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HomeMy WebLinkAbout25E - AGMT - WATER QUALITYREQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: DECEMBER 16, 2014 TITLE: AGREEMENT FOR WATER QUALITY CONSUMER CONFIDENCE REPORT WITH STRAIGHTLINE COMMUNICATIONS (STRATEGIC PLAN NO. 1, 4 ) 1 C Y MANAGE RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on V' Reading ❑ Ordinance on 2r' Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER Authorize the City Manager and Clerk of the Council to execute an agreement with Straightline Communications, subject to nonsubstantive changes approved by the City Manager and City Attorney, for the preparation of the annual Water Quality Consumer Confidence Report, for a three - year period expiring December 31, 2017, with one provision for a two -year renewal exercisable by the City Manager and City Attorney, in the amount of $40,000 per year, for a total not to exceed $120,000 for the agreement term. DISCUSSION Since 1990, California Public Utilities Commission has been providing an annual water quality report to its customers. The California Domestic Water Quality and Monitoring Regulations (Title 22 of the California Code of Regulations) require community water systems to distribute an annual Water Quality Consumer Confidence Report (WQCCR) to each of its customers. The Consumer Confidence Rule requires public water suppliers to provide a WQCCR by July 1 of every year. As part of the mandate and adhering to the State's Water Quality and Monitoring Regulations, on July 1 of each year, the City of Santa Ana has been distributing a WQCCR to all customers receiving a water bill. The WQCCR summarizes information regarding water sources (i.e„ rivers, lakes, reservoirs, aquifers, etc.), any detected contaminants, and compliance and educational information. In 2013 the City adopted a paperless interactive WQCCR which is accessible online at http: / /www.santaanaccr.orc. The online format allows the City to better inform the public regarding water quality issues while also satisfying State regulations. The agreement with Straightline Communications will allow the City to continue to fulfill the requirements of the mandate and provide important water quality information to its customers. Staff issued a Request for Proposals (RFP) for preparation of the Water Quality Consumer Confidence Report and on October 9, 2014. The RFP was posted on the City's website. One proposal was received and evaluated by a selection committee comprised of personnel from the Public Works Agency. The firm scored above the minimum acceptable score of 70. Listed below is the rating and the proposed fee for the firm that submitted the qualified proposal. 25E -1 Agreement for Water Quality Consumer Confidence Report with Straightline Communications December 16, 2014 Page 2 Firm Score Base Fee Straighline 93.2 $40,000 Communications Following evaluation and ranking of the proposal, the fee rate schedule was opened and reviewed. Staff recommends awarding a contract to Straighline Communications based on their high rating and service record in providing the City and other utility agencies with similar work. The proposal contained a clear path toward achieving the City's goals and objectives, as required by the RFP, and includes value -added analyses. STRATEGIC PLAN Approval of this item supports the City's efforts to meet Goal #1 Community Health, Livability, Engagement and Sustainability, Objective #4 (Support Neighborhood Vitality and Livability). ENVIRONMENTAL IMPACT There is no environmental impact associated with this action. FISCAL IMPACT Funds are available in the Water Quality & Measurement Account (06017644- 62300). Fr4d Mousavipour Executive Director Public Works Agency FM /NS /AF Exhibit: 1. Agreement APPROVED AS TO FUNDS AND ACCOUNTS: Francisco Gutierrez Executive Director Finance & Management Services Agency 25E -2 CONSULTANT AGREEMENT THIS AGREEMENT, made and entered into this_ day of 2014 by and between Straightline Communications, a limited liability corporation based in Los Angeles, California (hereinafter "Consultant "), and the City of Santa Ana, a charter city and municipal corporation organized and existing under the Constitution and laws of the State of California (hereinafter "City "), RECITALS A. The City desires to retain Straightline Communications to prepare and deliver a comprehensive Water Quality Consumer Confidence Report as well as provide a range of ancillary services to support the Water Resource Division's outreach initiatives. B. Consultant represents that Consultant is able and willing to provide such services to the City. C. In undertaking the performance of this Agreement, Consultant represents that it is knowledgeable in its field and that any services performed by Consultant under this Agreement will be performed in compliance with such standards as may reasonably be expected from a professional consulting firm in the field. NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the ten-as and conditions hereinafter set forth, the parties agree as follows: 1. SCOPE OF SERVICES Consultant shall perform those services as set forth in Exhibit A to this Agreement. 