HomeMy WebLinkAbout25F - AGMT - SAFE MOBILITYl N e • l-
CITY COUNCIL MEETING DATE:
SEPTEMBER 6, 2016
TITLE:
AGREEMENT RENEWAL FOR SAFE
MOBILITY SANTA ANA TRANSPORTATION/
TRAFFIC PLANNING AND ENGINEERING
SERVICES (PROJECT 15 -6845)
(NON- GENERAL FUND)
{STRATEGIC PLAN NO. 5, 6B}
CITY MAN�
RECOMMENDED ACTION
CLERIC OF COUNCIL USE ONLY:
L7 As Recommended
As Amended
❑ Ordinance on let Reading
[I Ordinance on 2nd Reading
[� Implementing Resolution
0 Set Public Hearing For
CONTINUED TO
FILE NUMBER
1. Authorize payment in the amount of $29,741.94 for transportation /traffic planning and
engineering services rendered and invoiced between April 6, 2016 and September 5,
2016.
2. Authorize the City Manager and the Clerk of the Council to execute an agreement with
Nelson \Nygaard to continue transportation /traffic planning and engineering services for
development of the Safe Mobility Santa Ana Plan, for a one -year period beginning
September 6, 2016 through April 5, 2017, with no change to the original scope of work,
and no change to the original $360,000 not -to- exceed amount for the professional services
subject to nonsubstantive changes approved by the City Manager and City Attorney.
DISCUSSION
Addressing the safety of our transportation system has been identified as a priority and
immediate necessity for the City of Santa Ana. On April 7, 2015, City Council directed staff to
execute an agreement with Nelson \Nygaard to evaluate City -wide traffic safety for the Safe
Mobility Santa Ana (SMSA) plan. On November 17, 2015, City Council amended the agreement
and expanded the scope of work. The amended agreement was in an amount not to exceed
$360,000. However, it did not include extending the termination date of the contract, which
expired in April 2016. Since then Nelson \Nygaard has continued to work with staff to analyze the
collision data and develop recommendations to address collision patterns in the City. Staff
discovered the absence of the agreement and is now requesting approval to pay for work
completed through September 5, 2016 in the amount of $29,741.94.
In addition, extension of this agreement will allow Nelson \Nygaard to complete development of
the SMSA plan and recognize the ongoing work. This agreement will neither expand the original
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Agreement Renewal for Safe Mobility Santa Ana
September 6, 2016
Page 2
scope of work nor increase the compensation. The final SMSA plan is expected to be presented
to City Council for approval and adoption this fall 2016.
ENVIRONMENTAL IMPACT
There is no environmental impact associated with this action. Individual environmental reviews
will be conducted for each recommended improvement at the time of implementation. These
types of projects typically qualify for Categorical Exemptions.
STRATEGIC PLAN ALIGNMENT
Approval of this item supports the City's efforts to meet Goal #5 - Community Health, Livability,
Engagement & Sustainability, Objective #6 (focus projects and programs on improving the health
and wellness of all residents), Strategy B (incorporate the improvement of walking and biking
lanes as well as the development of a citywide bike master plan into the Circulation Element of
the City's General Plan).
FISCAL IMPACT
Funds in the amount of $29,741.94 are budgeted and available in the project expenditure
account (No. 05817660- 66220, Project 15 -6845) to pay for work completed between April 6 and
September 5, 2016. In addition, a balance of $16,650.45 is budgeted and available in the project
expenditure account (No. 05817660- 66220, Project 15 -6845) to pay for the balance of the
agreement through April 5, 2017.
Fr 6d Mousavipour
Executive Director
Public Works Agency
FM /EWG /CW
Exhibit: 1. Agreement
APPROVED AS TO FUNDS AND ACCOUNTS:
Francisco Gutierrez
Executive Director
Finance & Management Services Agency
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CONSULTANT AGREEMENT
THIS AGREEMENT is made and entered into this 61" day of September, 2016, by and between
NelsoMNygaard Consulting Associates, Inc., a California Corporation (hereinafter "Consultant "), and the
City of Santa Ana, a charter city and municipal corporation organized and existing under the Constitution
and laws of the State of California (hereinafter "City ").
RECITALS
A. The City desires to retain a consultant having special skill and knowledge In the field of
transportation /traffic planning and engineering services.
B. Consultant has previously provided these services to the City under Agreement No. A -2015-
042, which expired on April 6, 2016. Consultant continued to provide such services after this
date under the same terms and conditions, and will complete them under this Agreement in
order to finish the Safe Mobility Santa Ana Study.
C. In undertaking the performance of this Agreement, Consultant represents that it is
knowledgeable in its field and that any services performed by Consultant under this Agreement
will be performed in compliance with such standards as may reasonably be expected from a
professional consulting firm in the field.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms
and conditions hereinafter set forth, the parties agree as follows;
SCOPE OF SERVICES
Consultant shall perform the balance of the services set forth in Exhibit A to this Agreement
that are necessary to complete the Safe Mobility Santa Ana Study.
2. COMPENSATION
a. City agrees to pay, and Consultant agrees to accept as total payment for its services, the
rates and charges identified in Exhibit B. The total sum to be expended under this
Agreement shall not exceed the original $360,000 allocated for the services under
Agreement No. A -2015 -042 (as amended).
Payment by City shall be made within forty -five (45) days following receipt of proper
invoice evidencing work performed, subject to City accounting procedures. Payment
need not be made for work which fails to meet the standards of performance set forth in
the Recitals which may reasonably be expected by City. On separate approval by the
City, payment will be made on all proper invoices evidencing work performed upon
expiration of Agreement No. A- 2015 -042 through the start date of this Agreement in
section 3 below.
3. TERM
This Agreement will commence on the date first written above and will terminate on September
5, 2017, unless terminated earlier in accordance with Section 15, below.
4. INDEPENDENT CONTRACTOR
Consultant shall, during the entire term of this Agreement, be construed to be an independent
contractor and not an employee or the City. This Agreement is not intended nor shall it be construed to
create an employer - employee relationship, a joint venture relationship, or to allow the City to exercise
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discretion or control over the professional manner in which Consultant performs the services which are
the subject matter of this Agreement; however, the services to be provided by Consultant shall be
provided in a manner consistent with all applicable standards and regulations governing such services.
Consultant shall pay all salaries and wages, employer's social security taxes, unemployment insurance
and similar taxes relating to employees and shall be responsible for all applicable withholding taxes.
