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Public Service Announcements <br /> Company shall, at least four (4) times per year, for at least twenty-eight (28) calendar days each time, <br /> display at least one(1)public service announcement in lieu of paid advertising in up to sixteen(16)bus <br /> shelters identified by the City, or 10% of the total number of bus shelters under the agreement, <br /> whichever is greater. Company shall arrange, at its own cost and expense, for production, service and <br /> installation of the public service announcements upon consultation with the City.The City shall approve <br /> all public service messages. <br /> City Ads <br /> a. Company shall provide the City with free ad space from unsold Advertising Inventory, up to <br /> 10% of available Advertising Inventory, to use for City messages and/or additional Public <br /> Service Announcements ("City Ads"). In addition, Company shall provide design services for ' <br /> City Ads at no cost. <br /> b. Ad lead times shall be no longer than two (2) weeks - ad designed, approved, and placed in <br /> Advertising Inventory. <br /> s <br /> Discounts For City Businesses <br /> Company shall provide introductory packages that include discounts on design and production costs <br /> and shall bonus additional ad panels on a space-available basis. <br /> 3 <br /> i <br /> Reporting <br /> a. Company shall provide quarterly reports with each quarterly Revenue Payment within thirty <br /> (30) days from the end of each calendar quarter. Each report shall detail the revenue generated <br /> from the Advertising Inventory, associated ad rates and occupancy rates. The report shall also <br /> include the MAG amount, the Maintenance Services Cost, and the resulting Revenue Payment <br /> for the quarter. The Parties shall mutually agree on the format of the quarterly reports. <br /> b. Company shall provide quarterly reports of its shelter maintenance operations in a format to be <br /> approved by the City. City may request monthly reports as needed. <br /> 1 <br /> Account Executive 9 <br /> Company shall assign an Account Executive to be the City's single point of contact for this partnership. <br /> i <br /> Meetings <br /> At the City's discretion, the Parties shall meet on a quarterly basis or on an as needed basis to review <br /> sales performance, maintenance and cleaning performance, current Street Furniture, new potential <br /> Street Furniture, and any other matter related to the services provided by Company. <br /> City Council 24 — 112 1/18/2022 <br /> Page 20 of 27 <br />