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3. Appendix
<br />Table 8: Retail Demand Model for the Project Site
<br />Estimated 4th and Cabrillo Capture of Household Retail Expenditures
<br />1/2 Mile Radius
<br />2 Mile Radius'
<br />Current BuildoutZ
<br />Currey BuildoutZ
<br />Current
<br />Households
<br />2,216 4,271
<br />35,204
<br />35,746
<br />37,420
<br />40,017
<br />On-Site3
<br />0 612
<br />0
<br />0
<br />0
<br />612
<br />Site Capture(%)
<br />7.5% 7.5%
<br />0%
<br />0%
<br />0%
<br />0%
<br />Off -Site
<br />2,216 3,659
<br />35,204
<br />35,746
<br />35,204
<br />39,405
<br />Site -Capture(%)
<br />5.0% 5.0%
<br />2.5%
<br />2.5%
<br />2.5%
<br />2.5%
<br />Median HH Income
<br />$60,500 $60,500
<br />$60,500
<br />$60,500
<br />$60,500
<br />$60,500
<br />HH Retail Expenditures4
<br />$15,125 $15,125
<br />$15,125
<br />$15,125
<br />$15,125
<br />$15,125
<br />Estimated Household Sales Capture
<br />$1,675,850 $3,461,281
<br />$13,045,282
<br />54,700
<br />$13,246,127
<br />55,272
<br />$13,045,282
<br />60,600
<br />$16,707,408
<br />61,172
<br />Employees
<br />5,900 5,900
<br />On -site
<br />48 48
<br />0
<br />0
<br />48
<br />48
<br />Annual Expenditures5
<br />$4,000 $4,000
<br />$4,000
<br />$4,000
<br />$4,000
<br />$4,000
<br />Site Capture (%)
<br />5.0% 5.0%
<br />0%
<br />0%
<br />0%
<br />0%
<br />Off -site
<br />5,852 5,852
<br />54,700
<br />55,272
<br />60,552
<br />61,124
<br />Annual Expenditures5
<br />$4,000 $4,000
<br />$4,000
<br />$4,000
<br />$4,000
<br />$4,000
<br />Site Capture (%)
<br />4% 4%
<br />2%
<br />2%
<br />2%
<br />2%
<br />Estimated Business Sales Capture
<br />$852,288 $852,288
<br />$3,938,400
<br />$3,979,606
<br />$4,790,688
<br />$4,831,894
<br />Total Estimated Retail Capture
<br />$2,528,138 $4,313,569
<br />$16,983,682
<br />$17,225,733
<br />$19,511,820
<br />$21,539,302
<br />Supportable Retail SF($350/SF)6
<br />7,223 12,324
<br />48,525
<br />49,216
<br />55,748
<br />61,541
<br />Supportable Retail SF ($425/SF)s
<br />5,949 150
<br />39,962
<br />40,531
<br />45,910
<br />50,681
<br />(1) 2 Mile Radius is exclusive of 1/2 Nile Radius to avoid double counting
<br />(2) Assumes stable occupancy of all know n current development pipeline
<br />(3) Assumes 95% Occupancy of the Project
<br />(4) BLS assumes 20%-30% of median income
<br />is spent on all retail categories, site capture adjusted for retail type
<br />(5) Based on ICSC data for average workday spending for office/retail workers, excluding transportaiton,
<br />grocery, and warehouse expenditures
<br />(6) Gross supportabel retail before adjustment
<br />for retail developmentin the current pipeline
<br />Source: ESRI, BLS, LEHD, Costar, California DOF, ICSC, AECOM
<br />
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