HomeMy WebLinkAboutPRESENTATIONS_STRATEGIC PLAN CITY COUNCIL PRESENTATIONSanta Ana Strategic Plan
Special City Council Work Study Session
David Cavazos
City Manager
February 22, 2014
Special thanks to:
Mayor and City Council
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Council Ad Hoc Committee
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Santa Ana Community
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KidWorks
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Latino Health Access
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O.C.C.C.O
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O.C. Labor Federation
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SACReD
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Executive Management Team & City Staff
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Agenda for Today’s Meeting
Importance of a Strategic Plan
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How we got to this point
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Next on our schedule
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Recap Community Engagement/Involvement
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Guiding Principles
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Overview of the plan -Objectives
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Input from City Council
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How We Got To This Point
Task / Event
Timeline
City Council adopted SunshineOrdinanceOctober 15,2012
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Convened StrategicPlan Council Ad Hoc CommitteeApril/May 2013
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Interviewed new Councilmembers regardingvision, goals and prioritiesMay 2013
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AmendmentofSunshine Ordinance regarding Strategic Plan adoption timeframeJune 17,2013
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Ad Hoc Committee meeting to finalize community and employee engagementJuly 8, 2013
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How We Got To This Point
(cont’d)
Task / Event
Timeline
ConductedCommunity Forum & community/employee focus groups (175 attendees)August 2013
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Completed Environmental Scan documentSept. 2013
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Ad Hoc Committee meeting to approve community and employee surveysSept. 10, 2013
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Conductedcommunity/employee online survey (1,000+ responses)Oct. 2 –Nov. 3
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Ad Hoc Committee meetingNov. 5, 2013
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Conducted Two Community Workshops (175-200 attendees at each)Nov. 23, 2013
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EMT Strategic Plan workshopDec. 17, 2013
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EMT review of Draft Strategic PlanJan. 15, 2014
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Ad Hoc Committee reviewed the draft Strategic PlanJan. 16, 2014
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Released Draft Strategic Plan to the Community for review/commentJan. 24, 2014
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Conducted a community meeting to receive commentson the draft Strategic Plan
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Feb.8, 2014
(175-200 attendees)
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Next On Our Schedule
Task / Event
Timeline
City Council Workshop-Review draft Strategic PlanFeb. 22, 2014
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Revisions to Strategic Plan based on City Council and Community feedbackFeb. 23 rd–Mar. 11 th
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City Council review and adoption of Strategic PlanMarch 18, 2014
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Approval of funding for Strategic PlanApril 2014
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Implementationof the Strategic PlanFY 14/15 –FY 18/19
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Community Engagement and Involvement
Community Meetings:
Community Forum (Southwest Senior Center)
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Two Community Workshops (Local 652 & Plumbers Steamfitters Union Hall)
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Community Overview (Local 652)
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Focused Outreach:
Employee / community online survey
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Employee / Stakeholder Focus groups
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City Council Interviews
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One-on-one meetings with stakeholder groups
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Methods for providing feedback:
Mobile survey van
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Strategic Plan website
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Comment cards
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Community Engagement and Involvement
(cont’d)
Translation:
Presentations, documents and surveys provided in 3-languages
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Translation services provided at all community outreach events
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Notification Methods:
Advertising in local publications
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Flyers distributed
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Nixle e-blasts
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Direct e-mail to Santa Ana Resource Network
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Direct contact with stakeholder groups
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Partnered with Santa Ana Unified School District (robocall)
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Guiding Principles
COLLABORATION–We actively engage and include all community stakeholders
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EFFICIENCY-We are a results and performance driven organization that
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continuously seeks to streamline operations and focuses on the productive use of
resources
EQUITY–We strive to provide equal and fair opportunity in the access and
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allocation of community resources
EXCELLENCE–We attract, develop, and retain dedicated public servants that are
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committed to quality customer service
FISCAL RESPONSIBILITY –We utilize financial assets and resources in a prudent
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manner to ensure economic stability and growth
INNOVATION–We promote a culture that encourages creativity and
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entrepreneurship in delivering valuable public services
TRANSPARENCY–We provide information openly and hold ourselves accountable
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to the public regarding our actions and decisions
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Funding Snapshot
Total of 140 strategies with majority funded in the
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adopted budget
Total City Budget: $428M (FY13-14)
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Total General Fund: $205.7M (FY-13-14)
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$4.2M in unfunded strategies identified thus far
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$2M identified in the revised 5yr forecast to allocate
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towards Strategic Plan strategies
Approval of funding scheduled for April
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City Manager will recommend allocation of funding for
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City Council review and final approval
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Strategies and Funding
102 Funded Strategies
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38 Unfunded Strategies
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Unfunded Strategies
Strategic Plan Goal
Estimated Costs
Community Safety$640,000
Youth,Education, Recreation$745,000
Economic Development$1,205,000
City Financial Stability$29,500
Community Health, Livability,Engagement & Sustainability$895,000
Community Facilities & Infrastructure$600,000
Team Santa Ana$142,000
TOTAL$4,257,000
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Santa Ana Strategic Plan
Framework
Mission Statement
To deliver efficient public services in partnership with our community
which ensure public safety, a prosperous economic environment,
opportunities for our youth, and a high quality of life for residents.
