. A detailed description of any employee incentive programs offered by the
company that rewards/encourages employee safety, productivity, excellent
customer service.
8. Financial Responsibility (Capacity):
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a.Proposer shall submit its most recent audited financial statement, evidencing Proposer's
financial capacity to fully perform the required services, including provision of
equipment and personnel expenses over a 90 -day period. If said financial statement
does not reflect full 90 day operational capacity, Proposer may include a letter of credit
as evidence of supplemental capacity
9. Submittal of Proposal:
a. Seven (7) copies of the response to the RFP shall be signed by a company
official with the power to bind the company.
b. One (1) copy of the submittal on a Compact Disc, USB Flash Drive or Equivalent.
C. Structure your proposal to include the Scope of Services response, General Time
implementation Schedule, Fees/Contract Price and Exhibits.
B. EXHIBIT B — PROPOSERS STATEMENT AND PROPOSAL ITEM PRICING
C. EXHIBIT C — ADDITIONAL INSURED ENDORSEMENT FOR COMMERCIAL GENERAL
LIABILITY POLICY (NOT REQUIRED UNTIL AFTER CONTRACTOR SELECTION)
D. EXHIBIT D — REFERENCES AND RELEVANT WORK HISTORY (PAST 20 YEARS)
E. EXHIBIT E — PROPOSAL CONTRACT AND AGREEMENT — PROPOSERS STATEMENT
F. EXHIBIT F — PROPOSAL CONTRACT AND AGREEMENT — CERTIFICATION OF
NONDISCRIMINATION BY CONTRACTOR
G. EXHIBIT G — NON -COLLUSION AFFIDAVIT
H. The proposal must be completely responsive to the RFP.
I. The City reserves the right to reject any or all proposals submitted and no representation is made
hereby that any contract will be awarded pursuant to this RFP or otherwise.
XVIII. CONTRACTOR SELECTION — PROPOSAL AND EVALUATION
The criteria for evaluating the proposals submitted will take the following items into consideration:
A. Qualifications and Company Experience............................................................
30%
B. Proposed Plans (Management, Operations, Facilities Improvements, Transitional
and Implementation and General Improvements/Recommendation ......................... 30%
C. Fee Proposal...............................................................................................
30%
D. Quality and Depth of Proposal..........................................................................
10%
The proposals will be reviewed by a committee of City staff members. The committee will evaluate
Proposers based on their response to the RFP. A final score will be calculated for each submitted
proposal and used to rank the proposers. The most responsive proposers will be informed after
proposal packet evaluation. The committee will interview the top tier of proposers and recommend
award of the contract to the proposer who will provide the best quality service at minimum cost to the
City. The City reserves the right to negotiate pricing and for additional interviews. The City will notify
the successful firms by email of invitation for final oral interview and/or award.
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XIX. PUBLIC RECORDS
Proposals will become public record after award of agreement. Interested offerors may submit a
written request, with a self-addressed stamped envelope to receive results of the evaluation.
Proposer information identified as proprietary information shall be maintained confidential, to the
extent allowed under the California Public Records Act. Submit your request to, City of Santa Ana
Community Development Agency, Attn: Gabriela P. Lomeli, 20 Civic Center Plaza M-25, Santa Ana,
CA 92701.
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CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
EXHIBIT A — SCOPE OF SERVICES
I. INTRODUCTION
The City of Santa Ana is issuing this Request for Proposals (RFP) for Parking Operations and
Management Services to operate and manage four downtown public parking structures and a public
surface lot located within the Downtown area (Exhibit A-1). The duties and responsibilities of selected
contractor will be to oversee daily operation and management of the facilities, including, but not limited
to: invoicing and collection of monthly fees, issuing validation stamps, collecting parking fees, activation
of monthly access cards, preparation of monthly utilization reports and maintenance. In addition, the
selected contractor will be required to operate and maintain all current equipment listed in Exhibit A-2
and any new equipment installed during the term of the Agreement. Currently, the City plans to upgrade
access controls and install roll down security gates at all vehicle entrances. As part of the Agreement,
the contractor will assist the City with the management of construction activity associated with the
equipment and security gate installation, and the orderly operation of the parking structures continuously
during the construction activity.
A. LOCATION OF FACILITIES:
Parking Structure A: Northeast corner of Broadway and Third Street
(440 spaces*) 201 West Third Street
Parking Structure B: South side of Fifth Street between Bush and French Street
(700 spaces*) 300 East Fifth Street
Parking Structure C: Northwest corner of Birch Street and Third Street
(400 spaces*) 310 North Birch Street
Parking Structure D: Southwest corner of Fifth Street and Main Street
(400 spaces*) 420 North Main Street
Surface Lot 1: Northeast corner of Bush Street and Third Street
(62 spaces) 201 East Third Street
*Approximate number, available space varies based on tenant utilization.
Each location currently accommodates both monthly and transient patrons with the exception of the
surface lot which at this time only services transient patrons. In addition, these facilities provide parking
for numerous events held in the Downtown. The surface lot may also be used to stage City approved
events. The City, through the Public Works Division, has plans to replace the existing access controls
and install security gates at all vehicle entrance points at the four parking structures. This project is
tentatively scheduled to go out to bid by the Public Works Division in late 2012 with a contract awarded
in early 2013. The Parking Operations Manager will assist the City with the management of
construction activity associated with the equipment installation, and the orderly operation of the parking
structures continuously during the construction activity. The City can request to have additional
locations not listed above be managed under this Operations and Management Agreement, subject to
additional fee.
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B. CURRENT OPERATING SCHEDULES (Subject to Change)
Parking Structure A: Operated seven days a week.
Parking Structure B: Operated Monday through Friday, Saturday after 6pm and Sunday if events
are scheduled.
Parking Structure C: Operated Monday through Saturday.
Parking Structure D: Operated Monday through Saturday, closed on Sunday. Currently, this is the
only facility with roll down gates that allows for complete closure of the
structure.
Parking Lot 1: Attended Monday through Saturday for revenue collection purposes. There is
not an attendant assigned to this location.
Current Holidays Observed: (parking structure personnel will not work these holidays)
New Years Day
Labor Da
Martin Luther King Day
Veterans Da
Presidents Day
Thanksgiving Da
Memorial Day
Christmas Da
Independence Da
Sunday
C. HOURS OF OPERATION- (Subject to Change)
Hours of operation vary among the different parking facilities. Operations, management, and security
are of critical importance to the success of the facilities. Below is a summary of the hours of operation:
Parking Structure A:
Monday - Tuesday
08:00 AM -
08:00 PM
Wednesday - Saturday
08:00 AM -
01:00 AM
Sunday
10:00 AM -
06:30 PM
Parking Structure B:
Monday - Tuesday
07:30 AM -
09:00 PM
Wednesday — Friday
07:30 PM -
01:00 AM
Saturday
06:00 PM -
01:00 AM
(Sundays only if there is a
special event scheduled)
Parking Structure C:
Monday —Tuesday
08:00 AM -
06:00 PM
Wednesday -Friday
08:00 AM -
01:00 AM
Saturday
04:00 PM -
01:00 AM
Sunday
Closed
Parking Structure D:
Monday -Friday
06:00 AM -
11:30 PM
Saturday
06:00 AM -
12:00 AM
Sunday
Closed
Parking Lot 1:
Monday -Saturday
08:00 AM -
08:00 PM
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D. CURRENT EQUIPMENT
Attached as Exhibit A-2 is a list of all current equipment that contractor will be required to maintain
as part of their obligation.
E. PROPOSED STAFFING LEVELS
1 Operations Manager
1 Shift Supervisor
Below are the current staffing levels for all the parking locations indicated in the RFP. The number
of employee hours to be worked shall be scheduled by contractor with the written approval of the
Project Manager.
Parking Structure A: 3 full time parking attendants
1 part time parking attendant
Parking Structure B: 2 full time parking attendants
2 part time parking attendants
Parking Structure C: 3 full time parking attendants
Parking Structure D: 2 full time parking attendants
2 part time parking attendants
Parking Lot 1: Operations Manager or his/her designee to do daily revenue collection.
In addition, the selected operator will be responsible for contracting for security guard services.
Current security staffing levels for service at the four parking structure locations consists of:
1 post commander
1 lead security guard
12 full time security guards
CONTRACTOR REQUIREMENTS AND RESPONSIBILITIES
A. PARKING OPERATIONS AND MAINTENANCE SPECIFICATIONS
Proposer will be conclusively presumed to have read and to be familiar with the attached
Management Agreement (EXHIBIT A-3). It is the intent of the City that the Operator will fully comply
with every requirement of said Management Agreement. This Management Agreement is viewed as
a major contract with major responsibilities on the part of the Operator. The City wants a proven
operator with current experience in handling comparable single client facilities. It is expected that
the selected proposer will provide an experienced Operations Manager to oversee these operations.
The facilities will be maintained and operated in a courteous, efficient and prompt manner at all
times.
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Although the City will closely monitor the operator's financial controls and procedures to ensure
against mishandling or theft of public funds, it is expected that the operator, as a proven professional
parking management firm, will provide optimum in fiscal responsibility.
Detailed records must be maintained with direct supervision and certification of a Certified Public
Accountant. Likewise, timely deposits and reports are to be prepared and adhered to. The City
expects the best professional and responsible service attainable.
B. CONTRACTOR PERSONNEL
1. The contractor shall furnish the necessary personnel, including one (1) Operations Manager and
one (1) Shift Supervisor. Hours will be determined based on the needs of the City. The City of
Santa Ana shall have discretion in approving changes to work hours and assignments or areas.
2. A list identifying the names of all Contractor personnel shall be provided to the City Project
Manager or designee.
3. Each of the Contractor's employees performing work pursuant to this Request For Proposals
(RFP) shall:
a. Have ability to read, write legibly, speak and comprehend the English language - Bilingual
fluency in Spanish or other language approved on the City's bilingual list is preferred;
b. Capable of performing assigned duties;
c. Pass a background check that shall include a review of the employee's criminal history that
would pose a liability for the City including crimes of violence. The City of Santa Ana
reserves the right to mandate removal of any contractor's employees found unacceptable to
the City for any reason;
d. Have a High School Diploma or its equivalent;
e. Be well groomed at all times; and
f. Have a minimum of eight (8) hours of basic customer service training including, but not
limited to, conflict resolution, handling difficult customers and cultural diversity
4. The contractor must provide an Operations Manager during daytime working hours to supervise
all selected proposer employees on duty. The Operations Manager shall have substantial
expertise and experience in parking management and operation services. The Operations
Manager shall be the primary contact between the city and selected proposer on matters relating
to the operations and management services provided through this RFP.
5. The Operations Manager shall be the primary daily operations contact to the City and shall also
do the following:
a. Respond to complaints and provide the City's designee with a copy of the complaint and the
resolution or, in the event an investigation is required, the steps being taking to resolve the
complaint and the date a resolution can be expected.
b. Contact the City designee at least once each day to discuss and clarify operational
assignments and receive any special instructions;
c. Ensure that contractor personnel perform the duties required by the RFP; and
d. Prepare and submit monthly progress reports and status reports as may be required by the
city designee.
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6. The contractor shall be required to designate an Assistant Operations Manager. This person
shall have the authority over the personnel and shall be a member of the contractor's
management staff with authority to represent the contractor on policy matters.
7. All shifts must be supervised.
8. The contractor shall provide and pay for all uniforms for contract personnel assigned to work in
the field.
a. Uniform specifications shall include a photograph or diagram and written description of the
uniforms for male and female personnel and include marking(s), shirt sleeves length (short or
long), shoe type, the color of shirts, pants, jacket(s) and any other relative information. As an
option, the contractor may allow the employee to wear shorts of the same color as the
uniform pants during the summer months.
b. The Community Development Agency Director or his/her designee shall review and approve
all uniforms and insignias.
c. Uniforms shall be properly fit with no rips or tears and must be clean and pressed at all times
to present a neat appearance.
9. If the Contractor finds it necessary to utilize substitute personnel, they are to be equal in
qualifications and training to regular personnel.
C. CUSTOMER SERVICE
Contractor shall provide service, which is accessible, courteous, responsive, timely, equitable and
given in the spirit of professionalism and mutual respect. All Contractor personnel are a reflection of
the City of Santa Ana and as such are expected to:
1. Interact with customers and City officials, whether in person or on the phone, in a pleasant,
respectful and professional manner.
2. Give full attention to each customer's needs by asking questions. Provide information, products
and service in an accurate, organized and complete manner. Determine that the customer's
request has been fulfilled.
3. Comply with all federal, state, county, and city laws and regulations.
4. Use adequate equipment that is kept clean and neat at all times.
5. Maintain working spaces, clean and free of clutter or distractions.
6. Train other Contractor employees to be polite and courteous during public contact.
7. Employ truth and accuracy in reporting customer service records.
D. MAINTENANCE
It is expected that the selected proposer will agree to keep the parking facilities clean and in a
proper state of maintenance as referenced in Exhibit A-4 and repair other than major structural
repairs, and at the termination of the Agreement, to leave the parking facilities in substantially the
same condition as existed at the commencement of the Agreement, normal wear and tear expected.
Selected proposer shall be responsible for repair and maintenance of any and all parking equipment
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at the City's expense, subject to City's written approval except in case of emergencies in which case
notification shall be oral.
E. PARKING ANALYSIS
The City may request selected contractor for data gathered from the parking facilities for the purpose
of conducting a parking analysis and/or request to subcontract for a complete parking operations
study to evaluate and make recommendations for potential operational improvements and identify a
monitoring system for evaluating success of a new operational program.
F. REQUIRED CONTRACTOR IDENTIFICATION SIGNAGE
City of Santa Ana authorized contractors will be required to have identification signage on all vehicles at
all times while working in an official capacity for the City. Such signage shall be of a professional manner
and maintained neat in appearance, free of graffiti, easily identifiable and in sound condition. All costs
associated with the fabrication of such signage shall be borne by the Contractor. Such signage design
shall be pre -approved by the City prior to production.
Signage type and material shall be plastic with magnetic backing, painted signage on vehicle or
similar. Taped vehicle signage will not be allowed.
G. INSPECTIONS
A representative from the City shall regularly inspect the operations and management and other areas
subject to this Agreement to ensure that the work is being, and has been, performed in accordance with
the terms identified in this agreement. All work found in such inspections not conforming to the
applicable requirements shall be corrected by the Contractor and the City shall have the right to withhold
payment to the Contractor until the work is corrected.
H. SPECIFICATIONS
This scope of services is intended to cover all labor, material and standards of workmanship to be
employed for in this work plan or reasonably implied by terms of same. Work or materials of a minor
nature which may not be specifically mentioned, but which may be reasonably assumed as
necessary for the completion of this work, shall be performed by the Contractor as if described in the
specifications.
I. LOGS / NOTIFICATIONS / REQUIRED REPORTING
1. The Contractor shall log all equipment service and repairs.
2. The Contractor shall log on a daily basis and handle all complaints from the public regarding
parking facilities in a courteous and professional manner as well as any corrective action taken
as a result.
3. The Contractor shall note any hazardous conditions or damage to public parking facilities and
shall report these conditions immediately to the Project Manager; first by telephone and followed
by a monthly report.
4. The Contractor will track and provide periodic reports on parking utilization levels for all parking
facilities included in this RFP.
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5. The Contractor shall permit the City to inspect and audit its books and records regarding City -
provided services at any reasonable time.
J. SUPERVISION OF CONTRACT AND MEETINGS WITH CITY
All work shall meet with the approval of the Santa Ana Community Development Agency. As
determined necessary by the City, there shall be a minimum of one monthly meeting with the
Contractor and the City representative to determine progress and to establish areas needing
attention. Status reports of activities performed by the Contractor will be submitted in writing to the
City on a weekly basis or as determined necessary by the City.
K. MATERIALS AND EQUIPMENT
The contractor shall make a reasonable effort to purchase equipment and materials in the City of
Santa Ana and to utilize Santa Ana vendors. Such efforts shall be provided to the City. The City
shall have the ability to provide a list of possible Santa Ana vendors to the Contractor. The City has
the option to purchase and provide materials. The City has the option to purchase special material
or the City will reimburse the Contractor for purchase of special material only after authorization by
the City.
L. ADDITIONAL SERVICES
Selected contractor may be requested to provide or subcontract other services related to the parking
facilities which may include, but not limited to, implementing a park wayfinding program, parking
enforcement within the parking facilities and a valet program. Also, may be requested to assist city
staff in preparing and updating a webpage to inform the public of parking locations, rates, operating
hours and special event parking.
III. DEFINITIONS
None.
IV. TERMS AND CONDITIONS
A. TERM
The term of this Contract is projected to commence on or about March 1, 2013 after City Council
award of this contract and upon receipt and approval of all required bonds and insurance documents
and terminate February 28, 2015, unless earlier terminated as set forth in Section H, below. City
may grant an option to renew up to three additional one-year periods. Said options shall be
exercised in writing at least thirty (30) days prior to the end of the initial term or any extension
thereof.
B. CONTINUED FUNDING
In the event funding is not allocated for Parking Operations and Management services during the
annual budget approval process, the City shall notify the provider of such occurrence in writing at
least thirty (30) days before the end of the current fiscal period, and contract shall terminate on the
last day of current fiscal period without penalty or expense to the City
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C. COMPENSATION
City agrees to pay and Contractor agrees to accept a flat monthly fee for the scope of service
outlined in this RFP and will be reimbursed for certain costs including routine parking structure
expenses, emergency repair costs, minor improvements and additional work hours as requested
and approved in advance by the City.
2. As part of the proposal, include:
a. A flat monthly fee for each of the five parking facilities. Evaluation will be based on
cumulative monthly fee of all five facilities.
b. Include a schedule indicating the components of the proposed fee for each structure (ie.
accounting, overhead, profit, etc.)
c. Hourly fee for additional cashiers, parking attendants or other staff when required/requested
by the City.
d. The parties may annually agree to an adjustment of parking operations and management
services charges (not to exceed 2%) commencing at the end of the first year of the agreement,
utilizing the month of December statistics and supporting documentation. The two indices which
will be used for determining adjustments to parking operations and management services
charges shall be the most recent December Consumer Price Index (CPI) for All Urban
Consumers for Los Angeles -Anaheim -Riverside CMSA, published by the United States
Department of Labor Bureau of Labor Statistics or any relevant successor for the Orange County
area.
3. Extra Work
a. No new work of any kind shall be considered unless a separate estimate is given for said
work and the estimate is approved by the City in writing before the work is commenced. The
Contractor will be required to provide detailed information of such extra work.
Documentation of contract compliance may be required on some occasions.
D. INDEPENDENT CONTRACTOR
Contractor shall during the entire term of this Contract, be construed to be an independent
contractor and not an employee of the City. This Contract is not intended nor shall it be construed to
create an employer-employee relationship, a joint venture relationship, or to allow the City to
exercise discretion or control over the manner in which Contractor performs the services required by
this Contract. However, the services to be provided by Contractor shall be provided in a manner
consistent with all applicable standards and regulations governing such services. Contractor shall
pay all salaries and wages, employer's social security taxes, unemployment insurance and similar
taxes relating to employees and shall be responsible for all applicable withholding taxes.
E. INSURANCE
Prior to undertaking performance of work under this Contract, Contractor shall maintain and shall
require its subcontractors, if any, to obtain and maintain insurance as described below:
1. Commercial General Liability Insurance. Contractor shall maintain commercial general liability
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insurance which shall include, but not be limited to protection against claims arising from bodily
and personal injury, including death resulting there from and damage to property, resulting from
any act or occurrence arising out of Contractor's operations in the performance of this
Agreement, including, without limitation, acts involving vehicles. The amounts of insurance shall
be not less than the following: single limit coverage applying to bodily and personal injury,
including death resulting there from, and property damage, in the total amount of $2,000,000 per
occurrence, $2,000,000 in the aggregate.
2. Business automobile liability insurance, or equivalent form, with a combined single limit of not
less than $2,000,000 per occurrence. Such insurance shall include coverage for owned, hired
and non -owned automobiles.
