HomeMy WebLinkAbout25G - AGMT - BIKE SAFETY EDrw � • ,
CITY COUNCIL c DATE:
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CONTINUED TO
FILE NUMBER
CITY MANAGER
RECOMMENDED ACTION
Authorize the City Manager and the Clerk of the Council to execute an agreement with Alta
Planning & Design, subject to nonsubstantive changes approved by the City Manager and City
Attorney, to provide bicycle safety education services, for a one -year period expiring
December 31, 2016, in an amount not to exceed $100,000,
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On October 20, 2015, the City Council approved an agreement with the Mate of California Office
of Traffic Safety (tOTB) for a program to address bicycle safety through a series of bicycle safety
education workshops and events. The City Council also recognized the award of $100,000 from
OTB to implement the programs. The program goal is to reduce the number of persons killed or
injured in collisions involving bicycles,
The bilingual education and outreach campaign is intended to roach all members of the
community. It will include bicycle safety skills classes taught by League of American Bicyclists
Certified Instructors, nighttime bicycle light and helmet distribution events, and a Train the Trainer
seminar to certify new cycling instructors.
� iW W r a t� � r °b t o c s `• _ o � �
a
for education services. Based on local community experience, qualifications, project
25G -1
Agreement for Bicycle Safety Education and Outreach
December 15, 2015
Page 2
understanding, and familiarity with the grant source, this firm and its partners have demonstrated
they have the experience and resources needed to provide the required services.
STRATEGIC PLAN ALIGNMENT
Approval of this item supports the City's efforts to meet Goal #1 Community Safety, Objective #3
(promote fiscal accountability to ensure financial responsibility at all levels of the organization),
Strategy B (promote ongoing efforts to obtain grant funding for activities that will assist in
preventing, enforcing and reducing criminal activity and traffic collisions).
ENVIRONMENTAL IMPACT
There is no environmental impact associated with this action.
FISCAL IMPACT
The total cost of the agreement is not to exceed $100,000 per year. Funds in the amount of
$100,000 are available in OTS- Bicycle Safety PWA expenditure account (No. 16517611 - 66220)
for expenditure in FY 2015 -16.
Fred Mousavipour
Executive Director
Public Works Agency
11175ICXTiTLe7[. ,
Exhibit: 1. Agreement
APPROVED AS TO FUNDS AND ACCOUNTS:
I ffi
Francisco Gutierrez -
Executive Director
Finance & Management Services Agency
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CONSULTANT AGREEMENT
THIS AGREEMENT, made and entered into this 15th day of December, 2015, by and
between Alta Planning & Design, a California corporation (hereinafter "Consultant "), and the
City of Santa Ana, a charter city and municipal corporation organized and existing under the
Constitution and laws of the State of California (hereinafter "City ").
RECITALS
A. The Santa Ana Public Works Agency was awarded a $100,000 grant from the State of
California Office of Traffic Safety (OTS) for a program to address bicycle safety
through a series of bicycle safety education workshops and events. The goal of the
program is to reduce the number of persons killed or injured in collisions involving
bicycles.
B. Consultant represents that Consultant is able and willing to provide such a bicycle
safety program.
C. A Request for Proposals for marketing and education services was released and
distributed on November 6, 2015 to qualified bicycle education organizations.
D. In undertaking the performance of this Agreement, Consultant represents that it is
knowledgeable in its field and that any services performed by Consultant under this
Agreement will be performed in compliance with such standards as may reasonably be
expected from a professional consulting firm in the field.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the
terms and conditions hereinafter set forth, the parties agree as follows:
1. SCOPE OF SERVICES
Consultant shall provide a bicycle safety education workshops as set forth in the scope of
services attached hereto as Exhibit A and incorporated by this reference to this Agreement.
2. DELIVERY OF WORK PRODUCT
Consultant shall deliver to City all work product which results from the services
provided. Said work product shall be submitted in a hard copy and produced in a form
compatible with City's computer system, as agreed between the City's Project Manager and
Consultant.
In regard to material produced as a deliverable under the Agreement, including, but not
limited to, books, reports, plans, photographs, drawings, videotapes, and computer programs,
Consultant agrees, for itself and its affected officers, employees, agents, contractors, and
volunteer workers, that the authors of all such material, whether copyrighted or not, award to the
City, and to its officers, agents and employees acting within the scope of their official duties, as a
Exhibit 1
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condition of payment to the Consultant, a royalty -free, nonexclusive, irrevocable license
throughout the world to disclose, publish, translate, reproduce, and use such materials.
