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PROPOSAL—RFP NO: 23-014 <br />Jun 1, 2023 - May 31, 2026 <br />completing the online WQCCR, we will manage and update the site throughout the year <br />while provide recommendations to the Water Resources Manager regarding best practices <br />in web design, technology platforms, and navigation as well as ways to best leverage the <br />site for important announcements. <br />STRATEGIC PLAN <br />Strategic planning is an important process for the Water Resources Division to meet its mission <br />and goals. It follows a protocol that establishes priorities, sets goals, specifies timelines, <br />identifies tangible measures of success and puts into motion execution strategies by which each <br />goal is to be achieved. It is also designed to ensure alignment of all departments with its overall <br />core values and mission. <br />From the onset, Straightline will begin the process of strategic planning by holding a series of <br />meetings with the Division's key stakeholders. We would rely on Cesar Barrera to identify who <br />they should be. We will analyze each department's core competencies and strengths as well as <br />identify gaps and opportunities (SWOT analysis). We will then develop a multi -year strategic <br />roadmap to better meet the Division's long-term goals. <br />The multi -year strategic plan should be viewed as a living document that will be updated, refined <br />and adjusted based on new developments, emerging challenges and changes in priorities. For <br />this reason, we will review and reevaluate the plan each year, adjusting as needed. <br />We have outlined our process below as part of our implementation plan. <br />Implementation Plan: <br />Meeting #1: Kick off meeting with stakeholders [allocate a minimum of 4 hours] to gather <br />feedback and discuss: <br />• Purpose of strategic planning <br />• Division's mission/vision, culture, public image and brand <br />• Current priorities/initiatives [stakeholders come prepared to present] <br />• Top challenges [stakeholders come prepared to present] <br />o External -public facing <br />o Internal -interdepartmental <br />Meeting #2: Joint meeting with stakeholders [allocate a minimum of 4 hours] to discuss <br />external [public facing] initiatives/projects & challenges:* <br />• Effectiveness of current initiatives <br />o What is working; what is not? <br />• Emerging challenges <br />Page 1 16 <br />