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Home My WebLink About19F - DT MURAL PROJECTREQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: AUGUST 2, 2016 Y111y11111111l=l DOWNTOWN MURAL PROJECT UPDATE (STRATEGIC PLAN NO. 3,4D) CITY MA AGER ammam RECOMMENCED ACTION Receive and file an update on the Downtown Mural Project. DISCUSSION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on 1 °' Reading ❑ Ordinance on 2nd Reading ❑ Implementing Resolution ® Set Public Hearing For CONTINUED TO FILE NUMBER The Downtown Mural Project was developed as part of the Downtown Enhancements and Parking Modernization Plan, adopted by City Council on August 4, 2015. The total budget for the Downtown Mural Project is $50,000. The maximum grant amount for a specific artist project is $25,000. Listed below are the completed and pending projects to date related to the Downtown Enhancements and Parking Modernization Plan, including the public mural project (in bold): Revision of parking ordinance and resolution Adjustment of parking meter rates Reduction of expired meter citations Downtown Santa Ana (DTSA) 90 day moratorium DTSA patrol — 4 dedicated officers LED lighting retrofit — parking structures 19F -1 Completed — August 2015 Completed — October 2015 Completed — October 2015 Completed — December 2015 Completed — February 2016 Completed — March 2016 Downtown Mural Project Update August 2, 2016 Page 2 DTSA lunch trolley Completed — June 2016 DTSA security cameras In progress — Summer 2016 Public restrooms — 3rd & Bush lot In progress — Summer 2016 Public murals — Call for Artists RFQ In progress — Fall 2016 RFP and selection of parking operator In progress —Winter 2016 Public restrooms — Plaza Calle Cuatro In progress — Spring 2017 Automated parking equipment In progress — Spring 2017 Parking structure improvements In progress — Spring 2017 The Downtown Mural Project will lead to the creation of murals on public parking garage facades, specifically in Downtown Santa Ana. The goals of the Project are to: 1) Create a sense of place within the downtown, 2) Contribute to a sense of community within the downtown and the City, and 3) Strengthen Santa Ana's identity as a regional center for the arts. The implementation process for the Downtown Mural Project includes three steps. The Call for Artists (Exhibit 1) represents Step One (1) of this process. The deadline for the Call for Artists was June 30, 2016. The City received forty -two responses from artists interested in this opportunity. Applicants were asked to submit a resume, examples of recent work, and a letter of interest to be considered for the mural project. A review panel, nominated by members of the Arts and Culture Commission, will rate the artists' applications based on the criteria presented in the Call for Artists. Design Review and Budget Approval represents Step Two (2) of the implementation process. At this stage of the process, artists will be required to present their proposed mural design and project budget to the Arts & Culture Commission for approval. Step Three (3) of the Downtown Mural Project will be installation of the artwork on the parking structures. As described in the Call for Artists, artwork may be placed on interior or exterior walls of the garages, with the requirement that murals be visible to the public. Murals may be painted directly onto garage facades, or installed using materials such as wooden boards, hanging tarps, or other canvases attached to the parking structures. All mounted installations must get prior approval from the City to ensure that artwork is secure and easy to maintain. 19F -2 Downtown Mural Project Update August 2, 2016 Page 3 The Downtown Mural Project, including the Call for Artists, was developed with input from local artists, mural arts experts, and community stakeholders, including (but not limited to): • City of Santa Ana Arts & Culture Commission • Mural Conservancy of Los Angeles • City of Philadelphia Mural Arts Program • Downtown, Inc. • Santa Ana Business Council STRATEGIC PLAN ALIGNMENT Approval of this item supports the City's efforts to meet Goal #3 - Economic Development, Objective #4 (Continue to pursue objectives that shape downtown Santa Ana into a thriving, culturally diverse, shopping, dining, and entertainment destination), Strategy D (Support the already - established and growing community of artists living and working downtown through support and promotion of artist events and activities). FISCAL IMPACT There is no fiscal impact associated with this item. Exhibit: 1. Call for Artists 19F -3 19F -4 City of Santa Ana Call for Artists: REQUEST FOR QUALIFICATIONS Downtown Mural Project PUBLIC Exhibit 1 Twitter: @CityofSantaAna #DTSAMuralProject City of Santa Ana Call for Artists: REQUEST FOR QUALIFICATIONS Downtown Mural Project Table of Contents I. Call Summary II. Project Description III. Artwork goals IV. Artwork Location Description V. Budget VI. Artist Eligibility VII. Application Materials VIII. Deadline IX. Submission Address X. Selection Criteria XI. Selection Process XII. Addenda XIII. Confidentiality XIV. Questions 19F -6 2 2 2 2 3 3 4 5 5 5 5 5 6 6 City of Santa Ana REQUEST FOR QUALIFICATIONS Downtown Mural Project I. Call Summary The City of Santa Ana is seeking qualified artists to create public murals in the City's historic downtown. The City will make available a limited number of parking garage facades for these public murals, in addition to a total project budget of $50,000 which is available to assist with project - related expenses, such as materials, liability insurance, city permits, and artist's fees. The maximum grant amount for an individual project is $25,000. Interested candidates should respond to the Request for Qualifications (RFQ) by June 30, 2016, II. Project Description Recognizing the important role that public art plays in promoting urban revitalization, community - building, and a high quality of life, the City of Santa Ana is committed to increasing opportunities for artists to get involved in the continued development of its historic downtown. The Downtown Mural Project ( "Project ") will lead to the creation of murals on public parking garage facades in downtown. The specific locations and designs of individual mural projects will be determined after qualified artists /artist teams are selected. III. Artwork Goals 1) Create a sense of place within the downtown 2) Contribute to a sense of community within the downtown and the City 3) Strengthen Santa Ana's identity as a regional center for the arts IV. Artwork Location Description The City will make available a limited number of parking garage facades for the public murals. Therefore, the murals are limited to the following structures: Public Garage at 3rd and Broadway Public Garage at 5th and French Public Garage at 3rd and Birch Public Garage at 5th and Main 2 19F -7 TT TmaW 7 OCf.SAPorby N Nd� Fdntld,iCug& LLS4vb f FOURTH THIRD FIRST SANTA ANA BOULEVARD � 8 SOD FIFTH + STREET + D ❑V❑ F1 B *- STREET A � ' STREET O .