2. COMPENSATION a. City agrees to pay, and Consultant agrees to accept as total payment for its services, the rates and charges identified in Exhibit B. The total sum to be expended tinder this Agreement shall not exceed $120,000 for the entire term of this Agreement. b. Payment by City shall be made within thirty (30) days following receipt of proper invoice evidencing work performed, subject to City accounting procedures. Payment need not be made for work which fails to meet the standards of performance set forth in the Recitals which may reasonably be expected by City. 3. TERM This Agreement shall commence on the date first written above and terminate on December 31, 2017, unless terminated earlier in accordance with Section 12, below. The term of this 25E -3 Agreement may be extended for a two (2) year renewal term exercisable in writing by the City Manager and the City Attorney, 4. INDEPENDENT CONTRACTOR Consultant shall, during the entire term of this Agreement, be construed to be an independent contractor and not an employee of the City. This Agreement is not intended nor shall it be construed to create an employer - employee relationship, a joint venture relationship, or to allow the City to exercise discretion or control over the professional manner in which Consultant performs the services which are the subject matter of this Agreement; however, the services to be provided by Consultant shall be provided in a manner consistent with all applicable standards and regulations governing such services. Consultant shall pay all salaries and wages, employer's social security taxes, unemployment insurance and similar taxes relating to employees and shall be responsible for all applicable withholding taxes. 5. INSURANCE Prior to undertaking performance of work under this Agreement, Consultant shall maintain and shall require its subcontractors, if any, to obtain and maintain insurance as described below: a. Commercial General Liability Insurance. Consultant shall maintain commercial general liability insurance naming the City, its officers, employees, agents, volunteers and representatives as additional insured(s) and shall include, but not be limited to protection against claims arising from bodily and personal injury, including death resulting therefrom and damage to property, resulting from any act or occurrence arising out of Consultant's operations in the performance of this Agreement, including, without limitation, acts involving vehicles. The amounts of insurance shall be not less than the following: single limit coverage applying to bodily and personal injury, including death resulting therefrom, and property damage, in the total amount of $1,000,000 per occurrence. Consultant shall supply City with a fully executed additional insured endorsement in substantially the form attached hereto as Exhibit C upon execution of this Agreement and shall be approved in form by the City Attorney, b. Business automobile liability insurance, or equivalent form, with a combined single limit of not less than $1,000,000 per occurrence. Such insurance shall include coverage for owned, hired and non -awned automobiles. c. Worker's Compensation Insurance. In accordance with the provisions of Section 3700 of the Labor Code, Consultant, if Consultant has any employces, is required to be insured against liability for worker's compensation or to undertake self - insurance. Prior to commencing the performance of the work under this Agreement, Consultant agrees to obtain and maintain any employer's liability insurance with limits not less than $1,000,000 per accident. 25E -4 d. If Consultant is or employs a licensed professional such as an architect or engineer: Professional liability (errors and omissions) insurance, with a combined single limit of not less than $1,000,000 per claim, e. The following requirements apply to the insurance to be provided by Consultant pursuant to this section: (i) Consultant shall maintain all insurance required above in full force and effect for the entire period covered by this Agreement. (ii) Certificates of insurance shall be furnished to the City upon execution of this Agreement and shall be approved in form by the City Attorney, (iii) Certificates and policies shall state that the policies shall not be canceled or reduced in coverage or changed in any other material aspect without thirty (30) days prior written notice to the City. f. If Consultant fails or refases to produce or maintain the insurance required by this section or fails or refuses to furnish the City with required proof that insurance has been procured and is in force and paid for, the City shall have the right, at the City's election, to forthwith terminate this Agreement. Such termination shall not affect