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TRIPEPI SMITH <br />marketing , technology - public affairs <br />Policy Strategy Expertise — Tripepi Smith can use its knowledge of policy matters and develop key <br />talking points that align with areas of interest for the City. <br />Example Work: Tripepi Smith (Ryder Todd Smith) supported community education efforts related <br />to a storm water parcel tax measure in the City of Culver City. Measure CW was passed with <br />more than 73 percent support. Tripepi Smith coordinated the messaging, graphic design and <br />digital efforts for resident education on the measure. <br />Measure Page: http://bit.ly/2DaTYE1, <br />Example Work: Tripepi Smith (Melanie James & Ryder Todd Smith) supported community <br />education efforts related to the Fountain Valley Crossing Specific Plan effort. This included <br />assembly of a FAQ to address community misinformation. <br />FAQ Page: http://www.fountainvalley.org/FaQ.asl2x?QID=277 <br />Graphic Design Management — Tripepi Smith has two fulltime in-house graphic artists with access to <br />the complete Adobe Creative Suite. Our artists' experience working in public affairs expedites their <br />development process and reduces the possibility of design direction being lost in translation. <br />Example Work: For the City of Millbrae, Tripepi Smith (Melanie) created a series of flyers and <br />online ads to promote their Water Utility Infrastructure Study Sessions. The City used these to <br />help inform their community about the issues with the current system and the impacts and needs <br />of replacing pipes and pumps. <br />First Session Flyer: http•//bit I /2z7h 2F <br />Second Session Flyer: htt :/p /bit.ly/2kQUIHC <br />Third Session Flyer: htt :/p /bit.ly/2COZUD1 <br />Sample Facebook Advertisement for Third Session: ht :/p /bit.ly/2kUw0PY <br />Tripepi Smith also produced a postcard for their sewer modernization public workshop. The goal <br />of the postcard was to inform all Millbrae residents about the workshop so they could attend and <br />learn about the program's goals http://bit ly//22 0Ja4 <br />1E <br />