Agenda Packet_2022-01-18 - Laserfiche WebLink

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collaboratively with street furniture will be an important aspect of this RFP and the proposers are encouraged to address that in their proposals. Nature of Work: The City is seeking a qualified outdoor advertising company(Company)to design, construct,maintain and operate digital billboards at locations adjacent to freeways and digital banners within the City. The RPF also includes the requirement for the preparation of a preliminary feasibility study to determine the optimal number of locations along freeways (I-5, SR-22 and SR-55) and City streets for billboards and banners, respectively, and the projected annual revenue from all advertisement on billboards,banners and panels (at bus shelters and bus stops). In addition to billboards at freeway and banners at street locations, the City is requesting that the outdoor advertisement company provide continuous maintenance and advertisement services at bus shelters and bus stops. A detailed Scope of Work is included in ATTACHMENT 1: SCOPE OF WORK in the Appendix of this RFP. Number of Proposals and Signal The submittal shall include four(4)bound hard copies, one (1)unbound hard copy and one (1) digital file on a labeled USB Flash Drive (or equivalent). One of the hard copies shall be marked as "ORIGINAL" and shall be signed by a company official with the power to bind the company and submitted to the City of Santa Ana. Proposal Evaluation and Rating: The criteria for evaluating the proposals will take the following items into consideration: • Company/Team Experience 25% • Understanding of Need 25% • Schedule 10% • References 10% • Projected Revenue 30% The City has established a proposal review committee to evaluate the proposals based on the response to the RFP,which includes adherence to outlined directions and format,and the City evaluation criteria set forth above. A final score will be calculated for each submitted proposal and used to rank the proposals. Prevailing Wages: In accordance with the California State Labor Code, prevailing wage rates apply. Copies of the prevailing rate of per diem wages are on file with the Public Works Agency and shall be made available to any interested party on request. Term of Contract Agreement: The term of the exclusive agreement shall be for twenty-five (25) years with the possibility for up to two five (5) year extensions or as agreed on during the contract negotiations. City Council 24 — 8 1/18/2022 Page 6 of 20