3. Worker's Compensation Insurance. In accordance with the provisions of Section 3300 of the
Labor Code, Contractor is required to be insured against liability for worker's compensation or to
undertake self-insurance. Prior to commencing the performance of the work under this Contract,
Contractor agrees to obtain and maintain any employer's liability insurance with limits not less
than $1,000,000 per accident.
1. The following requirements apply to the insurance to be provided by Contractor pursuant to this
section:
a. Commercial general liability and business automobile insurance policies shall (a) name the
City, its officers, employees, agents, volunteers and representatives as additional
insured(s); (b) be primary and not contributory with respect to insurance or self-insurance
programs maintained by the City; and (c) contain standard separation of insureds
provisions. A sample additional insured endorsement is attached hereto as Exhibit C.
Contractor shall maintain all insurance required above in full force and effect for the entire
period covered by this Agreement.
b. Certificates of insurance shall be furnished to the City upon execution of this Contract and
shall be approved in form by the City Attorney.
Certificates and policies shall state that the policies shall not be canceled or reduced in
coverage or changed in any other material aspect without thirty (30) days prior written notice
to the City.
2. If Contractor fails or refuses to produce or maintain the insurance required by this section or fails
or refuses to furnish the City with required proof that insurance has been procured and is in force
and paid for, the City shall have the right, at the City's election, to forthwith terminate this
Contract. Such termination shall not affect Contractor's right to be paid for its time and materials
expended prior to notification of termination. Contractor waives the right to receive
compensation and agrees to indemnify the City for any work performed prior to approval of
insurance by the City.
F. HOLD HARMLESS/ INDEMNIFICATION
To the fullest extent permitted by law, Contractor shall indemnify, defend and hold harmless City, its
officers, agents and employees (collectively, the "Indemnified Parties") from and against any and all
claims (including, without limitation, claims for bodily injury, death or damage to property), demands,
obligations, damages, actions, causes of action, suits, losses, judgments, fines, penalties, liabilities,
costs and expenses (including, without limitation, attorney's fees, disbursements and court costs) of
every kind and nature whatsoever (individually, a Claim; collectively, "Claims"), which may arise from
or in any manner relate (directly or indirectly) to any work performed or services provided under this
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Contract (including, without limitation, defects in workmanship and/or materials) or Contractor's
presence or activities conducted performing the work (including the negligent and/or willful acts,
errors and/or omissions of Contractor, its principals, officers, agents, employees, vendors, suppliers,
contractors, subcontractors, anyone employed directly or indirectly by any of them or for whose acts
they may be liable for any or all of them). Notwithstanding the foregoing, nothing herein shall be
construed to require Contractor to indemnify the Indemnified Parties from any Claim arising from the
sole negligence or willful misconduct of the Indemnified Parties. Nothing in this indemnity shall be
construed as authorizing any award of attorney's fees in any action on or to enforce the terms of this
Contract. This indemnity shall apply to all claims and liability regardless of whether any insurance
policies are applicable. The policy limits do not act as a limitation upon the amount of indemnification
to be provided by the Contractor.
G. NOTICE
Any notice, tender, demand, delivery or other communication pursuant to this Contract shall be in
writing and shall be deemed to be properly given if delivered in person or mailed by first class or
certified mail, postage prepaid, or sent by telefacsimile or other telegraphic communication to the
following persons:
To City: Clerk of the Council
City of Santa Ana
20 Civic Center Plaza (M-30)
P.O. Box 1988
Santa Ana, CA 92702-1988
Fax 714-647-6956
With courtesy copy to:
Gabriela P. Lomeli
City of Santa Ana
Community Development Agency
20 Civic Center Plaza (M25)
Santa Ana, CA 92701
Fax 714-647-5455
H. TERMINATION
The City reserves the right to terminate the contract, without penalty, for cause immediately or
without cause.
1 • In the event Contractor fails or refuses to
timely perform any of the provisions of this Agreement in the manner required, or if Contractor
violates any provision of this Agreement, Contractor shall be deemed in default. City shall
provide written notice of such default to Contractor's Project Manager. Contractor shall cure said
default within a period of two (2) working days. If such cure is not completed in a timely manner,
City may assess liquidated damages or terminate the Agreement forthwith by giving written
notice to Contractor's Project Manager. City may, in addition to the other remedies provided in
this Agreement or authorized by law, terminate this Agreement by giving written notice of
termination. Contractor shall be responsible for all costs incurred by City, including replacement
costs of equipment and labor required to provide service during Contractor's default.
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 21
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2. This agreement may be terminated without
cause by City upon thirty (30) days written notice delivered to the Contractor either personally or
by mail. Upon termination, City shall pay to Contractor that portion of compensation specified in
the Agreement that is earned and unpaid prior to the effective date of termination.
3. In addition to, or in lieu of, remedies provided
in this Agreement or pursuant to law, City shall have the right to withhold all or a portion of
Contractor's compensation for contract services if, in the judgment of the Projects Manager or
designee, the level of service falls below appropriate Parking Operations and Management
standards and/or Contractor fails to satisfactorily perform contract services. City shall have the
right to retain funds withheld until the Project Manager or designee determines that contract
services are performed as well and as frequently as required by this Agreement.
I. CONTRACTOR OPTION FOR TERMINATION
The Contractor may request termination of the contract when conditions during the contract make it
impossible to perform or when prevented from proceeding with the contract by act of God, by law or
official action of a public authority or in the event on nonpayment by the City. Such request will
require one -hundred and eighty (180) days written notice prior to contract termination date
requested. In the event of nonpayment of undisputed sums by the City, Contractor shall give the
City thirty (30) working days to cure the alleged breach.
J. LIQUIDATED DAMAGES
If the City determines that the Contractor breaches its promise to provide parking operations and
management services in compliance with the Terms and Conditions of applicable laws and
regulations, and the specifications set forth above, it would be impracticable and extremely difficult
to determine the damage to City arising from such breach. Therefore, in the event of Contractor's
breach, Contractor shall pay to City the sum of $125 per hour per occurrence for such breach per
parking personnel, in addition to any cost, fines, etc. levied against the City.
K. EMPLOYMENT OPPORTUNITIES FOR SANTA ANA RESIDENTS
Contractor shall solicit and advertise employment opportunities to Santa Ana residents. The City
shall inform the Contractor of areas to publicize recruitment opportunities, such as work centers and
community centers. Such effort and procedure will be provided to the City for review.
L. CONTRACTOR COMMUNITY EVENT PARTICIPATION AND PUBLIC AWARENESS
If requested by City, Contractor shall participate in extensive public awareness efforts and
community events and programs, such as neighborhood and City events. Such participation shall
be upon City request provided with reasonable notice of event timing. Such events will not exceed
four (4) per year.
M. COMPLIANCE WITH APPLICABLE LAWS AND REGULATIONS
1. Contractor shall perform all requirements under this contract in strict observance of and in
compliance with all applicable environmental, traffic, safety and any other laws, regulations,
ordinances, codes and any other legislative or statutory requirements.
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 22
25A-57
2. Contractor warrants that the performance of services under this contract shall be compliant with the
current requirements of the Occupational Safety and Health Act (OSHA) and as it may be amended
or updated throughout the term of this contract.
N. ASSIGNMENT
Inasmuch as this Contract is intended to secure the specialized services of Contractor, Contractor
may not assign, transfer, delegate or subcontract any interest herein without the prior written
consent of City and any such assignment, transfer; delegation or subcontract without the City's prior
written consent shall be considered null and void.
O. JURISDICTION —VENUE
This Contract has been executed and delivered in the State of California and the validity,
interpretation, performance and enforcement of any of the clauses of this Contract shall be
determined and governed by the laws of the State of California. Both parties further agree that
Orange County, California, shall be the venue for any action or proceeding that may be brought or
arise out of, in connection with or by reason of this Contract.
P. FINES
The Contractor shall be liable for all violation fines levied against the City by State or Federal
Agencies and the Courts such as, but not limited to, oil or fluid leaks.
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 23
25A-58
EXHIBIT A-1
CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY TO ILLUSTRATE EXISTING CITY OF
SANTA ANA PARKING STRUCTURE AND SURFACE LOT LOCATIONS
N STH ST
c2�c o���
�N�p�N�f
CITY of SANTA Q
N .°/max—..,, '_c �►7+
PARKING STRUCTURES
AND SURFACE LOT
_A A SANT ANA 8lW
A*P�4d
5M„ ST 5TH ST
� v>
0 z
Z Ir
s n 0.
4TH ST 4TH ST 4TH ST y u
2
01
v �
} 3RD ST A Third & Broadway
N 3 Levels - 440 Spaces
z B Fifth & French
�4 Levels - 700 Spaces
sai I
NosT 2N 70 C Third & Birch
5 Levels - 400 Spaces
r D Fifth & Main
y 7 Levels - 400 Spaces
H 1 Third & Bush
1STST 1ST ST Surface Lot - 62 Spaces
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 24
25A-59
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
EXHIBIT A-2
THIS DOCUMENT IS FOR INFORMATIONAL PURPOSES ONLY TO ILLUSTRATE EXISTING
EQUIPMENT AT EACH LOCATION
STRUCTURE A
Current Equipment
1
180
8
8
1
201 West 3rd Street
Elevator
Interior Light Fixtures 408 lamps
Exterior Lights & Fixture
Roof Pole Lights & Fixture
Landscape Irrigation System
1 Sump Pump
Parking Equipment
5
3
1
1
5
Office Equipment
1
1
4
2
1
3
2
1
1
STRUCTURE B
Current Equipment
2
160
32
9
1
Federal APD Gates
Federal APD Ticket Spitters
Amano Register
Amano Validator
Proximity Card readers
Service by Amtech
T12 30 Watt 48 -IN FLRMP
150 Watt HPS Medium Size
250 Watt HPS Mogul Size
Service by Specialty Environments
Service by OC
Pump
Service and Repair by Total Access Company
Access Card Dell PC & program
Access Card Controller box
Vertex VX230 UHF 16 Channel two way radios
Vertex VX spare battery
Vertex VX six bank rapid charger
Vertex VX remote speaker microphone
Telephone and base
Security/ Information desk
Cashier Booth
300 East Sth Street
Elevators
Interior Light & Fixtures
Interior Fixtures 64 Lamps
Roof Pole Light & Fixture
Landscape Irrigation System
2 Sump Pump
Service by Fujitech
150 Watt HPS Medium Size Ceiling Mount
T12 30 Watt 48 -IN FLRMP Ceiling Mount
250 Watt HPS Mogul Size Pole Light
Service by Specialty Environments
Service by OC
Pump
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 25
25A-60
Parking Equipment
5
3
1
1
5
1
Office Equipment
STRUCTURE C
Stanley Gates
Stanley Ticket Dispenser
Amano Register
Amano Validator
Falcon Key Card Readers
Falcon Key Card System
1 Telephone and base
2 Cashier Booth
Current Equipment
1
66
15
6
1
1
1
Parking Equipment
EXHIBIT A-2
Service and Repair by Total Access Company
310 North Birch Street
Elevators
Interior Light & Fixtures
Interior stair Light & Fixtures
Roof Pole Light & Fixture
Landscape Irrigation System
Sump Pump
Caterpillar Backup Generator
Service by Fujitech
150 Watt HPS Medium Size Pendant Light
70 Watt HPS Mogule Size Wall Mount
250 Watt HPS Mogul Size Pole Light
Service by Specialty Environments
Service by OC
Pump
Service and Repair by Total Access Company
EXHIBIT A-2
3
Federal APD Gates
1
Federal APD Ticket Dispenser
1
Amano Register
1
Amano Validator
3
Falcon Key Card Readers
1
Falcon Key Card System
Office Equipment
2
Telephone and base
1
Cashier Booth
1
Dell Office PC
1
Brother Fax/Printer/scanner/copy machine
1
Netgear Wireless Router
1
LG Portable Air Conditioner
1
Goldstar Portable Air Conditioner
STRUCTURE D 420 North Main Street
Current Equipment
2 Elevators Service by Amtech
105 Interior Light & Fixtures 150 Watt HPS Megul Size Ceiling Mount
40 Interior stair Light & Fixtures T4 13 Watt Wall Mount
4 Roof Pole Light & Fixture 250 Watt HPS Mogul Size Pole Light
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 26
25A-61
1 Landscape Irrigation System
1 Sump Pump
1 Exhaust Fan
Parking Equipment
3
Federal APD Gates
1
Federal APD Ticket Dispenser
1
Amano Register
1
Amano Validator
2
Falcon Key Card Readers
1
Falcon Key Card System
Office Equipment
1
Telephone and base
1
Cashier Booth
1
Fire Alarm System Controller Box
SURFACE LOT 1
Parking Equipment LUKE
(single space meter)
Service by Specialty Environments
Service by OC
Pump
Service and Repair by Total Access Company
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 27
25A-62
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
EXHIBIT A-3
DRAFT PARKING MANAGEMENT AGREEMENT
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 28
25A-63
CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
EXHIBIT A-4
Daily
...... ......... _ ........ ......
4. !ELEVATORS !
Weekly_
Semi -
Monthly Quarterly Annually Annually
___ _
!
!! �
0
Check for normal operation •
.._.................................
0
Check indicators and other lights •
Check telephone operation
•
...............
5.
ILANDSCAPE
- Remove trash •
6.
PAINTING
3 Check for rust spots on:
- Parking control equipment---
•
-
- Handrails
j •
-
- Pipe guards
-----
.._................................
ij •
- Attendant booths
----_
.
................................
•
- Elevator doors.................-.........-......_�•_:
_
Touch Up Paint
•
Check for appearance:
- signs
__........................................
—
................ ..... ..... .......... ... �—�
• i
- walls
_
_ _1...
.....................................
. ... ...... ......... ... ....... .......� 1
- curbs
•
Touch Up Paint
• •�
Repaint
7.
PARKING CONTROL EQUIPMENT
0
Check for proper operation •
8.
PLUMBING/DRAINAGE SYSTEM
Check for proper operation:
.......... ..... ..... ... ......... .......:
---[:sanitary facilities
- floor drains
•
- Sump pump
-:
.... ... .....
•
- Fire protection system
•
9.
ROOFING AND WATERPROOFING
—�-
Check for leaks:
- roofing
•
- expansion joints
•
- windows, doors and walls
- floor membrane areas
joint sealant in floors
—._-- —
• _
•
•
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 30
25A-65
10 SAFETY CHECKS
___
■ Handrails and guardrails •
.._..................................... ---
...........................................
■ Exit lights •
I
Emergency lights • i
■ i i
i i I
■ Tripping hazards •L-1
City of Santa Ana Community Development Agency
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Page 31
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CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
PROPOSERS STATEMENT and PROPOSAL FEE SCHEDULE
EXHIBIT B
Certification - I certify that I have read, understand and agree to the terms and conditions of this Request for
Proposals. I have examined the Scope of Services (Exhibit A) and am familiar with the scope of work
locations. I am familiar with all the existing conditions and limitation that may impact work requests. I
understand and agree that I am responsible for reporting any errors, omissions or discrepancies to the City for
clarification prior to the submission of my proposal.
LINE
DESCRIPTION
MONTHLY FEE
1
PARKING STRUCTURE A
2
PARKING STRUCTURE B
3
PARKING STRUCTURE C
4
PARKING STRUCTURE D
5
SURFACE LOT 1
Total Monthly Fee (Add Lines 1 and 5):
ADDITIONAL:
Hourly fee for additional cashiers,
parking attendants or other staff when
required/requested.
LEGAL NAME OF COMPANY PHONE AND FAX NUMBER
BUSINESS ADDRESS
PRINTED NAME OF AUTORIZED AGENT
SIGNATURE OF AUTHORIZED AGENT
FEDERAL ID NUMBER (IF APPLICABLE)
TITLE
DATE E-MAIL ADDRESS
CONTRACTOR LICENSE NUMBER (IF APPLICABLE)
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NON-RESPONSIVE
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 32
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EXHIBIT C
ADDITIONAL INSURED ENDORSEMENT FOR COMMERCIAL
GENERAL LIABILITY AND BUSINESS AUTOMOBILE POLICIES
Insurance Company
This endorsement modifies such insurance as is afforded by the provisions of Policy #
relating to the following:
The City of Santa Ana, 20 Civic Center Plaza M-25, Santa Ana, California 92701; its officers,
employees, agents, volunteers and representatives are named as additional insureds ("additional
insureds") with regard to liability and defense of suits arising from the operations and uses performed
by or on behalf of the named insured.
2. With respect to claims arising out of the operations and uses performed by or on behalf of the named
insured, such insurance as is afforded by this policy is primary and is not additional to or contributing
with any other insurance carried by or for the benefit of the additional insureds.
3. This insurance applies separately to each insured against whom claim is made or suit is brought except
with respect to the company's limits of liability. The inclusion of any person or organization as an
insured shall not affect any right which such person or organization would have as a claimant if not so
included.
4. With respect to the additional insureds, this insurance shall not be cancelled, or materially reduced in
coverage or limits except after thirty (30) days written notice has been given to the City of Santa Ana,
20 Civic Center Plaza M-25, Santa Ana, California 92701.
(Completion of the following, including countersignature, is required to make this endorsement effective.)
Effective
Policy #
Issued to
, this endorsement form as part of
Name Insured
Countersigned by:
Authorized Representative
City of Santa Ana Community Development Agency
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Page 33
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EXHIBIT D
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
REFERENCES AND RELEVANT WORK HISTORY
THIS SHEET MUST BE COMPLETED IN FULL AND RETURNED WITH OFFEROR'S PROPOSAL
List and describe fully the contracts performed by your firm which demonstrate your ability to provide the
supplies, equipment or services included in the scope of the proposal specifications. Attach additional pages
if required for additional references. The City reserves the right to contact each of the references listed for
additional information regarding your firm's qualifications.
Reference No. 1
Customer Name:
Address:
Contract Amount:
Description of supplies, equipment, or services provided:
Reference No. 2
Customer Name:
Address:
Contract Amount:
Description of supplies, equipment, or services provided:
Reference No. 3
Customer Name:
Address:
Contract Amount:
Description of supplies, equipment, or services provided:
Contract Individual:
Phone Number:
Facsimile Number:
Year:
Contract Individual:
Phone Number:
Facsimile Number:
Year:
Contract Individual:
Phone Number:
Facsimile Number:
Year:
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 34
25A-69
TO BE INCLUDED IN PROPOSAL
EXHIBIT E
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
PROPOSAL & CONTRACT AGREEMENT
PROPOSER'S STATEMENT
Proposer understands and agrees that this written RFP (or any part thereof specifically designated and accepted
by the City of Santa Ana, hereinafter City) shall constitute the entire agreement between proposer and the City
only after it has been accepted by the City Council, endorsed by the Clerk of the Council with her signature and
official seal noting here on the action of approval of the Council, signed by the Executive Director or his duly
authorized agent, and signed by the City Attorney, denoting her approval of the form of this document, and its
execution, and when it or an exact copy of it has been either delivered to proposer or deposited with the United
States Postal Service properly addressed to the proposer with the correct postage affixed thereto.
Proposer further agrees that upon delivery (as defined above) of the accepted agreement he/she will furnish City
all required bonds and certificates of liability insurance within ten (10) days (excluding Saturdays, Sundays and
City's legal holidays), or the funds, check, draft, or proposer's bond substituted in lieu thereof accompanying this
proposal shall become the property of the City and shall be considered as payment of damages due to the delay
and other causes suffered by City because of the failure to enter into an Agreement and/or furnish the necessary
bonds and because it is distinctly agreed that the proof of damages actually suffered by City is difficult to ascertain;
otherwise said funds, check drafts, or proposer's bond substituted in lieu thereof shall be returned to the
undersigned.
Proposer understands that a proposal is required for the entire work, that the estimated quantities set forth in the
RFP schedule are solely for the purpose of comparing proposals, and that final compensation under the contract
will be based upon the actual quantities of work satisfactorily completed.
All terms contained in the Specifications, the Certification of Non -Discrimination by Contractors, and the Workers'
Compensation Insurance Certificate are to be incorporated by reference into this Agreement and are made
specifically as part of this RFP.
