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Home My WebLink About19C - RFQ - COMMUNITY ENGAGEMENT PLANREQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: SEPTEMBER 16, 2014 TITLE: REQUEST FOR QUALIFICATIONS FOR THE PREPARATION OF A COMMUNITY ENGAGEMENT PLAN CITY MAN ER RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: 5T••:• 17 ❑ As Recommended ❑ As Amended ❑ Ordinance on tat Reading ❑ Ordinance on 2n0 Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER Authorize the Planning and Building Agency to send a Request for Qualifications to qualified consulting firms to provide technical services to support the City in the preparation of a Community Engagement Plan. DISCUSSION Staff is requesting authorization to distribute a Request for Qualifications (Exhibit 1) for technical services to assist City staff with the preparation of a Community Engagement Plan in furtherance of the implementation of the Santa Ana Strategic Plan (Goal 5, Strategy 1a). The preparation of the Community Engagement Plan is the first component of the four part comprehensive community planning effort which will also include a 20 -year Visioning Plan, a comprehensive update to the City's General Plan and an update to the City's Zoning Ordinance. STRATEGIC PLAN ALIGNMENT Approval of this item supports the City's efforts to meet Goal No. 5 Community Health, Livability, Engagement and Sustainability, Strategy No. 1A (develop a comprehensive Community Engagement Plan). FISCAL IMPACT There is no fiscal impact associated with this action. V.ALe -i,L 14 Karen Haluza Interim Executive Director Planning and Building Agency KH:rb MCommunily Engagement Plan \Requeat for Qualifications Authorization RFCA 8 -2 -2014 Exhibit: 1. Request for Qualifications 19C -1 19C -2 City of Santa Ana City of Santa Ana N +G0.d ro.��iANV� Fast Facts Incorporated: 1886 Area: 27.3 square miles Size: 11th Largest City in California Population: 334,227 County Seat of Orange County, CA p v.. f /Y• #.!°ov'"Aa"I', J _ I y- f W�,� �.�1 Id sk. _ >✓ h�� HI _ tl � y L Hb MT1 h -TO dlpe Af e1 0A H BEACH-a-11- r�H n MwtlrYgla \T�, 1�� ! Yeoni / kuYD IAD,1 1 � �\ Y (INNIJIr 19C -4 Nar rtM1 r� �1�N PcFSiI is r ✓i rl rL a NllguW Z IlaaGge 2 Introduction 3 Our Community 4 Qualifications 5 Submittal Requirements 6 Deadline for Submittal: Thursday, Oct. 14, 2014. Imagine Santa Ana is a comprehensive community planning effort conducted in four parts: 1— Community Engagement Plan 2 — Vision Plan 3 —General Plan 4 — Zoning Code Find out more at www.santa - ana.org /imagine Send e-mail to imagine @ santa- ana.org Like us on Facebook at Imagine Santa AnauY� Subscribe to us on YouTube at Imagine Santa Ana I"aage 2 19C -5 Introduction On March 18, 2014 the Santa Ana City Council adopted the Santa Ana Strategic Plan. This precedent setting policy document, following an extensive community outreach process, established specific goals, objectives and strategies to guide the City's major efforts during the next five years. The Strategic Plan, see link to document below. identified seven key goals, which served as the focus for the development of the objectives and strategies. These goal categories are Goal 1 Community Safety Goal 2 Youth, Education, Recreation Goal 3 Economic Development Goal 4 City Financial Stability Goal 5 Community Health, Livability, Engagement & Sustainability Goal 6 Community Facilities & Infrastructure Goal 7 Team Santa Ana From there, strategies were developed to implement the policies in each of these goal areas. Four of these strategies form the nucleus of the "Imagine Santa Ana" comprehensive community planning effort. 1. Develop a Comprehensive Community Engagement Plan. (Goal 5- Strategy 1a) 2. Develop a 20 -year Visioning Plan. (Goal 5- Strategy th) 3. Complete a comprehensive update of the City's General Plan including the development of policies and implementation measures that directly relate to equitable economic development. (Goal 3 — Strategy 2a) 4. Update the City's Zoning Ordinance to be consistent with the updated General Plan and include equitable, innovative, business friendly zoning practices. (Goal 3 - Strategy 2b) The primary objective of the Community Engagement Plan will be to expand access to information and create opportunities for stakeholders to play an active role in discussing public policy and setting priorities. It will form the basis for all of the City's future public engagement efforts, including those used for the Vision Plan, General Plan and Zoning Code, and should fulfill the goal of informing, consulting and involving the community. Strategic Plan - http: / /www.ci.santa- ana.ca.us /strategic - planning/ documents/ StrategioPlanCombined- FuIIDoc.