5. OWNERSHIP OF MATERIALS
This Agreement creates a non - exclusive and perpetual license for City to copy, use, modify,
reuse, or sublicense any and all copyrights, designs, and other intellectual property embodied in plans,
specifications, studies, drawings, estimates, and other documents or works of authorship fixed in any
tangible medium of expression, including but not limited to, physical drawings or data magnetically or
otherwise recorded on computer diskettes, which are prepared or caused to be prepared by Consultant
under this Agreement ( "Documents & Data "). Consultant shall require all subcontractors to agree in
writing that City is granted a non - exclusive and perpetual license for any Documents & Data the
subcontractor prepares under this Agreement. Consultant represents and warrants that Consultant has
the legal right to license any and all Documents & Data. Consultant makes no such representation and
warranty in regard to Documents & Data which were provided to Consultant by the City. City shall not
be limited in any way in its use of the Documents and Data at any time, provided that any such use not
within the purposes intended by this Agreement shall be at City's sole risk.
6. INSURANCE
Prior to undertaking performance of work under this Agreement, Consultant shall maintain and
shall require its subcontractors, if any, to obtain and maintain insurance as described below:
a. Commercial General Liability Insurance. Consultant shall maintain commercial general
liability insurance naming the City, its officers, employees, agents, volunteers and
representatives as additional insured(s) and shall include, but not be limited to protection
against claims arising from bodily and personal injury, including death resulting
therefrom and damage to property, resulting from any act er occurrence arising out of
Consultant's operations in the performance of this Agreement, including, without
limitation, acts Involving vehicles. The amounts of insurance shall be not less than the
following: single limit coverage applying to bodily and personal injury, including death
resulting therefrom, and property damage, in the total amount of $1,000,000 per
occurrence, with $2,000,000 in the aggregate. Such insurance shall (a) name the City,
its officers, employees, agents, volunteers and representatives as additional insured(s);
(b) be primary and not contributory with respect to insurance or self- insurance programs
maintained by the City; and (c) contain standard separation of insureds provisions.
b. Business automobile liability insurance, or equivalent form, with a combined single limit
of not less than $1,000,000 per occurrence. Such insurance shall include coverage for
owned, hired and non -owned automobiles, as applicable to Consultant's use of
automobiles.
C. Worker's Compensation Insurance. In accordance with the provisions of Section 3700
of the Labor Code, Consultant, if Consultant has any employees, is required to be
insured against liability for worker's compensation or to undertake self- insurance, Prior
to commencing the performance of the work under this Agreement, Consultant agrees to
obtain and maintain any employer's liability insurance with limits not less than
$1,000,000 per accident.
d. If Consultant is or employs a licensed professional such as an architect or engineer:
Professional liability (errors and omissions) insurance, with a combined single limit of not
less than $1,000,000 per claim with $2,000,000 in the aggregate.
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e. The following requirements apply to the insurance to be provided by Consultant pursuant
to this section:
(i) Consultant shall maintain all insurance required above in full force and
effect for the entire period covered by this Agreement.
(ii) Certificates of insurance shall be furnished to the City upon execution of
this Agreement and shall be approved by the City.
(iii) Certificates and policies shall state that the policies shall not be canceled
or reduced in coverage or changed in any other material aspect without
thirty (30) days prior written notice to the City.
If Consultant fails or refuses to produce or maintain the insurance required by this
section or fails or refuses to furnish the City with required proof that insurance has been
procured and is in force and paid for, the City shall have the right, at the City's election,
to forthwith terminate this Agreement. Such termination shall not affect Consultant's
right to be paid for its time and materials expended prior to notification of termination.
Consultant agrees to indemnify the City for any work performed prior to approval of
insurance by the City.
INDEMNIFICATION
Consultant agrees to and shall indemnify and hold harmless the City, its officers, agents,
employees, consultants, special counsel, and representatives from liability: (1) for personal injury,
damages, just compensation, restitution, judicial or equitable relief arising out of claims for personal
injury, including death, and claims for property damage, which may arise from the negligent operations
of the Consultant or its contractors, subcontractors, agents, employees, or other persons acting on their
behalf which relates to the services described in section 1 of this Agreement; and (2) from any claim that
personal injury, damages, just compensation, restitution, judicial or equitable relief is due by reason of
the terms of or effects arising from this Agreement, to the extent that the injury, damages, just
compensation, restitution, judicial or equitable relief is caused by the negligence of the Consultant. This
indemnity and hold harmless agreement applies to all claims for damages, just compensation,
restitution, judicial or equitable relief suffered, or alleged to have been suffered, by reason of the events
referred to in this Section or by reason of the terms of, or effects, arising from this Agreement. City may
make all reasonable decisions with respect to its representation in any legal proceeding. In no case will
Consultant be required to indemnify or hold harmless the City from injury, damages, just compensation,
restitution, judicial or equitable relief caused by negligence of the City.
8. INTELLECTUAL PROPERTY INDEMNIFICATION
Consultant shall defend and indemnify the City, its officers, agents, representatives, and
employees against any and all liability, including costs, for infringement of any United States' letters
patent, trademark, or copyright infringement, including costs, contained in the work product or
documents provided by Consultant to the City pursuant to this Agreement.
9. RECORDS
Consultant shall keep records and invoices in connection with the work to be performed under
this Agreement. Consultant shall maintain complete and accurate records with respect to the costs
incurred under this Agreement and any services, expenditures, and disbursements charged to the City
for a minimum period of three (3) years, or for any longer period required by law, from the date of final
payment to Consultant under this Agreement. All such records and invoices shall be clearly identifiable.
Consultant shall allow a representative of the City to examine, audit, and make transcripts or copies of
such records and any other documents created pursuant to this Agreement during regular business
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hours. Consultant shall allow inspection of all work, data, documents, proceedings, and activities related
to this Agreement for a period of three (3) years from the date of final payment to Consultant under this
Agreement.
10. CONFIDENTIALITY
If Consultant receives from the City information which due to the nature of such information is
reasonably understood to be confidential and /or proprietary, Consultant agrees that it shall not use or
disclose such information except in the performance of this Agreement, and Further agrees to exercise
the same degree of care it uses to protect its own information of like importance, but in no event less
than reasonable care. "Confidential Information" shall include all nonpublic information. Confidential
information includes not only written information, but also information transferred orally, visually,
electronically, or by other means. Confidential information disclosed to either party by any subsidiary
and /or agent of the other party is covered by this Agreement. The foregoing obligations of non -use and
nondisclosure shall not apply to any information that (a) has been disclosed in publicly available
sources; (b) is, through no fault of the Consultant disclosed in a publicly available source; (c) is in
rightful possession of the Consultant without an obligation of confidentiality; (d) is required to be
disclosed by operation of law; or (e) is independently developed by the Consultant without reference to
information disclosed by the City.
