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<br />CE- MERICA
<br />807 Sprucelake Drive
<br />ICE -AMERICA
<br />Harbor City, CA 90710 Production Price List
<br />323-776-9423 Event Production 1.4
<br />PRICE LIST / PRODUCTION BUDGET
<br />CATEGORY SUMMARY
<br />Project No: Event Production Price List 1.4 Prepared By: SWW Product: Ice Rink Production
<br />Title: Santa Ana Holiday Festival Date: 7/2 Purpose: recreational ice rink installation
<br />Production Dates: TBD Revised: 8/11
<br />Location: Plaza of the Flags, Santa Ana, Orange County, CA Actual:
<br />Open Dates: Dec 8, 2021 - ]an 2, 2022
<br />Production of holiday event and enhancements
<br />Shipping &transportation, installation, management
<br />Optional Production elements: marketing, decor/lighting, food & beverage, performances, market, activities
<br />NOTES: Also included options: subcontractor/vendor management, maintenance
<br />ASSUMPTIONS: Budget is based on: 4-week event
<br />Not included in this budget:
<br />tax, permits, electricity, water, toilets, trash, internet, on -site storage
<br />PROJECTED REVENUE:
<br />Low
<br />1 Marketing & Promotions $ 25,000
<br />Event Sponsorship Net Revenue $ 25,000
<br />2 Food & Beverage
<br />Vendor rev/share
<br />5 Holiday Market
<br />Vendor rev/share
<br />Village sponsorships
<br />6 Activities
<br />Trackless Train
<br />Inflatable Slide
<br />Face Painting / Balloons
<br />EVENT PROJECTED REVENUE
<br />EXPENSES:
<br />$ 5,000
<br />$ 5,000
<br />$ 6,000
<br />$ 2,500
<br />$ 3,500
<br />$ 14,000
<br />$ 10,000
<br />$ 2,500
<br />$ 1,500
<br />$ 50,000
<br />High
<br />$ 75,000
<br />$ 75,000 potential event sponsorship income
<br />$ 25,000
<br />$ 25,000 potential revenue share from food and beverage vendors or direct
<br />$ 25,000
<br />$ 10,000 potential fees for market booths or rev/share
<br />$ 15,000 potential sponsorships for village houses
<br />$ 32,500
<br />$ 17,500 potential revenue from train ride admission sales
<br />$ 7,500 potential revenue from slide admission sales
<br />$ 7,500 potential revenue from face painting and balloon sales
<br />$ 157,500 includes items listed in all totals above only
<br />Unit Price No. Term Total Price
<br />Marketing & Promotions
<br />$
<br />94,980
<br />Agency Fee (PR & Marketing
<br />$ 16,850
<br />1
<br />1.20 $
<br />20,220 provision of: PR Management, Marketing Management
<br />includes all Agency PR & Advertising Scope Overview in attached proposal
<br />Creative Support
<br />$ 95
<br />40
<br />1.20 $
<br />4,560 estimated creative support
<br />Social Media Agency Fees
<br />$ 5,000
<br />1
<br />1.20 $
<br />6,000 recommended social media agency scope as per proposal
<br />Influencer Program Agency Fees
<br />$ 3,500
<br />1
<br />1.20 $
<br />4,200 recommended influencer program agency scope as per proposal
<br />Ad Buys
<br />$ 50,000
<br />1
<br />1.20 $
<br />60,000 recommended minimum ad buy budget
<br />Food & Beverage
<br />$
<br />28,250
<br />F&B Infrastructure
<br />$ 5,000
<br />1
<br />1 $
<br />5,000 estimated expense for set up & back of house
<br />Seating & Tables
<br />$ 6,500
<br />1
<br />1 $
<br />6,500 estimated expense for tables and benches for eating/drinking patrons
<br />On --Site F&B Manager /
<br />$ 1,750
<br />1
<br />5.00 $
<br />8,750 sourcing and overseeing on site vendors for hot chocolate, food, etc.
<br />Food TrucksNendors Manager
<br />$
<br />- includes: sourcing and overseeing temporary food truck visits and schedule
<br />F&B Cleaning
<br />$ 25
<br />2
<br />160 $
<br />8,000 hourly cleaning of food & beverage area
<br />Q Lighting, Decorations, Holiday Village
<br />$
<br />54,900
<br />Design & Build Village
<br />$ 15,000.00
<br />1
<br />1 $
<br />15,000 estimate - design and build of village facade
<br />Holiday Lighting
<br />$ 25,000.00
<br />1
<br />1 $
<br />25,000 budget for subcontractor holiday lighting display
<br />Christmas Tree
<br />$ 14,900.00
<br />1
<br />1 $
<br />14,900 estimate - 20' chrstmas tree in center island
<br />® Performances & Appearances
<br />$
<br />36,115
<br />Performance Manager
<br />$ 1,750
<br />1
<br />4 $
<br />7,000 weekly rate for performance manager
<br />Local Performances
<br />$ -
<br />$
<br />- includes sourcing, coordination, and management of local performances
<br />Santa Appearances
<br />$ 50
<br />3
<br />26 $
<br />3,900 21 x weekly Santa appearances
<br />Skating Mascot
<br />$ 45
<br />2
<br />26 $
<br />2,340 14 x weekly appearances of skating characters
<br />Mrs. Claus Appearances
<br />$ 50
<br />3
<br />26 $
<br />3,900 21 x weekly Storytime with Mrs. Claus appearances
<br />Guest Performances
<br />$ 10,000
<br />1
<br />1 $
<br />10,000 optional budget for celebrity guest performances
<br />Stage & Equipment
<br />$ 1,795
<br />1
<br />5 $
<br />8,975 package including stage, additional audio, steps, microphone
<br />807 Sprucelake Drive, Harbor City, CA 90710 23
<br />Tel: 323-776-9423
<br />swilliams @ice-america. com
<br />City Council - 35 9/7/2021
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