3. COMPENSATION
a. City agrees to pay, and Consultant agrees to accept as total payment for its services, the
rates and charges identified in Exhibit B attached hereto and incorporated herein by this
reference. The total sum to be expended under this Agreement shall not exceed $100,000.00
during the Term of this Agreement.
b. Payment by City shall be made within thirty (30) days following receipt of proper
invoice evidencing work performed, subject to City accounting procedures. Payment need not
be made for work which fails to meet the standards of performance set forth in the Recitals
which may reasonably be expected by City.
4. TERM
This Agreement shall commence on the date first written above and terminate on
December 31, 2016, or upon the depletion of the maximum contract amount as stated in Section
3 above, unless terminated earlier in accordance with provisions below.
5. INDEPENDENT CONTRACTOR
Consultant shall, during the entire term of this Agreement, be construed to be an
independent contractor and not an employee of the City. This Agreement is not intended nor
shall it be construed to create an employer - employee relationship, a joint venture relationship, or
to allow the City to exercise discretion or control over the professional manner in which
Consultant performs the services which are the subject matter of this Agreement; however, the
services to be provided by Consultant shall be provided in a manner consistent with all
applicable standards and regulations governing such services. Consultant shall pay all salaries and
wages, employer's social security taxes, unemployment insurance and similar taxes relating to
employees and shall be responsible for all applicable withholding taxes.
6. INSURANCE
Prior to undertaking performance of work under this Agreement, Consultant shall
maintain and shall require its subcontractors, if any, to obtain and maintain insurance as
described below:
a. Commercial General Liability Insurance. Consultant shall maintain commercial
general liability insurance which shall include, but not be limited to protection against claims
arising from bodily and personal injury, including death resulting therefrom and damage to
property, resulting from any act or occurrence arising out of Consultant's negligent operations in
the performance of this Agreement, including, without limitation, acts involving vehicles. The
amounts of insurance shall be not less than the following: single limit coverage applying to
bodily and personal injury, including death resulting therefrom, and property damage, in the total
amount of $1,000,000 per occurrence, and in the aggregate. Such insurance shall (a) name the
City, its officers, employees, agents, volunteers and representatives as additional insured(s); (b)
be primary and not contributory with respect to insurance or self - insurance programs maintained
by the City; and (c) contain standard separation of insureds provisions.
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b. Business automobile liability insurance, or equivalent form, with a combined single
limit of not less than $1,000,000 per occurrence. Such insurance shall include coverage for
owned, hired and non -owned automobiles.
c. Worker's Compensation Insurance. In accordance with the provisions of Section 3300
of the Labor Code, Consultant, if Consultant has any employees, is required to be insured against
liability for worker's compensation or to undertake self - insurance. Prior to commencing the
performance of the work under this Agreement, Consultant agrees to obtain and maintain any
employer's liability insurance with limits not less than $1,000,000 per accident.
d. The following requirements apply to the insurance to be provided by Consultant
pursuant to this section:
(i) Consultant shall maintain all insurance required above in full force and
effect for the entire period covered by this Agreement.
(ii) Certificates of insurance shall be furnished to the City upon execution of
this Agreement and shall be approved in form by the City Attorney.
(iii) Certificates and policies shall state that the policies shall not be canceled
or reduced in coverage or changed in any other material aspect without
thirty (30) days prior written notice to the City.
e. If Consultant fails or refuses to produce or maintain the insurance required by this
section or fails or refuses to furnish the City with required proof that insurance has been procured
and is in force and paid for, the City shall have the right, at the City's election, to forthwith
terminate this Agreement. Such termination shall not affect Consultant's right to be paid for its
time and materials expended prior to notification of termination. Consultant waives the right to
receive compensation and agrees to indemnify the City for any work performed prior to approval
of insurance by the City.