Consultant's right to be paid for its time and materials expended prior to notification of termination. Consultant waives the right to receive compensation and agrees to indemnify the City for any work performed prior to approval of insurance by the City. 6. INDEMNIFICATION Consultant agrees to and shall indemnify and hold harmless the City, its officers, agents, employees, consultants, special counsel, and representatives from liability: (1) for personal injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for personal injury, including death, and claims for property damage, which may arise from the direct or indirect operations of the Consultant or its contractors, subcontractors, agents, employees, or other persons acting on their behalf which relates to the services described in section 1 of this Agreement; and (2) from any claim that personal injury, damages, just compensation, restitution, judicial or equitable relief is due by reason of the terms of or effects arising from this Agreement. This indemnity and hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant further agrees to indemnify, hold harmless, and pay all costs for the defense of the City, including fees and costs for special counsel to be selected by the City, regarding any action by a third party challenging the validity of this Agreement, or asserting that personal injury, damages, just compensation, restitution, judicial or equitable relief due to personal or property rights arises by reason of the terms of, or effects arising from this Agreement. City may make all reasonable decisions with respect to its representation in any legal proceeding. 25E -5 7. CONFIDENTIALITY If Consultant receives from the City information which due to the nature of such information is reasonably understood to be confidential and/or proprietary, Consultant agrees that it shall not use or disclose such information except in the performance of this Agreement, and further agrees to exercise the same degree of care it uses to protect its own information of like importance, but in no event less than reasonable care, "Confidential Information" shall include all nonpublic information. Confidential information includes not only written information, but also information transferred orally, visually, electronically, or by other means. Confidential information disclosed to either party by any subsidiary and /or agent of the other party is covered by this Agreement. The foregoing obligations of non -use and nondisclosure shall not apply to any information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e) is independently developed by the Consultant without reference to information disclosed by the City. 8. CONFLICT OF INTEREST CLAUSE Consultant covenants that it presently has no interests and shall not have interests, direct or indirect, which would conflict in any manner with performance of services specified under this Agreement. 9. NOTICE With the exception of insurance certificates and renewals covered by Section 5.e.iv, above, any notice, tender, demand, delivery, or other communication pursuant to this Agreement shall be in writing and shall be deemed to be properly given if delivered in person or mailed by first class or certified mail, postage prepaid, or sent by telefaesimile or other telegraphic communication in the manner provided in this Section, to the following persons: To City: Cleric of the City Council City of Santa Ana 20 Civic Center Plaza (M -30) P,O. Box 1988 Santa Ana, CA 92702 -1988 Fax 714- 647 -6956 With courtesy copies to: Ml City of Santa Ana Public Works Agency /Water Resources Division 220 South Daisy Avenue, Building A Santa Ana, CA 92703 Fax: (714) 647.3345 25E -6 City Attorney City of Santa Ana 20 Civic Center Plaza (M -29) P.O. Box 1988 Santa Ana, California 92702 Fax 714- 647 -6515 To Consultant; Straightline Communications 14930 Greenleaf Street Sherman dales, CA 91403 Phone & Fax 818- 386 -1916 A party may change its address by giving notice in writing to the other party. Thereafter, any communication shall be addressed and transmitted to the new address. If sent by mail, communication shall be effective or deemed to have been given three (3) days after it has been deposited in the United States mail, duly registered or certified, with postage prepaid, and addressed as set forth above. If sent by telefacsimile, communication shall be effective or deemed to have been given twenty -four (24) hours after the time set forth on the transmission report issued by the transmitting facsimile machine, addressed as set forth above. For purposes of calculating these time frames, weekends, federal, state, County or City holidays shall be excluded. 