SOUTHERN CA ASSOCIATION OF GOV'T (SCAG)

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PS5. Community Engagement Name, Title, Office, Contact Info Role(s)/Level of Commitment Experience/Responsibilities Summary JEN CHUNG Graphic Design Designs at multiple scales —from smaller, site -scale residential designs Associate Designer to regional -scale design guidelines and vision plans. Projects reflect 60% various degrees of complexity. Expert at making strong visual impact Santa Ana I x2333 that conveys information clearly while being aesthetically pleasing. jchung@piaceworks.com 3.Scope of Services, Methodologies, Work Products, S: SCOPE, METHODOLOGY, AND WORK PRODUCTS METHODOLOGY Public outreach efforts conducted for general plan updates can range from minimal to extravagant. The key is to strike the right balance for Santa Ana so that outreach is effective but not excessive. The following program is recommended based on our experience with outreach in other jurisdictions. Although the nature and tools of public outreach may vary, the broad objectives and measures of success for conducting outreach for a general plan update remain largely the same: A Set and manage expectations for process • Create sense of trust; transparent, open process a Maximize participation through multiple engagement means (in person and online) • Avoid/minimize bullying; make everyone feel that their input is welcome m Demonstrate that the City is listening • Educate the public on the City's history, socioeconomic and market trends, and fiscal health • Obtain input on the areas of desired change Generate consensus while reducing concerns v Build capacity for future public outreach and education • Engage key stakeholders to perpetuate strategic involvement • Engage those who are typically silent by allowing for a variety of in -person or online input opportunities • Identify and clarify the rationale for decisions • Raise the profile of the General Plan Update and establish a greater connection to current planning issues Creation of a public engagement program that is inclusive, educational, and results oriented will be instrumental to the success of the General Plan Update effort. Based on our experience, the traditional approach to civic engagement is changing, and the roles of the public and government are reversing. Residents increasingly expect their governments to reach out to them, provide information, and solicit their input on important issues. By pairing in -person outreach workshops and meetings with online engagement tools, local governments can distribute information and gather input more effectively and across a broader spectrum of participants. PlaceWorks will bring its knowledge of the City (existing General Plan and community issues) and public participation to this effort to provide overall direction on outreach and to advise the City on engagement strategies and tactics. There are several different outreach tools the City can use to engage the public, including print material, surveys, online engagement, stakeholder interviews, and a General Plan Advisory Group (GPAG). Each one has its own advantages and disadvantages, and we are open to refining the outreach program to best suit your needs. Our scope proposes creation of a Community Outreach and Engagement Plan coupled with the crafting of meaningful content and messaging throughout various stages of the process to help guide the project through the public process and ensure that the public feels they have been REP 17-082: GENERAL PLAN UPDATE AND SUSTAINABILITY- PSS: COMMUNITY ENGAGEMENT I PLACEWORKS 5