The URL can be used to link to this page

Home My WebLink About10A - MINUTES - 02-22-14 - SPECIALMINUTES OF THE SPECIAL MEETING OF THE CITY COUNCIL OF THE CITY OF SANTA ANA, CALIFORNIA FEBRUARY 22, 2014 CALLED TO ORDER SOUTHWEST SENIOR CENTER 2201 W. McFADDEN AVENUE SANTA ANA, CALIFORNIA 10:15 A.M. ATTENDANCE COUNCILMEMBERS Present: SAL TINAJERO, Mayor Pro Tern P. DAVID BENAVIDES MICHELE MARTINEZ ROMAN A. REYNA VINCENT F. SARMIENTO COUNCILMEMBERS Absent: MIGUEL A. PULIDO, Mayor ANGELICAAMEZCUA STAFF Present: DAVID CAVAZOS, City Manager JOSE SANDOVAL, Chief Assistant City Attorney MARIA D. HUIZAR, Clerk of the Council WORK STUDY SESSION 1 CITY COUNCIL REVIEW AND DISCUSS THE DRAFT 5 -YEAR STRATEGIC PLAN City Manager David Cavazos presented draft Strategic Plan. The Mission Statement and Status Worksheet were provided to City Council and participants. Presentation Special thanks to: • Mayor and City Council • Council Ad Hoc Committee • Santa Ana Community • KidWorks • Latino Health Access • O.C.C.C.O CITY COUNCIL MINUTES 1 FEBRUARY 22, 2014 1 0A -1 • O.C. Labor Federation • SACReD • Executive Management Team & City Staff Agenda for Today's Meeting • Importance of a Strategic Plan • How we got to this point • Next on our schedule • Recap Community Engagement /Involvement • Guiding Principles • Overview of the plan - Objectives • Input from City Council How We Got To This Point: Task / Event Timeline City Council adopted Sunshine Ordinance October 15, 2012 Convened Strategic Plan Council Ad Hoc Committee April /May 2013 Interviewed new Councilmembers regarding vision, goals May 2013 and priorities Amendment of Sunshine Ordinance regarding Strategic June 17, 2013 Plan adoption timeframe Ad Hoc Committee meeting to finalize community and July 8, 2013 employee engagement Conducted Community Forum & community /employee August 2013 focus groups (175 attendees) Completed Environmental Scan document Sept. 2013 Ad Hoc Committee meeting to approve community and Sept. 10, 2013 employee surveys Conducted community /employee online survey (1,000+ Oct. 2 —Nov. 3 responses) Ad Hoc Committee meeting Nov. 5, 2013 Conducted Two Community Workshops (175 -200 Nov. 23, 2013 attendees at each) EMT Strategic Plan workshop Dec. 17, 2013 EMT review of Draft Strategic Plan Jan. 15, 2014 Ad Hoc Committee reviewed the draft Strategic Plan Jan. 16, 2014 Released Draft Strategic Plan to the Community for Jan. 24, 2014 review /comment Conducted a community meeting to receive comments on Feb. 8, 2014 the draft Strategic Plan (175 -200 attendees) City Council Workshop - Review draft Strategic Plan Feb. 22, 2014 CITY COUNCIL MINUTES 2 FEBRUARY 22, 2014 1 0A -2 Revisions to Strategic Plan based on City Council and Feb. 23rd — Mar. 11rn Community feedback City Council review and adoption of Strategic Plan March 18, 2014 Approval of funding for Strategic Plan April 2014 Implementation of the Strategic Plan FY 14/15 -18/19 Next On Our Schedule Task / Event Timeline City Council Workshop - Review draft Strategic Plan Feb. 22, 2014 Revisions to Strategic Plan based on City Council and Feb. 23rd — Mar. Community feedback 11th City Council review and adoption of Strategic Plan March 18, 2014 Approval of funding for Strategic Plan April 2014 Implementation of the Strategic Plan FY 14/15 — FY 18/19 Community Engagement and Involvement Community Meetings: • Community Forum (Southwest Senior Center) • Two Community Workshops (Local 652 & Plumbers Steamfitters Union Hall) • Community Overview (Local 652) Focused Outreach: • Employee / community online survey • Employee / Stakeholder Focus groups • City Council Interviews • One -on -one meetings with stakeholder groups Methods for providing feedback: • Mobile survey van • Strategic Plan website • Comment cards Translation: • Presentations, documents and surveys provided in 3- languages • Translation services provided at all community outreach events Notification Methods: • Advertising in local publications • Flyers distributed • Nixle e- blasts • Direct e -mail to Santa Ana Resource Network CITY COUNCIL MINUTES 3 FEBRUARY 22, 2014 1 0A -3 • Direct contact with stakeholder groups • Partnered with Santa Ana Unified School District (rob call) Guiding Principles • COLLABORATION — We actively engage and include all community stakeholders • EFFICIENCY - We are a results and performance driven organization that continuously seeks to streamline operations and focuses on the productive use of resources • EQUITY — We strive to provide equal and fair opportunity in the access and allocation of community resources • EXCELLENCE — We attract, develop, and retain dedicated public servants that are committed to quality customer service • FISCAL RESPONSIBILITY — We utilize financial assets and resources in a prudent manner to ensure economic stability and growth • INNOVATION — We promote a culture that encourages creativity and entrepreneurship in delivering valuable public services • TRANSPARENCY — We provide information openly and hold ourselves accountable to the public regarding our actions and decisions Funding Snapshot • Total of 140 strategies with majority funded in the adopted budget • Total City Budget: $428M (FYI 3-14) • Total General Fund: $205.7M (FY- 13 -14) • $4.2M in unfunded strategies identified thus far • $2M identified in the revised 5yr forecast to allocate towards Strategic Plan strategies • Approval of funding scheduled for April • City Manager will recommend allocation of funding for City Council review and final approval Strategies and Funding • 102 Funded Strategies • 38 Unfunded Strategies Strategic Plan Goal Community Safety Youth, Education, Recreation Economic Development City Financial Stability Community Health, Livability, Engagement & Sustainability Community Facilities & Infrastructure Team Santa Ana CITY COUNCIL MINUTES Unfunded Strategies Estimated Costs $640,000 $745,000 $1,205,000 $29,500 $895,000 $600,000 $142,000 4 1 0A -4 FEBRUARY 22, 2014 TOTAL $4,257,000 Goal #1 - Community Safety Objectives 1. Modernize the Community Policing philosophy to improve customer service, crime prevention and traffic /pedestrian /bicycle safety. 2. Broaden communications, information sharing and community awareness of public safety activities. 3. Promote fiscal accountability to ensure financial responsibility at all levels of the organization. 4. Provide high quality Police and Fire /Emergency Medical Services response within the City of Santa Ana. 5. Enhance Public Safety integration, communications and community outreach. 6. Ensure a sound fiscal model for jail operations through coordinated efforts with personnel from the City Manager's Office, Police Department, City Attorney's Office, Finance, and Personnel. Goal #2 — Youth, Education, & Recreation Objectives 1. Ensure coordination among organizations serving Santa Ana's youth to optimize programs. 2. Expand youth programming. 3. Expand use of technology as a tool for communication and education in the community. 4. Partner with groups and organizations to promote education, job training and development for all Santa Ana residents. Goal #3 — Economic Development Objectives 1. Implement a comprehensive Economic Development strategy to ensure that Santa Ana is a City with a vibrant business climate that is accessible, user - friendly and welcoming to all residents and visitors. 2. Create new opportunities for business /job growth and encourage private development through new General Plan and Zoning Ordinance policies. 3. Promote a solutions -based customer focus in all efforts to facilitate development and investment in the community. 4. Continue to pursue objectives that shape downtown Santa Ana into a thriving, culturally diverse, shopping, dining, and entertainment destination. 5. Leverage private investment that results in tax base expansion and job creation citywide. Goal #4 — City Financial Stability Objectives 1. Maintain a stable, efficient and transparent financial environment. 2. Provide a reliable five -year financial forecast that ensures financial stability in accordance with the strategic plan. 3. Maintain a structurally balanced budget with appropriate reserve levels. CITY COUNCIL MINUTES 5 FEBRUARY 22, 2014 1 0A -5 Goal #5 — Community Health, Livability, Engagement & Sustainability Objectives 1. Establish a comprehensive community engagement initiative to expand access to information and create opportunities for stakeholders to play an active role in discussing public policy and setting priorities. 2. Expand opportunities for conservation and environmental sustainability. 3. Facilitate diverse housing opportunities and support efforts to preserve and improve the livability of Santa Ana neighborhoods. 4. Support neighborhood vitality and livability. 5. Promote a strong arts and culture infrastructure. 6. Focus projects and programs on improving the health and wellness of all residents. Goal #6 — Community Facilities & Infrastructure Objectives 1. Establish and maintain a Community Investment Plan for all City assets. 2. Address deferred maintenance on City buildings and equipment. Goal #7 — Team Santa Ana Objectives 1. Establish a culture of customer service and community engagement as the organization's primary focus. 2. Establish communication plans to engage and inform employees and the community about City activities. 3. Improve communication between all levels of the organization. 4. Establish employee compensation that attracts and retains a highly qualified workforce. 5. Create a culture of innovation and efficiency within the organization. 6. Provide a positive workplace environment that supports the health of its employees and celebrates its success. 