11. CONFLICT OF INTEREST CLAUSE
Consultant covenants that it presently has no interests and shall not have interests, direct or
indirect, which would conflict in any manner with performance of services specified under this
Agreement.
12. NOTICE
Any notice, tender, demand, delivery, or other communication pursuant to this Agreement shall
be in writing and shall be deemed to be properly given if delivered in person or mailed by first class or
certified mail, postage prepaid, or sent by fax or other telegraphic communication in the manner
provided in this Section, to the following persons:
To City: Clerk of the City Council
City of Santa Ana
20 Civic Center Plaza (M -30)
P.O. Box 1988
Santa Ana, CA 92702 -1988
Fax 714, 647 -6956
With courtesy copies to:
Executive Director -- Public Works Agency
City of Santa Ana
20 Civic Center Plaza (M -21)
P.O. Box 1988
Santa Ana, California 92702
Fax 714 -647 -5622
To Consultant: Drusilla van Hengel
Nelson \Nygaard
116 New Montgomery Street, Suite 500
San Francisco, CA 94105
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A party may change its address by giving notice in writing to the other party. Thereafter, any
communication shall be addressed and transmitted to the new address. If sent by mail, communication
shall be effective or deemed to have been given three (3) days after it has been deposited in the United
States mail, duly registered or certified, with postage prepaid, and addressed as set forth above. If sent
by fax, communication shelf be effective or deemed to have been given twenty -four (24) hours after the
time set forth on the transmission report issued by the transmitting facsimile machine, addressed as set
forth above. For purposes of calculating these time frames, weekends, federal, state, County or City
holidays shall be excluded.
11 EXCLUSIVITY AND AMENDMENT
This Agreement represents the complete and exclusive statement between the City and
Consultant, and supersedes any and all other agreements, oral or written, between the parties. In the
event of a conflict between the terms of this Agreement and any attachments hereto, the terms of this
Agreement shall prevail, This Agreement may not be modified except by written instrument signed by
the City and by an authorized representative of Consultant. The parties agree that any terms or
conditions of any purchase order or other instrument that are inconsistent with, or in addition to, the
terms and conditions hereof, shall not bind or obligate Consultant or the City. Each party to this
Agreement acknowledges that no representations, inducements, promises or agreements, orally or
otherwise, have been made by any party, or anyone acting on behalf of any party, which are not
embodied herein.
14. ASSIGNMENT
Inasmuch as this Agreement is intended to secure the specialized services of Consultant,
Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior written
consent of the City and any such assignment, transfer, delegation or subcontract without the City's prior
written consent shall be considered null and void. Nothing in this Agreement shall be construed to limit
the City's ability to have any of the services which are the subject to this Agreement performed by City
personnel or by other consultants retained by City.
15. TERMINATION
This Agreement may be terminated by the City upon thirty (30) days written notice of
termination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant
compensation for all services performed by Consultant prior to receipt of such notice of termination,
subject to the following conditions:
a. As a condition of such payment, the Executive Director may require Consultant to deliver
to the City all work product completed as of such date, and in such case such work
product shall be the property of the City unless prohibited by law, and Consultant
consents to the City's use thereof for such purposes as the City deems appropriate,
b. Payment need not be made for work which fails to meet the standard of performance
specified in the Recitals of this Agreement.
16. NONDISCRIMINATION
Consultant shall not discriminate because of race, color, creed, religion, sex, marital status,
sexual orientation, age, national origin, ancestry, or disability, as defined and prohibited by applicable
law, in the recruitment, selection, training, utilization, promotion, termination or other employment related
activities. Consultant affirms that it is an equal opportunity employer and shall comply with all applicable
federal, state and local laws and regulations.
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17, JURISDICTION - VENUE
This Agreement has been executed and delivered in the State of California and the validity,
interpretation, performance, and enforcement of any of the clauses of this Agreement shall be
determined and governed by the laws of the State of California. Both parties further agree that Orange
County, California, shall be the venue for any action or proceeding that may be brought or arise out of, in
connection with or by reason of this Agreement.
is. PROFESSIONAL LICENSES
Consultant shall, throughout the term of this Agreement, maintain all necessary licenses,
permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder and
required by the laws and regulations of the United States, the State of California, the City of Santa Ana
and all other governmental agencies. Consultant shall notify the City immediately and in writing of its
inability to obtain or maintain such permits, licenses, approvals, waivers, and exemptions. Said inability
shall be cause for termination of this Agreement.
19. MISCELLANEOUS PROVISIONS
a. Each undersigned represents and warrants that its signature hereinbelow has the power,
authority and right to bind their respective parties to each of the terms of this Agreement,
and shall indemnify City fully, including reasonable costs and attorney's fees, for any
injuries or damages to City in the event that such authority or power is not, in fact, held
by the signatory or is withdrawn.
b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully set
forth in the body of this Agreement.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first
above written.
ATTEST:
MARIA D. HUIZAR
Clerk of the Council
APPROVED AS TO FORM:
SCNIA R. CARVALHO
City Attorney
By: , m��
Jo . Funk
Assistant City Attorney
RECOMMENDED FOR APPROVAL:
FRED MOUSAVIPOUR
Executive Director — PWA
CITY OF SANTA ANA
DAVID CAVAZOS
City Manager
CONSULTANT
Name:
Title:
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I.
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Excellent project management is the key to a successful project. Drusilla van Hengel routinely
manages large active transportation projects, such as the Santa Monica Pedestrian Action Plan
and the Seattle Bicycle Master Plan, while deputy project manager Mathew Berkow consistently
receives excellent client feedback for his organized, communicative management style. Principal -
in- Charge Paul Moore will actively contribute to the project, helping shape its direction, provide
agency insights, and conduct quality review in advance of all materials shared with the client.
1.1 Project Kickoff and Ongoing Project Management
Our framework for managing the project in an efficient and effective manner includes a kickoff
meeting to conduct introductions, refine the scope of services, and discuss the implementation
process. We will also discuss the formation of a technical advisory committee and establish
communication protocols. Throughout the planning process, we will prepare for and facilitate
weekly PDT meetings to review the project punch list and discuss risks and recommendations.
Documented progress will be provided in monthly reports accompanying invoices. Two (2) key
project management staff will travel to Santa Aria four (4) times for in- person project
management meetings.
1.2 Technical Advisory Committee
We will work with the designated City Project Manager to assemble a Technical Advisory
Committee (TAC) consisting of representatives of Public Works, Planning & Building, Santa Ana
Police Department, OCTA, Caltrans, and SAUSD. A.s these agencies and others will provide input
on project design, we propose their periodic input on the process, which will help inform
prioritization criteria, reveal concerns about suitability of likely countermeasures suggested by the
collision analyses, and provide initial feedback on the draft report. We will prepare and distribute
materials two weeks in advance of each of the following work sessions:
• Meeting r: Introduce project and solicit early feedback on items such as preliminary
project prioritization criteria
• Meeting 2: Present crash analysis findings, discuss preliminary countermeasures for
design feedback, and potential concerns related to the consistency review task
• Meeting 3: Present and take feedback on the draft report
1.3 Community /Stakeholder Meetings and Council Meetings /Presentations
We will conduct up to five community /stakeholder meetings to understand issues and existing
agency practices that impact multi modal road safety. We will strive to be flexible in our
scheduling and can host stakeholder meetings at a city facility, attend already scheduled meetings
of Ivey community based groups, or attend community events scheduled during the project
timeline. The list of stakeholders will be determined in consultation with the client, but might
include the Santa Ana Police Department, Bike it! Santa Ana, City of Santa Ana staff from
multiple departments, the Santa Ana Downtown Complete Streets Plan Community Advisory
Committee, the Santa Ana Active Streets Coalition, local walking and bicycling groups, or other
community -based organizations. In advance of presentations to the full Council, we recommend
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Santa Ana Safe Mobility Plan I Revised Scope of Work
City of Santa Ana, CA
providing a project update to the City Council Committee on Development and Transportation,
Due to the priority of the project, we anticipate the Council agenda to accommodate project
presentations but would value the opportunity for more detailed comments from the Committee.
1.4 Best Practice Review of Non - Motorized Transportation Safety Messaging and
Enforcement Campaigns
We will conduct a best practices review of safety messaging and enforcement campaigns
related to bicycle, pedestrian, and transit user safety to identify methods, content, and
effectiveness of street safety outreach and enforcement programs. Potential resources to
review include, but are not limited to:
• Massachusetts'Same Roads. Same Rules.' Campaign
• Minneapolis 'Safety Starts with All of Us' bicycle safety campaign
• FHWA Pedestrian Safety Campaign Resources
• National Highway Traffic Safety Administration (NHTSA Bike Enforcement Resources)
• International Police Mountain Bike Association — 'Police Cycling Course'
• People for Bikes Travel with Care' campaign
• Los Angeles County Metropolitan Transportation Authority'Watch the Road' campaign
• Chicago 'Be Safe, Be Alert' campaign
• SFMTA'Safe Streets SF' and'STCP for Pedestrians' campaigns
• Various Diversion Programs
• Various Saturation and Directed Patrol Programs
Task 1.5 Stakeholder Interviews— Education and Enforcement Assessment
We will conduct a stakeholder focus group to understand the landscape of current and historic
education campaigns and to document concerns regarding the sustainability of education
programs related to traffic safety, A major purpose of this meeting is to ascertain media and
community resources most appropriate to influence behavior of people driving, using transit,
bicycling, and walking in Santa Ana.
Multiple stakeholders will be invited to a single meeting to maximize participation and a common
understanding of the current conditions. The list of stakeholders will be determined in
consultation with the client, but might include:
• Santa Ana Police Department — so participants can understand existing activities around
training, targeted enforcement, etc. to inform development of a police education course
module.
• Santa Ana staff from multiple departments (e.g., planning, traffic engineering) — to
understand existing planning and messaging efforts, regulations, maintenance practices,
non - motorized transportation conflicts with other transportation modes in Santa Ana,
etc.
• Local advocacy groups _ to confirm various non - motorized transportation safety issues
expressed by their constituents, as well as goals for an education campaign, related to
partnership, outcome, and messaging.
NelsoniNygaard Consulting Associates, Inc. 12
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Santa Ana Safe Mobility Plan I Revised Scope of Work
City of Santa Ana, CA
Task 9,6 Program Charter
We will work with the project management team to confirm which collision types and collision
factors in Santa Ana would benefit from an enforcement and education campaign.
Task 1.4 and Task 1.5 above will result in a program charter describing the types of outreach
campaign, education and enforcement programs suitable for Santa Ana, including goals, potential
media, desired outcomes, viable partners, and performance measures.
Deliverables: Project Kickoff Meeting; Weekly PDT Meetings; Five Community /Stakeholder
Meetings; Two City Council Meetings /Presentations; Project Schedule
Management, Monthly Progress Reports and Monthly Cost Accounting, Quality
Assurance /Quality Control; Outreach Campaign Best Practices Presentation;
Program Charter including goals, potential media, desired outcomes and
performance measures.
Assutnntions entdl or exclusions to the scone of work
• We assumethat the City Project Manager will suggest and invite Steering Committee
members.
• in response to RrP language regarding the importance of "dernonstratedtability to
interface and coordinate with multiple agencies', we'd like to note that project manager
Drlusilla van Idengel has amassed extensive experience coordinating with stakeholders
from multiple agencies over the course of 15+ years in the public and private sector. She
brings a deep knowledge and sensitivity to the priorities and responsibilities of the
variety of agencies involved in delivering urban transportation services.
The Nelson \Nygaard team will work with the Santa Ana data manager or other appropriate staff
to develop a database framework that prioritizes the acquisition of data that will be important to
understanding and reducing Santa Ana's historically high rate of collisions with vulnerable
roadway users. Based on our experience, the following data ,41 be prioritized: traffic volumes,
five year collision history, including party and collision data, roadway speed limits and /or City
speed studies, lane geometries and roadway widths, street classification, traffic control type,
signal phasing, street lighting, pedemian lighting, trees, transit stops with boarding and alighting
data and adjacent land uses. We will utilize available GFS data files from the City for a majority of
this information and will supplement with a verification of the data by engineering staff. Our goal
is to develop a database that connects collision data with environmental, roadway, and traffic data
specifically relevant to pedestrian and bicycle involved collisions which will allow for a detailed
analysis of trends and contributing factors and will set the foundation for project prioritization.
We will work with the city staff to update the data sets if we. identify necessary additions to the
collision, roadway, or traffic data relevant to pedestrian and bicycle involved collisions. We expect
to do some post processing of the data to accurately identify which of the parties involved are
people walking or bicycling (to understand direction of travel, as the movements of bicyclists and
pedestrians are more fluid than motor vehicles) and to develop a decision rule for identifying
pedestrian crossing locations relative to crosswalks. Finally, the database will be sensitive to
changing roadway characteristics over time, so that the roadway conditions at the time of the
collision are accurate.
