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Public Works Agency <br /> www.santa-ana.org/pw <br /> Item # 24 <br /> City of Santa Ana <br /> 20 Civic Center Plaza, Santa Ana, CA 92701 <br /> Staff Report <br /> January 18, 2022 <br /> TOPIC: Bus Stops/Shelters and Kiosks <br /> AGENDA TITLE <br /> Approve an Agreement with Focus Media Group Focus Media Group, Inc. to Install, <br /> Repair, and Maintain Bus Stops/Shelters and Kiosks throughout the City, for a Ten-Year <br /> Term <br /> RECOMMENDED ACTION <br /> Authorize the City Manager to execute an agreement with Focus Media Group, Inc. to <br /> install, repair, and maintain bus stops/shelters and kiosks throughout the City, and to <br /> share advertising revenue from bus stops/shelters and kiosks, for a ten-year period <br /> beginning no later than February 17, 2022, and ending February 16, 2032, with an option <br /> to extend for a period of five years, subject to non-substantive changes approved by the <br /> City Manager and City Attorney. <br /> DISCUSSION <br /> Since 2001, the City's bus shelter advertising and maintenance has been provided by <br /> Clear Channel Outdoor (previously known as Eller Media Company). The City intends to <br /> expand the program to include the design, construction, maintenance, and management <br /> of digital billboards along freeways and digital banners on City-owned property, in <br /> combination with bus stop maintenance and advertising. <br /> A Request for Proposal (RFP) for Design, Construction, Maintenance, and Management <br /> of Digital Billboards and Management of Bus Shelters and Stops (Exhibit 1) was released <br /> on November 12, 2020, and the City received four proposals. The RFP solicited proposals <br /> from outdoor advertising companies that develop digital billboards and banners as well <br /> as bus stop maintenance and advertising. However, after reviewing the proposals, it was <br /> determined that it was in the best interest of the City to split the RFP components and <br /> award the Management of Bus Shelters and Stops separately from the Design, <br /> Construction, Maintenance, and Management of Digital Billboards. Of the four proposals <br /> received, only two vendors submitted proposals for these services. The two proposals <br /> were evaluated by a four-member committee and rated based on company and team <br /> experience, understanding of need, schedule, references, and projected revenue. After <br /> evaluating the proposals, the rankings are as follows: <br /> City Council 24 — 1 1/18/2022 <br />