7. Develop a culture of motivated and innovative leaders in the organization. Accountability / Measuring Success • Regular status reports to City Council on actions taken to implement the Strategic Plan • Updates provided at applicable City Council Committee meetings • Review Strategic Plan funding during the budget process Next Steps • Draft Strategic Plan will be revised based on Community and City Council input • Revised Strategic Plan scheduled for adoption March 18th • Funding recommendations in two categories — Consensus — General consensus • City Council to review and approve funding allocation in April CITY COUNCIL MINUTES 6 FEBRUARY 22, 2014 1 0A -6 COUNCIL COMMENTS Councilmember Benavides: • Reflected on efforts to develop and bring forth a Strategic Plan; • Thanked the community for active participation; • Support development of measurable goals, objectives and timeline - provide accountability; • Thanked staff for adding new objective - re -entry program as part of community safety; walk - ability and bike - ability component; consider adding bike racks; • Commented on housing conditions and absentee landlords; dignified housing priority, apply code enforcement tools and strategies, offered PREP program as example; • Community involvement has improved; draft Plan is culmination of such efforts; encouraged community to remain engaged; proposed having a standing commission monitor progress; • Noted that City Manager monthly reports will include progress on Strategic Plan; • Appreciate inclusion of modernization of Community Policing philosophy; • Proposed customer service surveys for police services; model after Orange County Fire Authority with opportunity for residents to provide feedback; • Proposed establishment of a community task force or advisory committee to provide input into different areas of the City; and • Economic development goal focus on attracting new businesses, promoting business expansions and streamline permitting process. Councilmember Reyna: • Urged residents to be active in the process; • Proposed that licenses and permits available on the City's website; • Wi -Fi to be offered throughout the City; focus on technology • Important to be able to track data as it relates to police services; • Focus resources on senior citizens; • Economic development to focus on manufacturing opportunities; retain jobs — blue collar workers backbone of our community; • Employee training vital; and • Investment in youth - job training and internship opportunities to be considered. Councilmember Amezcua: (provided comments for the record through Councilmember Martinez due to her absence) • Allocate appropriate funds for youth and gang prevention programs; • City to explore internship opportunities with the private sector and the school district, • Strengthen gang intervention programs, and • City to continue fostering arts & culture opportunities. Councilmember Martinez: Thanked staff and community for bringing Strategic Plan forward; will provide for accountability; Inquired as to City's plan to address the unfunded liability as it pertains to pensions; Establish measureable and effective programs; City to assess existing programs before adding new programs; CITY COUNCIL MINUTES 7 FEBRUARY 22, 2014 1 0A -7 • Encourage routine review of unfunded programs, one -time programs may be easier to fund; City Manager to develop working plan to set priorities for funding; • General Plan to include healthy communities component; California Endowment willing to assist with technical assistance; • Incorporate safety into transportation plan and circulation element - Active Transportation Safety Plan; • Supports Restorative Justice program; include health impact assessment to identify "hot spots "; • Provide facilities for bikes in Circulation Element and Complete Streets; Pacific Electric Right of Way may provide for additional bike trail as a Class 2 Lane; identify cost and areas to add bicycle lockers; • Requested clarification on need for $250,000 for police technology o City Manager Cavazos indicated that electronic ticketing was one component that was included in cost. • Thanked staff for making downtown safety a priority, do not detract from other areas of the City; • Include Wellness Corridor in the Downtown area; • Referenced the Draft Status Worksheet: • Youth and Education component develop comprehensive plan to address all youth programs and maximize funds; Civic program should be available for entire community; commitment to sports; • Economic Development component; priority on manufacturing, support hotel hospitality efforts; job opportunities tied to economic development; City branding; business advisory ad hoc committee to be considered by the Finance and Economic Development Council Committee to undertake the Economic and Business Development Strategy with City staff; include Wellness Corridor partnership with Latino Health Access to address their design and lighting needs; partner with businesses on use of technology; promotions with Metrolink to bring people into our City; partner with the City of Garden Grove on economic development initiatives as it relates to Willowick Golf Course; • Requested