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75D - PH- MAIN PLACE TRANSFORMATION
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75D - PH- MAIN PLACE TRANSFORMATION
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Last modified
5/30/2019 7:32:33 PM
Creation date
5/30/2019 5:10:30 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Planning & Building
Item #
75D
Date
6/4/2019
Destruction Year
2024
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kosi4q... <br />December 31, 2018 <br />Mr. Oliver Robinson <br />Centennial Real Estate Company <br />RE: MalnPlace Market, Fiscal and Economic Benefit Analysis <br />Kosmont & Associates, Inc. doing business as Kosmont Companies ("Consultant" or "Kosmont") <br />Is pleased to present our Fiscal and Economic Benefit Analysis ("Analysis") for Centennial's <br />proposed MalnPlace redevelopment plan ("Project") located at 2800 N. Main Street in Santa <br />Ana, California. <br />Background <br />Centennial Real Estate Company, UC ("Developer") is seeking entitlements from the City of <br />Santa Ana ("City") to develop a mixed -use project on the 50-acre Site. As part of the <br />entitlement process, the City requested an analysis to examine retail market trends and to <br />evaluate the net fiscal and economic impacts of the proposed Project. <br />The proposed development will consist of apartments, hotel, retail and commercial office space. <br />These elements as well as additional improvements are further described in the Analysis. <br />Analysis Description <br />The Analysis evaluates net fiscal revenues and expenditures for the City, as well as direct, <br />indirect, and induced economic benefits to the local economy resulting from the development of <br />the proposed project. The fiscal revenues were derived from estimating the various taxes <br />associated with the Project Including property taxes (secured and unsecured), business taxes, <br />franchise taxes, onsite and off -site retail sales taxes, and hotel transient occupancy taxes. The <br />fiscal expenditures were derived from a per capita allocation ratio applied to estimated project <br />occupants based on the 2016-17 Financial Report for the City of Santa Ana. <br />In the most recent election, The City of Santa Ana voters approved Measure X, which will <br />increase the retail sales tax rate for 10 years by 1.5%, beginning in 2019. The Initiative provides <br />for a 0.5% reduction in 2029 where it will stay for 10 additonal years before expiring. <br />75D-537 <br />
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