10. EXCILUSIVITY AND AMENDMENT This Agreement represents the complete and exclusive statement between the City and Consultant, and supersedes any and all other agreements, oral or written, between the parties. In the event of a conflict between the terms of this Agreement and any attachments hereto, the terms of this Agreement shall prevail. This Agreement may not be modified except by written instrument signed by the City and by an authorized representative of Consultant. The parties agree that any terms or conditions of any purchase order or other instrument that are inconsistent with, or in addition to, the terms and conditions hereof, shall not bind or obligate Consultant nor the City. Each party to this Agreement acknowledges that no representations, inducements, promises or agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any party, which are not embodied herein. 11. ASSIGNMENT Inasmuch as this Agreement is intended to secure the specialized services of Consultant, Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior written consent of the City and any such assignment, transfer, delegation or subcontract without the City's prior written consent shall be considered null and void. Nothing in this Agreement shall be construed to limit the City's ability to have any of the services which are the subject to this Agreement performed by City personnel or by other consultants retained by City. 25E -7 12. TERMINATION This Agreement may be terminated by the City upon thirty (30) days written notice of termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant compensation for all services performed by Consultant prior to receipt of such notice of termination, subject to the following conditions: a.. As a condition of such payment, the Executive Director may require Consultant to deliver to the City all work product completed as of such date, and in such case such work product shall be the property of the City unless prohibited by law, and Consultant consents to the City's use thereof for such purposes as the City deems appropriate. b. Payment need not be made for work which fails to meet the standard of performance specified in the Recitals of this Agreement. 13, DISCRIMINATION Consultant shall not discriminate because of race, color, creed, religion, sex, marital status, sexual orientation, age, national origin, ancestry, or disability, as defined and prohibited by applicable law, in the recruitment, selection, training, utilization, promotion, termination or other employment related activities. Consultant affirms that it is an equal opportunity employer and shall comply with all applicable federal, state and local laws and regulations. 14. JURISDICTION - VENUE This Agreement has been executed and delivered in the State of California and the validity, interpretation, performance, and enforcement of any of the clauses of this Agreement shall be determined and governed by the laws of the State of California. Both parties further agree that Orange County, California, shall be the venue for any action or proceeding that may be brought or arise out of, in connection with or by reason of this Agreement. 15. PROFESSIONAL LICENSES Consultant shall, throughout the term of this Agreement, maintain all necessary licenses, permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder and required by the laws and regulations of the United States, the State of California, the City of Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and exemptions. Said inability shall be, cause for termination of this Agreement, 16, MISCELLANEOUS PROVISIONS a, Each widersigned represents and warrants that its signature hereinbelow has the power, authority and right to bind their respective parties to each of the terms of this Agreement, and shall indemnify City hilly, including reasonable costs and attorney's fees, for any injuries or damages to City in the event that such authority or power is not, in fact, held by the signatory or is withdrawn. 25E -8 b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully set forth in the body of this Agreement. IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first above written. ATTEST: MARIA D. HUIZAR Clerk of the Council APPROVED AS TO FORM: SONIAR. CARVALHO RECOMMENDED FOR APPROVAL: Fred Mousavipour Executive Director Public Works Agency CITY OF SANTA ANA DAVID CAVAZOS CityManager CONSULTANT Straightline Communications Linda O'Hanlon President Tax ID# 51- 0508600 7 25E -9 EXIIIBIT A SCOPE OF SERVICES 25E -10 SCOPE OF SERVICES 2014 WQCCR t Overview: The City of Santa Ana, Water Resources Division, as with all private and municipal water districts, is required byfedaral and state agencies to produce and distribute an annual "Water Quality Consumer Confidence Report" (WQCCR) by July 1 each year to Inform residents about the source and quality of their drinking water. This mandate was established by Congress in 1996 and expanded the terms of content and format for annual water quality roports that California water systems began distributing in 1990. The WQCCR Includes Info rmatlon on water sources, drinking water regulations, monitoring requirements, levels of any detected contaminants, and additional educational information. The WQCCR Is designed to help consumers