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IV. SUBMITTAL REQUIREMENTS <br /> A. GENERAL <br /> 1. NUMBER OF COPIES AND SIGNATURE <br /> Refer to SECTION I"GENERAL" above. <br /> 2. DEADLINE <br /> Proposals are due to the City of Santa Ana,at the date,time, and location set forth above in the <br /> Notice Inviting Proposals. <br /> B. PROPOSAL CONTENTS <br /> A responsive proposal shall contain the following documentation: <br /> l. Cover Letter <br /> 2. Table of Contents <br /> 3. Executive Summary <br /> 4. Company Information <br /> 5. Statement of Qualifications <br /> 6. Company Identification and Experience <br /> 7. References <br /> 8. Project Understanding <br /> 9. Development Proposal <br /> 10. Proposed Development Schedule <br /> 11. Business Proposal and Financial Plan <br /> 12. Certifications <br /> Font size shall be minimum 11-point Arial. Proposal exhibits shall be maximum 11" x 17". <br /> 1. COVER LETTER <br /> A cover letter serves as an introduction of the Company and a brief summary of the Company's <br /> capabilities in outdoor advertising. In the cover letter, the Proposer should also highlight the <br /> reasons the City should select it for the design, construction, maintenance and management of <br /> its digital billboards and banners and the management of its bus shelters and bus stops. <br /> The cover-letter shall include a statement outlining concurrence or concerns with any and all <br /> provisions as contained in the Standard Agreement attached as ATTACHMENT 2: <br /> STANDARD AGREEMENT in the Appendix of this RFP and shall be signed by a principal <br /> City Council 24 — 13 1/18/2022 <br /> Page 11 of 20 <br />