FIRM
SIGNED AND PRINTED NAME
TITLE DATE
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 35
25A-70
TO BE INCLUDED IN PROPOSAL
EXHIBIT F
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
PROPOSAL AND CONTRACT AGREEMENT
CERTIFICATION OF NONDISCRIMINATION BY CONTRACTOR
The undersigned Contractor or corporate officer, during the performance of this contract, certifies as follows:
The Contractor shall not discriminate against any employee or applicant for employment because of race,
color, religion, sex, or national origin. The Contractor shall take affirmative action to ensure that applicants
are employed, and that employees are treated during employment without, regard to their race, color,
religion, sex, or national origin. Such action shall include, but not be limited to, the following: employment,
upgrading, demotion, or transfer; recruitment or recruitment advertising; layoff or termination; rates of pay
or other forms of compensation; and selection for training, including apprenticeship. The Contractor
agrees to post in conspicuous places, available to employees and applicants for employment, notices to
be provided setting forth the provisions of this nondiscrimination clause.
2. The Contractor shall, in all solicitations or advertisements for employees placed by or on behalf of the
Contractor, state that all qualified applicants will receive consideration for employment without regard to
race, color, religion, sex, or national origin.
3. The Contractor shall send to each labor union or representative of workers with which he has a collective
bargaining agreement or other contract or understanding, a notice to be provided advising the said labor
union or workers' representatives of the Contractor's commitments under this section, and shall post
copies of the notice in conspicuous places available to employees and applicants for employment.
4. The Contractor shall comply with all provisions of Executive Order 11246 of September 24, 1965, and of
the rules, regulations, and relevant orders of the Secretary of Labor.
5. The Contractor shall furnish all information and reports required by Executive Order 11246 of September
24, 1965, and by rules, regulations, and orders of the Secretary of Labor, or pursuant thereto, and will
permit access to his/her books, records, and accounts by the administering agency and the Secretary of
Labor for purposes of investigation, to ascertain compliance with such rules, regulations, and orders.
6. In the event of the Contractor's non-compliance with the nondiscrimination clauses of this contract or with
any of the said rules, regulations, or orders, the contract may be canceled, terminated, or suspended in
whole or in part and the contractor may be declared ineligible for further Government contracts or federally
assisted construction/services contracts in accordance with procedures authorized in Execution Order
11246 of September 24, 1965,and such other sanctions may be imposed and remedies invoked as
provided in Executive Order 11246 of September 24, 1965, or by rule, regulations, or order of the
Secretary of Labor, or as otherwise provided by law.
7. The Contractor shall include the portion of the sentence immediately preceding paragraph (1) and the
provisions of paragraphs (1) through (7) in every subcontract or purchase order unless exempted by rules,
regulations, or orders of the Secretary of Labor issued pursuant to Section 204 of Executive Order 11246
of September 24, 1965, so that such provisions will be binding upon each subcontract or purchase order
as the administering agency may direct as means of enforcing such provisions, including sanctions for
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 36
25A-71
TO BE INCLUDED IN PROPOSAL
EXHIBIT F
noncompliance; provided, however, that in the event the Contractor becomes involved in, or is threatened
with, litigation with a subcontractor or vendor as a result of such direction by the administering agency, the
8. Contractor may request that the United States enter into such litigation to protect the interests of the United
States.
9. Pursuant to California Labor Code Section 1735, as added by Chapter 643 Stats. 1039, and as amended,
No discrimination shall be made in the employment of persons because of race, religious creed, color national
origin, ancestry, physical handicaps, mental condition, marital status, or sex of such persons, except as provided
in Section 1420, and any Contractor violating this Section is subject to all the penalties imposed for a violation of
the Chapter.
FIRM
SIGNED AND PRINTED NAME
TITLE
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 37
25A-72
IDLN111:1
TO BE INCLUDED IN PROPOSAL
EXHIBIT G
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
NON -COLLUSION AFFIDAVIT
CITY OF SANTA ANA
PROPOSAL AND CONTRACT AGREEMENT
NON -COLLUSION AFFIDAVIT
(Title 23 United States Code Section 112 and
Public Contract Code Section 7106)
To the CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY
In accordance with Title 23 United States Code Section 112 and Public Contract Code 7106 the PROPOSER
declares that the bid is not made in the interest of, or on behalf of, any undisclosed person, partnership,
company, association, organization, or corporation; that the bid is genuine and not collusive or sham; that the
PROPOSER has not directly or indirectly induced or solicited any other PROPOSER to put in a false or sham
bid, and has not directly or indirectly colluded, conspired, connived or agreed with any PROPOSER or anyone
else to put in a sham bid, or that anyone shall refrain from bidding; that the PROPOSER has not in any
manner, directly or indirectly, sought by agreement, communication, or conference with anyone to fix the bid
price of the PROPOSER or any PROPOSER, or to fix any overhead, profit, or cost element of the bid price, or
of that of any other PROPOSER, or to secure any advantage against the public body awarding the contract of
anyone interested in the proposed contract; that all statements contained in the bid are true; and, further, that
the PROPOSER has not, directly or indirectly, submitted his or her bid price or any breakdown thereof, or the
contents thereof, or divulged information or data relative thereto, or paid, and will not pay, any fee to any
corporation, partnership, company association, organization, bid depository, or to any member or agent thereof
to effectuate a collusive or sham bid.
Note: The above Non -collusion Affidavit is part of the Proposal. Signing this Proposal on the signature
portion thereof shall also constitute signature of this Non -collusion Affidavit. PROPOSERS are
cautioned that making a false certification may subject the certifier to criminal prosecution.
State of California
County of
Subscribed and sworn to (or affirmed) before me on this day of , 20 , by
, proved to me on the basis of satisfactory evidence to be the person(s)
who appeared before me.
Notary Public Signature Notary Public Seal
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 38
25A-73
25A-74
c entral
PARKING
City of Santa Ana
Attn: Gabriela P. Lomeli
Project Manager
20 Civic Center Plaza
Santa Ana, CA 92701
February 14, 2013
Dear Ms. Lomeli,
Thank you for the opprtunity to manage the parking portfolio for the City of Santa Ana. As per our
discussion, preceeding are the key points of the negotiated terms we have agreed upon and will be
incorporated as part of our proposal. Central Parking has reduced our monthly parking management fee
to $2,500.00 per month. We are able to reduce the fee by absorbing the cost associated with our
proposed web -based initiatives, which include the following: Web marketing, Location Central,
WeblAsion, and IT support from our corporate office. in order to ensure a smooth transition, we have
incorporated additional community outreach as part of our proposal.
Again, we truly appreciate the opportunity to expand our partnership with the City of Santa Ana and
look forward to working with you and your staff to improve and enhance the parking program for the
citizens and visitors to downtown Santa Ana. �^
Sincerely,
Muhammad Mansoor
Regional Manager
Central Parking System, Inc.
EXHIBIT 3
25A-75
SECTION 1, COVER LETTER
Central
" PARKING
Gabriela P. Lomeli
Project Manager
City of Santa Ana
20 Civic Center Plaza
Santa Ana, CA 92701
Page 1
Central Parking System, Inc.
3420 Bristol St. Suite 225
Costa Mesa, CA 92626
Phone: 714.751.2855
Fax: 714.751.3650
RE: RFP 12-060 - Parking Operations and Management Services Downtown Parking Facilities
Dear Ms. Lomeli:
We thank you for allowing Central Parking to participate in your request for proposal for Parking Operations and
Management Services for the Downtown Parking Facilities. We are keenly interested in providing the services
requested by the City, and have formulated our response using substantive, site-specific content and form: in strict
adherence with this RFP.
We are very excited about the opportunity to partner with the City yet again, in helping make their parking program
a stakeholder friendly, technologically advanced and customer services driven system which encourages continued
economic prosperity for the City. We were recently awarded the Parking Enforcement contract by the City of Santa
Ana where we have had much success in managing the enforcement program for the City and the Santa Ana Police
Department. Our oroven track record in the City of Santa Ana is one of the many examples of our commitment to
the success of our clients. We are confident that we can deliver the same superior service and expertise in
managing the City's parking assets.
Recently, Central Parking completed a transformational merger with Standard Parking Corporation, which
effectively doubled the size of our firm, and significantly enhanced the parking management capabilities we offer
our clients, particularly in Southern California - in the municipal realm. Central Parking, now a wholly owned
subsidiary of Stardard Parking Corporation, along with our dedicated municipal division, SP Pluse Municipal
Services is well versed in municipal parking operations as well as the nuances of working with and representing a
public entity. As one of the largest operators of parking and parking related services in the nation, we manage over
4,400 facilities nationwide, many of which are located in Southern California. Our combined credentials and
qualifications represent the best of both firms; and offer the City of Santa Ana instant access to cutting-edge
operating and technology platforms, highly qualified personnel, and quantum administrative capacities to yield a
local parking management tour de force. We manage portfolios for many local public agencies including the cities
of: Anaheim. Long Beach, Newport Beach, Riverside, Santa Monica. Carson, Anaheim Redevelopment Agency (now
City of Anaheim), Los Angeles. LAX Airport and Toll Roads of Orange County. A more comprehensive list of our
municipal references is included in Section 2 - Firm and Personnel Experience.
Based upon your RFP guidelines, we have prepared a succinct and comprehensive proposal that encompasses the
needs of serving the visitors and employees of the City in a manner that is expected by ,you. Through our on site
visits. we have a firm understanding of the complexities of your parking operations. Our desire is to bring as much
professionalism to the City in our management of the City's parking program, as you have in your own progressive
City management.
25A-76
LECTION 1, COYER LETTER I Paget
In our response to this RFP, we have paid special attention to the City's primary goals of selecting a qualified team
that will provide a first class operation while ensuring a safe, citizen -friendly, fair and well-maintained parking
system. We are confident that with the implementation of our plan, the City will see measurable results in the
short term. Our experienced management team will be responsive and will successfully serve the needs of the City
with a sense of urgency. In addition, our goal will be to make necessary operational recommendations to maximize
parking revenues and to achieve operational excellence through the implementation of cutting edge technology by
modernizing the current equipment and to ircrease the quality of services for the public.
With decades of experience, Central Parking has proven to be an effective, dedicated and committed partner to the
overall success of most complex parking programs for municipalities throughout the United States. The experience
and expertise we have gained over the years. along with the qualifications of our management team, our local
presence and the financial strength of our corporation makes us a valuable resource to the City of Santa Ana. We
have progressively developed site specific manuals. training methods and policies & procedures that provide the
operations with a consistent level of service and ultimately achieving operational excellence. We will conduct an
initial Operational Effectiveness Study within 90 days of the start of the operations to make the necessary
recommendations to the City of Santa Ana to improve the overall condition of the facilities and quality of service. In
addition, Central Parking will utilize our current staff in nearby locations for mentoring and training of the staff in
Santa Ana. We also will have the ability to mobilize additional staff witnin a moment's notice by cross training our
staff at Bowers Museum, Santa Ana, South Coast Plaza and Anaheim. This will ensure uninterrupted service as
well as our ability to extend our efforts, should the City of Santa Ana desire. Awarding this contract to Central
Parking would enable the same excellent service and the extension of our already successful relationship.
All elements of this RFP have been reviewed and understood. At the successful execution of a mutually agreed
upon Agreement, our intent is to perform the services as outlined in this RFP and as required by the City. We are
willing to enter into an Agreement with the City under the terms and conditions prescribed by this RFP and in the
Sample Agreement, subject to any additional information provided in the addendums and subject to any exceptions
noted during the contract negotiation phase.
Please direct all questions and communications regarding this proposal to:
Muhammad Mansoor
General Manager
Central Parking System, Inc.
3420 Bristol St. Suite 225
Costa Mesa. CA 92626
Phone: 714.751.2855
Fax: 714.751.3650
Email:
Sincerely,
Muhammad A. Mansoor
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25A-77
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ABOUT CENTRAL PARKING
PARKING MANAGEMENT EXPERIENCE
LOCAL SUCCESS STORIES
MUNICIPAL REFERENCES
LETTERS OF RECOMMENDATION
PERSONNEL EXPERIENCE
SECTION Z, COMPANY QUALIFICATIONS AND EXPERIENCE Pagel
ABOUT CENTRAL PARKING
Central Parking, a wholly owned subsidiary of Standard Parking Corporation is North
America's largest parking services provider. The company owns, operates and
manages parking and related services including: surface and multi-level parking
facilities; customer and employee shuttle services; valet and special event parking;
parking meter collection and enforcement; design consultation; toll -road collections;
parking notice and related services.
The Company operates approximately 4,400 .parking facilities containing over 2
million parking spaces with more than 30.000 employees. The Company's clients
include major municipalities, some of the nation's largest owners and operators of
mixed-use projects, office buildings, hotels, stadiums and arenas as well as airports
and hospitals. With over two million cars parked daily throughout the country, Central
is one of the most qualified firms to operate the City of Santa Ana Downtown Parking
Facilities. Our rational presence, our unmatched experience in municipal operations
and the financial strength of our corporation are only a few of the highlights that
make us a valuable resource to the City of Santa Ana.
With our Orange County office located in close proximity on Bristol/Sunflower by
South Coast Plaza, not only we will be able to monitor the City parking program more
closely, but also will be able to provide added supervision and needed support to our
Santa Ana team. We have over 500 active staff members within a 25 mile radius of
Santa Ana. 22 of them are highly skilled managers. We have an additional 1,500
employees serving the greater Los Angeles area. In addition, Central Parking will
utilize our current staff at nearby locations including Bowers Museum, South Coast
Plaza. Newport Beach and Anaheim for mentoring and training of our team in Santa
Ana. We also will have the ability to mobilize additional staff with short notice by
cross training our other staff at nearby facilities. This will ensure uninterrupted
service as well as our ability to extend our management efforts, should the City of
Santa Ana desire.
OUR MERGER WITH STANDARD PARKING
As referenced it our Cover Letter, Central Parking recently completed a transforma-
tional merger with Standard Parking Corporation, which effectively doubled the size
of our firm, and significantly enhanced the parking management capabilities we offer
our clients, particularly in Southern California - in the municipal realm. Our com-
bined credentials and qualifications represent the best of both firms; and offer the
City of Santa Ana instant access to cutting-edge operating and technology platforms,
highly qualified personnel, and quantum administrative capacities to yield a local
parking management tour de force. By blending the best of both companies, we've
expanded and improved the services and products we provide to our clients. We're
able to invest in technology and product developments more heavily, which will ac-
celerate development of cutting-edge parking -related technology to improve the cus-
tomer experience and increase value for our clients. We also have the ability to oper-
ate as a single source vendor to clients of both companies for a variety of services -
whether in parking, transportation, travel demand management, maintenance or
security. This means all of our clients can have a single point of contact across a
variety of service lines, making it simpler and more efficient for them in terms of both
supervision and reporting.
As if Central Parking's credentials weren't enough, Standard Parking's cherts include
numerous municipalities and some of the largest owners and developers of major
mixed-use projects, office buildings, hotels, residential buildings, airports. arenas,
hospitals and medical office buildings throughout the country.
25A-79
SECTION 2, COMPANY QUALIFICATIONS AND EXPERIENCE I Paget
QUALIFICATIONS AND PARKING EXPERIENCE
Central Parking's national presence, our unmatched experience in municipal operations and the financial strength of our
corporation are only a few of the highlights that make us a valuable resource to the City of Santa Ana. Across the
Americas, Central has built a reputation for providing innovative and effective systems for the management and operation
of most complex municipal parking programs. Our experience is unsurpassed in the industry for providing parking
management expertise inclusive of management of self park facilities, valet parking services, shuttle and transportation
management, meter collections, parking enforcement, violation processing, meter maintenance, merchant validations and
parking permit programs. Our sound understanding of the principles behind municipal parking operations allows us to
effectively manage the parking assets and attain best -in -class levels of efficiency, customer service and market share.
We also have a proven and established record of success with a variety of parking equipment, techniques and policies in
operating municipal systems. We are well -versed in the recommendation, implementation and management of state-of-
the-art parking equipment, as we utilize these technologies at numerous owned and managed facilities nationwide.
Central Parking offers a broad base of support - operational, technical, financial, and legal at local and national levels that
is unmatched in the parking industry. Our range of experience makes Central Parking uniquely qualified to address the
challenges and needs of the parking program for the City of Santa Ana.
Systems and Technology - We are innovators in advanced systems and :ethnology to enhance revenue generation and
cost controls: Client View N financial reporting software: Standard Equipment & Technology Upgrade Programsm Services
(SETUP =): Automated central cashiering systems; Automated credit card lanes; Pay Park & Goy° payment systems, with
remote monitoring; Centralized accounting and auditing through our information network; Computerized monthly billing
and keycard control systems: Hand-held cashiering units for peak usage periods; License plate inventory systems.
Parking Equipment Experience • Preparing Equipment and/or Construction Specifications, Coordinating Bids, Evaluating
Proposals, and Managing the Construction/Installation of Facility Improvements. We have subject matter experts that
specialize in parking consulting, operations and technology. Our team uncerstands the changing dynamics of the industry
and recommending customized parking solutions specific to the needs of clients and customers. Our professionals will
help establish optimum functionality of your parking facility and operating systems.
Planning and Demand Analysis Feasibility Studies Functional Design
Revenue Control Graphics (Way -Finding) Management Analysis and Operational Audits
Corporate Level Support - Our Regional Office in Orange County receives substantial support from our corporate support
offices in the region. As a publicly traded company, we understand the fiduciary responsibilities of collecting public funds
and accurately reporting revenue with proven Sarbanes-Oxley compliance. The corporate resources that would support
parking facility operations on behalf of the City of Santa Ana include:
Operations—Senior management focus on operations and audit practices ensures consistency and uniform application of
parking management policies;
Training and Recruitment—Develops corporate -wide recruitment and training programs for management and non -
supervisory personnel;
Human Resources—Addresses HR issues and relationships, employee benefits. and employee hiring and discharge issues;
Legal—Provides parking managers with litigation, contract maintenance, government reporting, and management/
employment agreements assistance:
Clalms—Handles all corporate insurance issues;
Finance—Separate Accounts Payable, Accounting, Internal Audit, Payroll, and Treasury Departments, work together to
provide billing, accounting and payroll functions.
Marketing—Development and production of promotional and marketing materials;
MIS—Technical support for PCs used at facilities throughout the company:
Purchasing—Implements national purchasing policies to obtain preferred pricing for our clients & most efficient methods.
SECTION 2, COMPANY QUALIFICATIONS AND EXPERIENCE Page
UNPARALLELED MUNICIPAL EXPERIENCE
City of Santa Ana
City of Newport Beach, CA
City of Riverside. CA
City of Anaheim, CA
City of Santa Monica, CA
Los Angeles International Airport (LAX)
City of San Jose CA
City of Charlotte, NC
City of Newport, RI
City of Virginia Beach, VA
Town of Fort Meyers Beach, FL
City of Mobile, AL
Howard County. MD
City of Evanston. IL
City of Lowell, MA
City of Portland. OR
City of Richmond, VA
Denver, CO (RTD)
City of Phoenix. AZ
Mecklenburg County, Charlotte. NC
Union Pacific Rail Road, Omaha. NE
City of Nashville, TN
City of Tulsa OK
LOCAL MUNICIPAL REFERENCES
S.A.P.D./CITY OF SANTA ANA CITY OF ANAHEIM
Doug McGeachy, Commander - Traffic Division Mike Uren, Parking Manager
Phone: 714-245-8051 Phone: 714-765-8930
Email: DMcGeachy@santa-ana.oig Email: MUren@Anaheim.net
Serving since August 2012 Serving since November 2008
CITY OF ANAHEIM/REDEVELOPMENT AGENCY CITY OF NEWPORT BEACH
Christine Long, Senior Project Manager Dan Matusiewicz, Director of Finance
Phone: 714-765-4324 Phone: 949-644-3126
Email: CLong@Anaheim.net Email: DanM@newportbeachca.gov
Serving since February 2010 Serving since April 2011
CITY OF SANTA MONICA CITY OF LONA BEACH
Frank Ching, Parking Coordinator David Roseman, City Engineer
City of Santa Monica City of Long Beach
Phone: 310-458-8299 Phone: 562-570-6331
Email: Frank.Ching@smgov.net David.Roseman@longbeach.gov
Serving since lune 2009 Serving since April 2007
CITY OF RIVERSIDE CITY OF CARSON
Arlene Armendariz, Public Parking Services Suoervisor Ken McKay, Public Safety Manager
City of Riverside City of Carson
Phone: 951-826-5953 Phone: 310-830-7600 Ext: 1605
Email: AArmendariz@riversideca.gov Email: Kmckay@carson.ca.us
Serving since July 2012 Serving since February 2002
E14l:;00 i1,f0 4n,f -r-s of recomitter"+datic,r+s froin some of oor Icrai mutricipaf clients,
25A-81
SECTION Z, COMPANY QUALIFICATIONS AND EXPERIENCE Page
LOCAL SUCCESS STORIES
Past success in municipal projects is a key indicator of what City of Santa Ana can
expect from Central Parking with its management of the parking program for the City.
