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Item 22 - Consumer Confidence Report and Auxiliary Services
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07/18/2023 Regular and Special HA
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Item 22 - Consumer Confidence Report and Auxiliary Services
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7/13/2023 11:39:16 AM
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City Clerk
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Agenda Packet
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Clerk of the Council
Item #
22
Date
7/18/2023
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PROVIDE AUXILIARY COMMUNICATIONS SERVICES <br />■ Meet regularly with staff to determine needs, priorities and <br />timeline, and provide updates to schedule of deliverables <br />r <br />■ Provide copywriting and editing services, including scripts, <br />talking points PowerPoint presentations, social media, press <br />' releases and collateral <br />■ Employ our extensive knowledge of the water industry to <br />interpret trends and distill complex topics for council, staff and <br />M, %. stakeholders <br />■ Design nameplates, looks and graphic elements for all collateral <br />and campaign materials <br />■ Develop campaigns and annual events, with outreach <br />strategies, key messages, implementation plans and <br />recommendations for partnerships to increase promotions <br />■ Facilitate translation of materials into Spanish and Vietnamese <br />■ Create 24 direct mail pieces on topics such as water <br />conservation, capital projects and Proposition 218 notifications <br />■ Write 12 articles related to operations of the water and <br />wastewater systems <br />■ Cultivate relationships with members of the local and <br />regional media <br />■ Create a children's activity booklet with original, branded, <br />water -related worksheets and word searches <br />■ Design bus shelter ads, with four designs for each campaign <br />■ Script and shoot video interviews and b-roll and produce videos <br />for the website and social media <br />
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