make Informed choices that affect their health, educate consumers about the challenges of delivering safe drinking water, and highlight the Importance of conserving and protecting this valuable resource. oPtfi'e'pa'st B yeaFs; Straightlln— e'ComhruhiMerls li`a5 cvorited°r ff the C1ty'£d orb'd'iYc °erthln mv'a "p"� �� " w" I -,, � N^ report and has helped the Cityfulfill this mandate, For the first time in 2012, the City was able to "go green." and meet its requirements with a paperless alternative. Straightline Communications designed, produced and launched avww.SantaAnaCCR ore, making available the 2012 CCR online as well as electronically. Straightline Coin murdeadons also assisted the City in meeting its notification requirements and "good faith" efforts to ensure water customers and all other consumers of Santa Ana water are Informed about the WQCCR, Its expected date of release, and how they can obtain a copy of the report. These special communications have included announcements on water bills and in other City newsletters, bill stuffers, bus shelter ads /posters, and press releases. Page 13 r 25E -11 S L P R 0 P 0 S A L City of Santa Ana I Water Resources Division 01.06 -2015 to 12 -31 -2015 Implementation la 1. SL will conduct, obtain, and analyze data from various sources to ensure and provide current information regarding water regulations and any variances for California pubic water suppliers. This Incudes obtaining and carefully reviewing the CCR Guidance Manual (a document released each year by the California Department of Public Health Division of Drinking Water and Environmental Management) to assess changes in report content, format, and distribution, ensuring the CCR is in conformance with the State regulations and law. SL will also monitor the Department's website for changes In required content such as terms of newly adopted Maximum Contaminant Levels, Public Health Coals, and other revised regulatory requirements, SL is familiar with waterquality monitoring regulations for public water systems and has a good understanding of water quality reporting and notification procedures required by federal and state regulatory agencies. 2. SL will coordinate all meetings with City staff throughout the term of its agreement. At the onset of SL's engagement, we will call an Initial meeting with the Water Resources Manager, Principal Civil Engineer, and other City staff to discuss the PWA Water Resources Division's objectives, projects, programs and Initiatives for the year. During the meeting, we will discuss and recommend specific content and design themes for the 2014 CCR, as well as refine our production timeline, Content will include, but riot limited to: • Opening message from the Water Resources Manager or PWA Executive Director • Mandatory Requirements: Information about the City's watersystem end sources of water (e.g. ground water, surface water etc,); contacts and a list of opportunities for public participation in decisions that affect drinking water quality; statement In other languages about the Importance of the report and contact Information; definitions of key terms regarding contaminant data; a key of terms and abbreviations; the centerpiece of the CCR: a 5 -wd h1. "-t' ...v Hw rc . i)w!- ,,;:..L� table repartinglevels 6f'F'egu a'�el and unregufata� �a ecteacortam1nants, and -if applicable —a Tier 3 public notice fora monitoring violation or other type of violation or situation. The CCR also Includes mandatory statements about: drinking water contaminants; contaminants that may reasonably be expected to be found in drinking water; the risk of infection for some people who may be more vulnerable to contaminants; and special requirements for nitrate, arsenic, and lead. Articles about the status of California's drought, water and energy conservation tips, other green Initiatives, ways to prevent source water pollution, important public works projects In development, rebate programs, landscaping tips, water education programs sponsored by the City, and more. Page 1 4 25E -12 SL P R 0 P 0 S A L City of Santa Ana I Water Resources Division 01. 06.2015 to 12.31 -2015 Checklists and other helpful tools to detect water leaks; read water meters, ways to save money on water bills, and list of Important City telephone numbers. Supporting graphics and photos such as Images of PWA personnel at work, Santa Ana landmarks, native plants, a California map with its water systems, logos, loons and infographics. All graphics and images will comply with all copyright rules and regulations. 