7. INDEMNIFICATION
To the fullest extent permitted by law, Consultant shall indemnify, defend and hold
harmless City, its officers, agents and employees (collectively, the "indemnified parties ") from
and against any and all claims (including, without limitation, claims for bodily injury, death or
damage to property), demands, obligations, damages, actions, causes of action, suits, losses,
judgments, fines, penalties, liabilities, costs and expenses (including, without limitation,
attorney's fees, disbursements and court costs) of every kind and nature whatsoever
(individually, a claim; collectively, claims), to the extent caused by Consultant's negligence in
the performance of services provided under this Agreement (including, without limitation,
defects in workmanship and /or materials) or Consultant's presence or activities conducted
performing the work (including the negligent and/or willful acts, errors and /or omissions of
Consultant, its principals, officers, agents, employees, vendors, suppliers, contractors,
subcontractors, anyone employed directly or indirectly by any of them or for whose acts they
may be liable for any or all of them). Notwithstanding the foregoing, nothing herein shall be
construed to require Consultant to indemnify the indemnified parties from any claim arising from
the sole negligence or willful misconduct of the indemnified parties. This indemnity shall apply
to all claims and liability regardless of whether any insurance policies are applicable. The policy
limits do not act as a limitation upon the amount of indemnification to be provided by the
Consultant.
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8. CONFIDENTIALITY
If Consultant receives from the City information which due to the nature of such
information is reasonably understood to be confidential and/or proprietary, Consultant agrees
that it shall not use or disclose such information except in the performance of this Agreement,
and further agrees to exercise the same degree of care it uses to protect its own information of
like importance, but in no event less than reasonable care. "Confidential Information" shall
include all nonpublic information. Confidential information includes not only written
information, but also information transferred orally, visually, electronically, or by other means.
Confidential information disclosed to either party by any subsidiary and /or agent of the other
party is covered by this Agreement. The foregoing obligations of non -use and nondisclosure
shall not apply to any information that (a) has been disclosed in publicly available sources; (b) is,
through no fault of the Consultant disclosed in a publicly available source; (c) is in rightful
possession of the Consultant without an obligation of confidentiality; (d) is required to be
disclosed by operation of law; or (e) is independently developed by the Consultant without
reference to information disclosed by the City.
9. CONFLICT OF INTEREST CLAUSE
Consultant covenants that it presently has no interests and shall not have interests, direct
or indirect, which would conflict in any manner with performance of services specified under
this Agreement.
10. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this
Agreement shall be in writing and shall be deemed to be properly given if delivered in person or
mailed by first class or certified mail, postage prepaid, or sent by facsimile or other telegraphic
communication in the manner provided in this Section, to the following persons:
To City: Clerk of the City Council
City of Santa Ana
20 Civic Center Plaza (M -30)
P.O. Box 1988
Santa Ana, CA 92702 -1988
Facsimile: 714- 647 -6956
Copies to: Public Works Agency — Executive Director
City Hall — Ross Annex — 4" Floor
20 Civic Center Plaza (M -21)
Santa Ana, California 92702
Facsimile: 714 - 647 -5622
and City Attorney
City of Santa Ana
20 Civic Center Plaza (M -29)
P.O. Box 1988
Santa Ana, California 92702
Facsimile: 714- 647 -6515
4
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To Consultant: Alta Planning & Design
617 W. 7th Street, Suite 505
Los Angeles, CA 90017
A party may change its address by giving notice in writing to the other party. Thereafter,
any communication shall be addressed and transmitted to the new address. If sent by mail,
communication shall be effective or deemed to have been given three (3) days after it has been
deposited in the United States mail, duly registered or certified, with postage prepaid, and
addressed as set forth above. If sent by facsimile, communication shall be effective or deemed to
have been given twenty -four (24) hours after the time set forth on the transmission report issued
by the transmitting facsimile machine, addressed as set forth above. For purposes of calculating
these time frames, weekends, federal, state, County or City holidays shall be excluded.
11. EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Consultant, and supersedes any and all other agreements, oral or written, between the parties. In
the event of a conflict between the terms of this Agreement and any attachments hereto, the
terms of this Agreement shall prevail. This Agreement may not be modified except by written
instrument signed by the City and by an authorized representative of Consultant. The parties
agree that any terms or conditions of any purchase order or other instrument that are inconsistent
with, or in addition to, the terms and conditions hereof, shall not bind or obligate Consultant nor
the City. Each party to this Agreement acknowledges that no representations, inducements,
promises or agreements, orally or otherwise, have been made by any party, or anyone acting on
behalf of any party, which are not embodied herein.
12. ASSIGNMENT
Inasmuch as this Agreement is intended to secure the specialized services of Consultant,
Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior
written consent of the City and any such assignment, transfer, delegation or subcontract without
the City's prior written consent shall be considered null and void. Nothing in this Agreement
shall be construed to limit the City's ability to have any of the services which are the subject to
this Agreement performed by City personnel or by other consultants retained by City.
