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CITY OF SANTA ANA <br /> RFP NO.: 20-139 <br /> DESIGN, CONSTRUCTION,MAINTENANCE AND MANAGEMENT <br /> OF DIGITAL BILLBOARDS AND MANAGEMENT OF BUS SHELTERS AND STOPS <br /> b. Advertising Standards <br /> Bus shelter advertising shall be limited to one two-sided, back to back, backlit ad panel per <br /> shelter. Alternative advertising panel designs as required on a site by-site basis will require <br /> prior approval by the City. Any proposed advertising to be located on the shelter ad panels <br /> shall not: <br /> i. Display the words "STOP", "DRIVE-IN", "DANGER", or any other word, <br /> phrase, symbol or character which may interfere with, mislead, confuse, or <br /> direct vehicular traffic. <br /> ii. Be comprised of rotating, revolving, or flashing lighting devises. <br /> iii. Promotes material which the City in its sole discretion deems offensive to <br /> community standards of good taste. <br /> iv. Promotes alcohol, cannabis and/or tobacco products of any kind within 1,000 <br /> feet of any school. <br /> v. Contains "off-site business identification signs" or "political advertisements". <br /> For the purpose of this Agreement, "off-site identification signs" are defined <br /> as ad panels that give specific direction to an advertiser's place of business <br /> other than the site's address. <br /> The City will make the final determination on unacceptable advertising. In the event that <br /> an advertisement is determined to be unacceptable, he Company agrees to remove said <br /> advertisement within twenty-hour (24)hours of official notification, which may be made <br /> by telephone, thereafter said telephonic notice shall be confirmed in writing by U.S. <br /> Mail and/or facsimile. <br /> c. Site Relocation <br /> In the event that a bus route or stop is altered or deleted such that any bus shelter will <br /> no longer serve as an active bus stop location, the Company shall, within thirty (30) <br /> days after notification from the City, relocate the bus shelter and appurtenances to a new <br /> location designated by the City. The vacated location shall be restored to its original <br /> condition, including complete replacement of the affected sidewalk sections, within that <br /> same time period by the Company at its own cost and expense. <br /> In the event the City constructs or causes to be constructed a new facility or roadway <br /> improvement impacting a bus shelter or advertising thereon, this agreement between the <br /> City and the Company will continue in full force and effect. The Company shall cooperate <br /> with the City in the event the construction affects the shelter by vacating, removing, and <br /> reinstalling the shelter at its own cost and expense for such period as required by the <br /> construction of the new facilities. Upon completion of the new facility, the Company <br /> shall resume its operations within thirty (30) days. <br /> City Council 24 — 34 1/18/2022 <br /> Page 13 of 18 <br />