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cl� <br />ICE-AMERICA <br />III. Turnkey Management and Day -to -Day Operations <br />Ice -America will provide professional on -site management, experienced in customer <br />service, liability -prevention and public safety. Our staff is well trained (see training <br />manual) in our guidelines to make ice skating a fun and safe experience for all <br />participants. <br />Description: <br />Ice -America staff wears professional uniforms at all times, including black pants, <br />blue Ice -America shirts and blue Ice -America jackets. <br />Public safety announcements are made regularly and holiday music is part of our <br />experience. <br />Our cash register equipment is an industry -specific POS system, and our staff is <br />trained to operate the POS efficiently and effectively. <br />Ice -America rinks designate an experienced staff member to handle coordination of <br />group sales and special events. This includes handling phone calls, scheduling <br />groups, and planning and overseeing special events. <br />Our team is trained to operate the professional sound equipment and radio, cordless <br />microphone, and to make public address announcements. <br />Operations Revenue: <br />In this proposal, all revenue associated with the ice rink venue will be retained by <br />the City of Santa Ana. <br />IV. Operations Experience <br />Since 2008, Ice -America has been operating outdoor seasonal ice rinks in California. <br />Years Operating Seasonal Ice Rinks: <br />Ice -America has eleven years of experience operating seasonal ice rinks, along with <br />our partner Ice -World, with over 20 years of ice rink operations experience. <br />Related Operations Experience: <br />Ice -America principals and project managers have been operating public events <br />since 1997. Please see list above in "Ice -America Qualifications & Experience," for <br />examples and references. <br />Materials: <br />Our online video shows Ice -America ice rink operations. We have ice rink <br />equipment brochures, a rink marketing plan, safety manual, employee handbook, <br />and pictures of mobile office, ice rink operations, staff and POS systems operations. <br />807 Sprucelake Drive, Harbor City, CA 90710 <br />Tel: 323-776-9423 <br />swilliams atice-america.com <br />Ice-Anrerica.com <br />