Here are profiles of some of our most recent success stories:
CITY OF SANTA MONICA
With 25 garages and surface lots and 12.000 spaces, Central Parking System's
contract with the City of Santa Monica is the city's largest. Parking facilities serve
the recently renovated Santa Monica Mall, the pedestrian 31d Street Promenade and
the Santa Monica Library. In addition, the contract covers all beach parking for this
busy area which attracts locals and tourists alike. Central is currently working with
the City to upgrade several of the city's metered lot and we also manage a popular
bike -valet program. Annual gross revenues are close to $25 million with an
operating budget of close to $5 million and the implementation of tighter cash
controls has resulted in increased revenues for the City. As a testament to Central
Parking's success, the City has just awarded us the management of 3 additional
parking facilities.
CITY OF LONG BEACH
The City of Long Beach was looking for a highly qualified and experienced operator to
manage their entire parking portfolio and Central Parking was able to meet and ex-
ceed their needs. This portfolio consists of 7,780 parking spaces at 18 different
locations. City Place, a 350,000 square foot retail development in the heart of down-
town Long Beach, offers a unique environment with all mixed-use facilities. Central
has been very successful in providing a smooth traffic operation while maintaining
the highest level of customer service. Close supervision and strict opera_ional con-
trols at the Aquarium of the Pacific parking structure have also helped the City maxi-
mize their parking revenues. A close partnership with the City on strategic planning
for the Grand Prix of Long Beach, 4th of July festivities and the Long Beach Marathon
have resulted in a staggering 100% increase in revenues from special events.
CITY OF ANAHEIM
2008
Central
Central Parking operates the Anaheim Hilton Parking Structure, a shared facility for
visitors and employees of the Convention Center and the Anaheim Hilton. In the past
several years. Central has successfully identified and resolved all critical issues
noted during the transition period, creating a user-friendly parking environment while
maximizing revenues and profits for the City of Anaheim. Strict cortrols and
attention to accounting details have increased profits for the City. In addition, we
replaced all generic validation programs with a secured validation program, resulting
in higher revenues. Through our partnership with the City, we have been instrumental
in reducing ope-ating expenses while maintaining the highest level of customer
service. In the past 28 months, the City of Anaheirn has received a monthly surplus
payment in each of these months when historically, prior to November 2008, the City
was being invoiced by the previous parking operator.
SECTION 2, COMPANY QUALIFICATIONS AND EXPERIENCE I Pages
LOCAL SUCCESS STORIES (CONT.)
CITY OF NEWPORT BEACH
operarmgs S,'oco AI ay 2011
The City of Newport Beach is Central Parking's largest On -Street Contract. It is a true
Public -Private -Partnership (P3) and is the first of its kind in California. It is a turnkey
operation providing collection, maintenarce, and enforcement services. We
conducted a three week technology / feasibility study and made the specific
recommendaticns for implementation. Ou- financial models projected a 25-30%
revenue uplift using the proposed infrastructure upgrade/ diligent project
administration. and operating efficiencies. City Revenue of 2.8M vs. CP Revenue of
3.6M. City Overhead of 500K vs. Central Overhead of 550K, as well as twice the
number of employees to properly administer the program. Our 10 month revenue
uplift actual is 29.07%. Central purchased/brokered the equipment on behalf of the
City. We were able to use our national discount of 55%. Central also deployed/
installed nearly 1 Million in infrastructure in the first month of the contract.
Deployment and installation was all handled in-house by Central saving thousands in
up -front costs. Central also instituted a Meter Hotline so that patrons can provide
feedback and report meter issues allowing us to better serve the public and keep the
system operational.
CITY OF RIVERSIDE
Operatm,g since July 2011
Central Parking was awarded the contract in July 2011. In the first 10 months of
managing the City parking program, Central has been successful in increasing Net
Revenue by 3.311/o, has added 15 single meter stalls, added 21 multi -space stalls and
has written detailed analyses for their annual downtown "Festival of Lights" event,
providing ROI assessments for various price points should the city decide to charge
for future events. Central also staffed the 2011 Festival of Lights event, providing
way -finding signage and customer service ambassadors to serve the approximately
50,000 visitors. Implemented a bi-weekly maintenance reporting program detailing
various maintenance projects completed throughout the portfolio. Renegotiated
vendor contracts to get more accomplished at the same cost and reduced vendor
monthly charges by 50%, due to our national contract. Coordinated with Riverside
Police Dept to alleviate vandalism issues in one garage; increased lighting and
added security. Tightened protocols on cash -handling and key -carrying practices and
various enhancement projects.
ANAHEIM REDEVELOPMENT— DOWNTOWN ANAHEIM
Operarwo since rebruary. 2010
Anaheim Redevelopment Agency selected Central Parking to operate the Downtown
Anaheim parking portfolio in February 2010. Scope includes the management of 5
Parking Structures with over 2.500 spaces in a mixed use environment. Agency was
looking for an operator to assist the Agency in coordinating bids for a new PARCS
system while managing fully operational facilities. In this short time, Central Parking
has successfully coordinated bids for the upgrade of parking equipment on behalf of
the Agency. Installation of new Skidata equipment is in progress with ore parking
structure completed in February 2011. We have implemented an effective
management plan that provides these operations with a consistent level of service.
Additionally, we successfully identified all audit loop holes and have introduced
online billing for all of their monthly parkers (this was non existent in the past). With
the help of our audits, we were also able to increase monthly parking revenue.
W_111:191
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PERSONNEL EXPERIENCE
ORGANIZATIONAL STRUCTURE
STAFFING PLAN - TEAM SANTA ANA
LOCAL ORGANIZATIONAL CHART
SENIOR LEADERSHIP TEAM
SECTION Z, PERSONNEL EXPERIENCE
ORGANIZATIONAL STRUCTURE
Since 1968 Central Parking System has grown to be the largest parking services provider in
the country. Today the corporation operates nearly 4,400 facilities in over 60 cities across
the United States with over 26,000 employees nationwide. The Company is built on the
fundamentals of integrity and delivery of the highest level of service to patrons and clients.
HIGHLY SKILLED AND PROFESSIONAL LOCAL TEAM
Central Parking System's local leadership consists of veteran parking professionals who are
responsible for executing our operations and recommendations. Brief descriptions of each
member of the team are listed below, with enclosed resumes for local team mernbers:
Muhammad Mansoor, Regional Manager—Orange County, California Muhammad has over
16 years of management experience with 10 years in the parking industry. He had diverse
experience in accounting and retail management prior to joining Central Parking in 2003.
His current experience includes working with major Municipal clients within the greater Los
Angeles and Orange County areas, including the City of Santa Ana. City of Newport Beach,
the City of Long Beach, the City of Anaheim, the City of Riverside and the City of Carson. He
is also responsible for company operations and contract compliance at other key projects
within Orange County, such as the Toll Roads of Orange County, Downtown Anaheim
Portfolio, Anaheim Hilton/Convention Center, UCI Medical Center, the Offices of South Coast
Plaza. including the Orange County Performing Arts Center, and Westin South Coast Plaza.
Highly skilled in all types of parking equipment and PARCS, Muhammad has provided
consultation and prepared facility and capital improvement plans for many major municipal
clients including Cities of Long Beach. Anaheim and Riverside including Planning,
Construction and Facility Management.
Peter Cho, Senior Operations Manager—Orange County, California Based out of our Costa
Mesa office, Mr. Cho is a well -seasoned manager with over 16 years of parking industry and
customer service experience. Prior to joining Central Parking System 6 years ago, Mr. Cho
worked for Modern Parking, Inc. as an Operations Manager overseeing 14 properties in the
greater Los Angeles and Long Beach areas. His experience cover all aspects of parking man-
agement, including accounts payable and receivable, specials events, valet and self -parking,
and mixed-use projects. He is proficient in revenue and asset controls, financial statements,
budget management and is well -versed in office software products including Excel. Word
and PowerPoint. Mr. Cho has also participated in management training programs and is
skilled with getting new parking operations off the ground. He has also coordinated multiple
equipment installation projects with Skidata, AmFno & Federal APD. His most recent project
consists of implementing an automated parking system for the City of Anaheim, working with
the Anaheim Redevelopment Agency.
Ryan Martinez, Proposed Manager—City of Santa Ana Ryan has over 13 years of parking
managernent experience. His current responsibili:ies include oversight of cash operations of
ten plazas and 46 toll lanes at a time. Full responsibility of scheduling, payroll, overseeing
maintenance, cashiers and maintaining excellent customer service. He is also responsible
for monthly budgets. vendor relations, client and company weekly & monthly reports. He
oversees Windy Ridge Toll Plaza, one of the busiest toll corridors for the Transportation
Corridor Agency with an annual collection of over $32 million dollars in cash project wide,
while processing over 17 million vehicles a maintaining an error rate of 0.05%. He has
implemented numerous safety strategies, facilitated safety meetings while maintaining a
safe work environment.
His experience includes working with high profile hotels and hospitals within the greater Los
Angeles and Orange County areas, including the cities if Irvine, Newport Beach, Orange.
Anaheim, Tustin and Santa Ana. He has a wide range of experience in the parking industry
which includes self parking, valet, structures, garages, street sites, specia events and
stacked parking. During his 13 years of management Ryan has attended numerous courses
and seminars coverirg customer service.
25A-85
Page 3
RECTION 2* PERSONNEL EXPERIENCE
STAFFING PLAN - CITY OF SANTA ANA PARKING TEAM
Muhammad
Mansoor
General Manager
Peter Cho
Senior Operations
Manager
Maintenance
Person
Brenda Williams
City Bookkeeper
Maintenance
Person
Page 2
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Cashier Park -,ng" I Cashier Parking
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Structure A IH Structure B Structure C Structure D
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Structure A Structure B Structure C f[ I Structure D
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SECTION Z, PERSONNEL EXPERIENCE I Pages
SENIOR LEADERSHIP TEAM / SUBJECT MATTER EXPERTS
EDWARD E. SIMMONS
EXECUTIVE VICE PRESIDENT
Ed Simmons is responsible for the company's Western Division. His duties include the marketing and administration of over
1000 Urban and Municipal facilities in twelve states. He has over 35 years experience in management, leasing, architectural
review, project feasibility and due diligence review. He was also President and CEO of Executive Parking for 20 years, which
was acquired by APCOA/Standard Parking in 1998. Executive Parking operated over 150 locations in Southern California. Ed
Simmons is also president of SP Plus'& Security Services, a wholly owned Subsidiary of Standard Parking,
Previously, Mr. Simmons was President of Silverado Security, a private patrol company serving Southern California. He was
also Vice President/General Manager for Red Carpet Parking Service, Beverly Hills, CA and owned a consulting firm that
provided facility layout, design, access, and revenue control specifications. He was also a General Manager for J & J Parking in
Los Angeles, CA. Mr. Simmons is a Board Member and past President of the Parking Association of California. He is also a
member of the Santa Monica Chamber of Commerce, the International Parking Institute, BOMA, the Institute of Real Estate
Management, California Real Estate Women (CREW) and the National Parking Association. In addition Mr. Simmons is a mem-
ber of the following Security Organizations; California Association of Licensed Security Agencies, Guards and Associates) &
LEAPS (Law Enforcement & Private Security).
ROAMY VALERA
SENIOR VICE PRESIDENT - MUNICIPAL SERVICES
Mr. Valera has been involved in the management and administration of municipal parking programs since 1989, where he
started his public parking career as a Parking Enforcement Officer with the City of Miami's Parking Authority. He later
supervised the parking enforcement program and was instrumental in expanding the program to include over 30 officers and
over 20 hours a day, seven days a week and 365 days a year of operations.
Subsequent to his role as Parking Enforcement Manager, lie assumed the on -street management duties for the entire
department, including meter collections, meter maintenance and special events. In this role, Mr. Valera developed operational
procedure manuals, including policies pertaining to the day -today operations of the entire On -Street Parkirg program. Under
his leadership, the city implemented its original Pay -On -Foot (POF) conversion program, installing over 200 machines in it first
phase and over 500 machines over a three year period. Mr. Valera's experience with the on -street personnel extend to beyond
the city of Miami and into his role as the Director of Professional Development at the International Parking Institute (IPI). He
was instrumental in implementing and establishing the IPI front line training program which focuses on enforcement officers
and other front line employees in the parking industry. Over the years he has delivered the training cou•ses to over 1,500
parking professional across the United States and he is still involved in the delivery such a su--cessful program.
STEVE RESNICK
VICE PRESIDENT - MUNICIPAL SERVICES
Steve Resnick is a Vice President of Municipal Services in the company's Western Region and has served in a variety of capaci-
ties (operational and business development) duri,ig his fifteen years of experience in the parking industry. He is currently re-
sponsible for Standard Parking and SP PlusA- business development activities in western states and has been responsible for
several notable contract awards including Dodger Stadiurn.
Previously Steve served as a Senior Manager of Operations for various Standard Parking locations throughout the Greater Los
Angeles area. He was also a District Sales Manager and Supervisor in his previous capacity working for the largest regional
.)arking company in California. In his role as District Sales Manager, he was responsible for general business development in
Southern, CA. As District Supervisor, he oversaw day to day operations for the company's Santa Monica Beach parking opera-
tions and operations in Los Angeles. Tasks included cash accounting and revenue control functions, sale of monthly permits,
training, scheduling, administration, traffic control and cash transport/deposit functions. Steve served on the Board of Direc-
tors of the Santa Monica Chamber of Commerce and is a past member of the SMCC's "Parking Task Force" and "Government
Affairs Committee". He has had active involvement in the BOMA, ICSC and IREM organizations.
25A-87
PLANS
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EXECUTIVE SUMMARY
MANAGEMENT PLAN
PROFORMA - OPERATING BUDGETS
OPERATIONS PLAN
FACILITIES IMPROVEMENT PLAN
TRANSITION ,& IMPLEMENTATION PLAN
SECTION a. PLANE I Pagel
EXECUTIVE SUMMARY
With decades of experience and over 4,400 facilities in the United States, Central Parking has become an expert in
managing municipal parking programs. Our vast experience from one project to another, as well as from one city to
another, from coast to coast, allows us to share and utilize best practices learned over the past forty -plus years. Our
experience working with most complex municipal operations locally within the cities of Long Beach, Santa Monica,
Newport Beach, Riverside, Anaheim and many others, allows us to share our expertise of programs within similar
communities and have helped us successfully enhance each city's programs. Open communications between the
management teams within our region and our clients, allow us to stay on top of ever-changing parking trends, refine
operational best practices and find solutions to the toughest problems within these municipalities. Working on solutions
both for and with our individual clients is one of our primary goals. City of Santa Ana will greatly benefit from our knowl-
edge of the Southern California market and our experience working with similar municipal parking programs.
Through a sustained, concerted effort with our dedicated Municipal Division, we have developed and implemented a
variety of off-street and on -street parking solutions with the focus of driving economic development for the betterment of
the citizens, visitors and stakeholders in cities across the United States. Through our organization's strategic focus, our
operations produce not only innovative solutions, but visible and quantifiable improvements in the delivery of exceptional,
customer service driven Municipal Parking Programs.
Central can provide the City of Santa Ana with every advantage through our comprehensive roster of services. Over the
past several years Central has invested considerable time and capital in the development of proprietary programs aimed
at driving value to our clients and customers. Central now paces the industry in key areas including delivery of quality
customer service, cost containment, and the application of technology. During our on site visits to the City facilities, we
noticed key areas that need enhancement to ensure optimum efficiency and to achieve operational excellence. This
section will outline some of the highlights of our proposed plan and key performance indicators that will be our primary
focus to make the City of Santa Ana parking program one of the best in the nation.
PROGRAM HIGHLIGHTS
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SECTION 3, PLANS I Page
MANAGEMENT PLAN
HUMAN RESOURCES
PRE-EMPLOYMENT SCREENING AND HIRING PROCEDURES
Finding The Best Resources to Serve The City
Central Parking believes that it is critical for front-line employees to have strong communication skills, demonstrated
professionalism, integrity and courtesy. Our Regional Human Resources Manager will assist our site manager in
coordinating personnel efforts by supervising the recruitment of new individuals and screening existing staff.
EMPLOYEE ORIENTATION AND ON GOING TRAINING
Developing Excellent Skills for Customer Service
Our orientation process is comprehensive and addresses a variety of new hire issues and provides critical location specific
information. New employee orientation discusses the Company and Client's vision, mission, benefits, how to become a
Central Parking "ambassador," and the role that each employee plays as the most important person representing our
company and our clients. We fully understand that our public face must be one that projects professionalism and friendly,
courteous service. Customer service and satisfaction are integral to the service we provide our clients customers. As a
result, we have developed customer service training programs that are unique in the industry. Presented in a classroom
environment, the curriculum gives employees an opportunity to learn and share ideas about: How to create a positive first
impression to each customer - How to handle difficult situations - The importance of body language - Techniques to use
for different situations. Employees are tested at the conclusion of the training session and results are placed in the
employee's training file. Periodic refresher courses are conducted as needed. In addition to our customer service training,
employees are given site-specific training associated with each facility. The purpose of this training is to ensure that all
employees are completely familiar with the project. Site-specific training has several components and is covered during a
walking orientation tour of the project, including: Familiarity with the parking facility - Familiarity with freeway access -
Familiarfty with each building and destination in the nearby area - Familiarity with other popular destinations in the area -
Local events and calendars - Responses to commonly asked questions. We are confident that with oar ongoing commit-
ment to hiring qualified individuals and providing them with proper training will ensure outstanding results for the City.
UNION RELATIONS AND GEOGRAPHIC SUPPORT
Employees currently working at the City parking facilities are represented by Teamsters Local Union 911. Since 1990.
Central has had an excellent relationship with Teamsters Local 911. Our employee work force represented by this labor
union is over 1,500 employees in Southern California. This large labor pool will allow us to provide trained employees at
each level of the operation. This ensures that each location will be properly staffed and managed even in times of special
circumstances and emergencies i.e., employee illness, vacations, and adcitional staffing for special events. Additionally,
with our strong geographic presence and over 500 active staff members within a 50 mile radius of Santa Ana, we will have
the staffing and management support to reinforce our staffing needs and efforts. Also, our
regional office is located just 3 miles south of Downtown Santa Ana which allows for close
supervision and much needed management oversight.
EMPLOYEE APPEARANCE AND CLEARLY DEFINED DRESS CODE
We strongly believe that our front line employees make our brand come alive. If adequate time
and attention are not spent to polish an employee's appearance, your corporate brand and
image could be destroyed within the first 30 seconds of the customer interaction. Therefore, we
invest time and effort in clearly defining employee dress codes at each of our projects and we
implement it properly, consequently the appearance of our employees becomes an asset and
works for us and our clients. During our on site visits, we noticed significant room for
improvement at the City parking facilities when it comes to employee overall appearance
including dress code. We will work closely with the City to carefully draft dress code that is
business related, promotes City's image and culture and instills pride and confidence in
employees. Through our national accounts with industry leading uniform companies including
Unifirst Corporation & Cintas, we can secure preferred pricing and large discounts on both uniform rentals and purchases.