Goals
Objectives
Strategies
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Goal #1 -Community Safety
Objectives –
1.Modernize the Community Policing philosophy to improve customer
service, crime prevention and traffic/pedestrian/bicycle safety.
2.Broaden communications, information sharing and community
awareness of public safety activities.
3.Promote fiscal accountability to ensure financial responsibility at all levels
of the organization.
4.Provide high quality Police and Fire/Emergency Medical Services
response within the City of Santa Ana.
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Goal #1 -Community Safety (cont’d)
Objectives –
5.Enhance Public Safety integration, communications and community outreach.
6.Ensure a sound fiscal model for jail operations through coordinated efforts
with personnel from the City Manager’s Office, Police Department, City
Attorney’s Office, Finance, and Personnel.
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Goal #2 –Youth, Education, Recreation
Objectives –
1.Ensure coordination among organizations serving Santa Ana’s youth to
optimize programs.
2.Expand youth programming.
3.Expand use of technology as a tool for communication and education in
the community.
4.Partner with groups and organizations to promote education, job training
and development for all Santa Ana residents.
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Goal #3 –Economic Development
Objectives –
1.Implement a comprehensive Economic Development strategy to ensure
that Santa Ana is a City with a vibrant business climate that is accessible,
user-friendly and welcoming to all residents and visitors.
2.Create new opportunities for business/job growth and encourage private
development through new General Plan and Zoning Ordinance policies.
3.Promote a solutions-based customer focus in all efforts to facilitate
development and investment in the community.
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Goal #3 –Economic Development (cont’d)
Objectives –
4.Continue to pursue objectives that shape downtown Santa Ana into a
thriving, culturally diverse, shopping, dining, and entertainment
destination.
5.Leverage private investment that results in tax base expansion and job
creation citywide.
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Goal #4 –City Financial Stability
Objectives –
1.Maintain a stable, efficient and transparent financial environment.
2.Provide a reliable five-year financial forecast that ensures financial
stability in accordance with the strategic plan.
3.Maintain a structurally balanced budget with appropriate reserve levels.
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Goal #5 –Community Health, Livability,
Engagement & Sustainability
Objectives –
1.Establish a comprehensive community engagement initiative to expand
access to information and create opportunities for stakeholders to play
an active role in discussing public policy and setting priorities.
2.Expand opportunities for conservation and environmental sustainability.
3.Facilitate diverse housing opportunities and support efforts to preserve
and improve the livability of Santa Ana neighborhoods.
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Goal #5 –Community Health, Livability,
Engagement & Sustainability (cont’d)
Objectives –
4.Support neighborhood vitality and livability.
5.Promote a strong arts and culture infrastructure.
6.Focus projects and programs on improving the health and wellness of all
residents.
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Goal #6 –Community Facilities &
Infrastructure
Objectives –
1.Establish and maintain a Community Investment Plan for all City assets.
2.Address deferred maintenance on City buildings and equipment.
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Goal #7 –Team Santa Ana
Objectives –
1.Establish a culture of customer service and community engagement as
the organization’s primary focus.
2.Establish communication plans to engage and inform employees and the
community about City activities.
3.Improve communication between all levels of the organization.
4.Establish employee compensation that attracts and retains a highly
qualified workforce.
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Goal #7 –Team Santa Ana (cont’d)
Objectives –
5.Create a culture of innovation and efficiency within the organization.
6.Provide a positive workplace environment that supports the health of its
employees and celebrates its success.
7.Develop a culture of motivated and innovative leaders in the
organization.
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Accountability / Measuring Success
Regular status reports to City Council on
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actions taken to implement the Strategic Plan
Updates provided at applicable City Council
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Committee meetings
Review Strategic Plan funding during the
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budget process
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Next Steps
Draft Strategic Plan will be revised based on
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Community and City Council input
City Manager meets with individual
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Councilmembers for follow-up
Revised Strategic Plan scheduled for adoption
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March 18
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Tentative funding recommendations in two
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categories presented on March 18
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Consensus
General consensus
City Council to review and approve funding
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allocation in April
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