3. SL will prepare and present an outline of the content along with a design concept. The design concept will be distinctive, yet maintain the overall CCR branding established two years ago. This design will be carried throughout the Interactive and web based WQCCR, as well as all special communications relating to the 2014 CCR. 4. Special communications are designed to inform customers about the 2014 CCR and Its expected date of release. SL will (1) develop and coordinate water customer bill messages (electronic and print); (2) write announcements to be published In City newsletters and local newspapers; (3) design bus shelter posters and full color bill stuffers promoting the CCR. 5. Upon the City's approval of the CCR content outline and design concept, we will begin working on the editorial content, which will involve client conference calls, research, Interviews, copywriting, and editing. Once the editorial content Is reviewed and approved by the City, we will submltthe contentfor translation Into Spanish and Vietnamese. 6. SL will design an 8.5 x 11 PDF report that can be downloaded from santaanaCCR.org and printed by Santa Ana residents. The design will Include creating new graphics and charts; purchasing stock photography; stylizing, formatting, and proofing the data tables supplied bythe Water Resources Division; and coordinating additional Images from other City departments and water agencies (when applicable). We will layout two versions: English and Spanish, and will execute two rounds of client revisions before generating a final draft. The final draft will be submitted to our proofreader for any typos or minor design inconsistencies, which will be corrected or �,r ",:= .. "'" adJias��d of "t1ia�'[ima before su6miYtin'"to £he "client "�orflnaT'a`�„ •• " ". �;,` „":"`k „, �"�.: ""` �_� .: , -� , .;: g pprova1:” _ " 7. SL will then focus on updating santaanaccr.org with the new CCR information. We will archive the previous year's content and create new pages for the 2014 CCR. Updating the site Includes CMS extension testing and revisions, creation of additional graphics If needed, content proofing, generation of a new table of contents and changes tothe site's navigation. Aside from completing the online 2014 CCR, we will manage and update the site throughout the year while provide recommendations to the Water Manager regarding best practices In web design, technology platforms, and navigation as well as ways to best leverage the site for Important announcements. Page 1 5 25E -13 S L P R O P O S A L City of Santa Ana i Water Resources Division 01 -06 -2015 to 12 -31 -2015 OTHER PRINTED PROJECTS SL will design and produce outreach material as well as support all other communications needs of the Water Resources Division throughout the year. In addition to the special communications outlined above, SL will: • Write, edit, design, and generate camera -ready art for a range of print collateral such as letters, direct mail brochures, newsletters, flyers and postcards. • Write and edit press releases for distribution to the media, water - related articles for the various City newsletters (e.g. Santa Ana Green), and submissions to awards as they arise. • Focus on crafting messaging and brandingforthe City's various campaigns such as the Prop 218 notification, drought, water conservation, water quality, WQCCR, and water construction projects. Messaging and brandingwill be used in the production of a variety of promotional items, such as campaign branded tee - shirts, pull-up banners and exhibit displays, bus shelter ads, and water pitchers and carafes. • Producing these types of special projects will Involve additional client meetings and /or conference calls, research, interviews, copywriting, editing, design, creating new graphics, purchasing stock photography, proofreading, vendor relations, obtaining estimates, and coordinating with City approved vendors. Not included in the scope of the budget is actual printing, product purchases, wire services for press releases or other significant reimbursable costs such as photography. I¢tIlLsmentAijon plan: 1, Since details on specific outreach projects have not been clearly identified In the City's RFP, SL will assess and identify the additional print collateral pieces, press releases, articles and other wr lien m terial In coIl RC tlon with the Wit @r_Resourcps Man9er,Prjnclpal Civilti ng eer ,and other City staff during our initial meeting. We will do the same throughout the yes rto continue supporting the City's Initiatives. SL will make recommendations for campaign messaging and branding to support the City's initiatives for the year. 2. With each project, SL make recommendations for messaging and branding, outline action items, assign tasks, and develop a speciflo production timeline. Page J 6 25E -14 S L P R O P O S A L City of Santa Ana I Water Resources Division 01 -06 -2015 to 12.81.2015 Summary of Dallverableg Creation of the Interactive and web based WQCCR a 12 water related articles • All required standard end special messages and notices • All graphics, charts, pictures and other visuals to support the WQCCR design • Deslgn and layout of the 8.5 x 11 PDf report in English and Spanish. • Archiving previous WQCCR, web design and programming for new WQCCR, and ongoing updates to santaanaccr.org • A total of 24 double sided brochures (or other print