STRAIGHTLINE COMMUNICATIONS, LLC - 2018

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S L P R O P O S A L City of Santa Ana I Water Resources Division RFP #17-131 Implementation Plan: 1. SL will conduct, obtain, and analyze data from various sources to ensure and provide current information regarding water regulations and any variances for California pubic water suppliers. This incudes obtaining and carefully reviewing the CCR Guidance Manual (a document released each year by the California Department of Public Health Division of Drinking Water and Environmental Management) to assess changes in report content, format, and distribution, ensuring the CCR is in conformance with the State regulations and law. SL will also monitor the Department's website for changes in required content such as terms of newly adopted Maximum Contaminant Levels, Public Health Goals, and other revised regulatory requirements. SL is familiar with water quality monitoring regulations for public water systems and has a good understanding of water quality reporting and notification procedures required by federal and state regulatory agencies. 2. SL will coordinate all meetings with City staff throughout the term of its agreement. At the onset of SL's engagement, we will call an initial meeting with the Water Resources Manager, Principal Civil Engineer, and other City staff to discuss the PWA Water Resources Division's objectives, projects, programs and initiatives for the year. During the meeting, we will discuss and recommend specific content and design themes for the 2017 CCR, as well as refine our production timeline. Content will include, but not be limited to: • Opening message from the PWA Executive Director • Mandatory Requirements: Information about the City's water system and sources of water (e.g. ground water, surface water etc.); contacts and a list of opportunities for public participation in decisions that affect drinking water quality; statement in other languages about the importance of the report and contact information; definitions of key terms regarding contaminant data; a key of terms and abbreviations; the centerpiece of the CCR: a table reporting levels of regulated and unregulated detected contaminants; and—if applicable—a Tier 3 public notice for a monitoring violation or other type of violation or situation, The CCR also includes mandatory statements about: drinking water contaminants; contaminants that may reasonably be expected to be found in drinking water; the risk of infection for some people who may be more vulnerable to contaminants; and special requirements for nitrate, arsenic, and lead. • Articles about water and energy conservation tips, other green initiatives, ways to prevent source water pollution, important public works projects in development, rebate programs, landscaping tips, water education programs sponsored by the City, and more. • Checklists and other helpful tools to detect water leaks, read water meters, ways to save money on water bills, and a list of important City telephone numbers, which has been a popular feature.