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a. Develop social media calendar <br />b. Post time -sensitive information on social media channels <br />c. Keep social media channels updated <br />d. Respond to any relevant or time sensitive comments <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa <br />Ana Project Manager approval <br />b. The calendar will include social media platforms, date of publication, copy for <br />social media post, graphic, links and hashtags. <br />c. Implement any updates and/or edits to the social media calendar <br />d. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />Santa Ana shall: <br />a. Provide feedback and input for social media calendar <br />b. Approve 6-week social media calendar <br />c. Provide any time -sensitive social media messaging to staff when appropriate <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2023. <br />TASK 4: SOCIAL MEDIA ADVERTISING (BUDGET) <br />Objective: Promote SafeOC's overall objectives and micro -campaigns when relevant <br />on its main social media platforms via online advertising. <br />Task Description: Execute the digital advertising strategy to boost S4's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content to targeted audiences <br />b. Create any necessary content <br />Responsibilities: <br />Comm LAB shall: <br />a. Boost social media timeline content to targeted audiences <br />b. Create social media advertisements <br />13 <br />