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Objective: Deploy social media advertising within the project budget to promote <br />ReadyOC's overall objectives and micro -campaigns when relevant. <br />Task Description: Deploy the digital advertising strategy and budget to boost ROC's <br />social media channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content. <br />b. Develop social media advertisements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds. <br />b. Execute routine advertising programming and monitor results. <br />c. Provide KPI reports at the end of each task monitoring success and <br />opportunities. <br />Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of December <br />2023, <br />TASK 4-C: READYOC SOCIAL MEDIA & SEARCH ADVERTISING WANUARY- <br />MARCH 2O24) <br />Objective: Deploy social media advertising within the project budget to promote <br />ReadyOC's overall objectives and micro -campaigns when relevant. <br />Task Description: Deploy the digital advertising strategy and budget to boost ROC's <br />social media channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content. <br />b. Develop social media advertisements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds. <br />b. Execute routine advertising programming and monitor results. <br />c. Provide KPI reports at the end of each task monitoring success and <br />opportunities. <br />Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />