HomeMy WebLinkAboutWESTBOUND COMMUNICATIONS, INC. (2)-2017A-2015-112"-0;),
SECOND AMENDMENT TO CONSULTANT AGREEMENT
WITH WESTBOUND COMMUNICATIONS
THIS SECOND AMENDMENT TO THE ORIGINAL CONSULTANT AGREEMENT is
entered into this 1011' day of May 2017, by and between Westbound Communications ("Consultant'), and
the City of Santa Ana, a charter city and municipal corporation duly organized and existing under the
Constitution and laws of the State of California ("City).
A. On June 16, 2015, the City entered into Agreement # A-2015-112 with Consultant to provide
Services in the field of public outreach and promotional services related to the ReadyOC (ROC)
Emergency Preparedness Campaign and the "If You See Something, Say Something" (S4)
Campaign and related matters for the term of June 16, 2015.through June 16, 2016,
B. On June 14, 2016, the parties entered into a First Amendment of the Agreement # A-
2015-112-001 wherein the scope of services was amended to address services to be
provided pursuant to fiscal year 2015 funding, per Exhibits A and B to the Fust
Amendment; amend the language on the certifications; and exercised its option to extend
the term of the original agreement for an additional one year until June 15, 2017.
C. h1 accordance with the terms and conditions of the Original Agreement, the parties desire to
amend the scope of services identified in Exhibits A and B to the First Amendment to the
Agreement. The additional services shall be funded by the 5% contingency funds detailed
within the Milestone Payment schedules provided in the exhibits to the First Amendment. The
term for these additional services are to be completed by May 31, 2017 and does not revise any
of the terns of the First Amendment.
THE PARTIES THEREFORE AGREE:
Section 1, SCOPE OF SERVICES, shall be amended to include the services detailed in
the letters of May 3, 2017 for the ROC Campaign, "ReadyOC App Update & Social
Media Promotions," and for the S4 Campaign, "S4 Digital Advertising & Social Media
Promotions," described and set forth as Exhibit A-1 and Exhibit B-1, respectively,
attached hereto, and incorporated by reference to the First Amendment to this Agreement,
Except as hereinabove modified in this Second Amendment, the terms of the Agreement and
any prior Amendments shall remain in full force and effect. In the event of any conflict between the
terms of this First Amendment and the terms of the Agreement and the prior Amendments, the terms
of this Thud Amendment shall control.
INSURANCE ON FILE.
WORK MAY PROCEED
UNI IL INSURANCE EXPIRES
CLERK OF COUNCIL
DATE•. 7-. 201 7
Signature Page:
Second Amendment to Consultant Agreement with Westbound Communications
IN WITNESS WHEREOF, the parties hereto have executed this Second Amendment to the
Agreement the date and year first above written.
ATTEST:
cam°
MAP IA D. HUIZAR
Clerk of the Council
APPROVED AS TO FORM:
SSR. Carvalho, City Attorney
City Attorney
RECOMMENDED FOR APPROVAL:
r
DAID� LENTIN
Acting Chief of Police
CITY OF SANTA ANA
IIA J. )[1RTZ
City Manager
WESTBOUND COMMUNICATIONS, INC.
Page 2 of 2
EXHIBIT A-1
K �
May 3, 2017
The following specifies the recommended allocation of the $10,000 in contingency funds to be used for
ReadyOC (ROC):
ReadyOC App Update & Social Media Promotions:
Objective: to update and improve mobile application capabilities, functionality and downloads
through a full OS update.
Task Description: coordinate and oversee the implementation of a full update to the ReadyOC
mobile application including: operating system updates, replacement of the current API, resubmittal
to Google Play and Apple, and promotion of the app. This also includes app maintenance,
management, coordination, expenses for the app designer and download measurement on a daily,
weekly and monthly basis. Further details and scope on the mobile app updates are noted below,
per the ROC app developer, based on each supported platform:
Apple iOS
• Remove unnecessary/deprecated app frameworks
• For testing, update out of date code (required by Apple) using TestFlight
• Auto layout updates to every section to support new device screen sizes (required by Apple)
• Redo push notifications setup using Parse, because the company stopped supporting the iOS
(will use an Apple approved alternate for notifications)
• Upgrade project SDK (software development kit) to support latest OS for iOS along with all
fixes to be backwards compatible to previous app versions
• Fix broken features that are currently running
• Update AppAnnie for tracking user data and download analytics
Android/Google Play
• Fix "broken" sections within the Games and Website sections
• Remove unnecessary/deprecated app frameworks
• Port project to Android Studio for testing (previous version was using Eclipse for Android,
which is no longer supported)
• Programming will require various core upgrades that are now required by Android
• Auto layout updates to every section to support new device screen sizes (required by Android)
• Redo push notifications with new system, because Parse is no longer supporting Android
• Upgrade core code to work inside Android Studio to support latest OS for Android, along with
all fixes to be backwards compatible to previous app versions
• Fix broken features that are currently running
• Update AppAnnie for tracking user data and download analytics
625 The City Drive, Suite 36C • Orange. CA 92868 � t. 714.663.818.4 • f 714.663.8181 • www.WestboundCommunications. Com
Responsibilities:
WBC shall:
a. Develop the mobile app elements with app designer and seek update plan approval from the
Project Manager and ROC Steering Committee
Santa Ana shall:
a. Approve mobile app update elements, timeline and promotion plan
Completion Criteria:
The task is considered complete upon the completion of deliverables and when the Santa Ana
Project Manager signs the task completion letter by end of May 2017.
Please indicate the agreement and approval to move forward with this task.
Thank yo L.
. ___
ick -'Miltenberger
Partner
Westbound Communications
625 The City Drive, Suite 360 - Orange, CA 92868 ^ t. 114 653 8138 - % 714 8363.8181 • �v vw WestboundCommunications-cam
EXHIBIT B-1
May 3, 2017
The following specifies the recommended allocation of the $8,000 contingency funds to be used by
S4:
S4 Digital Advertising & Social Media Promotions:
Objective: to expand public awareness and reach for the campaign through digital/social media
platforms and a digital geo-fencing advertising promotion during the second quarter of 2017.
Task Description: coordinate and secure a minimum 4 -week digital geo-fencing promotion for
spring/summer 2017 to coincide with additional programming elements. In addition, create and run
a proactive promotion or micro -campaign on social media leveraging boosted content, and paid,
native, in -feed advertising on the campaign's Twitter, Instagram and YouTube platforms. This
includes maintenance, updates, management and measurement on a daily, weekly and monthly
basis.
Responsibilities:
WBC shall:
a. Develop the initiative, elements and seek plan approval from the Project Manager and ROC
Steering Committee
Santa Ana shall:
a. Approve digital plan elements and social media promotion plan
Completion Criteria:
The task is considered complete upon the completion of deliverables and when the Santa Ana
Project Manager signs the task completion letter by the end of May.
Please indicate the agreement and approval to move forward wivThank
youck 'Itenberger Otto L
artner Projeci Manager
Westbound Communications Santa Ana Police
625 The City Onve, Suite 360 • Orange. CA 92868 - t: 714.6638188 • f: 714.6638181 ^ vwa WestboundConninunications. corn
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• CERTIFICATE OF LIABILITY INSURANCE
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THIS CERTIFICATE 15 ISSUED ASA MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOWER, THIS
CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BYTHEPOLICIES
BELOW, THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRAO'T BETWEEN THE ISSUING INSURER($), AUTHORIZED
REPRESENTATIVE OR PRODUCER, AND THE CERTIPICATE HOLDER,
IMPORTANT: If the certificate holder is an A0017IONAL INSURED, the policy(fes) must have ADDITIONAL INSURED provisions or be endorsed.
If SUBROGATION 15 WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on
this certificate does not confer rights to the certificate holder in lieu of such endarsomont s I.
PRODUCER Lica es, # C757776 1vjAcr Jordan Bartleson
HUS International Insurance Services Inc. I FNaN£
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025 The City Dr., Ste 480 INSURER a:
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Orange, CA 92868
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Cr1V6RALIE$ CERTIFICATE NUMRPfl REVISION NLIMRFR•
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERICD
(NDICATED. NOTWITHSTANDING ANY REOUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPEOTTO WHICH THIS
CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS.
EXCLUSIONS AND CONDITIONS OF SUCH POLICIES, LIhIITS"OWN MAY HAVE BEEN REDUCED -BY PAID CLAIMS.
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PERSONAL& ADVIN U Y 1 7,000,000
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DESCRIPTION Or OPERATIONS a LOCATIONS I VEHICLES (ACORD Itlt, gddltiowl Rvmarka echeEule. may be amch¢n i! Mora aaCd li requlrvtll
Tho City of Santa Ana, it's officers, employees. agents, volunteers and representatives are Additional r,nsurad In regards to General Liability per farm
IH12001185 which includes 30 Day Notice of Cancellation. Primary & Non.Contributory wording and Waiver of Subragation coverages apply to the General
Liability policy when required by written contract per the attached endorsement SS0008 04105 (129S.16.17 of 24).
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES OE CANCELLED BEFORE
Cil of Santa Ana THE EXPIRATION OATS THEREOF, NOTICE WILL BE DELIVERED IN
City
26 OI Vic Center Plaza ACCOROANCE WITH THE POLICY PROVISIONS.
Santa Ana, CA 92701
Car 19662015 ACORD CORPORATION, All rights
The ACORD name and Togo are registered marks of ACORD
,, P;PF.t
Westbound Communications, Inc
EFFECTIVE DATES 0510612017 to 05/06!2018
POLICY NUMBER: 72 SBA IB4627
THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY.
ADDITIONAL INSURED - PERSON -ORGANIZATION
THE CITY OF MORENO VALLEY
MORENO VALLEY COMMUNITY SERVICES DISTRICT
REDEVELOPMENT AGENCY OF THE CITY OF MORENO VALLEY
14177 FREDERICK STREET
MORENO VALLEY, CA 92552
THE COUNTY OF ORANGE
JOHN WAYNE AIRPORT
3160 AIRWAY AVENUE
COST MESA, CA 92626
ORANGE COUNTY TRANSPORTATION AUTHORITY
ATTN: PIA VEESAPEN
550 S. MATH STREET
ORANGE, CA 92863-1584
RE; REFERENCE AGREEMENT N0, C -I-2666
CITY OF SANTA ANA
20 CIVIC CENTER PLAZA
SANTA ANA, CA 92701
TIME WARNER CABLE, INC.
550 N. CONTINENTAL BLVD.
EL SEGUNDO, CA 90245
RE: PRIMARY AND NON CONSTRIBUTORY
PLACENTIA - YORBA LINDA UNIFIED
OFFICERS, AGENTS AND EMPLOYEES
SOUTHERN CALIFORNIA SCHOOLS RISK
1301 E. ORANGETHORPE AVE
PLACENTIA, CA 92870
WILLDAN ENERGY SOLUTIONS
ATTN: RISK MANAGER
2401 E. KATELLA AVE,, STE 300
ANAHEIM, CA 92806
SCHOOL DISTRICT, ITS BOARD AND ITS
MANAGEMENT
Form IH 12 0011 85 T SEQ. NO. 003 Printed in U.S.A. Page 001 (CONTINUED ON NEXT PAGE)
Process Date: 02/22/17 Expiration Date: 05/06/18
FAIR
Westbound Communications, Inc
EFFECTIVE DATES' 08108i2017 to 05!0612018
POLICY NUMBER; 72 SBA I24E27
THIS ENDORSEMENT CHANGES THE POLICY, PLEASE READ IT CAREFULLY.
30 DAY NOTICE OF CANCELLETION
IN CONSLDERATLON OF NO CHANGE IN PREMIUM, L'I rS HEREBY A.FF.EED AND
UNDERSTOOD THAT FORM SS1224 IS ADDED PER THE ATTACHED.
Form IH 12 00 11 85 T SEQ. N0. 007 Printed In U.S.A. Page 001 1 CONTINUED ON NEXT PAGE1
Process Date: 02/22/17 Expiration Date: OS/06/18
BUSINESS LIABILITY COVERAGE FORM
This Paragraph I. applies separately to
you and any additional insured.
3. Financial Responsibility Laws
a. When this policy is certified as proof of
financial responsibility for the future under
the provisions of any motor vehicle
financial responsibility law, the insurance
provided by the policy for "bodily injury"
liability and "property damage" liability will
comply with the provisions of the law to
the extent of the coverage and limits of
insurance required by that law.
b. With respect to "mobile equipment" to
which this insurance applies, we will
provide any liability, uninsured motorists,
underinsured motorists, no-fault or other
coverage required by any motor vehicle
law. We will provide the required limits for
those coverages.
4. Legal Action Against Us
No person or organization has a right under
this Coverage Form:
a. To join us as a party or otherwise bring us
into a "suit" asking for damages from an
insured; or
b, To sue us on this Coverage Form unless
all of its terms have been fully complied
with.
A person or organization may sue us to recover
on an agreed settlement or on a final judgment
against an insured: but we will not be liable for
damages that are not payable under the terms of
this insurance or that are in excess of the
applicable limit of insurance. An agreed
settlement means a settlement and release of
liability signed by us• the insured and the
claimant or the claimant's legal representative,
5. Separation Of Insureds
Except with respect to the Limits of Insurance,
and any rights or duties specifically assigned
in this policy to the first Named Insured, this
insurance applies:
a. As if each Named Insured were the only
Named Insured; and
It. Separately to each insured against whom
a claim is made or "suit" is brought.
6. Representations
a. When You Accept This Policy
By accepting this policy, you agree:
(1) The statements in the Declarations
are accurate and complete:
(2) Those statements are based upon
representations you made to us; and
Page 16 of 24
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(3) We have issued this policy In reliance
upon your representations,
b. Unintentional Failure To Disclose
Hazards
If unintentionally you should fail to disclose
all hazards relating to the conduct of your
business at the inception date of this
Coverage Part, we shall not deny any
coverage under this Coverage Pa t
because of such failure.
7, Otherinsurance
if other valid and collectible insurance is
available for a loss we cover under this
Coverage Part, our obligations are limited as
follows:
a. Primary Insurance
This insurance is primary except when b.
below applies. If other insurance is also
primary, we will share with all that other
insurance by the method described in c.
below,
b. Excess Insurance
This insurance is excess over any of the
other insurance, whether primary, excess,
contingent or on any other basis:
(1) Your Work
That is Fire. Extended Coverage,
Builder's Risk, Installation Risk or
similar coverage for "your work",
(2) Promises Rented To You
That is fire, lightning or explosion
insurance for premises rented to you
or temporarily occupied by you with
permission of the owner:
(3) Tenant Liability
That is insurance purchased by you to
cover your liability as a tenant for
"property damage" to premises rented
to you or temporarily occupied by you
with permission of the owner:
(4) Aircraft, Auto Or Watercraft
If the loss arises out of the maintenance
or use of aircraft, "autos" or watercraft to
the extent not subject to Exclusion g. of
Section A. —Coverages.
(5) Property Damage To Borrowed
Equipment Or Use Of Elevators
If the loss arises out of "property
damage" to borrowed equipment or
the use of elevators to the extent not
subject to Exclusion k. of Section A. —
Coverages.
Form SS 00 �0804 05
A-2096-112-01.
5p�ab
SII r"AMENDMENT TO CONSULTANT AGREEMENT
WITH WESTBOUND COMMUNICATIONS
Sc-CvpU .
THIS T� AMENDMENT TO THE ORIG iNAL CONSULTANT AGREEMENT is entered
this 10th day of May 2017, by and between Westbound Communications ("Consultant"), and the City
anta Ana, a charter city and municipal corporation duly organized and existing under the Constitution.
laws of the State of California C City").
A. On June 16,2Q1 5, the City entered into Agreement # A-2015-112 with Consultant to provide
Services in the field of public outreach and promotional services related to the ReadyOC (ROC)
Emergency Preparedness Campaign and the "If You See Something, Say Something" (84)
Campaign and related matters for the term of June 16, 2015 through June 16, 2016,
B. On June 14, 2016, the parties entered into a First Amendment of the Agreement €t A
2015-112-001 wherein the scope of services was amended to address services to be
provided pursuant to fiscal year 2015 funding, Per Exhibits A and B to the First
Amendment; amend the language on the certifications; and exercised its option to extend
the terra of the original agreement for an additional one year until June 15, 2017.
C. The parties have enteredXe
Amendment to the Original agreement which will
commence on June 15, nd Amendment will amend the scope of servicesto be provided pursuaar 2016 funding; amend the language on the
certifications; and exercextend the terms of the original Agreement until
June 15, 2018.
D. in accordance with the terms and conditions of the Original Agreement, the parties desire to
amendthe scope of services identified in Exhibits A and B to the First Amendment to the.
Agreement. The additional services shall be funded by the 5% contingency funds detailed
within the Milestone Payment schedules provided in the exhibits to the First Amendment. The
term for these additional services are to be completed by May 31, 2017 and does not revise any
of the terms of the Second Amendment.
THE PARTIES THEREFORE AGREE:
1. Section 1, SCOPE OF SERVICES, shall be amended to include the services detailed in
the letters of May 3, 2017 for the ROC Campaign, "ReadyOC App Update & Social
Media Promotions," and for the S4 Campaign, "S4 Digital Advertising & Social Media
Promotions," described and set forth as Exhibit A-1 and Exhibit B -A, respectively,
attached hereto, and incorporated by reference to the First Amendment to this Agreement.
Except as bereinabove, modified in this Third Amendment, the terms of the Agreement and
any prior Amendments shall remain in full force and effect. In the event of any conflict between the
terms of this Third Amendment and the terms of the Agreement and the prior Amendments, the
terms of this Third Amendment shall control.
Signature Page:
Third Amendment to Consultant Agreement with Westbound Communications
IN WITNESS WHEREOF, the parties hereto have executed this Thjd Amendment to the
Agreement the date and year first above written,
ATTEST:
MARIA DMARIA D. HUIZAR a
Clerk of the Council
APPROVED AS TO FORM:
Sonia R. Carvalho, City Attorney
B : Tamara Bogosian
Assistant City Attomey
RECOMMENDED FOR APPROVAL:
L-�Q3 11�9
JSSCHNABL
Acting Chief Df Police
CITY OF SANTA ANA
// 4/,/e Z/
Ci VTHIA J. TZ
Interim City Manager
WESTBOUND COMMUNICATIONS, INC.
.•Tr S��
Pre'! .
Page 2 of 2
C,Westbound
May 9, 2017
The following specifies the recommended allocation of the 510.000 in contingency funds to be used for
ReadyOC (ROC).
ReadyOC App Update & Social Media Promotions;
b ective: to update and improve mobile application capabilities, functionality and downloads
through a full OS update.
'),gA Description: coordinate and oversee the implementation of a full update to the ReadyOC
mobile application including: operating system updates, replacement of the current API, resubmittal
to Google Play and Apple, and promotion of the app. This also includes app maintenance,
management, coordination, expenses for the app designer and download measurement on a daily,
weekly and monthly basis. Further details and scope on the mobile app updates are noted below,
per the ROC app developer, based on each supported platform:
ef05
• Remove unnecessarytdeprerated app frameworks
• Fortestmg, update out of date code (required by Apple) using TestFlight
• Auto layout updates to every section to support new device screen sizes (required by Apple)
• Redo push notifications satup using Parse, because the company stopped supporting the IOS
(will use an Apple approved alternate for notifications)
• Upgrade project SDK (software development kit) to support latest OS far iOS along with all
fixes to be backwards compatible to previous app versions
• Fix broken features that are currently running
• Update AppAnnie for tracking user data and download anatytics
Android/G000le Play
• Fix `broken" sections within the Games and Website sections
• Remove unnecessary/deprecated app frameworks
• Port project to Android Studio for testing (previous version was using Eclipse for Android,
which is no longer supported)
• Programming will require various core upgrades that are now required by Android
• Auto layout updates to every section to support new device screen sizes (required by Android)
+ Redo push notifications with new system, because Parse Is no longer supporting Android
Upgrade core code to work Inside Android Studio to support latest OS for Android, along with
all Fixes to be backwards compatible to previous app versions
Fix broken features that are currently running
• Update AppAnnie for tracking user data and download analytics
625 De Cay D,,e S-. • ?&C • O,a,ye "I.A „`ycaa , . ''+C63 a, 2i ' ' 4363 3+31 . unm
<JoWestbound
Responsibilities.
WBC shall:
a. Develop the mobile app elements with app designer and seek update plan approval from the
Project Manager and ROC Steering Committee
Santa Ana shall:
a. Approve mobile app update elements, timeline and promotion plan
Completion Criteria:
The task is considered complete upon the completion of deliverables and when the Santa Ana
Project Manager signs the task completion letter by end of May 2017.
Please indicate the agreement and approval to move forward with this task.
Thank yv.
�/
ick tiltenberger i Otto L er
Partner Project Ma ger
Westbound Communications Santa Ana olice Department
525 Tye Ci 1', Dn,l 5'J.Ie 351i A 714 663 IIIJ I ' .vW.`. 'T:c5 50Vt'C:.O�Ti'�IJ.nICa::CI`i C✓7
,
*Westbound Exhibit 6-1
May 3, 2017
The following specifies the recommended allocation of the $8.000 contingency funds to be used by
Sa;
S4 Digital Advertising S Social Media Promotions:
b'ective: to expand public awareness and reach for the campaign through digitallsocial media
platforms and a digital gwfancing advertising promotion during the second quarter of 2017.
Task Description: coordinate and secure a minimum 4 -week digital geo•fencing promotion for
spring/summer 2017 to coincide with additional programming elements. In addition, create and run
a proactive promotion or micro -campaign on social media leveraging boosted content, and paid.
native, in -teed advertising on the campaign's Twitter, Instagram and YouTube platforms. This
includes maintenance. updates, management and measurement on a daily, weekly and monthly
basis.
Res�rnsituTities:
WEIC shall.
a. Develop the initiative, elements and seek plan approval from the Project Manager and ROO
Steering Committee
Santa Ana shall:
a. Approve digital plan elements and social media promotion plan
Completion Criteria:
The task is considered complete upon the completion of deliverables and when the Santa Ana
Project Manager signs the task Completion tetter by the end of May.
Please indicate the agreement and approval to move forward with this
Thank you
k Miltenberger
artner
Westbound Communications
e26 The City Or,.te S4 le 25ti • C'9nge wA ),110
Otto Laufer
Prajeat Maner
Santa Ana P lice Department
is 563 2"2 4 663 9t1' ny,.. "lest tcunaCOMMU^iC3tCos wm