Agenda Packet_2022-01-18 - Laserfiche WebLink

Home Browse Search

CITY OF SANTA ANA RFP NO.: 20-139 DESIGN, CONSTRUCTION,MAINTENANCE AND MANAGEMENT OF DIGITAL BILLBOARDS AND MANAGEMENT OF BUS SHELTERS AND STOPS billboard lighting measurements. If the measured luminance and/or illuminance exceed the data presented in operator's Lighting Monitoring Report, the findings of the City report shall prevail. All costs shall be borne by the operator. 2. Digital Banners a. Site Location The City desires to install up to four (4) digital banners in selected locations within the City targeting residents and local traffic. Company will be requested to select the locations for the installation of up to four (4) eye-catching and attractive digital banners that provide responsive communication through the display of messages in real time. Currently, there are no proposed sites within the City for new digital banners. The locations selected by the Company for the banners should ensure optimum return on investment and rapid results through an effective marketing strategy. The City will share any available information that is pertinent for the selection of banner locations, including most recent traffic studies. In selecting the locations for the street digital banners, the evaluation and the determination by the Company shall not be limited to a determination of the sites with maximal revenue generating potential based on visibility along City streets and dwell time near the banners but shall also take into consideration environmental and esthetic impacts, assurance for the adherence to City's requirements and compliance with all rules and regulations for electronic signs adopted by the Federal Highway Administration and the United States Department of Transportation. In addition, the Company shall take into consideration any input and address any concern from local associations and special interest groups for the proposed locations of the digital banners and to work cooperatively with local associations and special interest groups. The Company will be responsible for the preparation of an Initial Study in association with the City digital banners and any subsequent environmental documentation, site selection,utility easements if any, and any other encumbrance responsibilities. The City will determine the level of environmental review required. The Company will be responsible for all costs associated with such review and compliance, if any, including noticing costs, filing fees, staff costs, and consultant fees. b. Specifications: i. Current best available digital-banner technologies are required, including but not limited to the following: • Remote diagnostic and maintenance capability • "Amber Alert" capability • Automatic brightness adjustment to ambient lighting conditions • UL and IEC approved City Council 24 — 28 1/18/2022 Page 7 of 18