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9 TRIPEPI SMITH <br />marketing • technology • public affairs <br />METHODOLOGY AND APPROACH <br />Tripepi Smith begins every engagement with a kickoff meeting with senior staff. The meeting will <br />focus on defining success and planning steps over the course of the engagement. <br />Tripepi Smith envisions our role in this contract as a public relations and communications partner in <br />the following ways: <br />• Provide communications support and direction to the City regarding community <br />strengths, messaging, media relations, outreach and crisis management <br />• Facilitate creation of a communications calendar that unifies messaging across <br />platforms and departments, ensuring a clear city voice <br />• Coordinate communications and messaging between departments <br />• Work with staff to manage and develop proactive media relations efforts <br />• Work with staff to manage social media channels daily and ensure staff is up-to-date on <br />latest technological tools <br />• Monitor social media platforms and advise the City on best practices for <br />communicating with the public across all platforms <br />• Measure outreach breadth and engagement with Google Analytics and other tools <br />• Develop articles, press releases, opinion columns, advertorials and/or pitches to <br />promote on various targeted media outlets as requested <br />• Manage media interviews, broadcast appearances, phone/interviews for the City, along <br />with developing scripts and providing interview preparation <br />• Act as a liaison for any media or city partners and influencers and acting as a <br />clearinghouse for media -related inquires <br />• Assist with content development for radio, cable, or TV and promote on City's website, <br />social media, and YouTube Channel <br />o Ensure that content, whether organically produced or from city influencers, will <br />be consistent with City branding <br />Services Proposed by Tripepi Smith <br />Tripepi Smith offers a complete set of services to effectively function as the City's Public Relations <br />and Community Outreach partner. Our firm is able to cover policy matters from content production <br />through face-to-face community engagement. The following examples of work have been executed <br />by members of our team, including those identified above: <br />