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If the project was located in the southern portion of the <br />City, then some of the impacts associated with the project (aesthetics, <br />shade/shadow) may be even less significant since these impacts may <br />currently exist with high-rise buildings in this area. On the other <br />hand, the project could result in increased impacts to several of the <br />disciplines that are presently impacted (traffic, noise, air quality). <br />Any incremental increase to some of these disciplines may result in <br />significant adverse impacts. <br />If the project were developed in an area of the City where <br />high-rise buildings, office and retail uses are non-existent, then the <br />project could result in greater impacts than the proposed site. If an <br />alternative site was in a predominantly residential area, then impacts <br />such as traffic, noise, land use compatibility, shade/shadow, etc., may <br />be greater than the proposed site location. In addition, an alternative <br />site may result in impacts that are not associated with the proposed <br />location: hydrology; soils and geology; public services and utilities, <br />etc. <br />The project site is designated for redevelopment by the <br />Community Redevelopment Agency, and redevelopment will occur eventually <br />as conditions continue to deteriorate and economic pressures increase. <br />Redevelopment of Fashion Square Shopping Center and revitalization of <br />the North Main shopping area, consistent with the Redevelopment Plan, <br />necessitates implementation of the project on the proposed site. <br />75D-344 <br />