additional information on Community Volunteer Program in the amount of $180,000; • What is status of Climate Action Plan; • Request additional information on need for Jerome and Madison Park Access Points; • Top priority to renovate public facilities - senior centers and parks; • Asked City Manager to identify funding source of all proposed projects; • City to consider joining the Associated Cities of Orange County to establish regional relationships. Councilmember Sarmiento • Thanked community and staff for efforts in drafting Strategic Plan; multi -year commitment that will and may be modified as needed; • Guiding principles to be used as a roadmap and assist in setting funding priorities; • Noted that Plan vetted by community before City Council; community driven; • City Council entrusted with providing large vision; CITY COUNCIL MINUTES 1 0A -8 FEBRUARY 22, 2014 • Develop youth programs and internships; • Creative solutions such as providing indoor soccer fields; • Focus on large revenue generators such as Auto Mall and Main Place Mall and revitalization of South Main Street corridor; • Library services continue to be a priority, community centers to offer mobile libraries; • Address homeless issue; • Fixed Guide -Way Project will be transformative project; and • City Council to consider all goals and balance interests. Mayor Pro Tern Tinajero • City making strides in area of open and transparent government; • Agreed with colleagues on need for dignified housing; and technology improvements; and educational opportunities; • Important to consider all areas and needs of the community; and • Long -term planning essential, street repair program to be considered. PUBLIC COMMENTS • Carlos Melendez, member of SACReD, urged City Council to provide housing opportunities for the very low income wage earners; substandard housing and blight to be addressed. • Apolonio Cortes, opined that economic development should be Citywide effort; contractors to hire city residents; suggest extra tax on sugared drinks and tobacco; balance needs of day and night -life businesses. • Bud Warrick, concerned that 4 -page suggestions provided at previous meeting condensed to a couple of sentences; staff asked to review proposal. • Alfredo Amezcua, thanked the City Council for efforts in bringing forth a Strategic Plan; suggest measurable goals and timeframe; community offered opportunity to review progress; also proposed strategic review committee; safety and community policing continue to be top priorities. • Sharon Barlow, representing South Main Street Merchants Association, request South Main Street business needs and area be included in Plan; investment in corridor will expand youth and education programs and allow for overall economic growth. • Octavio Pina, member of South Main Street Merchants Association, noted that South Main Street area covers 40,000 community members; economic development plan should include corridor along with other areas. • Jose Rea, Madison Park Neighborhood Association, thanked Councilmembers Martinez and Sarmiento for their health and education initiatives; also thanked Executive Director of Parks, Recreation and Community Services Gerardo Mouet for the GREEN (Getting Residents Engaged in Exercise and Nutrition) Project, at Madison Park which aims to reduce overweight and obesity rates; investment in youth through parks programs important. • Zuleyma Valera, member of SACReD, spoke of restorative justice philosophy as a means of conflict resolution. • Miriam Lopez, member of SACReD, thanked the City Council for including youth as a goal in the Strategic Plan; need to continue providing youth programs. CITY COUNCIL MINUTES 9 FEBRUARY 22, 2014 1 0A -9 • Sandibel Ramirez, member of SACReD, proposed City develop internship programs — school credit and transportation provided for by the City; presented over 400 petitions signed by residents supporting efforts. • Zabdi Alvarez, member of SACReD, presented petitions from over 400 residents expressing support for various goals to be included in Strategic Plan. • Neyexi Trejo, member of SACReD, spoke on substandard living conditions; proposed landlords be held accountable and rents withheld until units repaired. • Sam Romero, member of SACReD and Santa Ana Business Council, proposed City initiative a resident training program and provide very low income housing opportunities. • Victor Payan, member of United Artist of Santa Ana, thanked the City Council for including arts movement in Strategic Plan; spoke of displacement of artists in Downtown; create plan to building community and address empty store fronts. • Steve McGuigan, spoke of need to maintain West -End C.O.P. sub - station; include in Harbor Specific Plan; opined that senior citizens are fastest growing group — provide programs, facilities and dignified housing. ADJOURNED - 12:17 p.m. Maria D. Huizar, Clerk of the Council CITY COUNCIL MINUTES 10 FEBRUARY 22, 2014 1 0A -10