Assumptions and/ or exclusions to the scope of work of
• We assume the City of Santa Ana Police and public Works Departments have
coordinated data that will be made available to the consulting team immediately.
• A meeting with the Police Department to thoroughly understand standard practices for
completion of key collision report fields will be a high priority of the project kickoff.
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Sonia Ana Safe Mobility Plan I Revised Scope of Work
City of Santa Ana, CA
Deliverable: Data request memo
Community input will be key to developing project prioritization criteria. Building on the criteria
developed in the Complete Streets Plan and discussed at the first TAC meeting, a web -based
survey will be launched to confirm the level of importance of suggested and new criteria. We will
provide draft questions for review by City staff and administer via Survey Monkey, with City staff
leading survey distribution using invitations to participate through City Police, Complete Streets,
and other existing city and Facebook charnels. Our team's bilingual staff will translate the study
into Spanish. City staff will work with local radio and city television to publicize the survey and
make print copies available through the library and City Hall. We will work with the city to
identify partners to publicize the survey, such as the Santa Ana Active Streets Coalition and its
member organizations as well as the Orange County Bicycle Coalition. The survey questions will:
• Confirm the community's general needs and concerns surrounding automobile, bicycling,
walling, and transit safety
• Solicit resident input on how to improve mobility and access to important destinations
throughout the city, with an opportunity to define the relative importance of engineering,
education, enforcement, and encouragement measures
• Gauge support for multimodal transportation priorities and for how the City might invest
limited funds using a series of tradeoff -type questions that will inform the relative
importance of prioritization criteria
We will analyze and summarize the results in a brief summary memorandum, which will conclude
Ivey findings to inform the project prioritization criteria for Task g.
Deliverables: Community survey
Teclinical memorandum: Summary of community survey results
Assunintions and / or exclusions to the scone ofworle
•
It nffll be important to develop the survey instrument early in the planning process to give
the community sufficient time to respond and inform Task 9 prioritization criteria:
We will conduct a detailed review of citywide collision data for the last five years for which data
are available. We will provide a citywide analysis examining collision patterns by location and
collision type overall, and with a focus on bicycle- or pedestrian - involved collisions, a risk analysis
to identify factors that contribute to risk for vulnerable roadway users that may allow for
addressing high risk locations before crashes occur, and a liotspot analysis to identify high crash
locations and corridors.
4.1 Citywide Analysis
The citywide collision analysis will investigate trends including who is involved in collisions (e.g.,
age of involved parties), when collisions are happening (e.g., time of day or year), where crashes
are occurring (e.g., intersections vs. midblock or proximity to transit stops), as well as
contributing factors (e,g., movement preceding collision by traffic control type). Based on
available data, the review will include, but not be limited to, time of day, day of the week, night
time, age of parties, year by year trends, primary collision factors, type of collisions, severity of
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injury, and fatalities. The analysis will also identify high crash locations and corridors, as well as
provide a comprehensive risk analysis to identify contributing factors as described below. Once
we have identified common crash types, we will review a sample of collision report narratives to
more fully understand the nature of each collision type. Of particular interest in this review will be
the role of transit access in the pedestrian- involved collisions.
4.2 Risk Analysis
The risk analysis will allow for the identification of risk factors that contribute to crashes
involving people walking and bicycling in Santa Ana. We will utilize industry standard walking
and bicycle crash types, such as those identified in How to Develop a Pedestrian Safety Action
Plan (FHWA), based on the available data, and will identify the relative prevalence of collisions
and types based on the roadway or intersection context. This "risk based" approach is particularly
important due to the somewhat random distribution of crashes. For example, a history of five
pedestrian involved collisions at a particular location is not necessarily predictive of future
collision types at that location, due to the small sample from which conclusions are being drawn,
Instead, it is critical to increase the sample size by
developing a typology of intersections and corridors
and comparing trends in collision types by location
type. While certain intersections or corridors may be
unique in their configuration (e.g., a skewed
intersection), there is also a predictability of
conditions throughout the city, because land use
and transportation development typically follow
adopted city and state guidelines. An example
outcome maybe that larger arterial intersections
have a prevalence of collisions involving a left -
turning motorist and a pedestrian in the crosswalk
as a result of drivers having the difficult task of
looking for a gap in multiple lanes of oncoming
traffic. Fewer collisions of this type may be evident
at intersections with fewer lanes, a left turn bay, or a
protected left turn signal phase. We will review the
available data and conduct additional data assembly
from available GIS layers and may create new layers
based on aerial imagery or field reviews to allow for
sufficient detail in the dataset to create categories
reflective of the differing conditions in the
transportation network that impact wanting and
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bicycling safety in Santa Ana. This informative and user friendly map, which we
Finally, this systemic analysis will look at collisions developed for the City of Rochester, MN identifies the
location and frequency of all crashes, with unique
citywide for all modes that have primary collision symbols for bicycle and pedestrian crashes, drawing
factors known to increase the probability of a severe attention to high crash corridors and intersection types.
or fatal collision with vulnerable roadway users --
notably, speeding, distraction, or redlight running. Generally speaking, the majority of collisions
involving pedestrians identify failure to yield as the primary collision factor, and sometimes
secondary collision factors such as these are missing. An analysis of motor vehicle involved only
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collisions will help inform the risk analysis, calling to attention locations where these high risk
factors are at play.
This systemic analysis will provide the basis for long term project development, as roadway
elements that have been over- represented in collisions can be gradually phased out of the Santa
Ana landscape, and replaced with facilities that protect people who walls, bicycle, or drive from
making decisions that might cause a crash.
4.9 Hot Spot Analysis
We will conduct a hot spot analysis to identify high crash corridors and locations (intersections
and mid - block) throughout the city. A raster based GIS analysis which places a small buffer
around each collision and displays a darker color as more collisions overlap allows for an effective
visualization of crashes at particular intersections and at the corridor level. We will create a
summary table of high crash locations and corridors, with the location name, number of collisions
and fatalities, as well as a series of columns to identify each risk factor present (from the risk
analysis above) to inform the selection of appropriate countermeasures in Task 6. Many of these
locations are likely to rise to the top as locations to be reviewed as part of Task g, which will allow
us to compare the risk factors with field observations and community feedback on conditions and
behaviors.
4.4 Preliminary Menu of Countermeasures
We will introduce a list of potential countermeasures for staff consideration and feedback prior to
developing the recommended countermeasures at individual locations in Task 6. Several
resources provide an up to date and comprehensive list of countermeasures. The concluding
section of our collision analysis report will identify the subset of countermeasures (including
engineering, enforcement and education activities) that apply to collision types identified in Santa
Ana. This task provides the opportunity for Santa Ana and other agencies involved in street
design to provide feedback on a variety of published design guides, including the National
Association of City Transportation Officials (NACTO) guides for urban street design and
bikeways. Example resources we will draw from include:
• PEDSAFE Pedestrian Safety Guide and Countermeasure Selection System (FHWA)
• MICESAFE Bicycle Safety Guide and Countermeasure Selection System (FHWA)
• Proven Safety Countermeasures (FHWA Office of Safety)
• Highway Safety Manual and Crash Modification Clearinghouse
• NACTO Urban Street Design Guide
• NACTO Urban Bikeway Design Guide
4.5 Enforcement Operations Assessment and Recommendations
Nelson \Nygaard will review the current operations of the Santa Ana Police Department Traffic
Division including the number of officers allocated to the division and the total hours worked. We
will make an objective assessment of the operational statistics in the context of the citywide traffic
collision data collected in Task z and analyzed in Task 4.1. The intention of this assessment will be
to identify any gaps between the current traffic operations and the staff hours necessary to
address the existing collision patterns. This assessment shall include any recommendations
identified in Task 6; such as saturation patrols and targeted enforcement activities. We will also
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review current programs in peer cities and legal and procedural requirements and willingness to
offer a diversion program for youth and /or adults.
In addition, we will review the current database systems and processes used by the City for
managing and tracking collisions and citations. We will assess the these systems and practices;
identifying opportunities for increased efficiencies, simplified data sharing between agencies, and
improved evaluation of targeted enforcement activities.
Santa Ana Police Department Interviews
We will conduct interviews with Santa Ana Police Department Traffic Division and Records to
review current and potential future operations (including number of officers allocated to the
division by time of day and total hours worked) by task. We will also inquire about desired
organizational and procedural strategies to improve safety. We will use the interviews to inform
the potential enforcement recommendations and needed framework for establishing a council
priority to fund additional enforcement efforts. We expect that the interviews will also provide
the opportunity to increase sensitivity in the use of language towards the end of developing a
common vocabulary when talking about collisions in Santa Ana,
Review Collision Reporting and Data Management Procedures
Through interviews and observations, we will document current practices for transferring
collision report forms to the collision database; based on the collision analysis findings, we will
walk through the challenges in understanding primary collision factors from a sampling of
collision reports and discuss opportunities to improve the collision database to allow for
enhanced vulnerable roadway user collision analyses, opportunities to improve consistency of
collision reporting, and opportunities for enhancements to the collision report form. We will
conclude this task with recommendations for process improvements in the transmittal of
information into the database,
At the moment, our work suggests the following potential improvements:
• Educate officers on proper use of entering traffic MPC
• Add `Special Information' field from collision report form to database
• Revise form to include field for wrong way and sidewalk riding, respectively
Review Current Database Systems and Processes
We will review data collection, storage and management practices related to collisions and
citations and operations conditions. We will identify opportunities for increased efficiencies,
simplified data sharing between agencies, and improved evaluation of targeted enforcement
activities.
Compare Traffic Enforcement Practices with Citywide Collision Analysis
We will compare traffic enforcement practices with citywide collision analysis (including
enforcement recommendations) to identify any gaps between the current traffic operations
practices, staff hours necessary to address the existing collision patterns through directed or
targeted enforcement The bullets below describe our recommendations for enforcement of
primary Santa Ana collision trends related to the vehicle code, and we will also explore other
communities' success stories related to enforcement in the interviews.
Potential Bicycle Enforcement Actions:
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• Wrong way and sidewalk riding, focused on high collision corridors where adequate
facilities are present
Potential Pedestrian Enforcement Actions
• Yield compliance to pedestrians in crosswalk at high collision intersections (especially for
turning movements)
• Speed enforcement on high collision corridors during night and off peals hours
Diversion Program Feasibility
Nelson \Nygaard will collect information from five model traffic diversion programs to describe
the impact of traffic diversion programs on peer agencies, This review will also describe the
administrative and legal challenges to implementing a program in Santa Ana and the anticipated
outcomes, should the Santa Ana Police Department and Santa Ana Unified School District Police
Department offer a diversion program for youth and /or adults.
Enforcement Recommendations
Based on the work in Task 2, above (New Task 4.5), we will develop specific enforcement
recommendations related to t) process /system improvements; 2) directed patrols; and 3)
diversion programs. The recommendations will assume three levels of investment for each
improvement category, and estimate the needed additional staffing resources, budget and relative
collision reduction outcomes.
We will review the recommendations, and confirm estimated costs with a focus group of
enforcement personnel and revise in accordance with their concerns.
Doliverables: Draft and final Santa Ana Collision Analysis Report which will Include a citywide
analysis, systemic risk analysis, hotspot analysis, and preliminary menu of
countermeasures. Summary of opportunities and constraints to chariging current
practices related to enforcement, data collection and data storage. Enforcement
recommendations related to l ) process /system improvements; 2) directed
patrols; and 3) diversion programs
lssuttons and/ or exclusions to flee scope of wow
We suggest the collision analysis inehtde a risk -based approach to identify patterns and
possible over - representation of crash types based on attributes of the roadway network,
in order to develop a proactive response to conditions associated with collisions.
• Our experience with walking and biking collision analysis suggests that a to -year
timeframe may be, desirable, as sample size can be an issue.
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5.1 Location Prioritization: Pedestrian and Bicycle Demand /Deficiency Analysis
Active transportation prioritization processes typically include measures that can be broadly
classified as reflective of demand (e.g., proximity to schools, parks, transit stops, population
density, employment density) and those reflective of network deficiency (e.g., collision history,
number of travel lanes, posted speed, AADT, availability or lack of traffic control). To inform the
selection of higher risk field review locations, we will
utilize a heat mapping exercise that identifies the
relative demand for walling and bicycling throughout
the city and compares it to the level of obstacle
presented by the roadway network, This analysis will
illuminate areas with both high demand and high
deficiency, which are frequently high priority areas. The
resulting map, overlaid with the risk based and hot spot Y"
collision analyses, will allow our team to suggest a list °
of high risk locations from different parts of the city, m ri
reflective of the differing conditions facing people
walking and bicycling throughout Santa Ana.