I aA '�
SECTION H, PLANS I Page
MANAGEMENT PLAN
REVENUE CONTROL PROCEDURES
FINANCIAL CENTRALTM
Revenue collection for the City of Santa Ana is an enormous responsibility and a primary concern for Central Parking. To
provide the most stringent cash collection, revenue reporting, audit, billing. OPER and credit card transaction security, we
have created its own professional services division known as FinancialCentra", the parking industry's first homogeneous
financial oversight process. Central Parking and Standard Parking, as a combined company collect over $2 Billion dollars
annually in cash, check and credit card fee's in its 4,400 operations. As the industry's largest collector of parking fee's.
our high level cf financial security is our company's number 1 priority. Company is reviewed by an independent nationally
recognized audit firm annually to insure consistent exemplary performance, ensuring reliable revenues for our clients.
Company maintains the highest accounting standards in the industry and meets all the requirements regarding Sarbanes-
Oxley Act and PCI/DSS Compliance, promot.ng greater corporate responsibility through certification of internal controls,
authorizations of transactions & protection of assets against unauthorized use & proper recording of transactions.
STRICT ACCOUNTING AND CASH CONTROLS
Our cash and revenue control procedures accurately identify actual daily transactions and sales and also protect and
safeguard parki-ig revenues. These procedures (which can vary slightly for any given location depending upon the facility's
specific equipment and bookkeeper staffing) are summarized below:
SEPARATION OF DUTIES - Complete separaticn of duties including cashiers, supervisors, managers and bookkeeper.
PARKING FEE RECONCILATIONS - The daily sales report is a reconciliation of the total tickets issued to daily exits. The
physical inventory, taken later in the evening, is used to reconcile the entrances to paid exits. An ingress/egress report
measures vehicle activity by comparing tickets issued and corrected to varous meters at the entrance and exit lanes.
CASH BANK - A cash bank is issued to each cashier at the start of the shift. The cashier initials the bank inspection log,
indicating receipt of the cash bank. At various times during the shift, the cashier deposits all cash in excess of $200 into a
drop safe. The cashier places the excess cash in an envelope, notes on the envelope the amount of cash enclosed, seals
and initials the envelope, and drops the envelope into the drop safe located in the cashier booth. At the end of the shift,
the total revenue collected is recorded on the cashier report form, with an attached fee register computer tape identifying
sales activity during the shift. Bank Deposits—The manager collects all of the transient cash each day by retrieving the
cashiers' drop envelopes from the safes in the cashier booths. The manager then deposits those funds in the operating
bank account. Cashier Reports—Each cashier prepares a daily report for each shift and each day of the week. This report
contains the following information: beginning and ending ticket numbers; total tickets collected in each rate category (with
dollar extensions reflecting the total dollars represented by those tickets); all non-cash tickets; lane number; revenue col-
lection date; cashier's name; shift revenue (as reported by the cashier); deposit amount (as counted and recorded by the
cashier); and over/short amounts.
FINANCIAL REPORTS AND LOGS - State -of -the art information systems allow Standard Parking to supply all the reports and
information our clients need to stay on top of their facilities' performance. We can provide standard monthly reports,
formatted to meet clients' needs, covering:
• Budgets by month, quarter and year.
• Monthly P & L reporting Vs. budget by month, quarter and year.
• Revenue detail reporting.
• Payroll, overtime, benefit detail reporting.
• insurance claim analysis reporting.
• Monthly ledger detail reporting.
• Invoice copies.
25A-91
SECTION 3, PLANS I Page
REVENUE CONTROL PROCEDURES (CONTINUED)
CENTRAL FINANCIAL REPORTING SERVICES
No other parking operator provides auto-)'.IJJ
mated online reporting of monthly state- 0— - : ,... a
ments. Client Webftlonl*; Central Park-
ing's proprietary web -based reporting sys
tem, provides our clients with a powerful
tool to track and access their parking fi-
nancial statements securely and accessibly 1-1 "'
from their offices. City of Santa Ana will be, �-•n�
able to access WebVisionT" via the CentralWSJ 11—S
Parking website. A password protected! OOf uc .,ro worn, ar.
f1,1.0.IM.It} .Li
profit and loss statement for each man- -..,«
aged location is available as well as a con-
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solidated portfolio statement with multiple' wrn,.w,ua.. cu,,.,. •.r
lots. Clients have the ability to "drill down"
by revenue and expense line items. This """""'T'^•"��
feature allows the user to view the details < $•
supporting each type of revenue and ex.
pense recorded on the financial report. For
expense items, the lowest level of drill
down is the actual scanned image of third party vendors
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INFORMATION TECHNOLOGY AND INTERNAL AUDIT
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FinancialCentraiT"w is Central Parking's number 1 priority and is only complete with strong internal audits. Every location,
every city, every region, and every department is consistently tracked and audited as to the integrity of its financial
controls and its compliance to company's stringent reporting requirements. Central Parking has been an innovator of
monthly parking billing programs as well as standardized cash reporting, credit card transaction reporting and security as
well as activity reporting for every location. All Central Parking locations utilize the same procedures and information
technology. This is critical in maintaining consistency of systems for our clients' benefit as well as our internal audit
controls. Cash deposits, credit card transactions, and checks are monitored and reported on a da ly basis to insure
accuracy and security of our clients' funds. Central Parking has developed several internal control systems, including
CARS'"- our industry standard monthly billing and account receivable program, TrinTechm - our internal audit reporting
system that captures daily deposits of cash, credit and check per location and automatically compares to daily banking
transaction, and DCRm - our proprietary system of reporting every locations transactions and revenue. These step-by-
step procedures demonstrate Central Parking's detailed and extensive efforts to maintain cash control. Through our
TrinTechrm and DCRTm information technology platforms, every location's activity and deposits are recorded and checked
daily. Central Parking's internal audit team provides surprise location and city audits to test compliance. Spot audits are
performed on a regular basis by Operations Manager and Regional Managers.
CENTRALIZED ACCOUNTS RECEIVABLE SYSTEM ("CARS-)
Central Parking System's proprietary permit parker billing system is called CARST' CARST1' is a
supercharged. Windows based program with a robust set of features which includes large scale
reporting capabilities. The CARST"" application undergoes testing by outside auditors each year
to ensure the company compliance standards as well as credit card data compliance.
PARKCENTRALTm - MONTHLY PARKING PAY -ON-LINE
M,.
Central offers a convenient online payment option and other on-line benefits to its monthly.
parkers. ParkCentrall"I can be accessed via the our website at www.parking.com by click ill+'I t
ing on the Monthly Parker Online icon. Current Online Advantages: Manage own account - i
Review invoice at a glance - Enroll in e -Billing - Pay current invoice or set up automatic
payments online Additional Features include Corporate accounts can add, change, or :'ay Onlinel
delete parkers online - Update vehicle information - Set up auto -payments via credit card or electronic payment (ACH) -
Cancel account.
� eL
SECTION 8, PLANS I Pages
REVENUE CONTROL PROCEDURES (CONTINUED)
SCORECARD REPORT
Administrative and operational scorecards measure all
facets of operating a parking facility on a monthly and
quarterly basis, providing valuable feedback to the client.
It offers a quicK overall analysis of facility performance
with green representing good, yellow representing room
for improvement. and red representing below standard
performance. This tool enables clients to always be fully
informed of facility performance. Here is an example of a
monthly report scorecard.
OTHER REVENUE CONTROL PROCEDURES INCLUDE:
Monthly Access Card Audits - Performed twice a month on the 1st of the month and mid month.
Monthly A/R aging and reconciliation - Tracking of all aged receivables and all unpaid monthly parker accounts.
Cash Controls - All cash registers and point of sale systems to be password protected. Dual Custody whenever cash is
transported or transferred.
Flash reports/ Operations Dashboards - Daily Revenue Summaries - Cash Scorecards - FRX (drill down reports showing
G/L postings down to the invoice level). Sales audit (revenue and transactions directly reported and reconciled by location
Parking Equipment into Deposit Central - Central Parking's proprietary revenue reconciliation software).
FINANCIAL GOALS AND FIDUCIARY RESPONSIBILITY TO THE CITY
If given the opportunity to manage the City's parking assets, our primary goal will be to ensure that every transaction is
fully accounted for, that we collect all monies due and deposit funds in a safe and timely manner with City having full
visibility and access to financial reports. In addition to our commitment for strict financial oversight, we will focus on
operational recommendations to drive incremental growth and adherence to operational budgets.
REVENUE ENHANCEMENT OPPORTUNITIES
RATE RECOMMENDATIONS
Our Operations Managers and Facility Managers closely evaluate and analyze parking rates and site-specific pricing
structures to optimize client revenue objectives. They know their markets well, but as a matter of policy, we routinely
perform market rate surveys to compare the parking rates those at competing parking facilities.
EVENT PARKING
We provide and will offer turn key event parking solutions with online parking reservation options & pre cash procedures.
WEB MARKETING
Central can deliver an innovative web marketing program to promote downtown Santa Ana parking year round and drive
incremental growth. The web program will be centered around creating a customized web page featuring downtown
parking info including: directions, Google map, rates and parking facility information. Web marketing programs can
capture online searches and direct them to your customized content. Web traffic can also be driven to this page via pay
per click ads and linking initiatives with local Santa Ana merchants web sites. Through the strategic initiative briefly
described, people driving to Downtown Santa Ana who are searching the web for parking options will find clear & concise
content to influence their decision on where to park.
MARKETING AND ADVERTISING OPPORTUNITIES
Through industry leading advertising firms, such as Adwalls and Advertickets. we will work closely with the City and
downtown area vendors to capture undiscovered revenue streams through advertising and marketing opportunities.
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25A-94
SECTION 8 • PLANS I Page
OPERATIONS PLAN
MAINTENANCE PLAN
The job duties of the maintenance personnel will be outlined in our Standard
Operating Procedures Manual and we will ensure that the maintenance schedule
approved by the City of Santa Ana is followed. More importantly, Central Parking
System understands the importance of a properly maintained facility. A well-run
facility reduces liability risks, unnecessary repairs and promotes an aesthetically
pleasing environment.
While it is the job of the maintenance personnel to provide the majority of the
cleaning and facility upkeep, maintenance is part of every employee's responsibility.
Cashiers are required to clean and maintain the booth, islands and driveways that
they are stationed at. Supervisors are required to perform daily inspections of the
booths and the garage or surface lot. The manager is also responsible for walking
the facility. Our managers and supervisors are trained in the theory of "Management
by Walking About" (MBWA). They are also taught to broaden their focus when walking
the property to keep an eye out for other issues with landscaping, engineering,
security, or any other area that affects the project as a whole. Our Regional Manager
and Operations Manager formally audit the facilities each month. This audit is
conducted by walking the garage or surface lot and inspecting the facility for any
operational as well as maintenance issues.
The first maintenance personnel will arrive at 5:00 am. By arriving early, we are able
to place an immediate focus on the high -demand areas. Garage A has porous
concrete and during rainy weather, pools of water form throughout the garage. Our
recommendation is for the first maintenance person to arrive early enough to
vacuum up the water thus avoiding any potential liability issues as well as ensuring
we utilize every space for visitor and tenant parking.
Our second maintenance personnel will arrive at 10:00am to ensure coverage into
the afternoon and evening periods. We recommend utilizing a golf cart for our
maintenance staff so that their movements throughout the four structures and
surface lot can be better managed. This person's main responsibility will be cleaning
but his other focus will be on improving the aesthetics of the garages through
painting of the curbs, booths and parking equipment.
DAILY MAINTENANCE CHECKLIST
Our maintenance personnel will work closely with our Operations Manager and a
detailed maintenance checklist will be implemented for every garage and lot. We
understand that clear direction and follow up is necessary to ensure a well
maintained facility. By having a checklist, our maintenance personnel have specific
duties that they must complete on a daily, weekly and monthly basis. This checklist is
also signed off by the Supervisor each week after he conducts his inspection of the
facilities. While the maintenance staff will be supplied with the necessary tools and
supplies to do their job some items demand the use of professional equipment and
specialized personnel. We recommend quarterly professional power washing service
to remove large oil stains, liquid stains and embedded graffiti. This quarterly
cleaning will be pre -walked with the City representative to understand the scope and
specific direction for each parking area. We will comply will all local, state and federal
laws and make sire that no liquids escape through the drains during the pressure
washing process. Upon completion, all hazardous material is placed into an EPA
approved container provided and removed by a Registered Hazardous Waste
Company. Once disposed of, the state will provide a completed manifest directly to
Central Parking and the City of Santa Ana."
25A-95
Parking Suwtum U
SECTION 8 • PLANS I Page
FACILITIES IMPROVEMENT PLAN
DEPTH OF SUPPORT FOR FACILITIES IMPROVEMENT
If awarded this prestigious contract, Central Parking will evaluate the entire opera-
tion and make recommendations to the City of Santa Ana to improve its assets.
Some immediate changes we will make are; painting of the curbs and islands, paint-
ing of the parking booths, replacing or reaffixing of wheel stops and leveling all gate
arms. A fresh coat of paint is a simple yet very effective method of improving the aes-
thetics of a parking facility immediately. Our maintenance team will be trained using
the proper tools and procedures for carrying out painting assignments. Central Park-
ing understands that the key to a great maintenance program begins with the right
personnel that are trained correctly and equipped properly. Our Regional Manager,
Senior Operations Manager will visit the site at least once a week. We are similarly
committed at each of our other parking portfolios and welcome your ingLiry to our
current list of clients.
AMBASSADORS
The key to every successful parking operation is the front line employees, or as we at
Central refer to as Ambassadors. During our many visits to the City of Santa Ana
parking facilities, we were surprised to see many of the cashiers not displaying good
customer service, whether that was because they were on their personal cell phone
or that they were not engaged with the customer during the transaction. Improve-
ment of the parking program needs to begin with our front line staff. Friendly, engag-
ing ambassadors are what the City of Santa Ana deserves. We recommend imple-
menting a detailed disciplinary criteria that encourages employees to exemplify the
best in customer service standards. We also recommend that the cashiers wear a
more formal uniform such as a dress pant and blazer to project a more professional
image.
LOSS PREVENTION CHECKLIST
Accountability through inspections and support from local management has been
one of our keys to success here in Orange County. Our Project Managers meet with
the City Operations Manager at least once a week. On top of the weekly meeting, a
monthly inspection of the entire property is conducted to identify issues and to make
recommendations to our clients. This is achieved through our Loss Prevention Check-
list which covers all operational components of each facility. A copy of this report will
be included in ou, monthly management report to the City of Santa Ana.
SAFETY TEAM
Central Parking's Safety Team which is comprised of project managers from every
location in our region was implemented in 2009. The team meets quarterly at a pre -
designated parking portfolio and spend the entire day analyzing the parking opera-
tion. During this walkthrough, potential liability issues and hazards are identified and
documented through pictures and a formal report. The Safety Team also inspects the
parking office and employee work areas to ensure workplace safety through OSHA
standards. A de_ailed report with recommendations is compiled by the Safety
Coordinator and submitted to the client and our Regional Manager. Through this
simple yet effecfve program, Central Parking has improved the parking operating
efficiency and aesthetics at all its parking portfolios in Orange County.
Due to page limitations, copies and samples of reports including. Maintenance
Checklist, Loss Prevention Checklist, Safety Report and other reports will be made
available upon request or during the oral presentations if needed.
tJICTION S, PLANS I Page
IMPLEMENTATION PLAN
PHASING APPROACH
Our local team and our municipal division are well versed in Turn Key Parking Operations. We have successfully integrated,
marketed, upgraded technology, provided stakeholder meeting, educational workshops as well as implementing an
Informational & Customer Support Hotline fo• the public. Our knowledge and expertise in successfully transitioning from
both City Operated (in-house) operations and from other parking operators is critical and our current client list
demonstrates our ability to implement and execute our plans successfully. Our most recent success stories include the
transition of parking programs in the City of Riverside and City of Newport Beach.
Although one woild not consider parking attendant a typical customer service representative, it is critical that the parking
management efforts still follow the strict guidelines of a true Ambassador Program. We have found that Premier Training
yields outstanding results and have adapted the training principles of our hospitality subsidiary, USA Parking, via its USA
Parking University, and with our recent merger with Standard Parking, Corporation, through their.Ston0ard University, are
now responsible for our national training programs. OUr fulf-tirrie.trainers, .with over 60 ye ns of hospitality experience will.
organize anti administer training to our Sarits Ana "Team at least *161, a year. Training classes will consist of Aggressive
Hospitality, Service Recovery, Cash Handling, Loss Prevention, Revenue Management, Relationship Building, City
knowledge and much more. All training is based on American Automobile Association (AAA) Five Diamond Standards.
These training sessions will be held our Costa Mesa offices near South Coast Plaza on the corner of Bristol and Sunflower.
It is not enough to just look to the future, as a category leader we must help define it. Central Parking is accelerating in rnu-
nicipal service contracts all across the county for just this reason. Through technological advances, national resources, and
institutional best practices we have consciously focused on the desired contract deliverables of Exceptional Service•
Reliabilityost end CEffective Solutions for our clients.
PERFORMANCE EXPECTATIONS AND EVALUATION
Central Parking recommends meeting with the City representative on a weekly or monthly basis to review operations. To
ensure a high level of client and customer satisfaction, we also recommend meeting quarterly to evaluate Central Parking's
overall performance. At our City of Anaheim project, we meet once a week for an operational overview and meet quarterly
for a thorough qualitative evaluation of our performance. A scoring system is used to gauge the performance of our team.
Criteria for evaluation consists of categories including customer service, meeting financial thresholds, contract compliance,
communication, cleanliness and maintenance. These quarterly meetings are extremely helpful for both the City and our
team as it helps identify any areas that need improvement. As the Parking Services provider, Central Parking will comply
with all given guidelines from the City and will only require the assistance from the City on matters that are beyond the
scope of our contractual obligations. With that being said, we hope to establish an open line of communication with the City
liaison. where a strong partnership can be formed.
25A-97
SECTION 3, PLANS I Page 10
TRANSITION PLAN
Management Team including Muhammad Mansoor, Peter Cho, Tim Downey and Ryan Martinez will lead the transition
process with ass,stance from our entire municipal team. They will be on s:te weekly through the first month of operations
with continued oversight evaluating the status of our operations on an ongoing basis. Our transition process starts with
pre -transition right up to the actual date of implementation. Although there are slight variations to every municipal take-
over, for purposes of this RFP, a 30 -day transition plan has been prepared with an anticipated start date of March 1, 2013.
POST -AWARD TRANSITION
Upon receiving notice of award we propose to utilize our municipal team in partnership with the City to perform an initial
comprehensive evaluation of the entire operations, facilities, equipment, personnel and processes. Our proposed
transition and timetable follows:
Phase I - First week
• Meet with City of Santa Ana officials to identify priorities, critical issues, immediate needs and future plans. This will be
crucial to identify projects and supplies needed between 1-6 months to ensure there is no lapse or delay in service
• Meet with sub -contractors (if applicable) and finalize action plans
• Assess Office Location (existing or new)
• Complete initial evaluation of operations
• Engage in critical discussions with City to ensure continuity of operations & services
• Begin discussions with all existing employees to introduce who we are, create a dialogue of trust, ease tensions and
discuss recrcitment
• Implement comprehensive recruitment process
• Begin recruitment efforts and set expectations
• Uniform designed, approved and ordered
• Determine initial needs for supplies, equipment, etc. Inventory & order supplies, office equipment, etc.
Phase 11 - Second Week
• Continue processes from Phase I
• From Phase I - initial training and expectations are communicated - an ongoing process
• Continue system evaluations and needs - an on going process
• Daily commulications with City officials
• Training program initiated
• Meet with downtown merchants and stakeholders - pass out business cards
• Update web site for any changes
Phase 111- 3rd Week
• Set up office, establish e-mail addresses, obtain cell phones
• All potential employees are identified and processed
• All uniforms ordered
• Comprehensive training sessions conducted - ongoing process
• Development and revision of SOP manuals
• Open bank accounts
• Establish utilities. phone lines, DSL connections, etc.
