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City of Santa Ana Main Place Mall Transformation Project <br />Traffic Impact Study <br />6 PROPOSED PROJECT TRAFFIC <br />6.1 Project Trip Generation <br />The Proposed Project would allow for the construction of new development on the areas within the <br />project site currently used for parking. The new development would consist of: <br />270,000 sf of commercial (bringing the total commercial square footage to 1,400,000 sf); <br />750,000 sf of office; <br />400 hotel rooms, and <br />1,900 multi -family residential units. <br />Daily and peak hour trips for the Proposed Main Place Project were estimated using the Institute of <br />Transportation Engineers (ITE) Trip Generation Monuol (10" Edition) trip rates for the following ITE land <br />uses: <br />• Shopping Center (Land Use 820) <br />• General Office (Land Use 710) <br />Hotel (Land Use 310) <br />Multi -family Housing— Mid -Rise (Land Use 221) <br />The trip rates and the estimated project trip generation are shown on Table 8. The Proposed Project is <br />estimated to generate 31,178 vehicle trips on a daily basis, with 1,996 trips in the morning peak hour and <br />2,968 trips in the evening peak hour. Table 8 also shows the trips associated with the existing Main Place <br />Mall development (1,130,000 sf of commercial development), and the total estimated trip generation for <br />the existing Main Place Mall plus the Proposed Main Place Project. <br />Table 9 identifies the number of trips that would generated by the Main Place Mall if it were to develop to <br />its full potential as currently approved and entitled (Current Project Entitlements). <br />Table 10 is a comparison of the trips associated with the Current Project Entitlements and the Proposed <br />Project. The table shows that the Proposed Project would generate 6,251 fewer daily trips than the <br />Current Project Entitlements, with 165 fewer morning peak hour trips, and 995 fewer evening peak hour <br />trips. <br />Kimley>»Horn Page 126 <br />