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i <br />Make the area a source of pride to persons residing and <br />working in Santa Ana or visiting the City. <br />Guide development towards an urban environment preserving <br />the aesthetic and cultural qualities of the City. <br />` - Assist in the re-establishment of businesses within the <br />Project Area. <br />ii <br />Stimulate and attract private investment, thereby improving <br />t the City's economic health, employment opportunities and <br />the tax base. <br />is <br />To preserve the retail vitality of the community by provid- <br />ing the Redevelopment Agency the tool by which the Agency <br />f_ <br />may participate in a plan to increase the existing shopping <br />area known as Fashion Square. <br />1. <br />These objectives shall be accomplished through removal of <br />structurally substandard buildings, elimination of blighting influences, <br />provision of land for needed public facilities, provision of substantial <br />L offstreet parking through the use of multi -story parking structures, <br />t <br />removal of impediments to land disposition and development, achievement <br />{ <br />of changes in land use, improvements to major arterials and secondary <br />streets.* <br />u <br />r <br />l <br />I <br />* Amended Redevelopment Plan for the City of Santa Ana Redevelopment <br />Project, amended June 2, 1975, p. 4. <br />75D-A9 <br />