The URL can be used to link to this page

Home My WebLink About25K - AGMT - WATER OUTREACH CAMPAIGNREQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: JUNE 16, 2015 TITLE; AGREEMENT AMENDMENT WITH STRAIGHTLINE COMMUNICATIONS FOR WATER CONSERVATION OUTREACH CAMPAIGN {STRATEGIC PLAN NO. 5, 21 CITY MANAGER 09�, W CLERK OF COUNCIL USE ONLY: .6 _* ❑ As Recommended ❑ As Amended ❑ Ordinance on 16� Reading ❑ Ordinance on 2nd Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER Authorize the City Manager and the Clerk of the Council to amend the agreement with Straightline Communications, subject to nonsubstantive changes approved by the City Manager and City Attorney, for an additional amount of $50,000, for a total not to exceed $170,000 for the agreement term expiring December 31, 2017. DISCUSSION The state of California continues to experience severe drought conditions. On April 1, 2015, the Governor issued an executive order to cities and towns across California to cut the State's overall water use by 25 percent in an effort to mitigate the state's drought. On May 5, 2015, the State Water Board adopted an emergency conservation regulation, officially amending the California Water Code and adopting strict water use prohibitions and mandatory potable water use cutbacks. As part of the Governor's order, the City of Santa Ana is required to cut back potable water use by 12 percent as compared to the City's water use in 2013. Under the California Water Code, cities and towns failing to meet their mandated cut backs are subject to fines of up to $10,000 for each day in which the violation occurs. The City of Santa Ana's Public Works Agency -Water Resources Division has been coordinating with City agencies to develop a drought response plan, which will ensure that the City takes all necessary steps to decrease City water consumption use. A critical component of the water conservation effort is a drought outreach and awareness campaign. The primary goals of this outreach campaign are to successfully communicate with all City residents, businesses, and institutions the seriousness of the State's drought before the peak of the summer season; and to help the City meet its 12 percent water use reduction mandate. 25K -1 Agreement Amendment with Straightline Communications For Water Conservation Outreach Campaign June 16, 2015 Page 2 On December 16, 2014, Council approved a three -year agreement with Straightline Communications in the amount of $120,000 to assist the city in this outreach effort. They have prepared and delivered many of the City's current water outreach materials, including the web - based Water Quality Consumer Confidence Report (WQCCR) and award- winning water campaign. Based on their quality work and performance, City staff recommends amending the agreement with Straightline Communications in the amount of $50,000 for this urgent additional work. STRATEGIC PLAN Approval of this item supports the City's efforts to meet Goal #5 Community Health, Livability, Engagement & Sustainability, Objective #2 (expand opportunities for conservation and environmental sustainability). ENVIRONMENTAL IMPACT There is no environmental impact associated with this action. FISCAL IMPACT Funds are available in the Fiscal Year 2014 -2015 Water Quality & Measurement account (06017644- 62300) and will be budgeted in future years on the following schedule: FISCAL YEAR AMOUNT FY 14/15 $ 90,000 FY ....... 50,000 FY 16/17 20,000 FY 17/18 10,000 TOTAL: $170,000 The additional $50,000 for Fiscal Year 2014 -2015 was made available due to the deferral of the advanced metering infrastructure pilot program;, 'I APPROVED AS TO FUNDS AND ACCOUNTS: Public Works Agency FM/NS /AF Exhibit: 1, Agreement Amendment Francisco Gutierrez Executive Director Finance & Management Services Agency 25K -2 MAYOR Miguel A. Pulido MAYOR PRO TEM Vincent F. Sarmiento COUNCILMEMBERS Angelica Amezcua P. David Benavides Michele Martinez Roman Reyna Sal Tinajero June 17, 2015 CITY OF SANTA ANA PUBLIC WORKS AGENCY 20 Civic Center Plaza M -36 • P,O. Box 1968 M -36 Santa Ana, California 92702 www.santa -ana ora Linda O. Hanlon Straightline Communications 14930 Greenleaf Street Sherman Oaks, CA 91403 Re: Agreement A- 2014 -356, "Consultant Agreement' Extension Dear Ms, Hanlon: CITY MANAGER David Cavazos CITY ATTORNEY Sonia R. Carvalho CLERK OF THE COUNCIL Maria D. Hulzar Pursuant to Agreement A- 2014 -356, entered by Straightline Communications and the City of Santa Ana, dated December 31, 2014, Section 2 "Compensation ", is hereby increased an additional $50,000, through the end of the contract term. Accordingly the total sum to expended under the Agreement shall not exceed $170,000. All other terms and conditions of said Agreement remain unchanged and in full force and effect. If you have any questions regarding this matter, please contact Nabil Saba in the Public Works Agency at 714- 647 -3378. Sincerely, Fred Mousavipour Executive Director Public Works Agency APPROVED AS TO FORM: Sonia R. Carvalho City Attorney s San oval f Assistant City Attorney c: Clerk of the Council CITY OF SANTA ANA David Cavazos City Manager ATTEST: Maria D. Huizar Clerk of the Council Roman Royna Sal To.pr9 Ward Word RRevnslo)sanlaana ora STinuerolrasana- ana mn Exhibit 1 SANTA ANA CITY COUNCIL. M19uel A. Pulitlo Vincent F. Sarmierm Michels Madinat Am3olwA Amezcua ' P. David Benavitles May Mayor Pro Tem. Ward i Word i Ward Ward MPulido(@saWa- ana.org Vaarmlenidporim -gin mIq MMmtinez n.nla- anaoro AAmezcue(olsanla -s enry OL9enavldas�se tla,; g,�rr 25K -3 Roman Royna Sal To.pr9 Ward Word RRevnslo)sanlaana ora STinuerolrasana- ana mn 25K -4