µ '' I�j} _... ANntuq AMILOIR I(„ - C 2Y,. ST m m — lmvlCmYJ rIXCCA Li MCmm � J J� STREET Murals may be placed on interior or exterior walls of these garages; however, the preference is for artwork that is easily visible by the public. Artwork may be painted directly onto parking structures, or created offsite using materials such as wooden boards, hanging tarps, or other canvass, and then attached to the parking structure. Artists may explain if they have a preference for a specific location or medium in their application materials. V. Budget The City has dedicated a total budget of $50,000 for the Project. The budget, which comes from the Downtown Enhancements and Parking Modernization Plan Fund, is intended to help artists cover project - related expenses, such as the cost of materials, liability insurance, city permits, and artist's fees. The maximum grant amount for an individual project is $25,000. VI. Artist Eligibility This call is open to all qualified artists. Professional artists, hobbyists, and students may apply; however, to be considered for this project, artists must demonstrate experience completing projects of similar scope. Artists may apply as individuals, or as part of an artist team. City employees, elected officials and Commissioners are not eligible to apply. 3 19F -8 Some preference will be given to local artists and those with demonstrated experience in community engagement through public art projects. VII. Application Materials* Artist Resume (if an artist team, one for each team member) Letter of Interest (no more than 500 words) This is the artist's opportunity to introduce themselves (along with any team members) and describe why they are interested in the project, their approach to creating public art, and any past relevant experience. If there is a specific garage fapade you are interested in working on, be sure to include this in the letter of interest. Please note, however, that there is no guarantee of being awarded a specific location, even if selected, as several applicants may be interested in the some fagade. Selected artists will be assigned to a fapade after the RFQ process. Visual Support Materials (5 images) This is the artist's opportunity to show the selection panel examples of past relevant work. Acceptable materials include print or digital versions of work samples. If you are submitting printed materials, please submit five (5) color copies of your work samples (paper size: 8 1/2" x 11 "). Please do not submit originals. If you are submitting digital materials, please submit a single PDF with a file name such as: LAST-First Initial portfolio (e.g. John Smith = SMITH_J_ portfolio). All work samples should be labeled in such a way that reviewers know which artwork is being described in the Annotated Support Materials List. Annotated Support Materials List This list describes the visual support materials and should include: project description, materials, project budget, location, client or commissioning organization, timeline, and any other relevant project information (e.g. if /how the community was involved in a project). Letters of Support (optional) *Materials submitted as part of this application will be kept by the City of Santa Ana. M 19F -9 VIII. Deadline All submissions must be received by Spm on June 30, 2016 at the mailing address listed below. The City reserves the right to waive irregularities or informalities in any submittal in the exercise of its sole and absolute discretion. IX. Submission Address (Mail and Hand Delivery) Victor Negrete Downtown Development Liaison City of Santa Ana Community Development Agency 20 Civic Center Plaza, 6th Floor Santa Ana, CA 92701 (Electronic Mail)* vnearete @santa- ana.ora *Electronic submissions must be in PDF form. X. Selection Criteria 1) Artistic excellence, as evidenced by past work (30 %) 2) Demonstrated experience working on projects of similar scope (30 %) 3) Demonstrated experience and commitment to engaging the community in public art projects (30 %) 4) Local Preference (10 %) XI. Selection Process A panel of artists, arts administrators and community stakeholders will review all submissions received by the deadline and identify the most qualified applicants for this project. Selected muralists will then be asked to present detailed work proposals, including project timelines, community engagement plans, and a budget prior to receiving approval from the Arts & Culture Commission. Mural designs must be approved by the Arts & Culture Commission prior to installation. Any subsequent changes in the RFQ from the date of issuance to the date of submittal will result in an addendum by the issuing office to those 5 19F -10 parties who have provided the proper notice of interest in responding to the RFQ. Updates will be posted online at: http : / /www.ci.santa- ana.ca.us /cda/ XIII. Confidentiality The details of each response to this Request for Qualifications may be shared with the general public during the selection process. XIV. Questions Questions about the project and application may be sent via email to Victor Negrete at vnegrete @santa- ana.org. Questions (and answers) received as part of this solicitation will be posted online at: www.ci.sonta- ana.ca.us /cda/ The deadline for submitting questions is June 23, 2016. 151 19F -11 19F -12