• Continue all things in Phase I & Phase II
• Maintain communications
Phase IV - End of Phase III - Implementation
• Final needs assessment between City staff, Central Parking and current vendors
• Finalize training for all employees
• All new employees will job shadow next to existing employees
• All uniforms received and distributed
• Final inventory for all supplies, equipment and processes
• Distribute new marketing materials and brochures to all stakeholders
• Final meeting with City officials
0 Contract begins 25A-98
City of Santa Ana Transition Plan Central
P A R K I N G
1/2/2013 Page I City of Santa Ana Transition Plan
25A-99
-7
Administration
Transition Meeting with City Reps
Muhammad, Peter, Ryan
2118/2012
Business License
Muham-nad
2/18/2012
Develop Client/CPS Contact List
Jeff
2 Days
2/19/2012
Prepare Plan of Operations
muham-nad,Peter,Ryan
14 Days
2/18/2012
Obtain Location Number and Banking
Info
Muhammad
3 Days
2/18/2012
Set up Revenue Reporting Features
Peter
I Day
2/1912012
Set up Location Central
Peter
I Day
2/19/2012
Contact Digital Payment Tech (Luke)
Peter
I Day
2/1912012
Contact Current Vendors
Peter
2 Days
2/1912012
Transition Update to City
2/19/2012
Transition Meeting with City Reps
2/2112012
Transition Update to City
2/25/2012
Transition Meeting with City Reps
2127/2012
Transition Meeting with City Reps
2/28/2012
Commence Operations--
3/1/2012
Personnel
Staffinq
Identify staff needs
Muhammad, Peter, Ryan
3 Day
2/18/2012
Evaluate existing personnel
Muhammad,Peter. Ryan
3 Day
2/18/2012
Place ads for help
Local HR
I Day
211812012
Interview applicants
Local HR, Ryan
3 Days
12/21/2012
Submit Background Checks
Local HR
5 Days
Make offers
Local HR. Ryan
NA
Develop Schedules
Peter, Ryan. Local HR
I day
2125112
Conduct Employee Orientation
Local HR
2 days
2126/12
Distribute Employee Handbooks
Local HR
See above
Performance Evaluation Forms
Local HR
See above
Health Insurance Billing
Local HR
See above
Complete Personnel Files
Local HR
See above
Set Up Payroll Records
Local HR
See above
Order Name Tags
Peter
I Da
2125/12
Uniforms
Design Uniform (See Marketing for
Logo)
Muhammad, Peter,Ryan
10 Days
12/18/2012
Get client approval for uniforms
Ran a
See above 2/21/2012
Order uniforms
Peter
See above
25/2012
Operations
Training
MVP and Ambassador Training
Muhammad Peter, Ryan
I Days
2/2612012
5 Star Hospitality Training
Local HR
I Days
2/27/2012
Location Forms
Deposit/ Cash Transfer/Vendor Logs
Ryan
1 Day
2/1812012
Develop Cashier Reports
Ryan, Peter
I Day
2/1812012
—
Office
Develop Standard Operations Procedure
Order office supplies
Ryan, Peter
Peter
10 Days
1 Day
2118/2012
2/21/2012
—
Set up CARS monthly parking
Peter
2 Days
2/25/2012
Transfer t Supercede Utilities
Peter
2 Days
2/21/2012
Garage Supplies
Obtain Monthly Billing Information
Ticket inventory
Ryan
Ryan
2 days
I Day
2/2112012
12/21/2012
—
Validation Inventory
Ran
I Day
12/2112012
1/2/2013 Page I City of Santa Ana Transition Plan
25A-99
LABOR RELATIONS
RESPONSES TO RFP QUESTIONS
UNION RELATIONS
PEOPLE CENTRAL
SECTION 8.1t PEOPLE CENTRALTM
4. LABOR RELATIONS
Provide a response to the following questions:
a. Charactertze your company's labor relations prograrn and union representation.
Central Parking has various locations throughout the Company that are unionized and
maintains a good working relationship with various Teamsters, SEIU and UFCW locals
throughout the Western Region. We have tremendous experience in dealing with un-
ions and endeavor to work harmoniously.
r. Are the emplovees who evrll be staffing City facilities currently represented by a rec
ognized labor union or governed by a collective bargaining agreement?
Yes, the employees are represented by a Union and there is a collective bargaining
agreement in place.
n. Which urrion or association is recognized?
The Union representation is Teamsters 911 and we have maintained a good relation-
ship with this Union for many years.
n!. IF there is a collective bargaining agreement, when is it scheduled to expire?
Current collective bargaining agreement is scheduled to expire on May 31. 2014.
b. In the past 3 years, has the company been involved in any labor representation or
collective bargaining disputes with one or more labor organizations?
In our relationship with the unions that have included primarily the Teamsters 911,
SEIU, Engineers and UFCW, we have never been involved in any labor representations
or collective bargaining disputes including the past three years.
C . In the past 3 nears. has the company been involved in any labor representation or
collective bargaining disputes with one or inore labor organizations?
Same answer as question (b) above.
UNION RELATIONS
Teamsters Local 911 currently represents the employees working at the City of Santa
Ana Parking Facilities contained in the RFP 12-060, Since 1990, Central Parking has
had an excellent relationship with Teamsters Local Union 911. Our employee work
force is over 500 employees in Southern California with the largest employee base
that is recognized by this union working at LAX Airport. This large labor pool will allow
us to provide trained employees at each level of the operation. This ensures that each
location will be properly staffed and managed even in times of special circumstances
and ernergencies i.e., employee illness, vacat ons, and additional staffing for special
events.
25A-101
Page 1
HUMAN RESOURCES
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OVERVIEW
PANGEA E -RECRUITING AND ONBOARDING
PRE-EMPLOYMENT SCREENING AND HIRING
NEW HIRE ORIENTATION
EMPLOYEE TURNOVER
EMPLOYMENT POLICIES
25A-102
SECTION 6, HUMAN RESOURCES I Pagel
EMPLOYEE RECRUITING - OVERVIEW
The business adage, "People are a company's greatest asset", has been modified by Central Parking System, Inc, to read:
-The Right peoale are a company's greatest asset". With over 26,000 employees representing our clients at facilities
across the United States, we have developed a comprehensive employee recruitment, selection, training, motivation, and
development program we call PeopleCentral'"r. It is crucial to put our best talent into the right positions at your facilities.
We recruit and train employees with qualities such as good character, integrity, loyalty, trust and the right attitude. This
allows us to provide our clients with employees that are able to successfully perform their jobs.
Central Parking vies for talent in a competitive environment. To continue o recruit and retain the best resources to serve
our clients, we have developed a comprehensive employee recruitment, selection, training and motivation process specific
to the parking industry. The following provides an outline of our human resources employment practices and our employee
orientation programs. We believe the City of Santa Ana will find that our practices will meet and exceed those outlined by
this RFP. In adcition to the stringent background checks that all employees must go through before receiving a job offer,
we can comply with the requirements of Live Scan Background checks.
An "Ambassador's Approach" to Public Parking - We will use a proactive Ambassador's Approach to enhance customer
service at each of the Downtown parking facilities, while partnering with the City. local businesses, residents and visitors,
in administering and delivering the City parking management program. We are an Equal Opportunity Employer, committed
to personal and professional advancement, aided by advanced training and customer service initiatives, which give our
Parking Personnel a distinct advantage in dealing with the general public in Southern California. We will positively
promote the City image of public parking while maximizing its parking revenues. We are confident that our operational
efficiencies, as outlined in the body of this proposal, will produce exemplay levels of parking customer service for visitors,
guests, jurors, employees, and stakeholders, while minimizing operational costs, and enhancing revenues.
Central Parking has developed Training programs geared to prepare and mentor our staff prior to going out in the field. Our
numerous nearby operations will serve as an added training ground by which we can team our new Ambassadors in Santa
Ana with seasoned veterans for field training. This will allow for the new employees to learn and to ask questions in the
field and apply the tools learned in our two classroom training sessions which were developed solely for use in our Ambas-
sador Program. These two training sessions are in addition to New Hire Orientation and Customer Service Training ses-
sions. Next our staff completes our Ambassador Orientation and Conflict Resolution Training. This training introduces the
new Ambassador to the community in which they will be working. History of the City, destinations and other facts about the
community are taught. Also, as the name suggests, this program is geared for classroom as well as role playing scenarios
to assist our employees with conflict resoluticn techniques and proven methods of dealing with upset customers.
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PANGEA—E-RECRUITMENT & ONBOARQING
Central is committed to using technology to streamline our processes, increase efficiencies, ensure compliance and
reduce expenses in all areas, and hiring is no exception. After testing the Pangea/GIS system in select markets, we are
rolling out the system companywide. The Pangea Talent Acquisition Suite gives Central the competitive advantage in the
hiring game. Pangea is a single web -based platform, built on an advanced architecture to provide unrivaled configurability
and efficiencies in corporate hiring programs. Pangea offers Central, and our clients, one unified and successful talent
acquisition solution. With Pangea, applicants apply for jobs via a web -link found in the job posting. This eliminates the
need for handwritten applications in which data needs to be keyed in and can easily be misread. When applicants enter
their information on their own in to Pangea and pass an initial screening process, they can easily progress through the
process with e -verification and tracking. Prescreening questions are automatically evaluated, reducing the tune previously
spent manually reviewing unqualified applicants. Pangea's databases are instrumental in theft and accident reduction,
through the elimination of hiring known, high-risk employees. In addition, Pangea puts Central Parking in a position of
increased legal compliance, including adherence with discrimination laws and the Fair Credit Reporting Act.
25A-103
SECTION s, HUMAN RESOURCES I Paget
EMPLOYEE RECRUITING AND TRAINING
PRE-EMPLOYMENT SCREENING AND HIRING
Central Parking believes that it is critical for front-line employees to have strong communications
skills, demonstrated professionalism and courtesy. Our "Interview Guide" has been developed to
screen for these core competencies so that we are able to accurately select the best person for
each open position. Our Regional Human Resource Manager, Yolanda lames, will coordinate our
personnel efforts for the City of Santa Ana, supervising the recruitment of current employees as
well as new individuals needed to fill open positions. She also will be responsible for coordinating
the training of all employees, including Central Parking's customer service training program..Our
ongoing commitment to hiring qualified individuals and providing them with proper training is the
first step in achieving Superior Customer Service.
RECRUITING
Central Parking uses a variety of avenues for recruiting front-line personnel. Our company's
recruiting sources include colleges, business colleges, the Urban League, senior citizen groups,
churches, other employees, the United Way, websites, internal job postings, and social service
centers.
Interviews take place at our main office, and are conducted by the Human Resource Director or
Manager. The interview targets past experience, appearance and interfac ng with the public. Using
our standard "Interview Guide" equips the interviewer with questions to evaluate each candidate in
order to make good selections.
DMV CHECK/BACKGROUND CHECKS
A Department of Motor Vehicles check is critical, especially if employees will be driving buses and
customer vehicles. Central Parking also has a drug testing program used for those individuals who
are driving vehicles. A criminal check and national Social Security search is completed as well.
STEP ONE SURVEY
This 20 to 30 minute multiple-choice survey is an insightful tool in our hiring process. It tests a
potential employee's aptitude for honesty, integrity, and work ethic. while also identifying any
vulnerabilities towards substance abuse. After the assessment is scored, a Results Report is sent
to the Human Resources Director or Manager. In addition to the facts of the report, it. also
suggests key interview questions that are derived from the potential employee's survey
performance.
DEVELOPING EXCELLENT SKILLS FOR CUSTOMER SERVICE
Central Parking has a formal employee orientation and training process in place. Our orientation
process is comprehensive and addresses a variety of new hire issues. New employee orientation
discusses the Company's vision, mission, benefits, how to become a Central Parking System
"ambassador," and the role that each employee plays as the most impor-ant person representing
our Company. Central understands that our public face must be one that projects professionalism
and friendly, courteous service. Customer service and satisfaction are integral to the service we
provide our client's Customers. As a result, we have developed a customer service training program
for all employees that is unique to our industry.
25A-104
SECTIONS, HUMAN RESOURCES I Page
EMPLOYEE ORIENTATION AND TRAINING
Presented in a classroom environment, the curriculum gives employees an opportunity to learn and shape ideas about:
How to create a positive first impression to each customer? How to handle difficult situations? The importance of body
language. Techniques to use for different situations. In addition, Central Parking offers a written test as one of many tools
available for tra rnng our customer service personnel.
Another innovative training program is "Taking C.A.R.E. of Business: Choosing to Deliver Remarkable Customer Service.'
Developed exclusively for CPS, the program is designed to help employees understand the essential elements of customer
service and provide basic skills. "Taking C,A,R.E." is a one -day, video -assisted session that is highly interactive. The trainer
uses discussion and workbook activities that blend actual employee scenarios and real work situations in three video
training segments. All hourly employees are placed in the C.A.R.E. customer service training program during their first few
days of training and before being placed in the work setting. The program's key elements center around four concepts:
• C onnect to our customers
• A ttention to their needs
• R esponsible for their problems
• E nthusiastic about our role as service providers
Employees are tested at the conclusion of the training session and results are placed in the employee's training file.
Periodic refresher courses are conducted as needed. In addition to our customer service training, employees are given
site-specific training associated with each facility. The purpose of this training is to ensure that all employees are
completely familiar with the project. Site-specific training has several components and is coverer during a walking
orientation tour of the project, including:
+ Familiarity with freeway access
+ Familiarity with each building and destination in the nearby area
+ Familiarity with other popular destinations in the area
+ Local events and calendars
+ Responses to commonly asked questions
CITY INVOLVEMENT IN HIRING AND TERMINATIONS
A COMMITMENT TO OPERATIONAL EXCELLENCE
Central understands the City's right to approve of any employee assigned to work in the City and fully complies with that
request. In regards to hourly personnel, Central is open to any criticism or compliments the City has about any of our
employees. We welcome any feedback City provides us about an employee's performance and that employee is rewarded
or disciplined accordingly. Since all employee records are confidential, we are unable to share any information contained
within. At the same time, we understand that the City enjoys the right and ability to say which employees are allowed to
represent the City. All requests are reviewed with the City; with the City having the final decision.
EMPLOYEE TURNOVER - KEEPING GOOD PEOPLE HAPPY
Since our front lone employees are the key to our success and the key to properly representing the best image of the City,
we are very concerned with addressing employee turnover. Our first step was just outlined to you, and that is to hire the
right people. During our recruitment process we describe in detail the responsibilities and daily work schedule for each
location and each position. We look to match people's personality and desires with the location they will be working at.
Some employees like busy days, while others are looking for slow days. In either case we are looking for friendly people to
serve the public with genuine courtesy and professionalism. Our second step is to properly train the employees so they
clearly understand what the Company's and City's expectations are for them. These policies and procedures are explained
in detail and written out for them so it is clear. Issues or violations of these polices and procedures are addressed formally
in writing to help the employee understand what they did wrong, why it is important for them not to repeat the offense, any
additional training if needed and the next step in the disciplinary process if unwanted behavior continues. We generally
follow a four step disciplinary process - verbal warning, written warning, suspension, termination. Smaller offenses may
have two warnings in the early part of the process and some violations result in suspension and on occasion immediate
termination. Our goal is to work with the employee, make sure they understand our policies and to help them succeed.
25A-105
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FRONTLINE TRAINING
CUSTOMER SERVICE TRAINING
STANDARD UNIVERSITY
MANAGEMENT TRAINING
SECTION 6. TRAINING POLICIES I Page
EMPLOYEE TRAINING
Our company's reputation for excellence in on-site management is built on a comprehensive, award-winning training
system. The process identifies and develops the skills and behaviors required to enable all of our employees to perform
up to our stringent expectations. No other parking company places as high a premium on customer service enhancement
and its positive linkage to a professional, in-house training department. The excellence of our comprehensive training
programs has been recognized by both the parking and training industries. We have been the recipient of five national
awards, including two Telly awards, and a national award for excellence by the National Association of Industrial Office
Properties (NAIOP).
The National Farking Association's Certified Parking Facility Manager (CPFM) program establishes an industry -wide
standard of parking operational knowledge accepted by all parking management companies. As a combined company,
Central and Standard Parking lead the industry with the most CPFM managers of any parking company in the United
States. Tapping the Internet as a training resource. we have an in-house, Web -based training system: Standard Univer-
sity- —to supplement formal classroom and `rontline training programs.
Most importantly, we recognize that every location has unique, individual requirements for defining and carrying out opera-
tional excellence. To that end, we always consult with our clients to ensure that all operational expectations and location -
specific needs are identified and addressed in the development of our training solutions.
FRONTLINE TRAINING, RIGHT FROM THE START
Training of new frontline employees—cashiers, valet attendants, maintenance workers and shuttle bus drivers—begins on
the day of hire with an orientation session that, in addition to formally introducing the company to the employee, sets out
the specific technical and customer service training programs the employee will be required to attend. Orientation is
promptly followed by technical skills training, which provides employees with the mentored, on-the-job learning experience
needed to begin contributing to facility performance right from the start.
MASTERING THE THREE KEYS TO CUSTOMER SATISFACTION
Within the first three months of employment cornes the enhancement of customer service skills through our targeted
Three Keys to Customer Satisfaction classroom -based training program. Our reputation for outstanding customer service
has been built on these formal training sessions that emphasize facility and employee appearance, corstructive customer
relations and positive resolution of customer inquiries and concerns. These sessions optimize learning through exercises
that encourage interaction between participant and trainer.
• Key #1—First Impressions: Facility and Employee Appearance. Employees learn the importance—both for themselves
and the parking facility—of maintaining a well-groomed appearance. As the company's classroom trainers point out, in
lust ten seconds a typical customer forms eleven distinct impressions about the company and the service to be re-
ceived.
• Key #2—Successful Customer Interactions. Nary a minute goes by without cashiers, valet attendants and bus drivers
interacting in some way with parking customers. To make sure these interactions always proceed smoothly, company
trainers emphasize the importance of looking good, warmly greeting customers. communicating in a polite and profes-
sional manrer, and saying good-bye with a sincere thank you.
• Key #3—Effectively Resolving Customer Issues. Some customers want information, some want solutions and some
just want an ear to bend. Training helps frontline employees to identify the issue and the appropriate approach to
take.
CUSTOMER SERVICE COORDINATORS
To ensure that training objectives are met at each location, the company designates an operations manager or other ad-
rninistrative employee to be a Customer Service Coordinator for a group of locations. Working in partnership with the train-
ing department, the Coordinator launches and implements new training programs, establishes the training system at new
locations, rnanaces the Strive for Excellence Program and measures the results of these programs for continuous im-
provement. The Coordinator is responsible for aligning company standards with the specific needs cf clients and loca-
tions.
25A-107
SECTION 6. TRAINING POLICIES I Paget
REINFORCING CUSTOMER SERVICE: STRIVE FOR EXCELLENCE
To reward positive customer service and operations standards, the Company follows up its training with Strive for Excel-
lence, a compilation of more than 40 distinct employee motivation and rewards initiatives that reinforce the skills learned
during the training process. Some of these reward and recognition programs:
• Frontline Jeopardy is a month-long game led by facility supervisors to encourage employee knowledge of operational
and customer service policies and details. Employees who answer 12 questions correctly in a given month receive a prize,
such as a gift certificate.
• Awesome Attendance rewards team efforts at being on the job every day for a month. Winning teams receive pizza
parties and certificates of achievement.
• Beat the Clock helps reduce tardiness by rewarding employees who show up early for work each day.
• Looking Good gives every employee properly in full uniform for a week a playing card. At the eno of the month, the
employee with the best poker hand wins a gift certificate, although everyone gets a prize.
• A Is for Accuracy recognizes cashiers who complete accurate daily revenue reports.
• I've Got the Drive showcases shuttle bis drivers and valet attendants who provide top-notch customer service and
meet performarce goals.
Employees are also required to attend formal refresher training sessions to "brush -up" on their customer service skills.
These sessions cover topics such as customer relations, creating first impressions and organizing workstations.
STANDARD UNIVERSITY" —CUSTOMIZED, ON-LINE TRAINING
We have found that the wide array of management skills that we require—from technical skills such as accounting proce-
dures and computer efficiency to management skills such as employee development, customer service proficiency and
the ability to successfully delegate and supervise others—necessitates the use of several training methodologies. Com-
pany uses video -based classroom sessions, self-directed learning packages and computer-based training programs to
form a comprehensive, effective program providing management employees with the tools they need tc successfully man-
age parking facilities up to our exacting standards. Utilizing the power of the Internet to effectively combine and leverage
these training activities, our company has developed an in-house, Web -based training system—Standard University --to
provide every manager with the knowledge and skills needed to successfully perform specific job responsibilities. From a
secure company Web site, each manager's .supervisor downloads Standard University- content to create a customized
training plan for that manager. Each moduli of selected information contains corporate policies, instructions and exer-
cises that blend learning theory with practical, on-the-job applications. The supervisor evaluates the manager's work prod-
uct to ensure that the participant has mastered the content and identified location -specific requirements. The Web site
also houses related materials to support continuing education and career development. Our corporate training depart-
ment downloads status information from the Web site to assist management in assessing the training progress of individ-
ual employees.