13. TERMINATION
This Agreement may be terminated by the City upon thirty (30) days written notice of
termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant
compensation for all services performed by Consultant prior to receipt of such notice of termination,
subject to the following conditions:
a. As a condition of such payment, the Executive Director may require Consultant to deliver
to the City all work product completed as of such date, and in such case such work product shall be
the property of the City unless prohibited by law, and Consultant consents to the City's use thereof
for such purposes as the City deems appropriate.
b. Payment need not be made for work which fails to meet the standard of performance
specified in the Recitals of this Agreement.
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14. DISCRIMINATION
Consultant shall not discriminate because of race, color, creed, religion, sex, marital
status, sexual orientation, age, national origin, ancestry, or disability, as defined and prohibited
by applicable law, in the recruitment, selection, training, utilization, promotion, termination or
other employment related activities. Consultant affirms that it is an equal opportunity employer
and shall comply with all applicable federal, state and local laws and regulations.
15. JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the
validity, interpretation, performance, and enforcement of any of the clauses of this Agreement
shall be determined and governed by the laws of the State of California. Both parties further
agree that Orange County, California, shall be the venue for any action or proceeding that may
be brought or arise out of, in connection with or by reason of this Agreement.
16. PROFESSIONAL LICENSES
Consultant shall, throughout the tern of this Agreement, maintain all necessary licenses,
permits, approvals, waivers, and exemptions necessary for the provision of the services
hereunder and required by the laws and regulations of the United States, the State of California,
the City of Santa Ana and all other governmental agencies. Consultant shall notify the City
immediately and in writing of its inability to obtain or maintain such permits, licenses, approvals,
waivers, and exemptions. Said inability shall be cause for termination of this Agreement.
17. MISCELLANEOUS PROVISIONS
a. Each undersigned represents and warrants that its signature hereinbelow has the power,
authority and right to bind their respective parties to each of the terms of this Agreement, and shall
indemnify City fully, including reasonable costs and attorney's fees, for any injuries or damages to
City in the event that such authority or power is not, in fact, held by the signatory or is withdrawn.
b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully set
forth in the body of this Agreement.
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IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year
first above written.
ATTEST:
MARIA D. HUIZAR
Clerk of the Council
APPROVED AS TO FORM:
SONIA R. CARVALHO
City Attorney
By:
JO DOVAL
ChiE ssistant City A farms_
CITY OF SANTA ANA
DAVID CAVAZOS
City Manager
ALTA PLANNING & DESIGN:
Brett Hondorp
RECOMMENDED FOR APPROVAL: Principal
FRED MOUSAVIPOUR
Executive Director - PWA
VI
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EXHIBIT A
SCOPE OF SERVICES
(Attached)
25G -10
Project Understanding
The City of Santa Ana is the second - largest city
in Orange County. Median income and vehicle
ownership rates are lower than California aver-
ages, meaning a significant portion of the city's
population is dependent on transit and active
modes of transportation for their everyday travel.
This fact, combined with the mild Southern
California climate and a relatively young popu-
lation, has resulted in a high level of bicycling
compared with the rest of the county and state.
Over the last few years, the City has undertaken
significant efforts to Improve bicycling conditions
in Santa Ana. Alta was part of the team working to
update the City's General Plan Circulation Element
Update that included an extensive outreach effort
to develop progressive non - motorized transpor-
tation policies. Recently, the City hired an Active
Transportation Coordinator to focus solely on the
implementation of infrastructure and programs
that enhance biking and walking in Santa Ana.
Alta also led the Santa Ana Public Education and
Bicycle Safety Campaign, which aimed to educate
the general public on bicycle safety issues. The
campaign Included media placement throughout
the City (including on and along high - volume
public transit routes), classroom education in
schools, public bicycle rodeos, and an LCI training
seminar to certify local bicycle safety instructors.
Alta worked with a marketing team and key stake-
holders to develop a strategic media campaign
that reflects the community's desires and unique
DERSTANDING OF NEED
characteristics.
The Alta Team is now committed to delivering
outreach and bicycle safety education services to
the City of Santa Ana that addresses the City's
current goals, on -time and within budget. This
project will be managed by Ryan Johnson under
the supervision of Principal -In- Charge Jessica
Roberts. Ryan and Jessica have worked closely
together for over three years on similar projects,
providing efficient and effectively- managed proj-
ects, and are prepared to present high - quality
services to Santa Ana.
