STRAIGHTLINE COMMUNICATIONS, LLC - 2018

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SL PROPOSAL City of Santa Ana I Water Resources Division RFP #17-131 EXHIBIT A SCOPE OF SERVICES APPROACH SL will use a systematic and disciplined approach to completing the CCR to ensure the City of Santa Ana meets all regulatory requirements well in advance of the State of California's July 1 deadline. Our approach is thorough: each client meeting and conference call is followed-up with a recap listing important points discussed, next steps, deadlines and individuals responsible for each milestone. We will remain in continual contact with City staff to keep them apprised of our progress. Reminders are sent to City staff when deliverables are needed. Within this structure, we strive to be nimble and responsive, always adapting to special circumstances that may arise and meeting client's requests in a timely manner. 2017 WQCCR Overview: The City of Santa Ana, Water Resources Division, as with all private and municipal water districts, is required by federal and state agencies to produce and distribute an annual "Water Quality Consumer Confidence Report" (WQCCR) by July 1 each year to inform residents about the source and quality of their drinking water, This mandate was established by Congress in 1996 and expanded the terms of content and format for annual water quality reports that California water systems began distributing in 1990. The WQCCR includes information on water sources, drinking water regulations, monitoring requirements, levels of any detected contaminants, and additional educational information. The WQCCR is designed to help consumers make informed choices that affect their health, educate consumers about the challenges of delivering safe drinking water, and highlight the importance of conserving and protecting this valuable resource. For the past 11 years, Straightline Communications has worked with the City to produce this annual report and has helped the City fulfill this mandate. For the first time in 2012, the City was able to "go green" and meet its requirements with a paperless alternative. Straightline Communications designed, produced and launched www.SantaAnaCCR.orp, making available the 2012 CCR online as well as electronically. Straightline Communications also assisted the City in meeting its notification requirements and "good faith" efforts to ensure water customers and all other consumers of Santa Ana water are informed about the WQCCR, its expected date of release, and how they can obtain a copy of the report. These special communications have included announcements on water bills, bill stuffers, flyers, bus shelter ads, social media posts and press releases.