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L GENERAL <br /> The City of Santa Ana ("Santa Ana" or "City") is the county seat and second most populous city in <br /> Orange County, California. The United States Census Bureau estimated its 2011 population at <br /> 329,427, making Santa Ana the 57th most-populous city in the United States. <br /> Santa Ana is located in Southern California, adjacent to the Santa Ana River, about 10 miles away <br /> from the California coast.Founded in 1869,the city is part of the Greater Los Angeles Area,the second <br /> largest metropolitan area in the United States with almost 18 million residents in 2010. <br /> Santa Ana is a very densely populated city, ranking fourth nationally in that regard among cities of <br /> over 300,000 residents (trailing only New York City, San Francisco, and Boston). In 2011 Forbes <br /> ranked Santa Ana the fourth safest city of over 250,000 residents in the United States. <br /> Santa Ana is interested in generating new revenue from City-owned land parcels for the installation <br /> and operation of two-sided digital billboards along freeways and digital banners on City streets by an <br /> outdoor advertising company. The parcels are located along three freeways,namely,the Santa Ana(I- <br /> 5)Freeway; the Garden Grove(SR-22)Freeway; and the Costa Mesa(SR-55)Freeway. In addition to <br /> billboards and banners, Santa Ana is requesting that the selected outdoor advertising company provide <br /> continuous maintenance service and advertising at City bus shelters. <br /> This Request for Proposals (RFP)is to solicit offers from outdoor advertising companies that develop <br /> billboards and banners to work with the City on new digital billboards and digital banners,to maintain <br /> bus stops, bus shelters and advertising panels and all associated furniture and to share with the City <br /> the profit from advertisements on billboards, banners and panels. <br /> Objective <br /> Through this RFP, the City aims to identify a partner for the design, construction, maintenance, and <br /> management of digital billboards along freeways and digital banners within the City to benefit the <br /> community in many ways. The city can run Public Service Announcements, such as AMBERTM Alerts, <br /> FBI bulletins, severe weather warnings and emergency response programs. Smaller local businesses <br /> can use this powerful advertising medium because a digital board offers more advertising spots. In <br /> addition, advertisement will have a financial impact and will bring additional revenue to the City. <br /> Moreover, the City envisions, upgrading some of the existing bus shelters and bus stops and adding <br /> new ones to not only provide shade, safety and comfort to transit riders and pedestrians but to also <br /> improve the quality of life, for those who live and work in and visit the City, by delivering these <br /> services through thoughtful, efficient design and implementation. At the core of that vision is to <br /> expand the use of transit, active transportation, and shared mobility as well as to foster economic <br /> growth that helps strengthen neighborhoods. <br /> This is in line with the Santa Ana vision to create a street furniture program that serves as a focal point <br /> to shared mobility facilities and provides directions and suggestions through wayfinding and <br /> interactive information and promotes commerce through digital and interactive advertising. The use <br /> of emerging technology, especially digital, wireless and 5G that can be supported by or work <br /> City Council 24 — 7 1/18/2022 <br /> Page 5 of 20 <br />