5.2 Field Review: Community Walk/Bike -
Audits
We will conduct community walls and /or bike audits at
a sub -set of the locations identified in Task 5.1. These
audits, conducted throughout the city, will provide a
residents from different neighborhoods an opportunity
to share their perceptions of safety issues they
encounter when walking and bicycling. This task will _
provide valuable information to complement the
consultant team's understanding of contributing This map overlays an assessment of walking
factors based on the collision data. In addition to demand with a measure of roadway conditions and
listening to the community, these audits will allow our infrastructure quality to highlight areas with a
team to observe vehicle, walking and bicycling mismatch of demand and supply.
behaviors or infrastructure elements that may be contributing to safety risk. The field reviews will
be conducted when school is in session. In addition to raising community understanding of the
Safe Mobility Plan issues, the mobile audit workshops will be used to confirm the relative
importance of the risk factors developed in Task 4.2 and Task 5.1.
Doliverableso Pedestrian and Bicycle Demancl /Deficiency Analysis
Preparation, facilitation, and clocurnentation of 3 Community walk/
bike audits
yestions nr• scinl concerns that the Ctrl should 6e aware'p,,,[
Community input into the Mobility Safety Plan is important to project prioritization as
well as for future support for street capital expenditures. However, the short timeline for
the project requires city staff support for a mesningfril engagement.
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In recognition of the need to balance the many objectives of the local transport system, including
travel time reliability, safety, and meeting the mobility needs of a variety of roadway users, we will
provide multiple alternatives where appropriate (which may vary by cost, ease of implementation,
impacts to other modes, etc.) for consideration by city staff. Recommendations will include
innovative and creative street improvement options and will note instances where any of the
proposed solutions are outside of existing guidelines (see Task q). The improvements will range
from location specific capital improvement projects to systemic changes in operations that will
increase safety over time citywide. As important to the decisions about projects is the cultural
shift in street design and operations that will reduce speed and other factors contributing to Santa
Ana's safety record. There are a number of improvements that will be suggested with a range of
costs and impacts traffic operations, including:
• High visibility zebra crossing markings, with advanced warning signage
• Speed control measures, which are an essential element of a Vision Zero policy to
improve safety for all roadway users without compromising vehicular level of service.
Signal timing along a corridor, for example, can be set to allow fora smooth flow of traffic
at speeds that are safer for all roadway users
• Flashing beacons including HAWK signals or Rectangular Rapid Flash Beacons (RRFBs)
to increase yielding rates at mid - block crossing locations
• Protected bicycle lanes
• Median Refuge Islands, identified byFHWA as a proven safety measure, that can be
implemented on roadways with existing center turn lanes
• Traffic control modifications or bicycle traffic signals, to provide periods where walking
and bicycling movements are separated from vehicle turning movements (e.g., leading or
lagging pedestrian intervals); additional measures such as no light turn on red or
protected left turn phases may also be appropriate
• Green paint, which can be used to raise awareness at potential conflict points between
vehicles and people on bicycles (e.g., driveways or freeway entrance ramps)
• Bicycle boxes, which increase visibility of people on bicycles at signalized intersections
where collisions with right turning vehicles is likely common
• Road diets, an FHWA recognized proven safety countermeasure, offering the possibility
of also implementing median refuge islands and bike lanes
• Targeted enforcement at high crash locations or corridor
• Use of symbolic warning and regulatory signs for non - English language readers.
Other improvements can be implemented on a citywide basis, as fixture City standard practices, or
may be more long term in nature. These can guide the vision set forth in the Circulation Element
and Active Transportation Plan, including:
• Identifying roadways for potential reclassification can introduce flexibility in design that
recognizes walking and biking activity patterns and demand
• Ongoing educational activities that clarify roadway user behavior for multiple modes,
provided in multiple languages and /or utilizing recognizable symbols rather than words.
Outreach can also alert users to new facilities, such as bicycle boulevards parallel to
arterial corridors
• Corridor access management is a longer -term FIl WA recognized proven strategy which
can be incorporated into the Circulation Element and Active Transportation Plan,
identifying corridors with excess driveways which serve as potential conflict points.
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• Evaluation recommendations identifying opportunities for enhanced data collection for
future analyses
• Roadway design standards and guidelines based on any identified roadway factors that
are over - represented in the collision analysis
6.9 Memo and Table of Recommended Countermeasures
Recommended countermeasures will be informed by the data collection, field review, and
collision analyses tasks, and will build on the Preliminary Menu of Countermeasures identified in
the collision analysis memo. We will develop a set of engineering, education, and enforcement
recommendations to improve safety throughout Santa Ana, including in neighborhoods where
safety improvements will reduce health and income disparities. Based on the collision analysis
and field review, we will provide a preliminary list of up to 50 candidate project locations with
preliminary safety recommendations. Based on client feedback, we will develop a more detailed
project table for the top 40 priority locations and corridors.
6.2 Project Cut Sheets
We will develop project cut sheets for the highest priority locations, which will provide detail on
existing conditions, proposed solutions, cost, and other planning considerations. The sheets will
be suitable for including in applications for project funding. Based on anticipated immediate
grant applications, gl project cut sheets are budgeted in this proposal. Additional cut sheets can
be provided for additional priority locations as an optional taste.
6.3 Toolbox of Countermeasures
We will develop a toolbox of countermeasures with guidance that matches each to the appropriate
collision types, risk factors and roadway contexts. There will be a separate summary table for
pedestrian and bicycle collisions, though some countermeasures may appear in both.
6.4 Street Safety Outreach and Marketing Plan
This task will build on the tasks above, the current Travel Safe, Share the Space Campaign and the
crash analysis. Our talented creative services staff has developed many effective and graphical
transportation campaigns, and will focus their attention on a marketing plan that creates
behavior that will impact actual and perceived safety. We will develop targeted messages that
relate specifically to what matters most— reducing the number of collisions involving non -
motorized transportation users and increasing enforcement against behaviors that actually pose a
safety risk.
Prepare and Select Safety Outreach Campaign Messages
We will summarize key messages based on our analyses of vulnerable road user crashes in Santa
Ana.
Bicycle Campaign Messages
• Dangers of wrong way riding
• Dangers of sidewalk riding
• Ride on the street and with traffic (when there are bicycle facilities present)
• Enter x -walk at walking speed (and on right side of road) to avoid collisions w turning
vehicles
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• Education that bicycles must follow rules of the road (obey traffic signals and stop signs)
• Dangers of erratic /opportunistic riding
Pedestrian Campaign Messages
• Look before crossing (even when you have the walls signal)
• Drivers look in your blind spot before turning
• Remind transit users to utilize crossings
• Campaign to slow down for our ldds
• Gateway treatments when entering SA
• Speed lulls campaign (in general)
Develop Marketing Plan
Citywide marketing and outreach strategies will include but not be limited to the use of bus stop
advertising, bus vehicle advertising, light pole banners, public service announcements, billboards,
social media campaigns, and /or changeable message signs. Each recommendation will include
costs and staffing implications for the design of materials and the implementation. The City shall
be responsible for scheduling and purchasing space as well as printing costs.