�df The focus of this Request for Qualifications (RFQ) is to select a consulting team that can provide technical expertise to the City to develop a Community Engagement Plan. II'ayc 1 19C -6 Our Communi Santa Ana is an incredibly diverse and complex community. Incorporated in 1886, the city has a rich historical heritage while, at the same time is; on the forefront of innovative new development, a leader in mass transit implementation, a hub for arts and culture, and a thriving employment center. Santa Ana is also the seat of government for Orange County and has a large civic center which contains facilities for the State, Federal and County offices. The city's many stakeholders include a well - established network of neighborhood associations, a successful business community that includes major retail and industrial uses, a thriving arts community, and a wide array of engaged and committed non - profit and community organizations. Over 30% of Santa Ana households have children under 18 living at home. A wide variety of languages are spoken, with 83% of households having a language other than English spoken at home. Culturally the city has over 48% of its households born in countries other than the US. As one of the densest, youngest, and most culturally and ethnically diverse cities in the nation, the goal of engaging all sectors of our community in a meaningful way, and of creating consensus, are all the more important. The city has in recent years made community engagement a top priority, and is seeking to build on the success of these programs with a comprehensive Community Engagement Plan that can be used consistently by all members of the city organization. This Community Engagement Plan will establish the framework to successfully gain inclusive participation from all members of our community in the wide variety of projects which the City undertakes. Race and Ethnicity Jobs by Sector 9% 2% 11% ■ Latino ■ Asian ■ White ■ Other 78% Total Population - 334,227 Source: 2010 US Census 3.5% _\ 7.5% 51% 0.1 %1 4.8% 5.6% 1.9% Source: 2013 SCAG City Profile ■ Professional ■ Retail • Education • Finance • Information • Transportation ■ Wholesale • Manufacturing • Construction • Agriculture • Public • Other • Leisure Community Engagement/Vision /Plan /Code Page 4 19C -7 The successful firm will show experience in developing community engagement plans that include a broad range of public engagement strategies. At a minimum, the firm selected will need to demonstrate specific examples of their experience in the following areas: • Engaging diverse, multi - lingual communities similar to Santa Ana's population (78% Latino, 11% Asian, 9% White, 2% All Others) • Engaging youth • Engaging communities of varying incomes • Engaging communities with limited or no access to internet and social media • Engaging communities with strategies to reduce barriers to participation, i.e. limited or no transportation, child care needs, limited English proficiency In addition, each firm's response should also include examples of experience with the following outreach modes and methods: • Community Empowerment • Conflict Resolution • Workshops • Neighborhood Associations • Focus Groups • Surveys • Graphic Capture Technique • Geographic Information Systems • Field Tours • Leveraging Existing Networks • Print • Advertising • Seniors • Visual Preference Surveys • Technology /Mobile Apps • Social Media • Graphic Design • Advertising /Marketing • Video Production • Creative Arts II'ayc 5 19C -8 Submittal Requirements Submittal Format and Content The response to this RFQ should be designed in such a way as to best represent the consultant's qualifications and experience based on the information provided in the Qualifications section. At a minimum the response should include: • Cover page • Signed letter of transmittal • Table of contents • Demonstration of qualifications — this may include sample documents or any other examples of creative approaches to community engagement which the consultant has developed and implemented. There is no restriction on the size, number or form of presentation media used for these examples. Samples demonstrating experience in other languages are welcome. • Conceptual outline of the process to develop the plan including a project timeline • Resumes for staff who would be involved in the project • Rate sheet Consultant teams selected to move on to the interview phase will also be given the opportunity to make a presentation to the selection panel. Submittal Date All responses must be received no later than 5 pm on Thursday, October 16, 2014. Submittal Quantity and Contact Please provide 10 copies of the submittal in either printed or digital format to: Karen Haluza. AICP City of Santa Ana — Planning and Building Agency 20 Civic Center Plaza — M20 Santa Ana, CA 92701 Submittals also may be sent via e-mail to Karen Haluza at khaluzana santa-ana.org. You may reach Karen by phone at (714) 667 -2728 if you should have any questions. Project Timeline The completion of the Community Engagement Plan is a crucial component in the development of the city's Vision Plan, General Plan and Code Update and, as such, must be completed in a very timely manner. The estimated time to complete the Community Engagement Plan is six months from date of consultant selection. II'ayc �, 19C -9