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TRIPEPI SMITH <br />marketing • technology • public affairs <br />Jon Baritone <br />PROFESSIONAL EXPERIENCE <br />TRIPEPI SMITH — DIRECTOR 03/15 - PRESENT <br />Provide account management and project management support for a variety of clients and one-time projects, including <br />Communication Assessments, video production, ballot measure outreach and more. <br />• Oversee ongoing communications support for clients, such as social media management, graphic design, website content <br />creation, and newsletter execution (both electronic and print). <br />• As needed, provide crisis communications support and media relations support, including press releases, media statements, <br />talking points, and preparing clients for on-camera/on-air interviews with media. <br />• Mentor team talent and provide thought leadership on how to leverage digital communication tools. <br />CONNECTED LEARNING ALLIANCE —COMMUNITY MANAGER 09111— 03/15 <br />• Lead development and reporting of metrics for measuring growth of distributed, international community. <br />• Managed daily content production and curation fororganization's multiple social media channels. <br />• Oversaw all aspects (programming, production, etc.) of webinar series that reached over135 countries. <br />CORI NTHIAN COLLEGES — SOCIAL MEDIA SPECIALIST 07109 — 09111 <br />• z-time "Innovation Award" winnerwithin the Marketing department. <br />• Grew and managed online communities that spanned three brands with over 30,000+total members. <br />• Developed brand sentiment scoring system to produce customized monthly reports for executives. <br />SEOP, INC. — DIRECTOR OF ONLINE REPUTATION MANAGEMENT 04/08 —05109 <br />• Spearheaded brand-new company service, turning it into a sxoo,000+business within one year. <br />• Improved client retention rates & decreased client attrition rates by enhancing company's own digital footprint. <br />• identified useful new Web 2,o tools and platforms that saved time and moneyon content creation for clients. <br />EDUCATION <br />CLAREMONT MCKEN NA COLLEGE — CLAREMONT, CA <br />Bachelor of Arts in English/Literature <br />PROFESSIONAL DEVELOPMENT <br />CAPIO "SOCIAL MEDIA ACADEMY FOR GOVERNMENT COMMUNICATORS" WORKSHOP 03119 <br />CAPIO "BACK TO BASICS — FOR PIOS BY PIOS" WORKSHOP io/16 <br />UCI EXTENSION PUBLIC POLICY MAKING ACADEMY II oS/16 <br />USC EXECUTIVE EDUCATION FORUM FOR POLICY FOR LOCAL LEADERS 11/15 <br />CERTIFICATIONS <br />GOOGLE ACADEMY FOR ADS: YOUTUBE & GOOGLE BY BUSINESS 04/19 <br />TWITTER FLIGHT SCHOOL 05118 <br />HOOTSUITE SOCIAL MARKETING 03/16 <br />'lu <br />