SPECIFIC TRAINING PLANS FOR MANAGERS
Facility Managers - New facility managers participate in an independent training program that includes a workbook and a
supplemental video that emphasize the development of leadership skills: keys to recruiting, interviewing, hiring and train-
ing skilled employees: understanding the disciplinary process: and meeting our demanding customer service standards.
In addition, we provide our facility managers with several local resources to augment and complete their training. Each
facility manager receives a computer-based training program that guides the manager through the company's on-line in-
formation computer database system. This corn puter- based training itself s then supplemented with a job and accounting
guide.
Senior Managers - Our senior managers participate in a similar self-directed training program that focuses on supervisory
skills as well as planning, organization, delegation and motivation. The training program design also allows managers to
practice their new skills while on the lob. This supervisory skills development package is complemented with an orienta-
tion at our corporate headquarters, where each senior manager spends time enhancing his or her skills in the fields of
hiring and payroll processing, revenue control and auditing procedures, profit and loss statement analysis, budget fore-
casting. and marketing for maximum profitability.
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RECRUITING AND ONBOARDING
HOURLY WAGE RATES
SUMMARY OF EMPLOYEE BENEFITS PROGRAM
DISCIPLINARY PROCEDURES
SECTION?, STAFFINO POLICIES I Pagel
7. STAFFING POLICIES
Provide responses to the following questions:
a. Will you recruit personnel for this contract differently from other standard parking contracts? If so, how and why? What
specific recruitment methods will be used?
Central will be consistent in its staffing policies and will not apply differently than with other clients.
b. With other parking companies advertising for employment opportunities, what will you do to meet the City's needs?
Central has dedicated human resource professionals to meet the needs of the City. This team identif es the need at the
point of the project transition and actively recruits via colleges, job fairs and on-line job boards to acquire the best
candidates. Additionally, Central invest time in a high school preparedness program and as a result of the relationship
Central often hes access to some of the top high school graduates.
c. List the wage rates and billing rates by type of position for each of the type of services to be provided. Response must
include the follcwing:
+. Suggested beginning hourly wage for each position.
WAGE RATES - CASHIERS, ArrFNDANTS AND MAIN-TENANCE
Starting Wage . $9.00
The above wage rate are mandated by the collective bargaining agreement with Teamsters Local 911. Wage rates for
current union members working at the City of Santa Ana Parking Facilities range from $9.00 - $12.05. Non union salaried
personnel wages have been included in the pro forma submitted herein and will need City of Santa Ana approval.
ii. A detailed description of all fringe benefits offered to employees.
EMPLOVEE BENEFIT'S SUh9MARV
NON UNION SALARIED PERSONNEL
Offering a Competitive Package
Central Parking System provides an extensive benefits package to eligible employees and includes the following:
• Medical and Dental Insurance
• Retirement/ 401(k) Benefits
• Paid vacation and sick leave
• Paid Holidays including one paid personal day
• Payroll Processing/ New Hire Processing
• Competitive wages and salaries
A summary of Central Parking Employee Benefits Plan is outlined in the chart on the next page.
UNION MEMBERS
A detailed description of all fringe benefits offered to union rnembers are outlined in the enclosed charge on page 3.
hi. A detailed description of any employee incentive programs offered by the company that rewards/encourages employee
safety, productivity, excellent customer service.
Central would introduce an Employee of the Month program that would recognize an employee for excellence in safety,
customer service and attendance. Additionally, employees are acknowledged for outstanding results when "Secret
Shoppers" have identified such through spot audits. Central several times per year holds an "In Celebration of You" day
for employees and this is a time for the managers to acknowledge employee's for their service and performance with Cen-
tral which typically is accompanied by a small token of appreciation.
25A-110
SECTION 7, STAFFING POLICIES I Paget
EMPLOYEE BENEFITS PLAN SUMMARY
Lu/' — 1 1 1
Medical & Dental
90 calendar days
Medical - PPO Plan through United
X
X
Insurance
Health Group.
Dental - Delta Dental.
X
X
(May purchase dependent Coverage)
Life
90 calendar days
Paid for by Company - $10,000
X
X
Insurance
Paid for by Company - $20.000
X
Paid for by Company - $80,000
Vacation
1 year
1 week paid vacation
X
X
3 years
2 weeks paid vacation
X
Paid
90 calendar days
Accrue 112 day per month (up to 6
X
X
Sick Leave
working days per year). Employee may
accumulate up to 30 working days
Paid
90 calendar days
New Year's Day, Memorial Day,
X
X
Holidays
Independence Day. Labor Day,
Thanksgiving Day, Christmas Day
Petty
90 calendar days
Time off without pay for personal
X
X
Leave
matters
Emergency
90 calendar days
3 days off with pay in the event of
X
X
Leave
death of immediate blood relative
Medical
1 year
Up to 6 months recuperative leave of
X
X
Leave
absence
Educational
1 year
Up to 2 years off to continue education
X
X
Leave
Military
1 year
Two weeks off to attend camp, in
X
X
Leave
addition to regular vacation; military
pay supplemented to equal normal
earnings
Jury
90 calendar days
Time off granted, and jury pay supple-
X
X
Leave
mented to equal normal earnings
Military
90 calendar days
Employee re -hired in the event of ac-
X
X
Re -hire
five duty or reserve component
call-up
Tuition
1 year
Employee reimbursed cost of tuition &
X
X
Reimbursement
fees for approved study
401(k) Plan
1 year
100% Company Matching Funds up to
X
X
3"/o of employee salary invested. $1K
Super Match. No vesting period.
Personal Holiday
6 months
Employees granted a personal day off
X
X
with pay.
Lu/' — 1 1 1
SECTION 7, STAFFING POLICIES I Page
UNION MEMBERS FRINGE BENEFITS SUMMARY
Benefit
Description
Qualification
HolidaysNew
Year's Day, Memorial Day, July Fourth, Labor DjMust
have completed 6 months of employment.
Thans 'vin Day, Da After Thanksgiving, Christmas
Work more than 90 hours a month.
Paid 1/2 the difference between the amount recei
Jury Duty
for jury service and the amount he/she would have
Any employee
earned working their regular shift
After one year and up to the third year = 5 days
Vacation
Year 3 thru 7 = 10days
All employees, part-time employees shall accrue
Year 7 thru 10 = 15 days
vacation pay on a pro rata basis
After 10 years of employment, employees are eligible
Sick Days
2 Sick Days a year after 6 months of employment
Full Time employees only
Personal Leave (Non Paid) Up to 30 days
After 5 months of employment
Family Medical Leave Act
After 1 year of service & completed at least
Leaves of Absence
Bereavement Leave
3 Days pay for loss of immediate family (Father, Mother,
All emloyees
brother, sister, husband or wife, son or daughter)
25A-112
SECTION 7, STAFFING POLICIES I Page
STAFFING POLICIES AND RECRUITMENT METHODS
Central Parking has made a company wice commitment to providing the highest quality personnel at each of our
operations. We seek out committed, reliable, friendly and professional personnel to represent cur clients and the
company. Our ability to compete against other companies has been quite successful. Our company offers one of the best
health benefit packages, one of the better vacation/sick policies, competent managers, huge growth potential, we pay for
their uniforms, we reward employees for exceptional performance, we offer a higher wage and most importantly, we treat
our employees with "Respect" and `Dignity". Many of our employees have come to us from other parking companies seek-
ing better work environment. Several times these employees had 2-3 three of their old co-workers join us as well.
DIVERSITY RECRUITMENT
We are committed to actively recruiting a diverse employee population. To ensure that the most qualified individuals are
included in each applicant pool considered for various positions, we recrui= from a variety of sources, including:
• Print Advertising
• Diversity Recruiting Firms and Specialty Sourcing: Minority, Female. Veteran
• Minority Job Fairs/Career Days
• Employee Referrals
• Internet - Diversity Web Sites
• College Recruitment, Co -Ops & Interns
TEMPORARY VACANCIES
When addressing temporary vacancies due to illness, vacation or termination we employ four different approaches:
Part Time Employees - During the hiring process we are careful to select part time people to ensure flexibility within the
operations. Most of our part time employees are always looking for more hours and are hired with the flexibility to meet
the needs of our various operations. Typically, our part time work force makes up 60`'70 of our employee base.
Floating Employees - Because of our large presence in the area, we promote key individuals to fill a role as a floater.
These employees are hand selected because of their experience, customer service skills, attitude and ability to work a
completely flexible schedule. Our floaters get cross- trained at various facilities and receive a higher wage (typically $213
more per hour) and work based on operational demand. Currently we employ 1 floater for approximately every 50 employ-
ees. One of these floaters is dedicated to the City of Santa Ana and Costa Mesa. Floaters have the title of a supervisor or
above but they perform required tasks of the location where they are assig-red.
Temporary Personnel - In the event we feel that our own internal resources are not sufficient to cover we have hired tem-
porary (seasonal) employees. This situation only happens for large extended needs. Many of our ex employees come back
to for temporary work for holidays or while school is out. These requests generally happen when the need for temporary
help is most likely to happen.
CITY INVOLVEMENT IN HIRING AND TERMINATIONS
A Commitment to Operational Excellence
Central understands the City's right to approve of any employee assigned to work in the City and fully complies with that
request. In regards to hourly personnel, Central is open to any criticism or compliments the City has about any of our em-
ployees. We welcome any feedback City provides us about an employee's performance and that employee is rewarded or
disciplined accordingly. Since all employee records are confidential, we are unable to share any information contained
within. At the same time, we understand that the City enjoys the right and ability to say which employees are allowed to
represent the City. All requests are reviewed with the City; with the City having the final decision.
25A-113
SECTION T, STAFFING POLICIES I Pages
DISCIPLINARY PROCEDURES
In addition to creating a positive work environment, we also understand the need to address unacceptable behavior and
violations of City and company policy. The way in which we address this with our employees is to make it clear to them
what our expectations are, review policies and procedures, explain our disciplinary criteria and have them sign off on that
understanding. The following standards are in place for all employees working for the City of Santa Ana:
DISCIPLINARY CRITERIA
Absence / Tardy - Appearance / Uniform:
Verbal - combination of 3 occurrences within 30 days results in a verbal warning
Written - Any occurrence of Absence/Tardy. Appearance/Uniform within 60 days of Verbal results in a written warning
Suspension - Any occurrence of Absence/Tardy. Appearance/Uniform within 60 days of Written results in a 2 -day
suspension
Termination - Any occurrence of Absence/Tardy, Appearance/Uniform after a suspension results in termination...unless
there is documented proof of a legitimate Absence or Tardy
Customer Service Complaints:
Verbal - Based on evidence and type of complaint and the client's wishes - 15: complaint is a Verbal
Written - 2-1 complaint within 60 days of Verbal results in a Written warning
Suspension - 3 d complaint within 90 days of Written results in a 2 -day suspension
Termination - Any complaint after the suspension ... (subject to manager review).
No Call / No Show:
1i' occurrence results in a 2 -day suspension
2" d occurrence - Regardless how long after suspension results in termination
Insubordination: (1s, Offense could lead to immediate termination):
Written - 1v Offense
Suspension - 2 -day - 2od Offense - Regardless how long after written
Termination - 3W Offense - Regardless how long after suspension
NOTE: Management reserves the right to change, amend and/or add to this document at any time. This document serves
as a disciplinary guide and is intended not intended to replace or supersede any information contained in the CPS
Employee Handbook. There may be other company violations/infractions that are not mentioned in this memo.
OPEN DOOR POLICY
Central Parking System believes that for communication to be effective, it has to be two-way. That's why we work hard to
remove any obstacles. Effective workplace communication means that a healthy environment exists between employees
and management to openly talk about work issues, safety concerns or employment conditions. This is integral to our busi-
ness. The tools of our policy consist of five communication "channels":
• Our policy requires managers and supervisors to invite, listen and respond to comments, concerns or problems
employees may have.
• An Alert -line, a 24-hour toll-free telephone number. puts employees in touch with an independent external
compa-iy so they can voice their concerns or complaints.
• Employee Meetings are required at least monthly.
• The Employee Suggestion Program encourages our people to submit ideas and recommendations to the office,
which will ultimately result in improved operations, service or p-ofits. A small prize is awarded to the contest
winners.
• A formal Complaint Procedure enables employees to escalate issues to the General Manager, Regional Manager
or Senior Vice President. The procedure is monitored by Corporate Human Resources to assure a timely
response.
25A-114
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FINANCIAL
RESPONSIBILITY
INS1D�' ? iIS CTeko
FINANCIAL CAPACITY
AUDITED FINANCIAL STATEMENT
(ENCLOSED AS AN EXHIBIT)
25A-115
SECTION 8— FINANCIAL RESPONSIBILITY (CAPACITY) I Paget
DEMONSTRATED FINANCIAL CAPACITY
Central Parking is a wholly owned subsidiary of Standard Parking Corporation.
Standard Parking Corporation, a publicly traded company (NASDAQ:STAN), after the
successful merger with Central Parking presently operates approximately 4,400
parking facilities and municipal on -street contracts throughout the United States and
Canada. Accordingly, our financial statements are public information.
Standard Parking Corporation's most recent audited financial statements are being
submitted in a separate sealed envelope as an exhibit and are also available from
our web site: Outstanding loans/debts are
described in the financial statements. Moreover, as a public company, we are
subject to stringent requirements of the SEC and the Sarbanes-Oxley Act, which gives
the County a sound basis for receiving the highest possible level of accountability.
Finally, we manage parking facilities in properties of all kinds (municipal, hospital,
university, office, mixed-use, retail, and residential, sports stadium, special event,
airport. and commercial). As a combined company, Central and Standard Parking
also employs more than 26,000 employees and collects more than $2 billion in
annual revenues on behalf of its clients. In total, we oversee more than two million
parking spaces in over 335 cities. Therefore. we feel absolutely confident we have
the ability to perform any financial obligations the City of Santa Ana has outlined in
the scope of services.
25A-116
CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
PROPOSERS STATEMENT and PROPOSAL FEE SCHEDULE
EXHIBIT B
Certification - I certify that I have read, understand and agree to the terms and conditions of this Request for
Proposals. I have examined the Scope of Services (Exhibit A) and am familiar with the scope of work
locations. 1 am familiar with all the existing conditions and limitation that may impact work requests. I
understand and agree that I am responsible for reporting any errors, omissions or discrepancies to the City for
clarification prior to the submission of my proposal.
LINE DESCRIPTION MONTHLY FEF
1
PARKING STRUCTURE A
$675
2
PARKING STRUCTURE B
$675
3
PARKING STRUCTURE C
$675
4
PARKING STRUCTURE D
$675
5
SURFACE LOT 1
$300
Total Monthly Fee (Add Lines 1 and 5):
$3,000
JDITIONAL:
Hourly fee for additional cashiers,
parking attendants or other staff when
required/requested.
$19/1-10UR
CENTRAL PARKING SYSTEM, INC. PHONE: (714) 75 1 -2855 FAY: (714) 751-3650
LEGAL NAME OF COMPANY PHONE AND FAX NUMBER
3420 BRISTOL STREET. SUITE 225, COSTA MESA. CA 92626
DVJIIVCJJ /AUUKi=JJ
MUHAMMAD MANSOOR
PRINTED NAME OF AUTORIZED AGENT
".
IGNA
t Ut- AU T HORIZED AGENT
62-0789510
12/18/12
DATE
REGIONAL MANAGER
TITLE
.corn
E-MAIL ADDRESS
rtUCKAL IU NUrV1btK (It- AI'F'LIGABLE) CONTRACTOR LICENSE NUMBER (IF APPLICABLE)
THIS FORM MUST BE COMPLETED AND INCLUDED WITH THE PROPOSAL.
PROPOSALS THAT DO NOT CONTAIN THIS FORM WILL BE CONSIDERED NON-RESPONSIVE
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Pa a 32
254-117
EXHIBIT C
ADDITIONAL INSURED ENDORSEMENT FOR COMMERCIAL
GENERAL LIABILITY AND BUSINESS AUTOMOBILE POLICIES
Insurance Company National Union Fire Ins, Co. Pittsburgh PA
This endorsement modifies such insurance as is afforded by the provisions of Policy # GL 2449561 & CA 3506417
relating to the following:
The City of Santa Ana, 20 Civic Center Plaza M-25, Santa Ana, California 92701; its officers,
employees, agents, volunteers and representatives are named as additional insureds ("additional
insureds") with regard to liability and defense of suits arising from the operations and uses performed
by or on behalf of the named insured.
With respect to claims arising out of the operations and uses performed by or on behalf of the named
insured, such insurance as is afforded by this policy is primary and is not additional to or contributing
with any other insurance carried by or for the benefit of the additional insureds.
3. This insurance applies separately to each insured against whom claim is made or suit is brought except
with respect to the company's limits of liability. The inclusion of any person or organization as an
insured shall not affect any right which such person or organization would have as a claimant if not so
included.
4. With respect to the additional insureds, this insurance shall not be cancelled, or materially reduced in
coverage or limits except 'after thirty (30) days written notice has been given to the City of Santa Ana,
20 Civic Center Plaza M-25, Santa Ana, California 92701.
(Completion of the following, including countersignature, is required to make this endorsement effective.)
Effective 07%01/12 , this endorsement form as part of
Policy # GL 2449561 and CA 3506417
Issued to Central Parking Corporation
Name Insured
Endorsement will be signed upon execution of contract
Countersigned by:
Authorized Representative
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 33
25A-118
EXHIBIT D
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
REFERENCES AND RELEVANT WORK HISTORY
THIS SHEET MUST BE COMPLETED IN FULL AND RETURNED WITH OFFEROR'S PROPOSA
List and describe fully the contracts performed by your firm which demonstrate your ability to provide the
supplies, equipment or services included in the scope of the proposal specifications. Attach additional naa _s
if reauired for additional references. The City reserves the right to contact each of the references listed for
additional information regarding your firm's qualifications.
Reference No. 1
Customer Name: City of Anaheim Contract Individual: Mike Uren
Address: 800 W. Katella Avenue Phone Number: (714) 765-8930
Anaheim, CA 92802 Facsimile Number: (714) 765-8965
Contract Amount: $10 Million {Estimated) Year: 11/1/2008 — 10/31/2013
Description of supplies, equipment, or services provided: Parking Management Services
Anaheim Hilton parking structure with 1,400 spaces. Shared use facility between Hilton & Anaheim Convention Ct.
teference No. 2
Customer Name:
Anaheim R.D.A./ City of Anaheim
Contract Individual:
Christine Long
Address:
201 S. Anaheim Blvd.
Phone Number:
(714) 765-4324
Suite 1003, Anaheim, CA 92805
Facsimile Number:
(714) 765-4313
Contract Amount:
$6.25 Million
Year:
2/1/2010 — 1/31/2015
Description of supplies, equipment, or services provided:
Parking Management
Services
_5_parkina structures
with 2.500 spaces Turn key Parking
management and
traffic control services
Reference No. 3
Customer Name: The Offices of South Coast Plaza Contract Individual: Nancy Miller
Address: 650 Town Center Dr., Suite 930 Phone Number: (714) 435-2103
Costa Mesa, CA 92626 Facsimile Number: (714) 668-0972
Contract Amount: $4.5 Million Annually Year: 11/1/1995 — No End Date
-)escription of supplies, equipment, or services provided: Parking Management Services — 4 parking
structures, 1 surface lot and valet services. 4,200 spaces. 35 emplovees.
