Laserfiche WebLink
S L P R O P O S A L <br />City of Santa Ana I Water Resources Division <br />RFP #17-131 <br />ANCILLARY SERVICES & PROJECTS <br />SL will design and produce outreach material as well as support all other communications <br />needs of the Water Resources Division throughout the year. In addition to the 2017 WQCCR <br />outlined above, SL will: <br />Develop an annual strategic plan that will meet the Water Resources Division's <br />objectives, initiatives and budget. The plan, which will essentially serve as a blueprint <br />for the Water Resources Division's outreach activities and outline actionable steps, will <br />be developed after our initial meeting with the Water Resources Manager, Principal Civil <br />Engineer, and other City staff. <br />Implement strategies outlined in the plan to promote the City's various initiatives and <br />campaigns, including: Every Drop Countsl, Fill It From The Tap[, Santa Ana's Award <br />Winning Water, Annual Mayor's Challenge, Annual WQCCR, Annual Youth Water <br />Poster Contest, as well as the FOG and SoCal Water$mart Rebate programs. This may <br />include establishing community partnerships and creating and coordinating a special <br />event. <br />Recommend and develop artwork for items that promote these campaigns and <br />initiatives. These promotional items, which the Division hands out at community events, <br />would include branded tee-shirts, stress release balls, erasers, rulers, tote bags, sports <br />bottles, water pitchers, shower timers, cell phone holders, pencils/pends, crayon boxes, <br />California Native seeded paper coasters, food scrapers, and yard signs. <br />• Write, edit, design, and generate camera-ready art for printed pieces that promote the <br />City's initiatives and campaigns including direct mail brochures, flyers, newsletters, <br />postcards, informational and activity packets. banners, posters, bus shelter ads and <br />signage. <br />• Write and edit press releases for distribution to the media and articles for Santa Ana <br />Green and Nixel about important water -related announcements, water quality programs, <br />and water construction projects. <br />Develop submissions for awards by the APWA, OCEC and CMUA to garner further <br />recognition for the PWA's Water Resources Division. <br />Develop water -related messaging, talking points, and multi -media presentations for City <br />Councilmembers, the PWA Executive Director, and Water Resources Division Manager <br />as needed. <br />