STRAIGHTLINE COMMUNICATIONS, LLC - 2018

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S L P ROP OSA L City of Santa Ana I Water Resources Division RFP #17-131 • Supporting graphics and photos such as images of PWA personnel at work, Santa Ana landmarks, native plants, a California map with its water systems, logos, icons, charts and infographics. All graphics and images will comply with all copyright rules and regulations. 3. SL will prepare and present an outline of the content along with a design concept. The design concept will be distinctive with its own theme, yet maintain the overall CCR branding established three years ago. This design will be carried throughout the interactive and web based WQCCR, as well as all special communications relating to the 2017 CCR, 4. Special communications are designed to inform customers about the 2017 CCR and its expected date of release. SL will (1) develop and coordinate water customer bill messages (electronic and print); (2) write announcements to be published in Santa Ana Green, Nixel, and local newspapers; (3) design bus shelter ads, flyers, and full color bill stuffers; and (4) develop a series of social media posts with graphics to promote the CCR. 5. Upon the City's approval of the CCR content outline and design concept, we will begin working on the editorial content, which will involve client conference calls, research, interviews, copywriting, and editing. Once the editorial content is reviewed and approved by the City, we will submit the content for translation into Spanish. 6. SL will design an 8.5 x 11 PDF report that can be downloaded from santaanaCCR.org and printed by Santa Ana residents, The design will include creating new graphics and charts; purchasing stock photography; stylizing, formatting, and proofing the data tables supplied by the Water Resources Division; and coordinating additional images from other City departments and water agencies (when applicable). We will layout two versions: English and Spanish, and will execute two rounds of client revisions before generating a final draft. The final draft will be submitted to our proofreader for any typos or minor design inconsistencies, which will be corrected or adjusted at that time before submitting to the client for final approval. 7. As the PDF report is being finalized, SL will focus on updating santaanaccr.org with the new CCR content. We will archive the previous year's content and create new pages for the 2017 CCR. Updating the site includes CMS extension testing and revisions, creation of additional graphics if needed, content proofing, generation of a new table of contents and changes to the site's navigation. Aside from completing the online 2017 CCR, we will manage and update the site throughout the year while provide recommendations to the Water Manager regarding best practices in web design, technology platforms, and navigation as well as ways to best leverage the site for important announcements.