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CITY OF SANTA ANA <br /> RFP NO.: 20-139 <br /> DESIGN, CONSTRUCTION,MAINTENANCE AND MANAGEMENT <br /> OF DIGITAL BILLBOARDS AND MANAGEMENT OF BUS SHELTERS AND STOPS <br /> digital banner, and the zoning designation of all sites within five hundred (500) feet of <br /> the boundaries of the subject property. <br /> iv. Photo simulations of all proposed digital banners showing daytime and nighttime <br /> conditions. <br /> v. A three-dimensional (31)) massing study depicting proposed digital banner. The 3D <br /> study will include any existing buildings and advertising signs within one thousand <br /> (1,000) feet of the proposed digital banner. <br /> vi. Such other information as the Executive Director of the Planning and Building Agency <br /> deems appropriate to determine compliance with the provisions of the application <br /> requirements. <br /> d. Development Standards <br /> The City has not developed standards for the development of digital banners and is relying on <br /> the proposer to adhere to general development standards for digital banners. <br /> e. Lighting and Display Requirements <br /> The following lighting and display requirements apply to the digital banners: <br /> i. Signs shall produce a maximum 0.3 foot-candles over ambient light levels. <br /> ii. The display brightness shall be controlled by a photocell or light sensor that adjusts the <br /> brightness to the required level based on ambient light conditions without the need for <br /> human input. Use of other brightness adjustment methods, such as timer- or calendar- <br /> based systems, shall only be used as a backup system. <br /> iii. The display shall be factory-certified as capable of complying with the above brightness <br /> standards. Such certification shall be provided to the satisfaction of the Executive <br /> Director of the Planning and Building Agency, or his/her designee. <br /> iv. The sign owner shall provide to the City,upon request,certification by or compensation <br /> for an independent Company to verify that the brightness levels of the electronic banner <br /> are in compliance with the requirements of this Section. <br /> v. All signs shall be equipped with a control system that,in the event of a display or control <br /> malfunction, "freezes" the display on either a single, unchanging message, or a blank <br /> screen. <br /> City Council 24 — 30 1/18/2022 <br /> Page 9 of 18 <br />