Scope of Work
TASK 1: CONDUCT TRAFFIC SKILLS 101
BICYCLE EDUCATION CLASSES
Jim Shanman, a certified bicycling skills instructor,
will lead the instruction of ten (10) Traffic Skills 101
workshops in the community, with the support of
Alta and the Santa Ana Active Streets Coalition
(SAAS). The goal is to reach 120 members of the
Santa Ana community, with a maximum of 12
students per class. The Alta team will organize
the logistics of securing classroom space and
outreaching to potential students. Outreach will
include flyers in both English and Spanish along
with email and social media announcements of
class opportunities.
All TS -101 classes will be taught by 2 instructors.
Jim Shanman will lead up to 3 classes himself,
while SAAS Instructors with LCI certification will
lead the remaining classes. Jim will train the SAAS
25G-11 7
instructors so that all classes follow a consistent
format and curriculum. SAAS instructors are
fluent in Spanish, and at least 3 of the classes will
be taught solely in Spanish to attract participants
with limited English proficiency. Each participant
will receive a bicycle helmet and set of bicycle
lights.
At the completion of each class, the instructors
will survey the participants to learn lessons about
what was done well and what could be improved
for future classes. Survey results will be incorpo-
rated into the final report.
Task 1 Deliverables:
• Ten (10) Traffic Skills 101 bicycle education
classes (at least 3 taught in Spanish)
• Distribution of helmets and light sets to class
participants
• Surveys collected from class participants and
instructors
TASK 2: ORGANIZE AND HOST A
LEAGUE CYCLING INSTRUCTOR (LCI)
CERTIFICATION SEMINAR
Alta will work with the City and the League of
American Bicyclists (LAB) to schedule and host a
train -the- trainer seminar to certify at least 12 and
up to 15 community members as League Cycling
Instructors (LCIs). The seminar will take place prior
to the final month of the grant cycle to provide
continuity of the bicycle education program in
Santa Ana. We have 10 LCIs on staff, including
Alta Project Manager Ryan Johnson, and thus are
intimately familiar with the steps involved in the
certification process. SAAS also has LCIs among
its members, and up to 3 of these members will
serve as Assistant Instructors during the three
day seminar.
While the LAB will supply an LCI coach to run the
seminar, it requires a local contact to serve as Site
Facilitator to organize logistics (such as finding an
indoor meeting /classroom space, chairs, tables,
etc.), promote the seminar to interested individ-
uals, and remain in contact with the LCI Coach.
SAAS, with support from Alta and the City, will
take the lead on this task to organize the logis-
tics for the seminar and advertise to potential
LCI candidates. Priority for acceptance into the
seminar will be given to participants of this proj-
ect's TS -101 classes held earlier in the year who
are also committed to making cycling safe and
accessible in Santa Ana. The lead LCI instructor
will be paid a base compensation through the
participants' registration fees, but we will use
a portion of the grant funds to supplement the
instructor's pay.
Task 2 Deliverable:
One League Cycling Instructor Training Seminar
TASK 3: PROCURE SUPPLIES AND
CONDUCT "LIGHT UP THE NIGHT *"
DISTRIBUTIONS
Alta and SAAS will organize and conduct ten
nighttime distributions of bicycle lights, reflec-
tive material, and bicycle helmets to passing
bicycle riders who are lacking these items. Alta
will procure 1,500 helmets and 1,500 sets of
bicycle lights, along with reflective arm bands.
Optionally, and if the City prefers, rear reflectors
The Alta Team will lead the Instruction of Traffic Skills 101 workshops in the community.
25G-12
can be purchased instead of reflective bands.
(The Alta Team will procure reflective arm bands,
bicycle lights, and /or bicycle helmets for this
project from Custom Gift Creations, a registered
Disadvantaged Business Enterprise, for a value of
at least 12% of the overall project budget.)
The ten events will be held at undisclosed loca-
tions that have been identified as having high
numbers of people riding bicycles, and each distri-
bution will last two hours or until all supplies are
exhausted (100 -150 of each item, depending on
expected turnout per location). At least 3 SAAS
members, including at least 1 female member,
will be present at each distribution to intercept
riders and show them how to properly use the
safety items. SAAS members will also offer the
intercepted bicycle riders a spoke card with the
project name and logo along with night riding
laws and safety tips. Alta will design both English
and Spanish versions of the custom spoke card,
with support from SAAS.
