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PROJECT UNDERSTANDING We understand that the City of Santa Ana is interested in conducting a Services and Financial Sustainability Analysis of the Parks, Recreation, and Community Services Agency (PRCSA). This plan will allow you to determine core services of the PRCSA that align with your values, vision, and mission. It will also help you to develop strategies to rely less on the General Fund, identify services that should be subsidized based on their cost recovery, and develop fee structures that are more aligned with how a service or program benefits an individual vs. the community as a whole. use of this straightforward but innovative proprietary methodology, and we present it at conferences as well. It is invaluable for making tough resource allocation decisions and creating pricing and cost recovery strategies. 6RFFNPaar« The Pyramid Methodology We recognize that the PRCSA provides parks, recre- ation, and community services to a city of 330,000 lo- cated in Orange County. We know that the PRCSA em- ploys 74 full-time employees and over 400 part time employees. Your Agency consists of four Divisions: Administrative Services, Santa Ana Zoo, Recreation Services, and Library Services. The PRCSA provides a breadth of services to residents of all ages, includ- ing wellness programs, sports, aquatics, community programs, and other activities. This assessment will allow you to enhance your organizational sustainability with clear and implementable strategies to attain your financial goals. Introduction GreenPlay is a national leader in teaching and developing innovative approaches to handling the sometimes contentious financial issues of "how much taxpayer subsidy is enough?" or "where should the resources go?" GreenPlay has established and improved the "Pyramid" methodology for helping agencies create an overall philosophy and approach for resource allocation, service pricing, and cost recovery evaluation. We currently teach and train agencies and universities in the implementation and This Service and Financial Sustainability Analysis is intended to help determine how the PRCSA's programs and services can be priced and managed to operate cost effectively while ensuring that fees for programs and services are realistic, will allow for operational efficiency, and are easy to explain to the public. We believe you will find this process and approach has applicability for all service areas. in fact, for the Raleigh project, understanding its applicability, members of the office of budget and finance offices of the City led the charge with intentions of employing the methodology city-wide using the Parks, Recreation and Cultural Resources Department as the starting point. This project will build on the PRCSA's existing Values, Vision, and Mission. As part of GreenPlay's proposed process, we will evaluate your current and expected cost recovery philosophies and expectations and will work with your staff and decision -makers to develop consensus on your intended goals. We will train your staff to use various tools and formulas to create programs for appropriate budgets and service pricing. He4,aw� ynu .-,d, .evs ri,w pd4 13 25B-49