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T IP PI SMITH marketing ® technology a public affairs PROFESSIONAL EXPERIENCE TRIPEPI SMITH —BUSINESS ANALYST/GRAPHIC DESIGNER 4/18 - PRESENT • Write content for clients including press releases, articles, thought leadership pieces. • Manage creative projects and execute graphic design. • Analyze policies and strategic implications of communications related to client goals. • Photography and post -production photo editing for events andjournal publications. UNIVERSITY OF CALIFORNIA, IRVINE— SENIOR WRITER 04/25-04/s8 • Write and edit short and feature-length stories to promote the School of social Sciences. • Assist director of communications with editing speeches and letters to be delivered by school executives. • Collaborate with communications team to implement strategic marketing and communications efforts to advance the school based on current trends. • Assist with digital marketing projects and website maintenance (HTML email design, OU Campus CMS). FIREBRAND MEDIA— EDITORIAL ASSISTANT 3-2/23-04/15 • Responsible for writing and editing editorial and advertorial content for multiple publications on strict deadlines. • Adapted to different writing styles and audiences based on publication and project goals. • Worked closely with PR and marketing teams to promote their clients while achieving company objectives. • Pitched expanded social media efforts and Increased social media presence of publications across Facebook, Twitter and Instagram EDUCATION UNIVERSITY OF CALIFORNIA, SAN DIEGO—SAN DIEGO, CA Bachelor of Arts in Communications PROFESSIONAL DEVELOPMENT UCI PUBLIC POLICY MAKING ACADEMY 1 03/2-9 CERTIFICATIONS HOOTSUITE UNIVERSITY 05/3.8 CONSTANT CONTACT CERTIFIED SOLUTIONS PROVIDER 05/28 SOFTWARE • Adobe Illustrator • WordPress Microsoft Office (Word, Excel, • Adobe Photoshop • Hootsulte PowerPoint, Outlook) • Adobe InDesign • Constant Contact 19