Task 3 Deliverables:
• Ten (10) "Light Up the Night" street distribu-
tions of lights, helmets, and reflective bands
• Design and production of 1 English- and 1
Spanish - language Informational spoke card
"The name "Operation Firefly" is copyrighted by LACBC and
cannot be used by other organizations. We propose this
name, but can generate other ideas if desired.
Alta and SAAS will organize and conduct ten nighttime
distributions of bicycle lights, reflective material, and bicycle
helmets to passing bicycle riders,
TASK 4: PROJECT INITIATION AND
MANAGEMENT
Task 4A: Kickoff Meeting
The Alta Team will prepare a plan of action and
schedule for implementing the Bicycle Safety
Education and Outreach Campaign by September
30, 2016. To begin this process, we will hold a
kickoff meeting at the start of the project with
representatives from the City of Santa Ana. The
goal of the kickoff meeting will be to:
• Review project goals and objectives
• Review scope of services
• Confirm project and meeting schedules
• Establish staff communication and coordina-
tion protocol
After the kickoff meeting, key action items will
be identified, and the project schedule will be
revised (if needed). Alta will provide meeting
notes detailing major decisions and action items
resulting from the kickoff meeting.
Task 413: Ongoing Project Meetings
Overall project management will be provided
by Alta Planning + Design, with Jim Shanman
leading the bicycle education classes and SAAS
supporting the education classes and LCI Seminar
as well as conducting the "Light Up the Night"
activities. Alta's Project Manager, Ryan Johnson,
will be in regular contact with the City to coor-
dinate staff, keep parties informed of project
efforts, and seek input on key decision points. Alta
will schedule monthly calls with the City project
manager to review progress and make decisions.
Task 4C: Invoicing
Alta will submit monthly invoices to keep the City
updated and informed. Direct costs incurred for
LCI seminar fees, educational collateral procure-
ment, and Light Up the Night supplies will be
included in invoices to the City.
Task 4D: Debrief Meeting
At the end of the project, the Alta Team will hold
a debrief meeting with City staff to discuss the
results of the campaign. We will document key
discussions and incorporate lessons learned for
future campaigns into the project Final Report,
discussed as follows.
25G -13
Task 4E: Draft and Final Report
Throughout the process of the campaign, we will
document stakeholder and public input, steps
taken on activity planning and supply procure-
ment, total cost of procurement, location and
details of classes and events, and numbers of
class participants and individuals reached by the
Light Up the Night activities. At the end of the
project, the Alta Team will produce a draft and
final report documenting the work completed
and the processes used so that the City of Santa
Ana will have a reference guide and lessons
learned for future campaigns. Alta will submit the
draft report to the City for review and respond
to one round of consolidated comments to be
addressed in the final report.
Task 4 Deliverables:
• Project kickoff meeting and meeting notes -
Revised schedule (if needed)
• Monthly progress calls and call notes
• Monthly invoices
• Debrief meeting and summary notes
• Draft and Final Report
In Marin County, CA Alta led the Way to Go! program which included facilitating group walks, bicycle rides, safety classes, and
outreach at community events, Alta developed a high - profile media campaign around bicycling and walking messages (such
as "Stop for Pedestrians," "Streets Are for Everybody," and "Lights On! Be Safe, Be Seen"), In addition, trained outreach staff
appeared at dozens of community events over three years - such as farmer's markets, county fairs, parades, and festivals - to
distribute information about walking and bicycling.
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EXHIBIT B
COMPENSATION
(Attached)
25G -15
SCHEDULE OF FEES & CHARGES
Santa Ana Bicycle Safety Education and Outreach
ALTA PLANNING + DESIGN TEAM
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iTASK DESCRIPTION
Task 1: Conduct Traffic Skills 101 Classes
Bicycle Education Classes
0oatifitr Unit cost
10 $2,917.80
• . cost
$29,178
Task 2: Organize and Host an LCI
Certification. Seminar
1 $14,600.00
$14,590
Task 3: Procure Supplies and Conduct
"Light Up the Night" Distributions
10 $1,881.40
$18,814
Helmets
$12,960
Safety Equipment
$24,315
Total
°- --
$99,957
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