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Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of March 2024. <br />Objective: Deploy social media advertising within the project budget to promote <br />ReadyOC's overall objectives and micro -campaigns when relevant. <br />Task Description: Deploy the digital advertising strategy and budget to boost ROC's <br />social media channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content. <br />b. Develop social media advertisements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Execute digital advertising with allocated funds. <br />b. Execute routine advertising programming and monitor results. <br />c. Provide KPI reports at the end of each task monitoring success and <br />opportunities. <br />Santa Ana shall: <br />a. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of June 2024. <br />TASK 5: MICRO CAMPAIGN: NATURAL DISASTER PREP <br />Objective: Develop a comprehensive plan to promote ReadyOC's micro -campaign <br />"Natural Disaster Prep" and increase awareness of natural disasters among citizens; <br />particularly for earthquake and fire preparedness. <br />Task Description: Create, establish, and implement a plan to promote ROC's <br />emergency preparedness micro -camp, Natural Disaster Prep. The plan will include <br />proposed activities, communications, and schedule. <br />Responsibilities: <br />Comm LAB shall: <br />