HomeMy WebLinkAbout19D - SHOP LOCAL SANTA ANAREQUEST FOR
COUNCIL ACTION
CITY COUNCIL MEETING DATE;
JULY 7, 2015
TITLE:
SHOP LOCAL SANTA ANA
(STRATEGIC PLAN NO. 3, 1, F)
n
CITY MANAG
RECOMMENDED ACTION
Receive and file.
DISCUSSION
CLERK OF COUNCIL USE ONLY:
APPROVED
❑ As Recommended
❑ As Amended
❑ Ordinance on 1B1 Reading
❑ Ordinance on 2nd Reading
❑ Implementing Resolution
❑ Set Public Hearing For
CONTINUED TO
FILE NUMBER
To continue to promote and support a vibrant business climate, the City of Santa Ana is unveiling
a new "Shop Local Santa Ana" campaign. Through the City's website campaign, local residents
will be educated on the many benefits of supporting their own local business community.
The City's website (http: // santa- ana.org/eda /shoplocal.aso) will highlight the Mayor and City
Council's "Shop Local in Santa Ana" video, the benefits of shopping locally, and will link to the
City's interactive business directory that will provide valuable information to residents on the local
businesses in Santa Ana. Businesses that want to help market and support the program will be
given special "Shop Local Santa Ana" reusable bags to hand out to their customers.
STRATEGIC PLAN ALIGNMENT
Approval of this item supports the City's efforts to meet Goal #3 Economic Development,
Objective #1, (Implement a comprehensive Economic Development strategy to ensure that
Santa Ana is a City with a vibrant business climate that is accessible, user - friendly and
welcoming to all residents and visitors), Strategy F (Promote local business, reduce retail
leakage and improve revenue tax base performance through the development of a "Santa Ana
Buy Local Plan ").
FISCAL IMPACT
There is no fiscal impact associated with this action.
19D -1
Shop Local
July 7, 2015
Page 2
Kelly Reenders
Executive Director
Community Development Agency
KR /MM /sb
Exhibit: 1. Shop Local Santa Ana Website Screenshot
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