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Page 34
25A-119
EXHIBIT D
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
REFERENCES AND RELEVANT WORK HISTORY
IS SHEET MUST BE COMPLETED IN FULL AND RETURNED WITH OFFEROWS PROPOSAL
List and describe fully the contracts performed by your firm which demonstrate your ability to provide the
supplies, equipment or services included in the scope of the proposal specifications. Attach additional naaes
if reauired for additional references. The City reserves the right to contact each of the references listed for
additional information regarding your firm's qualifications.
Reference No. 4
Customer Name: City of Riverside Contract Individual: Arlene Armendariz
Address: 3900 Main Street Phone Number: (951) 836-5953
Riverside, CA 92522 Facsimile Number: (951) 826-5542
Contract Amount: $5 Million Year: 7/1/2011 — 6/30/2016
Description of supplies, equipment, or services provided: Parking Management Services - 5 garages 18
surface lots with 1480 Spaces and 982 On Street Metered Spaces (825 mufti -spaces and 157 single spaces)
Qeference No. 5
Customer Name
Address
Contract Amount:
Description of
Reference No. 6
Customer Name
Address:
Contract Amount:
City of Long Beach . Contract Individual: David Roseman
333 W. Ocean Boulevard Phone Number:
Long Beach, CA 90802 Facsimile Number:
$38 Million Year:
ent, or services provided: Parkin
(562) 570-6665
_(562) 570-7161
4/1/2007 — 12/31/2017 (renewed 1/13)
City of Newport Beach Contract Individual: Evelyn Tseng
3300 Newport Blvd. Phone Number: (949) 644-3153
Newport Beach, CA 92663 Facsimile Number: (949) 644-3073
_$21 Million Year: 4/1/2011 — 3/31/2018
Description of supplies, equipment, or services provided: On Street Parking Management and Enforcement
Services. 2.700 total spaces. 1,325 spaces are controlled by IPS single space smart meters
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Pa a 34
25A-120
EXHIBIT D
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
REFERENCES AND RELEVANT WORK HISTORY
List and describe fully the contracts performed by your firm which demonstrate your ability to provide the
supplies, equipment or services included in the scope of the proposal specifications. Attach additional 12aggs
if required for additional references. The City reserves the right to contact each of the references listed for
additional information regarding your firm's qualifications.
Reference No. 7
Customer Name: City of Santa Ana Contract Individual: Commander Doug McGeachy
Address: 60 Civic Center Plaza Phone Number: (714) 245-8051
Santa Ana, CA 92702 Facsimile Number:
Contract Amount: $410,548 annually Year: 8/1/2012 — 7/31/2014 (+3 two year ext)
Description of supplies, equipment, or services provided: Parking Enforcement Services
"arkina Enforcement under six City Municipal Codes including Street Sweeping Enforcement
Reference No. 8
Customer Name:
City of Santa Monica
Contract Individual:
Frank Chinq
Address:
P.O. Box 220
Phone Number:
X310) 458-8299
Santa Monica, CA 90407
Facsimile Number:
(310) 451-2420
Contract Amount:
$35 Million
Year:
9/1/2009 — No End Date
Description of supplies,
equipment, or services provided: Parking Management
Services
Parking Management
of all City Parking Assets with
15,000 spaces.
eference No. 9
Customer Name: City of Carson Contract Individual: Ken McKav
Address: 701 E. Carson Street Phone Number: (310) 830-7600 Ext. 1605
Carson, CA 90749 Facsimile Number:
Contract Amount: $338,000 Year: 09/01/2012 — 8/30/2015
Description of supplies, equipment, or services provided: Building Securitv Services
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
25i 121
EXHIBIT D
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
REFERENCES AND RELEVANT WORK HISTORY
THIS SHEET MUST BE COMPLETED IN FULL AND RETURNED WITH OFFEROR'S PROPOSAL
List and describe fully the contracts performed by your firm which demonstrate your ability to provide the
supplies, equipment or services included in the scope of the proposal specifications. Attach additional naaes
if reauired for additional references. The City reserves the right to contact each of the references listed for
additional information regarding your firm's qualifications.
C -� - M• MI
Customer Name:
The Toll Roads of Orange County
Contract Individual:
Steven Loughry
Address:
125 Pacifica, Suite: 100
Phone Number:
_(949) 790-7749
Description of supplies, equipment, or services provided:
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
5A31
2 22
Irvine, CA 92618 Facsimile Number: (949) 790-7818
Contract Amount:
387 Million Year: 5/1/2003 — 06/30/2014
Description of supplies, equipment, or services provided: Cash Toll Collection Services
Annually process approx.
9 million transactions and $32 million in ash tolls 93 Full & Part Time employees
Reference No.11
Customer Name:
Contract Individual:
Address:
Phone Number:
Facsimile Number:
Contract Amount:
Year:
Description of supplies, equipment, or services provided:
Reference No. 12
Customer Name:
Contract Individual:
Address:
Phone Number:
Facsimile Number:
Contract Amount:
Year:
Description of supplies, equipment, or services provided:
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
5A31
2 22
TO BE INCLUDED IN PROPOSAL
EXHIBIT E
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
PROPOSAL & CONTRACT AGREEMENT
PROPOSER'S STATEMENT
Proposer understands and agrees that this written RFP (or any part thereof specifically designated and accepted
by the City of Santa Ana, hereinafter City) shall constitute the entire agreement between proposer and the City
only after it has been accepted by the City Council, endorsed by the Clerk of the Council with her signature and
official seal noting here on the action of approval of the Council, signed by the Executive Director or his duly
authorized agent, and signed by the City Attorney, denoting her approval of the form of this document, and its
execution, and when it or an exact copy of it has been either delivered to proposer or deposited with the United
States Postal Service properly addressed to the proposer with the correct postage affixed thereto.
Proposer further agrees that upon delivery (as defined above) of the accepted agreement he/she will furnish City
all required bonds and certificates of liability insurance within ten (10) days (excluding Saturdays, Sundays and
City's legal holidays), or the funds, check, draft, or proposer's bond substituted in lieu thereof accompanying this
proposal shall become the property of the City and shall be considered as payment of damages due to the delay
and other causes suffered by City because of the failure to enter into an Agreement and/or furnish the necessary
bonds and because it is distinctly agreed that the proof of damages actually suffered by City is difficult to ascertain;
otherwise said funds, check drafts, or proposer's bond substituted in lieu thereof shall be returned to the
indersigned.
Proposer understands that a proposal is required for the entire work, that the estimated quantities set forth in the
RFP schedule are solely for the purpose of comparing proposals, and that final compensation under the contract
will be based upon the actual quantities of work satisfactorily completed.
All terms contained in the Specifications, the Certification of Non -Discrimination by Contractors, and the Workers'
Compensation Insurance Certificate are to be incorporated by reference into this Agreement and are made
specifically as part of this RFP.
CENTRAL PARKING SYSTEM INC.
FIRM
MUHAMMAD MANSOOR
SIGNED AND PRINTED NAME
REGIONAL MANAGER
01/02/2013
TITLE DATE
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
25i 123
TO BE INCLUDED IN PROPOSAL
EXHIBIT F
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
PROPOSAL AND CONTRACT AGREEMENT
CERTIFICATION OF NONDISCRIMINATION BY CONTRACTOR
The undersigned Contractor or corporate officer, during the performance of this contract, certifies as follows:
The Contractor shall not discriminate against any employee or applicant for employment because of race,
color, religion, sex, or national origin. The Contractor shall take affirmative action to ensure that applicants
are employed, and that employees are treated during employment without, regard to their race, color,
religion, sex, or national origin. Such action shall include, but not be limited to, the following: employment,
upgrading, demotion, or transfer; recruitment or recruitment advertising; layoff or termination; rates of pay
or other forms of compensation; and selection for training, including apprenticeship. The Contractor
agrees to post in conspicuous places, available to employees and applicants for employment, notices to
be provided setting forth the provisions of this nondiscrimination clause.
2. The Contractor shall, in all solicitations or advertisements for employees placed by or on behalf of the _
Contractor, state that all qualified applicants will receive consideration for employment without regard to
race, color, religion, sex, or national origin.
3. The Contractor shall send to each labor union or representative of workers with which he has a collective
bargaining agreement or other contract or understanding, a notice to be provided advising the said labor
union or workers' representatives of the Contractor's commitments under this section, and shall post
copies of the notice in conspicuous places available to employees and applicants for employment.
4. The Contractor shall comply with all provisions of Executive Order 11246 of September 24, 1965, and of
the rules, regulations, and relevant orders of the Secretary of Labor.
5. The Contractor shall furnish all information and reports required by Executive Order 11246 of September
24, 1965, and by rules, regulations, and orders of the Secretary of Labor, or pursuant thereto, and will
permit access to his/her books, records, and accounts by the administering agency and the Secretary of
Labor for purposes of investigation, to ascertain compliance with such rules, regulations, and orders.
6. In the event of the Contractor's non-compliance with the nondiscrimination clauses of this contract or with
any of the said rules, regulations, or orders, the contract may be canceled, terminated, or suspended in
whole or in part and the contractor may be declared ineligible for further Government contracts or federally
assisted construction/services contracts in accordance with procedures authorized in Execution Order
11246 of September 24, 1965,and such other sanctions may be imposed and remedies invoked as
provided in Executive Order 11246 of September 24, 1965, or by rule, regulations, or order of the
Secretary of Labor, or as otherwise provided by law.
7. The Contractor shall include the portion of the sentence immediately preceding paragraph (1) and the
provisions of paragraphs (1) through (7) in every subcontract or purchase order unless exempted by rules,
regulations, or orders of the Secretary of Labor issued pursuant to Section 204 of Executive Order 11246
of September 24, 1965, so that such provisions will be binding upon each subcontract or purchase order
as the administering agency may direct as means of enforcing such provisions, including sanctions for
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
261=1 24
noncompliance; provided, however, that in the event the Contractor becomes involved in, or is threatened
with, litigation with a subcontractor or vendor as a result of such direction by the administering agency, the
8. Contractor may request that the United States enter into such litigation to protect the interests of the United
States.
9. Pursuant to California Labor Code Section 1735, as added by Chapter 643 Stats. 1039, and as amended.
No discrimination shall be made in the employment of persons because of race, religious creed, color national
origin, ancestry, physical handicaps, mental condition, marital status, or sex of such persons, except as provided
in Section 1420, and any Contractor violating this Section is subject to all the penalties imposed for a violation of
the Chapter.
CENTRAL PARKING SYSTEM INC.
FIRM
I `t - -- "_ �_,. r MUHAMMAD MANSOOR
AND PRINTED NAME
'EGIONAL MANAGER
i9194:1
01/02/2013
City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
20pageA3125
DATE
TO BE INCLUDED IN PROPOSAL
EXHIBIT G
CITY OF SANTA ANA COMMUNITY DEVELOPMENT
REQUEST FOR PROPOSALS FOR PARKING OPERATIONS AND MANAGEMENT SERVICES
NON -COLLUSION AFFIDAVIT
CITY OF SANTA ANA
PROPOSAL AND CONTRACT AGREEMENT
NON -COLLUSION AFFIDAVIT
(Title 23 United States Code Section 112 and
Public Contract Code Section 7106)
To the CITY OF SANTA ANA COMMUNITY DEVELOPMENT AGENCY
In accordance with Title 23 United States Code Section 112 and Public Contract Code 7106 the PROPOSER
declares that the bid is not made in the interest of, or on behalf of, any undisclosed person, partnership,
company, association, organization, or corporation; that the bid is genuine and not collusive or sham; that the
PROPOSER has not directly or indirectly induced or solicited any other PROPOSER to put in a false or sham
bid, and has not directly or indirectly colluded, conspired, connived or agreed with any PROPOSER or anyone
else to put in a sham bid, or that anyone shall refrain from bidding; that the PROPOSER has not in any
manner, directly or indirectly, sought by agreement, communication, or conference with anyone to fix the bid
)rice of the PROPOSER or any PROPOSER, or to fix any overhead, profit, or cost element of the bid price, or
A that of any other PROPOSER, or to secure any advantage against the public body awarding the contract of
anyone interested in the proposed contract; that all statements contained in the bid are true; and, further, that
the PROPOSER has not, directly or indirectly, submitted his or her bid price or any breakdown thereof, or the
contents thereof, or divulged information or data relative thereto, or paid, and will not pay, any fee to any
corporation, partnership, company association, organization, bid depository, or to any member or agent thereof
to effectuate a collusive or sham bid.
Note: The above Non -collusion Affidavit is part of the Proposal. Signing this Proposal on the signature
portion thereof shall also constitute signature of this Non -collusion Affidavit. PROPOSERS are
cautioned that making a false certification may subject the certifier to criminal prosecution.
State of California
County of ORANGE
Subscribed and sworn to (
M
0W,
who appeared before me.
"WEMIRI5N
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1 before me on this ,.3I' Z day of -DEO—EfIB�R, 201 by
proved to me on the basis of satisfactory evidence to be the persol
HARVEY GON7_ALEZ
Commission # 1878398
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Comm. Ex Jan 29, 2014
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City of Santa Ana Community Development Agency
Request for Proposals for Parking Operations and Management Services
Qac6p 38
25A-126
Public Works
Department
May 3, 2012
To Whom It May Concern:
This letter is to advise you of our experience with Central Parking as the City of
Riverside parking operator.
Central Parking System was awarded the contract to manage all of City of Riverside
parking facilities in July 2011. At the time, the City of Riverside was looking for a single
source operator to manage their downtown parking facilities. The parking facilities
consists of a mixture of off-street and on -street parking facilities with 4 parking
s' structures, 19 surface lots, 79 Pay -by -space machines, and 154 on street single space
meters. These facilities serve the tenants, employees and visitors of City Hall, the
rte` f' Courthouse, downtown office buildings and area businesses. Due to the demand and
utilization of these facilities by multiple high demand users, it was crucial for the City to
locate an operator with the highest aptitude for efficiency and customer service. Central
Parking has proven to be a perfect fit. Their team operates with a sense of urgency and
with a true owner's perspective that is hard to find in the industry. We have found their
slmanagement team to be professional, proactive and one that possesses industry
knowledge and expertise. They are extremely responsive to our needs and are committed
to providing excellent service.
During the first ten months, Central provided a seamless transition while ensuring a
smooth operation and maintaining the highest level of customer service. Their close
supervision and strict operational controls have also helped the City maximize their
parking revenues. Central has worked very closely with the City on all areas of parking
and security, in addition to helping the City with strategic planning of all special events.
In summary, my overall experience with Central Parking has been very positive and we
are actively pursuing new opportunities with a parking focus due to our comfort level
with Central Parking as both an operator and a partner. I happily endorse Central's
quality personnel and their results.
Please feel free to contact me at (951) 826-5953 should you need any additional
information regarding our partnership with Central Parking System.
Sincerely,
Arlene Armendariz
Public Parking Services Supervisor
Public Works Department City of Riverside
3900 Main Street 0 Riverside, CA 92522 0 951.826.5341 • 2 5 27—.nversideca.gov
ine
Offices
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Stanley D. Taeger
Director, Office Property Management
The Offices of South Coast Plaza
650 Town Center Dr. #930
Costa Mesa, CA. 92626
To Whom It May Concern:
The Offices of South Coast Plaza has been under contract with Central Parking System
since 1995. The contract consists of the daily operations of four office buildings, The
Westin Hotel, The Orange County Performing Arts Center, and The South Coast
Repertory theatre. The project has four garages and two surface lots with approximately
30,000 visitors monthly and 3,000 building employees. Central Parking System provides
the traffic directors, event staff, cashiers and valets for the various operations in the
project. The operation runs 18 hours per day, seven days per week.
The Offices of South Coast Plaza places great emphasis on quality customer service in all
areas of its operations. Therefore, this aspect of the contract has been a focal point
between Tile Offices of South Coast Plaza and Central Parking System. They have met or
exceeded our expectations on every level and have met all staffing requirements on a
continuous basis.
We are pleased to say that we have had a very positive relationship with Central Parking
System. Their staff is highly professional and very responsive to our needs at any point in
time. Based on our experience, we feel there is a sincere commitment to a quality level of
service throughout the organization.
Please feel free to contact me at (714) 435-2100 with specific questions.
Sincerely,
Stanley D/ Taeger
Director; Office Property Management
The Offices of South Coast Plaza
()iCl "I'onvn ('c'r71er thi�� t'ulifi)mL, 92620
Michael Uren
Facility Services/Parking Manager
Anaheim Convention Center
800 W. Katella Avenue
Anaheim, CA 92802
To Whom It May Concern:
Please lake under advisement this letter of support for Central Parking System.. as you
review and consider their proposal for Parking Management Services.
It is with great pleasure that I extend my support for Central Parking. Since November 1,
2008, Central has managed the Anaheim Milton Parking Facility also known as CarPark-
2 with much success. This parking facility services both the Hilton Anaheim and the
Anaheim Convention Center and presents a challenging operation. During their tenure.
Central Parking has maximized the profits for the City by identifying revenue collection
loopholes and eliminating them through tighter controls. while keeping operating
expenses well under budget.
Central Parking's management has been extremely responsive to the City's needs. They
have identified all major issues and resolved them successfully. Their customer service is
above reproach, and their staff is always professional and courteous. In my experience,
Central demonstrates consistently ethical conduct and passion for their work.
i enthusiastically recommend Central Parking System for the management of your
parking operation(s). Please don't hesitate to contact me should you require further
details.
Sincerely,
Ilia�ae1 Uren
Facilities Services/Parking Manager
Anaheim Convention Center
80r? WEST KATELLA AVF. ANAHEIM, CA 2 TEIR"E 714-765-8Q50 - FAX 714-765-8965
Re: Letter of Recommendation for Central Parking System
To whom it may concern:
Central Parking System (CPS) was awarded the on -street parking operations contract for the City of
Newport Beach, California after an extensive selection and interview process. They are responsible for
all aspects of the 2,600+ parking space system including collections, maintenance and enforcement.
They have exceeded my expectations in every facet of their operation.
Most notably,
• Revenue Uplift & Reporting — CPS has consistently run 30% over the previous year's numbers.
We attribute this to their diligence in providing an operable system, their recommendation and
installation of the new meters and infrastructure as well as consistent enforcement. They have
also provided a robust reporting package that allows us to accurately track our partnership on a
daily basis.
a Community Involvement — They engaged immediately in what has become an ongoing
community and stakeholders outreach program. They have attended our local community
meetings including our Business Improvement District meetings. They have also provided a
customer service hotline for information and dispute resolution.
o Transition & Professionalism — The CPS management team as well as the transition and training
teams have been instrumental in the success of our program in Newport Beach. They were
asked to transition with only a 30 -day timeline for the opening of a turnkey Municipal On -Street
Contract. Central Parking managed to complete the tasks at hand, all while installing our new
infrastructure of over 1,600 metered spaces to Single Space Credit Card Meters (IPS) as well as
Pay -Mations (Digital Payment Technologies).
Central's commitment to excellence and customer service, and their comprehensive plan of operation
distinguished them from their peers. Their performance and the success of the transition has solidified
that perception from our citizens to our city council.
Please feel free to contact me directly should you have any questicns. I can be reached at 949.644.3123
or via email at :rnccraner a st�wc,c.Lb-
Kind Regards
Tracy McCraner
Director of Finance
25A-130
October 18, 2010
To Whom It May Concern:
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1010186.729
This letter is to advise you of our relationship with Central Parking Systems (CPS). As one of
the major public toll road operators in California, USA. the Transportation Corridor Agencies
('CCA) was established in 1986 to design, finance, construct and operate modern toll roads in the
Orange County area. Today, the TCA operates a system of 51 miles of toll corridors and
processes 79 million toll transactions each year. These tolls have a total value of approximately
;179,000.000.
Beginning in July 2003, CPS b�_gan to provide toll plaza staffing and management services for
the TCA. CPS has about 93 full and part-time employees assigned to the TCA toll road project.
During, Fiscal Year 2010, CPS successfully processed about 9.1 million transactions worth $30
million in cash tills for the agencies
For over seven years. CPS has been providing excellent service to TCA and its toll customers.
CI'S is responsive to changes rekluested by the agency and they are very committed to providing
the best customer service possible.
Please let me know if you should need any, farther information about our contract with CPS.
Sincerely.
James T. Gallagher
Chief Toll Operations Officer
25A-1 31
25A-132