formats such as postcards, letters, flyers) for public distribution on water - related topics Atotal of 12 water - related articles to be published In local newspapers, pamphlets and City newsletters. • All visuals to support the production of printed collateral and promotional Items. • A total of 4 different poster concepts per each campaign for the City's bus shelters: Page 1 7 25E -15 SL PRO PO SA t, City of Santa Ana I Water Resources Division 01 -06 -2015 to 12 -31 -2015 TIMELINE SL has provided a preliminary timeline (schedule) for the production of the WQCCR. All schedule for all else contained in this proposal will be created after specific deliverables and deadlines are established. Please seethe following page for a graphic Illustration of the timeline. DATE MILESTONE 6: Data F?rotect Start; — 8 -Jan Kick -off Meeting k 2d, Jan -= h2'015 Comh)Ylnigations Plan ,r '_ 26 -Jan CCR content outline +design concepts `i 'Feb e�in work o CCR co') e'nt rJeve16Phi6ht , 25 -Feb Meeting + presentation of work in progress 1 Mar, Complete special CCR cornmunjcat(Q`n§ 15 -Mar Tables with data from City due 2p'xMar t Cg( mpletespecialCCP , , ,coriiftlUrtiGahons s 28 -Mar Meeting+ presentation of PDF report design pr sheltgT a aFwenb7,V vr Sus 15 -Apr PDF report revisions .25' Apr' Meeting +pY'esentaticn bfsrte design; -;' 4. 7 -May Finalize site design aeo �l5z test ' ,.,: :.. ......:..::.r,�. ,-- Yn.tpvo,s 1 -Jun 2014 CCR goes live 1AJgl Ju(y,7 magdaEorydeadlirie Page 18 25E -16 25E -17 tl CL ji ............ . iF 130 2 :19 IN cc 0- 25E -17 EXHIBIT B FEE SCHEDULE 25E -18 EXHIBIT'B' FEE AND IiOURLY RATE SCHEDULES Fee Schedule Following Is a breakdown of labor and direct costs per task. These costs make up the total annual cost of $40,000 for dellverablea outlined In the proposal. See the attached certification and proposal fee schedule. ProjecVTask Not -to- Exceed Total Amount Creation of the interactive and web based WQCCR.* Ongoing $14,000 management and maintenance of santaanaccr,org A total of 24 double sided brochures (or other print formats such as $10,000 postcards, letters, flyers) for public distribution on, water-related topics.* A total of 12 water - related articles to be published in local newspapers, $6,500 pamphlets and City newsletters. A total of 4 different poster concepts per each campaign for the City's $4,500 bus shelters.* Attend a minimum of 16 meetings, project management $5,000' *All visuals to support the production of printed collateral and promotional Items Included. 2015 Hourly Rate Schedule Hourly rates for all staff and agent olassif!cations that may be assigned to work on this project are outlined below: Principals and associates providing professional services related to research, creative development, writing, editing, editorial placement, strategic planning, general client counsel and meetings etc. $175 @ hour Graphicand web designer ...................... ......... :........................................................................ $110 @ hour Proofreader.................................................................................................. ............................... $75 @ hour Translator.......................................................... ..............................1 ............................... $50 @ hour 25E -19 EXHIBIT C ADDITIONAL INSURED ENDORSEMENT FOR COMMERCIAL GENERAL LIABILI'T'Y POLICY Insurance Company This endorsement modifies such insurance as is afforded by the provisions of Policy # relating to the following: 1. The City of Santa Ana,, 20 Civic Center Plaza, Santa Ana, California 92701; its officers, employees, agents, volunteers and representatives are named as additional insureds ( "additional insureds ") with regard to liability and defense of suits arising from the operations and uses performed by or on behalf of the named insured, 2. With respect to claims arising out of the operations and uses performed by or on behalf of the named insured, such insurance as is afforded by this policy is primary and is not additional to or contributing with any other insurance carried by or for the benefit of the additional insureds. 3. This insurance applies separately to each insured against whom claim is made or suit is brought except with respect to the company's limits of liability. The inclusion of any parson or organization as an insured shall not affect any right which such person or organization would have as a claimant if not so included. 4. With respect to the additional insureds, this insurance shall not be cancelled, or materially reduced in coverage or limits except after thirty (30) days written notice has been given to the City of Santa Ana, 20 Civic Center Plaza, Santa Ana, California 92701. (Completion of the following, including countersignature, is required to make this endorsement effective.) Effective Policy #. Issued to Named Countersigned by 10 this endorsement form as a part of Authorized Representative 25E -20