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EVENT EXPENSES:
<br />Unit Price
<br />No.
<br />Term Total Price
<br />11 Food & Beverage & Seating
<br />$
<br />15,300
<br />Seating & Tables
<br />$ 575
<br />20
<br />1 $
<br />11,500 picnic tables (20) for eating/drinking patrons
<br />Folding Chairs
<br />$ 3,800
<br />1
<br />1 $
<br />3,800 provision of 100 folding chairs ind delivery
<br />12 Lighting, Decorations, Holiday Village
<br />$ 59,425
<br />$
<br />71,310
<br />Santa's Village Hardware (2)
<br />$ 5,620
<br />1
<br />1.20 $
<br />6,744 Santa's Village Hardware: 30x sandbags, 4x box hedges, faux snow
<br />Installation labor (3)
<br />$ 7,610
<br />1
<br />1.20 $
<br />9,132 installation labor: 3 carpenters x 3 days, 1 painter x 1 days, expendables
<br />Strike labor (4)
<br />$ 4,450
<br />1
<br />1.20 $
<br />5,340 strike labor & expenses: carpenters x 2 days, expendables
<br />AV Install Labor (5)
<br />$ 8,850
<br />1
<br />1.20 $
<br />10,620 av install labor: lighting installation - flag poles, santa's village
<br />AV Strike Labor (6)
<br />$ 5,685
<br />1
<br />1.20 $
<br />6,822 av strike labor: lighting removal - flag poles, santa's village
<br />AV Rentals (7)
<br />$ 10,110
<br />1
<br />1.20 $
<br />12,132 flagpole festoon lighting, snowflake projection, lighting equip, r/t delivery
<br />Project Administration (8)
<br />$ 17,100
<br />1
<br />1.20 $
<br />20,520 production labor, contingency (n/a), design, production mgmt, insurance
<br />Additions (9)
<br />1
<br />1.20 $
<br />- included above
<br />Fabrication (10)
<br />1
<br />1.20 $
<br />City to provide from last season: train station facade, paint, clock
<br />Replacement Props (11)
<br />1
<br />1.20 $
<br />TBD - astro, picket fencing, electric heater, reindeer, lighting, dog, props
<br />13 Performances & Appearances
<br />$
<br />3,300
<br />Mrs. Claus Appearances
<br />$ 55
<br />6
<br />10 $
<br />3,300 Storytime with Mrs. Claus appearances
<br />14 Holiday Market
<br />1,800
<br />Railing / Barricade
<br />$ 20
<br />18
<br />5 $
<br />1,800 3' sections
<br />15 Activities
<br />$
<br />-
<br />Remoued Trackless Train
<br />$ 275
<br />6
<br />$
<br />- NOT PROVIDED: trackless train operation estimate - 6hrs/day x days
<br />16 Operations
<br />12,725
<br />Activity staff
<br />$ 30.00
<br />67.5
<br />5 $
<br />10,125 variable est payroll for event staff (village, rink entrance) @ $30/hr
<br />Operations liability insurance
<br />$ 0.80
<br />500
<br />5 $
<br />2,000 estimate special event insurance to operate activities at $ .80/participant
<br />Waiver Translation
<br />$ 600.00
<br />1
<br />1 $
<br />600 translation of liability waiver into spanish, vietnamese
<br />Other
<br />0 not included: container rental, etc.
<br />Fl-71 Production, Installation, Training, Transportation,
<br />Security
<br />$
<br />36,650
<br />Enhancements installation crev
<br />$ 3,675
<br />2
<br />2 $
<br />14,700 Support installation supervisors & labor (in/out) / warehouse
<br />Production Management fee
<br />$ 15,250
<br />1
<br />1 $
<br />15,250 travel, legal & admin, prod for inst/removal/mntnc, forklifts/scissoriifts
<br />Electrical rentals & fees
<br />$
<br />- not included, host to provide electrical services and supplies
<br />Power for Event
<br />City to provide - power & distro rental package for event power
<br />Hotel for install crew/mgr
<br />$ 150
<br />$
<br />- local - no load -in and load -out hotel
<br />Fencing for Mural & Security
<br />$ 2,500
<br />1
<br />1.20 $
<br />3,000 763' (492') of fence w/windscreen & sandbags as per SoCal Industries
<br />Shipping & Trucking
<br />$ 1,850
<br />1
<br />2 $
<br />3,700 estimated trucking/shipping equipment
<br />Security (Host)
<br />$ 37.50
<br />°
<br />provided by host
<br />F� EVENT PRODUCTION EXPENSES - ALL OPTIONS
<br />$141,085 includes items listed in 11-17 totals above only
<br />COMBINED ICE RINK & EVENT TOTAL EXPENSES:
<br />COMBINED TOTAL D & F
<br />$567,426 combined total ice rink & event w/village
<br />MARKETING & PROMOTIONS EXPENSES:
<br />Fl-81 Rocket Launch Marketing & Public Relations
<br />$135,138
<br />Agency Service Fees
<br />$ 38,915
<br />1
<br />1.2 $
<br />46,698 as per proposal: strategy, PR, ads, promo/commty, social, web, acct mgmt
<br />Ad Buying Services
<br />$ 50,000
<br />1.09
<br />1.2 $
<br />65,400 advertising budget $50K plus 9% agency fee, reconciled upon completion
<br />Graphic Design Services
<br />$ 10,000
<br />1
<br />1.2 $
<br />12,000 estimated at $10K plus $125/hr, reconciled upon completion
<br />Photo/Video Shoot
<br />$ 4,200
<br />1
<br />1.2 $
<br />5,040 estimate for photo/video shoots
<br />Sponsorship Sales/Mgmt
<br />$ 5,000
<br />1
<br />1.2 $
<br />6,000 sponsorship fee plus 20% commission for all sakes
<br />© MARKETING & PROMOTIONS EXPENSES - ALL OPTIONS $135,138 includes items listed in 11-17 totals above only
<br />COMBINED ICE RINK. EVENT. & MARKETING TOTAL EXPENSES: _dllllllk_ Nor
<br />COMBINED TOTAL F & G 702,564 combined total ice rink, event, & marketing
<br />SEPARATE ITEM
<br />CHRISTMAS TREE LIGHTING - PLAZA NAVIDENA (billed separately) $ 20,972
<br />Joe Moller Services 17477 1 1.2 $ 20,972 Services as listed on 111823 CSA Tree Lighting Budget v08_24
<br />Please check all requested services and include signature below.
<br />$50,000 deposit due to reserve. Remainder of 50% balance due October 1, 2023. 50% due after opening.
<br />Name:
<br />Signature:
<br />DIRECT ALL INQUIRIES TO:
<br />Scott Williams
<br />to I: 310-323-776-9423
<br />e-mail: swilliams@ice-amedca.com
<br />Orgnanization:
<br />Date:
<br />MAKE ALL CHECKS PAYABLE TO:
<br />Seaside Ice, LLC - dba Ice -America
<br />Attn: Scott Williams
<br />807 Sprucelake Drive
<br />Harbor City, CA 90710
<br />We also accept Visa, Mastercard for an additional fee
<br />Legal: FcHi fa is c. ih'.art fn h.- I .C<aa i< ra<nnncihla fnr an �nlirahla data R Inral tava< that may ha H is
<br />*Estimated paypNlliq btffien50 per hour 13 - 15 10/3/2023
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