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ICE-AMERICA
<br />ICEAMERICA
<br />amBpaelani
<br />Harbor City, CA Who
<br />Production Price List
<br />3Z1-Tr6419
<br />Event Production 1.4
<br />PRICE LIST I PRODUCTION
<br />BUDGET
<br />Project No: Event Production Price List 1.4
<br />CATEGORYSUMMARY
<br />Prepared By: SWW Product: Ice Rink Production
<br />TV.: Santa Ana Holiday Festival
<br />Date: 712 Purpose: recreational ice rink installation
<br />Production Dates: TBO
<br />Revised: 8111
<br />location: Plaza of the Flags, Santa Are, Orange County, CA
<br />Actual:
<br />Open Dates: Dec 8, 2021-Jan 2, 2022
<br />PRODUCTION DFRCRIPIT(i Production of holiday event and enhancement;
<br />Shipping & transportation, Installation, management
<br />Optional Production elements: marketing,
<br />decoplighting, food & beveage, performances, market, activities;
<br />NOTES: Also Included options: subcontractor/vendor management, maintenance
<br />ASSUMPTIONS: Budget is based on:
<br />4-weeekment
<br />Not induced In Nis budget:
<br />tax, permits, ekchicity, water, toilets, task, Internet,
<br />onsim storage
<br />PROJECTED REVENUE:
<br />Low
<br />High
<br />1 Marketing & Promotions $ 25,000
<br />$
<br />75,000
<br />Event Sponsorship Net Revenue $ 25,000
<br />$
<br />75,000 potential event sponsorship income
<br />2 Ford & Beverage $ 5,000
<br />$
<br />25,000
<br />Vendor rev/share $ 51000
<br />$
<br />25,000 potential revenue share from food and beverage vendors or direct
<br />5 Holiday Market $ 6,000
<br />$
<br />25,000
<br />Vendor rev/share $ 2,500
<br />$
<br />10,000 potential fees for market booths or rev/share
<br />Village sponsorships $ 3,500
<br />$
<br />15,000 potential sponsorships for village houses
<br />6 Activities $ 14,000
<br />$
<br />32,500
<br />Troddess Train $ 10,000
<br />$
<br />17,500 potential revenue from brain due admission Sales
<br />Inflatable Slide $ 2,500
<br />$
<br />7,500 potential revenue from slide admission sales
<br />Face Painting / Balloons $ 1,500
<br />$
<br />7,500 potential revenue from face painting and balloon sales
<br />❑ EVENT PROJECTED REVENUE § 50 000
<br />157 500 includes Items listed in all totals above only
<br />EXPENSES;
<br />Unit Price
<br />No. Term
<br />Total Price
<br />�1 Marketing & Promotions
<br />$
<br />94,980
<br />Agency Fee (PR & Marketing $ 16,850
<br />1 1.20 $
<br />20,220 provision of: PR Management, Marketing Management
<br />includes all Agency PR & Advertising Scope Overview in attached proposal
<br />Creative Support $ 95
<br />40 1.20 $
<br />4,560 estimated creative support
<br />Social Media Agency Fees $ 5,000
<br />1 1.20 $
<br />6,000 recommended social media agency scope as per proposal
<br />Influencer Program Agency Fees $ 3,500
<br />1 1.20 $
<br />4,200 recommended influencer program agency scope as per pmposal
<br />Ail Buys $ 50,000
<br />1 1.20 $
<br />60,000 recommended minimum ad buy budget
<br />❑2 Food & Beverage
<br />$
<br />28,250
<br />F&B Infrastructure $ 5,000
<br />1 1 $
<br />5,000 estimated expense for set up & back of house
<br />Seating &Tables $ 6,500
<br />1 1 $
<br />6,500 estimated expense for tables and benches for eating/drinking Patrons
<br />On -Site F&B Manager / $ 1,750
<br />1 5.00 $
<br />8,750 sourcing and overseeing on site vendors for hot chocolate, food, etc.
<br />Food Tmcks/Vendom Manager
<br />$
<br />- includes: sourcing and overseeing temporary food truck visits and schedule
<br />F&B Cleaning $ 25
<br />2 160 $
<br />8,000 hourly cleaning of food & beverage area
<br />�3 Lighting, Decorations, Holiday Village
<br />$
<br />54,900
<br />Design & Build Village $15,090.00
<br />1 1 $
<br />15,000 estimate - design and build of village facade
<br />Holiday Ughting $ 25,000.00
<br />1 1 $
<br />25,000 budget for subcontractor holiday Ighting display
<br />Grim is Time $14,900.00
<br />1 1 $
<br />14,900 estimate - 20 Christmas tree In center Island
<br />�4 Performances & Appearances
<br />$
<br />36,115
<br />Performance Manager $ 1,750
<br />1 4 $
<br />7,000 weekly ate for performance manager
<br />Ioal Performances $ -
<br />$
<br />- includes sourcing, coordination, and management of local performances
<br />Santa Appearances $ 50
<br />3 26 $
<br />3,900 21 x weekly Santa appearances
<br />Slating Mascot $ 45
<br />2 26 $
<br />2,340 14 xweekly appearances of skating characters
<br />Mrs. Claus Appeamnces $ 50
<br />3 26 $
<br />3,900 21 x weekly Storytime with Mrs. Claus appearances
<br />Guest Pedonnanms $ I0,000
<br />1 1 $
<br />10,000 optional budget for celebrity guest performances
<br />Stage & Equipment $ 1,795
<br />1 5 $
<br />8,975 package including stage, additional audio, steps, microphone
<br />807 Sprucelake
<br />Drive, Harbor City, CA 90710 23
<br />Tel:
<br />323-776-9423
<br />swillialns(_) ice-
<br />alnerica. core
<br />Ice-America.com
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