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11 Food & Beverage & Seating <br />Seating & Tables <br />Folding Chaim <br />12 Lighting, Decorations, Holiday Village <br />Santo's village Hardware (2) <br />installation labor (3) <br />Strike labor(4) <br />AV Install labor (5) <br />AV Strike labor (6) <br />AV Rentals (7) <br />Project Administration (8) <br />Additions (9) <br />Fabrication (10) <br />Replacement Props (11) <br />MnPerformances & Appearances <br />Mrs. Claus Appearances <br />14 Holiday Market <br />Railing / Barricade <br />15 Activities <br />Removed Tmcuess Train <br />16 Operations <br />Unit Price <br />No. <br />Term Total Price <br />$ <br />15,300 <br />$ 575 <br />20 <br />1 $ <br />11,500 picnic tables (20) foreadng/drini ng patrons <br />$ 3,800 <br />1 <br />1 $ <br />3,800 prevision of 100 folding chairs Ind delivery, <br />$ 59,425 <br />$ <br />71,310 <br />5,620 <br />1 <br />1.20 $ <br />6,744 Santa's Village Hardware: 30x sandbags, 4. box hedges, faux snow <br />$ 7,610 <br />1 <br />1.20 $ <br />9,132 installation labor: 3 carpenters x 3 days, 1 painter x 1 days, expendables <br />$ 4,450 <br />1 <br />1.20 $ <br />5,340 strike labor & expenses: carpenters x 2 days, expendables <br />$ 8,850 <br />1 <br />1.20 $ <br />10,620 av install labor: lighting Installation -flag poles, santa's village <br />$ 5,685 <br />1 <br />1.20 $ <br />6,822 av stifle labor: lighting removal - flag poles, onu's village <br />$ 10,110 <br />1 <br />1.20 $ <br />12,132 flagpole festoon lighting, snowflake proection, Iighi equip, r/t delivery <br />$ 17,100 <br />1 <br />1.20 $ <br />20,520 production labor, contingency (n/a), design, production mgmt, insurance <br />1 <br />1.20 § <br />- included above <br />1 <br />1.20 $ <br />- City to provide from last season: main station farpde, paint, dock <br />1 <br />1.20 $ <br />- TEO - astro, picket fencing, electric heater, reindeer, lighting, dog, props <br />$ <br />3,300 <br />$ 55 <br />6 <br />10 $ <br />3,300 Storydme with Mrs. Claus appearances <br />1,800 <br />$ 20 <br />18 <br />5 $ <br />1,800 3' sections <br />$ <br />s 275 6 <br />Activity staff $ <br />30.00 67.5 5 <br />Opeomons liability insurance $ <br />0.80 500 5 <br />Waiwo Translation $ <br />600.00 1 1 <br />Other <br />17Production, Installation, Training, Transportation, <br />Security <br />Enhancements installation oev $ <br />3,675 2 <br />Production Management fee $ <br />15,250 1 <br />ElecMcal rentals & fees <br />Fencing for Mual & Security $ 2,500 <br />Shipping & Trucking $ 1,850 <br />FF] EVENT PRODUCTION EXPENSES - ALL OPTIONS <br />COMBINED ICE RINK 11, EVENT TOTAL EXPENSES, <br />COMBINED TOTAL D & F <br />3 - NOT PROVIDED: trackless tam operation estimate - ohrs,day r days <br />12,72S <br />$ 10,125 variable est payroll for event staff (village, rink entrance) @ $30/hr <br />$ 2,000 estimate special event Insurance to operate activities at $ .80/participant <br />$ 600 translation of liability waiver into Spanish, viemamese <br />a not induded coomme, i-mml, etc. <br />$ 36,650 <br />2 $ 14,700 Support installation supervisors&labor (in/out)/warehouse <br />1 $ 15,250 travel, legal & adm in, prod for insure movaVmntnq foddiwscissodifts <br />$ - not included, host to provide etectmcal services and supplies <br />-.dege for cent pov,er <br />1 1.20 $ 3,000 763' (492') of fence w/windscreen & sandbags as Per SoCal Industries <br />1 2 $ 3,700 estimated trucdng/shipping equipment <br />141 O85 includes items listed in 11-17 totals above only <br />S6] 42fi combined total ice rink & event w/village <br />18 Rocket launch Marketing & Public Relations <br />$13S,138 <br />Agency Service Fees <br />$ <br />38,915 <br />1 <br />1.2 $ <br />46,698 as per proposal: strategy, PR, ads, promo/Commty, social, web, am mgmt <br />Ad Buying Services <br />$ <br />50,000 <br />1.09 <br />1.2 $ <br />65,400 advertising budget $50K plus 9% agency fee, reconciled upon Completion <br />Graphic Design Sepias <br />$ <br />10,000 <br />1 <br />1.2 $ <br />12,000 estimated at $lOK plus $125/hr, reconciled upon Completion <br />Photo/Video Shoot <br />$ <br />4,200 <br />1 <br />1.2 $ <br />5,040 estimate for photo/video shunts <br />Sponsorship 5ales/Mgmt <br />$ <br />5,000 <br />1 <br />1.2 $ <br />6,000 sponsorship fee plus 20% commission for all sales <br />©MARKETING & PROMOTIONS EXPENSES - ALL OPTIONS <br />COMBINED ICE RINK EVFNT- & MARKETING TOTAL EXPENSE& <br />COMBINED TOTAL F & G <br />SEPARATE ITEM <br />135 138 includes items listed in 11-17 totals above only <br />702 564 combined total ice rink, event, & marketing <br />CHRISTMAS TREE LIGHTING - PLAZA NAVIDENA (billed separately) $ 20,972 <br />3oe Moller Services 17477 1 1.2 $ 20,972 Services as listed on 111M lSA Tree Ughbng Budget v08_24 <br />TERMS, <br />Please check all requested services and include signature below. <br />$50,000 deposit due to reserve. Remainder of 50% balance due October 1, 2023. 50% due after opening. <br />Signature: <br />DIRECT ALL INQUIRIES TO: <br />Scott Williams <br />tel: 310-323-776-9423 <br />e-mail: swilliams@iceamedca.com <br />O,gnanimbon: <br />Data: <br />MAKE ALL CHECKS PAYABLE TO: <br />Seaside Ice, LLC -dba Ice -America <br />Attn: Scott Williams <br />807 Spmcelake Drive <br />Harbor City. CA 90710 <br />We also accept Visa, Mastercard for an additional fee <br />Legal: Estimate is subject to change. Lessee is responsible for any applicable state & local taxes that may be due. <br />`Estimated payroll hours billed at $27.50 per hour <br />