Deliverables: Technical memorandum describing recommended countermeasures at an area or
citywide level (e.g. education or enforcement) as well as a detailed project
table.
Project cut sheets for 31 priority projects.
Toolbox of countermeasures by risk factor, collision type, and applicable
roadway type
Summary of Key Marketing Messages
Draft and Final Marketing Plan
Assumptions and/ or exclusians to the she ofiuork
• Although potential project locations will be identified citywide, for the purpose of
budgeting, countermeasure identification and project cut sheets are limited 3o and 5,
respectively.
• Additional locations for countermeasure identification and /orproject cut sheets can be
provided for an additional tee, as identified in the optional task portion of our budget,
e
The Nelson \Nygaard team stays up -to -speed on all local, regional, and state guidelines, policies,
and regulations as this is important to our clients. Some potential solutions will involve multiple
agencies. Ror example, a roadway reclassification would involve not only the City of Santa Ana,
but may also impact the County Master Plan of Arterial Highways (MPAH) designation for a given
facility and would require OCTA approval.'rhe process to "downgrade' the designation of a
MPAH roadway would require additional analysis and submittal to OCTA. to prove that the
reclassification would not impact the regional mobility goals maintained by OCTA. Additionally,
some types of funding provided to Orange County cities are calculated based on the number of
MPAH miles within a jurisdiction. The "downgrade" to non -MPAH status may impact future
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funding to the City. Finally, should the recommendations impact freeway ramp intersections or
other Caltrans facilities, Caltrans approvals would likely be necessary as well.
Our team is aware of these processes and can help guide the City of Santa Ana on the associated
impacts. Early in the process, our team will perform a consistency review of relevant guidelines
and policies to identify potential obstacles or challenges to implement certain countermeasures.
We will review all proposed countermeasures for consistency with local, regional, and state
policies, regulations, and guidelines. We will highlight inconsistencies (we will not discard any
potential countermeasure based on this factor alone, but call it out for consideration in project
prioritization), and provide recommendations that could allow implementation.
Recommendations may include but are not limited to engineering surveys for speed limit
reductions, reclassification of streets, or obtaining approval for pilot /study projects.
Importantly, the Nelson \Nygaard team is providing guidance and leadership in many aspects of
CEQA reform, and is working closely with the California State Office of Planning and Research to
develop meaningful responses to the new policies and shifting priorities. As such, our team is well
positioned to provide support for environmental review of the plan, should a need be determined.
Deliverables: Technical memorandum reviewing consistency of proposed countermeasures with
local, region, and state policies, regulations, and guidelines.
�uirlpttoris and or' arxc)usions to thesegpe oftaordc
We. suggest presenting preliminary findings of an initial consistency review as an early
confirmation during TAC meeting number z (see Task r),
The Nelson \Nygaard team will prepare cost estimates for street improvement options at the street
segment or intersection level. The cost estimates will use local unit costs to provide a planning
level understanding of the cost implications of each improvement to allow for a cost constrained
plan that the City to include cost as a measure of effectiveness. The cost information developed
will be included in the prioritization system as an input to the ultimate ranking of the
countermeasures.
Deliverables: Planning level cost estimates for projects identified in Task 6.1
Preliminary engineering cost opinions for the 5 project cut sheets
Assumplions and/ or exclusions to the scone of work
No special concerns.
To inform this task, we will develop a technical memorandum early in the project that proposes a
set of preliminary project prioritization criteria based on our experience conducting bicycle and
pedestrian plans in other cities as well as criteria used in other active transportation safety plans.
The draft criteria can be discussed with the TAC during the first meeting early in the planning
process. As discussed in Task 5, active transportation prioritization processes typically include
measures reflective of demand, network deficiency and feasibility. The criteria that will be used to
rank projects along street segments or intersections will be informed by the data collection,
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community survey, field review, and collision analysis tasks. Criteria may include, but not be
limited to: demand factors (volumes of pedestrians and bicyclists, proximity to specific land -
uses), deficiency factors (traffic volumes, posted speed, number of lanes, number of
collisions /severity of injuries, collision patterns) as well as feasibility factors (ease of
implementation, cost). We can also add criteria that address health and equity, providing points
for example to projects in low income neighborhoods or areas of high transit dependency.
Deliverables: Technical memorandum of proposed evaluation criteria
Prioritized list of safety projects
Assumptions andl or exclusions to the she of work
We suggest presenting preliminary draft prioritization criteria to TAC for feedback
during the first meeting early in the planning process.
® e•
Final Report and Executive Summary
We will assemble the results from the above tasks into a highly graphic and easy -to- understand
final report that effectively conveys the study findings and decision - malting framework that
results in the recommended projects and actions. In addition to the items 'identified in the RFP,
we will develop a concise executive summary to convey the process and key findings /outcomes
that can be shared with the public, elected officials, or other decision - makers.
Final report will include but not be limited to the following: i. Introduction, if. Relationship of this
document to existing documents, iii. Collision analysis, iv, Toolbox of potential street
improvements, v. Recommended improvements, vi. Cost estimates, vii, Prioritization, viii. Matrix
of proposed countermeasures, ix. Appendices (include all relevant data)
Recommended Rollout Strategy
The consultant will provide a multi scenario -based rollout strategy for all engineering,
enforcement, and education recommendations, The strategy should prioritize high impact /low
cost solutions for early rollout with additional phases based upon multiple funding scenarios.
Nelson \Nygaard will work with city staff to identify up to three rollout strategies that differ based
on the amount of available funding. For each investment scenario, we will identify a phased
approach to implementing engineering, enforcement and educational strategies. High impact /low
cost solutions will be prioritized for early roll out,
Deliverobles: Draft and final Safe Mobility Santa Ana Plan
Executive summary
Matrix of High, Medium and Low Impact engineering, enforcement and education
strategies including costs for implementation (staff resources and budget)
Recommendation for early rollout
lssurnp 'o a art ar exeluainns Co the scope p(worlc
We suggest developing a concise, graphical executive summary to convey process and
key outcomes that can be shared with the public, elected officials or other decision -
makers.
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