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DocuSign Envelope ID: 5C666F1F-E77F-43CE-8AE0-2CDA4FE129A8 LAZ BUSINESS INTELLIGENCE DASHBOARD As part of our proposed innovation strategy, we will work with the Santa Ana Police Department to launch and deploy our proprietary data visualization tool LAZ Business Intelligence (BI) dashboard for this contract. We will work closely with the SAPD management team to develop Key Performance Indicators (KPIs) that could integrated and compiled into a consolidated report including data points related to employee productivity, citation accuracy, parking space occupancy and parking space demand and utilization by day and week over week. Instead of the pulling separate reports from various technology platforms such as data ticket, IPS, permitting system etc., LAZ BI dashboard could be integrated with all technology platforms currently in use in Santa Ana and serve as a "one -stop -shop" data visualization tool for SAPD management to review program performance. LAZ BI dashboard takes the guesswork out of parking management by turning mountains of disconnected raw data into actionable business insights. Built in-house on the Microsoft Power BI enterprise platform by our data analytics team, LAZ BI maximizes the value of your data to make decisions smarter and faster. We offer our basic solution to the City of Santa Ana free of charge, and can expand on this, if desired and as negotiated with the City post contract award. This infinitely customizable solution provides a single view of the most critical data points that drive a parking business. As mentioned above, by creating KPIs, users can monitor areas of operation as a group or as a single entity in real time, and drill down from high-level to granular views. We provide the capability to dissect the data down to individual events or even export the data. As a result, strategic, data - driven decisions can be made with regard to how to best manage operations and drive revenues to the bottom line. With LAZ BI, you'll have the power of knowing what's driving your business, right at your fingertips. We offer our base solution to the City of Strata Ana at no upfront cost and can expand on this offering to build a custom solution in the future. LAZ. Parking has not included the cost of these innovations in our cost structure as the RFP did not specify additional technology that would add to the hourly cost. Should the City consider these technologies, we will provide costs and additional information upon request. 4ACCREDITED j Parkbig Control Enforcement Services �ARKIANG CITY OF SANLA ANATTON', CAI (UP NO. 23-0361 MARCH 23.2023 Proposed Work Plan 20 ORG